Brazil
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UNITWIN/UNESCO Chairs Programme
Progress report
Period of activity : 2004-2006
UNESCO Chair in Communication
Report established by: Prof. José Marques de Melo, UNESCO Chairholder, Metodista de
Ensino Superior
I. Activities
1. Academic activities
Research
The following research programs were accomplished during the reported period :
Latin American Communicational Thought On-line Encyclopedia: With the same
goals as the dictionary, it is intended to build a consulting guide of Latin
American Thought, in order to obtain the largest number of information on
publications, researches and results.
“José Marques de Melo” Latin American Communicational Thought collections: It’s a
documentary collection, available at UNESCO/Metodista Chair, with more than 12
thousand volumes of books, documents, video and cassette tapes, magazines,
photographs, among others. The main goal is to become a reference place in the
Commission for Latin America and Latin American Commission.
Metodista academic production: This is an inventory of Master’s theses defended in
the graduate program in Social Communication at Metodista, from 1981 to 1996. The
project is coordinated by Ana Maria Fadul and is a result of a survey of 400
dissertations and 32 theses, defended until up to February 2004, indexed in the
database which was built by microisis software. The research (in the correction and
refinement process of the obtained data on macro-descriptors) will serve to sort
through UNESCO Thesaurus contents.
2. Conferences/Congresses/Meetings
Eclesiocom: Eclesiocom, Ecclesial Communication Colloquium, is an event promoted by
UNESCO Chair on Communication which gathers researchers, professionals, communication,
religion and human students. Its goals are studying the interfaces between communication and
religion themes in order to contribute to Latin America Communicational Thought
development.
2006- Universidade Metodista de São Paulo (80 participants)
2007- Universidade Presbiteriana Mackenzie (120 participants)
UNESCOm: The seminars – UNESCOm montlhy seminar on São Bernardo Public
Research Group - happened during 2004 and 2005 school period at Metodista campus with
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the cooperation of Universidade Metodista de São Paulo Graduate Program in
Communication’s teachers and students.
This event was an opportunity space given by UNESCO/Metodista Chair in order to
encourage socialization of researches performed by the students and teachers of the PostGraduate Program in Communication. Besides disclosing the researches made by São
Bernardo Group, it broadens knowledge of each investigator.
2004- On-line event which reached 26 distance education poles (500 participants)
2005- On-line event which reached 26 distance education poles (500 participants)
2006- Universidade Metodista de São Paulo (500 participants)
2007- On-line event which reached 26 distance education poles (500 participants)
Comsaúde: Brazilian Conference of Communication and health – the objectives of this
initiative are providing discussion and the use of media resources for health promotion as well
as revealing programs and activities in the regional and national level that have already
achieved affective results in the field.
2004- Universidade Federal de Pernambuco (UFPE) and Associação de Ensino
Superior de Olinda (150 participants)
2005- Unisinos / São Leopoldo / Rio Grande do Sul (150 participants)
2006- Universidade Metodista de São Paulo/ São Bernardo do Campo / São Paulo
(150 participants)
2007- Universidade Metodista de São Paulo/ São Bernardo do Campo / São Paulo
(150 participants)
Folkcom: Brazilian Conference of Folkcomunication – the objectives of this initiative are
providing the analyses and the interaction between regional cultures and global culture, from
the mediation conducted by the cultural industry. The study covers Brazilian natural
phenomena folkloric calendar: Christmas, June parties and Carnival.
2004- Univates / Valer do Taquari / Rio Grande do Sul (250 participants)
2005- CEUT (Centro de Pesquisa Unificado de Teresina) / Teresina / Piauí (180
participants)
2006- Universidade Metodista de São Paulo / São Bernardo do Campo / São Paulo
(300 participants)
2007- Universidade Estadual de Ponta Grossa / Ponta Grossa / Paraná (450
participants)
Celacom: International Colloquium on Latin American School of Communication – Held
annually at Universidade Metodista de São Paulo campus- is a space for discussion and
debate between the personality studied, other researchers and graduate and post-graduate
students. Besides promoting the event, UNESCO/Metodista Chair is aimed to make a survey
about the works to incorporate the acquis bibliography and publish the results of reflection.
