Maria Eugénia Mat From Finance to Management: Rui Ennes Ulrich (1883-1966) J. C. Rodrigues da Costa and Maria Eugénia Mata This paper belongs to a three-year research project on The Cost of Capital in Portugal, funded by Finance, a complex science, made up of unsatisfactory explanations to interpret the mystery and volatility of financial markets Investment strategies to manage diversified portfolios, are intimidating issues for most people even today The sophisticated financial culture of Ulrich’s time: accumulated expertise in domestic production and trade, in international commercial links, insurance contracts, currency transactions, share trading, bond issuance, and time operations Local, regional, and national Stock Exchanges were part of a world network of financial relationships, in which London and New York were leading the markets. “Regional exchanges” permitted improvement in the liquidity and visibility offered to share and bond issues, and reduction on transaction fees (Youssef Cassis, Capitals of K) Family financial culture and erudition : Ulrich bankers and highfinance businessmen of German origin that moved from Hamburg to Lisbon after the Lisbon earthquake of 1755, when the reconstruction of the Portuguese capital, spearheaded by the Prime-Minister, Pombal, offered good opportunities for investment and business. The family spread their interests to Porto, Coimbra, and to the then Brazilian capital city, Rio de Janeiro. A book of wide practical and educational interest on this special market and inancial information costs: telegraph and telephone; daily bulletin and newspapers……….. Ulrich’s textbook is not well known (internationally, as in Portugal) A vast financial elite operated businesses, commanding the urban centers and their role in the large networking system of information, expectations, investment, and transactions: Dealers, accountants, brokers, bankers, and finance experts in general, formed a technical staff that operated according to behavioral rules derived from codes of honor intended to inspire confidence, transparency, and trust Ruy Ennes Ulrich, who wrote a textbook in Portuguese, On Stock Exchanges and their Operations (Da Bolsa e Suas Operações): a PhD dissertation topic at the University of Coimbra, in 1906 on Stock Exchanges and Finance (in the Law School). Full-Professor Transactions (on commodities or securities) as a the top expression of alternative uses for K (transfers among shareholders’ hands in the vast world of business) Mentions a number of important books then available in France (36), Italy (11), Spain, Germany, and the UK: refined legal erudition The pioneering work of Louis Bachelier (1870-1946) The Theory of Speculation in stock markets, in 1900, a seminal introduction of the concept of stochastic processes to mathematically describe stock price evolution: The founding father of financial mathematics opening the way to the Brownian motion model to evaluate stock options. However, Ulrich’s book ignores this mathematical contribution (far from being a success in the French academy (PhD without distinction), a teaching position only in 1909, a permanent position only in 1927 (only in Besançon) Ulrich’s concept of equilibrium stems from some fields of Physics. Public debt and Banking training: A PROFESSIONAL CAREER AS A MANAGER A hard-working and prolific author + Expertise +Good relationships with Governments 1911-14, Junta de Crédito Público 1914-28 Banco de Portugal 1920-1933 Companhia de Moçambique 1922-33 CP 1933-35 Ambassador to the UK 1935-1950 - School of Law of the University of Lisbon. 1937-50, Dean, Director of Centro de Estudos Económicos 1936-42 Procurador à Câmara Corporativa 1936- President of the Board of Companhia Nacional de Navegação 1940 member of the Board Junta Nacional da Marinha Mercante member of the Board of the international Companhias Reunidas de Gás e Electricidade member of the Board of Companhia de Caminho de Ferro de Benguela member of the Board of the insurance company Companhia de Seguros Ultramarina. 1950-53Ambassador to the UK 1950-52, member of the Conselho dos Suplentes do Pacto do Atlântico Norte (1958) president of the General Assembly of Banco de Portugal President of Sociedade de Geografia Vice-President of Academia das Ciências Grã-cruz da Ordem de Cristo, Grã-cruz da Ordem de Sant’Iago da Espada, and from Romania Grã-cruz da Ordem da Coroa Rui Ennes Ulrich (1883-1966) Ulrichs’ literary salon, an intellectual atmosphere: Elegance, erudition, and arts, coupled with the inter-wars period extravagance and glamor, were all marks of exoticism His wife Genoveva (Veva Mayer), published several books, often contributing her writings to the capital-city newspapers. She also participated in radio debates and promoted some theater productions, while sponsoring crafts and decorative arts for adorning their home, according to the prevailing art-nouveau style of the inter-wars period Social history has not yet considered in sound studies on the Portuguese elites: Portugal was not out of the mainstream knowledge on financial markets: corporate governance, financial management, organizational behavior, and scientific control