2004- Universidade Metodista de São Paulo / São Bernardo do Campo / São Paulo
(350 participants)
2005- Universidade Metodista de São Paulo / São Bernardo do Campo / São Paulo
(350 participants)
2006- Universidade Metodista de São Paulo / São Bernardo do Campo / São Paulo
(350 participants)
2007- Universidade Católica de Pelotas / Pelotas / Rio Grande do Sul (350
participants)
Politicom: The event is a place for reflection, connected to Universidade Metodista de São
Paulo Post-Graduate Program in Social Communication line and has as its objectives are
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gathering studious from graduation as well as Post-Graduation, besides the professionals
around Marketing and Political Advertising concepts.
2004- Faculdades Integradas Toledo / Araçatuba / São Paulo (180 participants)
2005- Unochapecó / Santa Catarina / Rio Grande do Sul (180 participants)
2006- Universidade Metodista de São Paulo / São Bernardo do Campo / São Paulo
(180 participants)
2007- Faculdade Santa Bárbara / Santa Bárbara do Oeste / São Paulo (180
participants)
Regiocom: International Colloquium on Regional Development that is annually realized
and is part of the activities undertaken by UNESCO Chair. These meetings gather, annually,
professors, researches, students and communication professionals from many Brazilian states
and representatives of other countries interested in retraining and upgrading training. These
interactions can enhance cultural exchange as a way of having a pluralistic coexistence of
human solidarity and peace strengthening.
2004- Faculdades Integradas Toledo / Araçatuba / São Paulo (250 participants)
2005- Unochapecó / Santa Catarina / Rio Grande do Sul (250 participants)
2006- Universidade Metodista de São Paulo/ São Bernardo do Campo / São Paulo
(250 participants)
2007- Universidade Federal do Ceará / Ceará / Fortaleza (250 participants)
3. Partnerships
The Chair has developed the following partnerships:
Centro Universitário de Brasília (Uniceub)
Centro Universitário Feevale
Centro Universitário Monte Serrat
Centro Universitário (UniFiam/Faaam)
Centro Universitário Univates
Faculdade dos Meios de Comunicação (Famecos)
Faculdade Editora Nacional
Faculdades Adamantinenses Integradas
Faculdades de Limeira
Faculdades do Espírito Santo (FAESA)
Faculdades Maringá
Faculdades Metropolitanas de Londrina
Faculdades Toledo
Pontifícia Universidade Católica de Minas Gerais
Pontifícia Universidade Católica do Rio Grande do Sul
Universidade Carioca (Unicarioca)
Universidade Católica de Santos (UNISANTOS)
Universidade de Brasília (UNB)
Universidade de Mogi das Cruzes (UMC)
Universidade de Ribeirão Preto (UNAERP)
Universidade de Taubaté (UNITAU)
Universidade do Estado do Rio de Janeiro
Universidade do Vale do Rio dos Sinos (Unisinos)
Universidade Estadual de Campinas (UNICAMP)
Universidade Estadual de Ponta Grossa (UEPG)
Universidade Federal da Bahia
Universidade Federal da Paraíba
Universidade Federal de Mato Grosso do Sul,
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Universidade Federal de Pernambuco
Universidade Federal de Santa Catarina
Universidade Federal de Viçosa
Universidade Federal do Espírito Santo
Universidade Federal do Piauí
Universidade Federal Fluminense
Universidade Metodista de Piracicaba (UNIMEP)
4. Publications
Books
UNESCO/Metodista publications
Folkcomunicação: teoria e metodologia, by Luiz Beltrão
Publisher: Metodista Publisher
Year: 2004
Language(s): Portuguese
Number of pages: 160 p.
São Paulo na idade mídia by José Marques de Melo and Antonio Adami
Publisher: Arte e Ciência
Year: 2004
Language(s): Portuguese
Number of pages: 378 p.
Marketing Político Brasileiro: Ensino, Pesquisa e Mídia by Adolpho Queiroz
Year: 2005
Language(s): Portuguese
Number of pages:
Regionalização Midiática: Estudos sobre Comunicação e Desenvolvimento Regional by José
Marques de Melo, Cidoval Moraes and Maria Cristina Gobbi
Publisher: Unitau
Year: 2006
Language(s): Portuguese
Number of pages: 365 p.
Mídia Cidadã: Utopia Brasileira by José Marques de Melo, Maria Cristina Gobbi and Luciano
Sathler
Year: 2006
Language(s): Portuguese
Number of pages: 247 p.
Folkcomunicação na area global: Avanços teóricos e metodológicos by Cristina Schmidt
Publisher: Ductor
Year: 2006
Language(s): Portuguese
Number of pages: 316 p.
Comunicação: Região e Desenvolvimento by José Marques de Melo, Eron Brum, Gladis
Linhares, Claudia Brito and Maria Cristina Gobbi
Publisher: Uniderp
Year: 2004
Language(s): Portuguese
Number of pages: 250 p.
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Folkcom: Do ex-voto à indústria dos milagres: A comunicação dos pagadores de promessas
by José Marques de Melo, Maria Cristina Gobbi and Jacqueline Line Dourado
Publisher: Halley Publisher
Year: 2006
Language(s): Portuguese
Number of pages: 685 p.
Os Grupos do Centro-Oeste by José Marques de Melo and Jorge Duarte
Publisher: Uniceub
Year: 2001
Language(s): Portuguese
Number of pages: 352 p.
Latin American School Annais Series
Pensamento Comunicacional Latino-Americano: da Pesquisa-Denúncia ao Pragmatism
Editors: José Marques de Melo, Eron Brum, Gladis Linhares, Claudia Brito and Maria
Cristina Gobbi
Publisher: Metodista Publisher
Year: 2004
Language(s): Portuguese and English
Number of pages: 359 p.
Sociedade do Conhecimento: aportes Latino-Americanos
Editors: José Marques de Melo, Paulo Rogério Tarsitano, Luciano Sathler and Maria
Cristina Gobbi (organization)
Publisher: Metodista Publisher
Year: 2005
Language(s): Portuguese and English
Number of pages: 250 p.
Educomídia, alavanca da cidadania: O legado utópico de Mário Kaplún
Editors: José Marques de Melo, Maria Cristina Gobbi (organization), Maria Aparecida
Ferrari and Elydio dos Santos Neto
Publisher: Metodista Publisher
Year: 2005
Language(s): Portuguese and English
Number of pages: 247 p.
Comsaúde Annais
VI Conferência Brasileira de Comunicação e Saúde: Mídia, mediação e medicalização
Editors: Org. José Marques de Melo, Isaac Epstein, Maria Cristina Gobbi and Ana Luiza
Zanibon Gomes
Publisher: Anvisa
Year: 2005
Language(s): Portuguese and English
Number of pages: 312 p.
Journals
UNESCO/Metodista Yearkbook of Regional Communication
Editors: José Marques de Melo and Maria Cristina Gobbi
Publisher: Metodista Publisher
Year: 2004, 2005 and 2006
Language(s): English, Portuguese and Spanish
Number of pages: 264 pages, 247 pages, 378 pages
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Periodical
Science Communication Brazilian News Paper – JBCC: Monthly bulletin with
information on Social Communication. It has been highlighted as a channel of
communication between several agencies and researches from the area. Its scope is
both national and international, covering, nowadays, researchers from five continents.
Currently, it is sent to approximately 25.000 emails addresses.
Rede Alfredo de Carvalho News – REDEALCAR: Monthly bulletin which publishes
the actions designed to commemorate 200 years of press deployment in Brazil. It also
provides Rede Alfredo de Carvalho accomplished activities built by entities that act
for education, research, promotion, professional, production and other sectors linked
to intellectual activity field.
Encyclopedia of Communicational Thought in Latin America: On-line publication that
makes a survey on researchers work in communication field and on their collaborators
or people who have relevance for the Latin America thought in communication
construction.
Thought Communicational in Latin America Encyclopedia: On-line publication which
is a survey on the research work in communication field and their collaborators,
people who have had relevance on the Latin America thought in communication
construction.
Citizen Media Portal: It is aimed at understanding Brazilian system of Citizen Media
map, with key issues regarding intellectual property and cultural diversity.
Multimedia material
FOLKCOM – Memória da Conferência Brasileira de Folkcomunicação
Year: 2004, 2005 and 2006
Type of material: CD ROM
Language (s): Portuguese
CELACOM – Memória do Colóquio Internacional sobre a Escola Latino-Americana de
Comunicação
Year: 2004, 2005 and 2006
Type of material: CD ROM
Language (s): Portuguese
REGICOM – Colóquio Internacional sobre Comunicação 2005
Year: 2005
Type of material: CD ROM
Language (s): Portuguese
Luiz Beltrão Award 2004
Teaching/learning material: Uninove image and sound laboratory (partnership with
Lis)
Type of material: DVD
Language (s): Portuguese
Luiz Beltrão Award 2005
Year: 2005
Teaching/learning material: Uninove image and sound laboratory (partnership with
Lis)
Type of material: DVD
Language (s): Portuguese
Luiz Beltrão Award 2006
Year: 2006
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Teaching/learning material: Uninove image and sound laboratory (partnership with
Lis)
Type of material: DVD
Language (s): Portuguese
Citizenship Media Material
Year: 2005
Teaching/learning material: Uninove image and sound laboratory (partnership with
Lis)
Type of material: E-Book available on CDRom and on UNESCO/Metodista Chair on
Communicaiton home-page
Language (s): Portuguese
II. Impact
It is necessary to point out that even though the researches and the discussions enabled the
intensification process of media globalization with the use of New Technologies of
Communication and Information (NTCI’s); there is a growing concern about social inclusion,
and respect of culture diversity.
The Chair achievements intend to promote a permanent reflection upon the most crucial
issues related to the area of the Media. The themes chosen in the many meetings and
publications have helped to strengthen our regional characteristic, without losing the diversity
focus of our national and international expertise.
Moreover, subjects which recover the right of communication as a universal principle,
legitimated worldwide, have called the UNESCO/Metodista Chair attention in many ways,
such as events, publications, meetings and researches.
III. Forthcoming activities
1. Latin American Communicational Thought Encyclopedia Development
2. Activities described below, in perspectives item
3. Research implementation, publications and events that clamor the academic community,
professionals and topics related to social communication environment public participation.
IV. Development prospects
Short and medium term
Management in Public Notice:
Post-Graduate lato sensu course sponsored by UNESCO/Metodista Chair on
Communication;
Period: 2008 – 2009 (3 semesters). Freight-time: 360 h/a;
4 modules/semester.
Areas: Communicational Thought; Communicational Technology; Communicational
Policy;
Communicational
Planning;
Communicational
Management;
Communicational Projects evaluation; Regional Communication; Organizational
Communication; Community Communication; Health Communication; Cultural and
Educational Communication.
JBCC: Communicational Science Brazilian Paper
UNESCO/Metodista Yearbook: Continuation of the publication
Long term
ENCIPECOM: AL, Latin American Thought Communicational Encyclopedia
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Object: The research will be conducted under the aegis of UNESCO/Metodista Chair
on Communication for Regional Development.
General Purpose: The primary purpose of the project is being a reference work on
“State of the art in Media” in Latin America disclosure, developing a product able to
provide a significant part of communicational studies for academic community, stored
at Latin American School Collection.
2008 Activities
UNESCOM – Multidisciplinary Communication Colloquium for Development.
Theme: Communication to development.
Date: April
Place: Universidade Metodista de São Paulo
Partnership: EAD
CELACOM – XI International Colloquium on Latin American Communication Schools
Theme: Communicational Thought: São Paulo vanguards
Date: May 6th and 7th
Place/Partnership: SESI (São Paulo)
REGIOCOM – XII International Communicational Colloquium on Regional Development
Theme: Mercosul in mundial press
Month: May
Place/Partnership: Universidade Católica de Pelotas (RS)
UNESCOM – Multidisciplinary Communicational Colloquium to Development
Theme: Communication to development
Months: April, June and September
Place: Universidade Metodista de São Paulo
Partnership: EAD
VI Media, Religion and Culture Conference
Theme: Dialogues in Diversity
Partnership: WACC
Date: August 11th and 14th
Place: Universidade Metodista de São Paulo
FOLKCOM – XI Brazilian Conference of Folkcommunication
Theme: Folkcomunication theoretical and methodological challenges
Date: September 3rd and 4th
Place/Partnership: Universidade Federal do Rio Grande do Norte (RN)
POLITICOM – VII Brazilian Communicational Conference and Political Marketing
Date: Second quarter of october
Place/Partnership: / Itu / SP
ECLESIOCOM – III Brazilian Conference on Ecclesial Communication
Month: October
Place/Partnership: Universidade Federal do Rio de Janeiro
CITIZEN MEDIA – III Brazilian Conference on Citizen Media
Theme: Citizen Communication in Peripheral Societies
Date: October 30th and 31th
Place/Partnership: Universidade Federal de Pernambuco (PE)
COMSÁUDE – XI Brazilian Conference on Communicatio and Health
Month: October
Place/Partnership: Faesa – Faculdades Integradas do Espírito Santo
COMTEC – II Brazilian Conference on Communication and Tecnology
Month: November
Place/Parnership: Universidade Metodista de São Paulo
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