International exhibition of professional
equipments for the hospitality,
catering, food service,
Wellbeing and Leisure.
Marocotel by
12 - 15
march
mars 2014
2014
CASABLANCA
13th edition
… And the development continues !
Office of Fairs and exhibitions in Casablanca
Organized by :
BY EQUIP’HOTEL PARIS :
T
13 editions, 26 years. And the development..continues
he strategic alliance of two brands Marocotel
and Equip’Hôtel Paris has proven during the
latest edition its effectiveness through the rate
of satisfaction of our exhibitors (94%)
As we have always demonstrated, The
commitment of Marocotel by Equip’Hôtel Paris is at your service,
which is and will always be placed in a process of sustainable
development of the event. An exhibition which over these 12
editions became your showcase of products and services.
To better serve the interests of our exhibitors, we worked with
our counterparts Equip’Hôtel Paris in order to develop the
exhibition towards a more sectorial segmentation which will
enable you better target your visitors.
the 13th edition will host five distinct poles :
Welcome and relax, Conceive and design, Cook and Serve,
Manage and Connect, Clean and Maintain.
Sure that this new strategy will give you all
opportunities for a successful participation.
E
quip’Hôtel Paris, an international meeting
platform of the professionals of the hospitality
and catering industry, for over 50 editions,this
latter demonstrated in 2012 its commitment
to Morocco, with a partnership sealed with
Marocotel.
The first country represented in terms of visitors in Equip’Hôtel
Paris, Morocco, with its hotel business and sustained tourism,
represents major breakthroughs for international companies
which wish to export. Marocotel by Equip’Hôtel Paris therefore
takes all its dynasim for the second edition. This major event will
gather again all professionals in the hotel and catering industry
in Morocco by providing all the solutions necessary for the
proper operation of their facilities.
With Equip’Hôtel Paris on its sides, Marocotel will strengthen its
position in terms of platform content with high added value
towards international resonance.
I wish you a very good show !
I wish you a very good show !
Corinne Menegaux
Director of Division
Hospitality – Restaurants – beauty- Funeral - show
Reed Expositions France
Adil KARIM
Business Unit Director
Reed Exhibitions Morocco
Morocco : undeniable advantages
A booming sector with high priority in a stable and growing country
In a Moroccan economy still facing the achievements of the Plan Azur, Biladi Plan and 2020 vision, discuss, exchange, meet up are also
actions that are vital to all operators in the hospitality, catering, food service, Wellbeing and Leisure
With the multiplication of key actors favoring an increasingly competitive climate, it is essential to provide the means to anticipate,
innovate and be at the forefront of new trends.
Marocotel 2014 is the essential tool for your development that will enable you assert and maintain your position.
Emerging and innovative projects for national and international attractiveness
In recent years, the hotel and tourism industry is at the heart of the development strategy of the countries of the southern shore of the
Mediterranean. In Morocco, the government has implemented a proactive policy of which the objectives are :
Double the accommodation capacity, with the construction of 200,000 new beds to offer our visitors a rich and dense experience
Double the tourist arrivals, by doubling market share in key traditional European markets and attracting 1 million tourists from
emerging markets
Triple the number of domestic travels, with the goal of democratizing tourism in our country
Six structuring programs were defined around cultural, seaside resorts and nature with sustainable
development as a backdrop and complemented by focused programs on certain high-value niches
and other specific segments to increase the attractiveness of destinations :
Azur 2020
Eco / Sustainable Development
Assets & Heritage
Entertainment, sports & leisure
Business, Health & Wellness
Internal tourism – Biladi
Construction
of 200.000
beds
casablanca
A SPRINGBOARD FOR YOUR DEVELOPMENT IN MOROCCO AND IN THE INTERNATIONAL MARKET
Marocotel By Equip’Hôtel Paris 2014 will
garantee :
More than 15 000 professional national and international decision
makers
Create direct business opportunities targeting top buyers and decision
makers of the sector
250 exhibitors among the major key players of a competitive and
evolving market
20 000 sqm of exhibition space
4 days of exchanges and meetings between the references of the market
and qualified national and international visitors
A quality organization with international
standards
Quality general fittings, equipped and turnkey stands
Support services for exhibitors before, during and after the show
Pre-registration of visitors on the internet and Pre- badging control at
the entrance
Press and VIP service
An event rich in sharing and know how
Marocotel By Equip’Hôtel Paris is also an extensive program of events,
creations, design workshops, chefs demonstrations, culinary competitions ...
There will be in the Menu, the meeting of the greatest national and
international chefs who will present the latest international trends and
culinary innovations and renowned architects and designers who will share
their expertise.
Large communication campaign
Wide national and international promotional campaign focused on
and Leisure
the decision makers in the hospitality, catering, food service, Wellbeing
A consistent database enriched in each edition
Partnerships with major professional press and economic groups in
Europe and Morocco
An effective website to help visitors plan their visit
Post event report 2012
Visitor’s key figures
14 336 visitors, of which 13.6% are international
Hospitality / Riads /Guest Houses / Hostels / Camping
25,00%
Restaurant / Snack
18,00%
Bakery / Pastry / Catering / Dairy / Coffee shops
16,00%
Cafés / Tea shops / Crepery
13,00%
Design / Architecture
7,00%
Food Products / supermarkets and hypermarkets
6,00%
90%
37%
Security Directors
/ SECURITY
MANAGERS
Press / Edition / Institutional / Services
Marketing and
Communication
Directors and
Managers
Operational
manager
Clinics / Hospitals
2,00%
12%
1,50%
5,50%
Cleaning companies / Laundry
Sales directors
Sales managers
1%
Spa / Beauty Parlors / Clubs / Leisure Centres / Gyms / Golfs
2,00%
12%
caterers /
reception
organizers
2,00%
Bar / Lounge / Disco / Games Halls / Casinos
pastry Chefs
Chefs
1%
Butchery / Delicatessen
1,00%
14%
CEOs / MDs / Managers /
chief Managers
are satisfied
by the offer
presented at
the show
94%
3%
intend
to visit the 2014
edition
Kitchen staff /
barman /
Servers / reception Staff
/ butler
7%
architects /
interior
architects
designers /
consultants
11,50%
Purchasing Directors
Purchasing Managers
2,50%
Visitors Testimonials
A perfect organization; the presence of very interesting brands in the world of design and dedicated services to the hospitality, beautiful stands and a program tackling issues in
a booming sector in certain regions of the world. I had the privilege being chosen as an ambassador by Equip’hôtel Paris 2012, which allowed me to glimpse good prospects.
Hicham LAHLOU : Designer
Exhibitor’s key figures
200
Exhibitors
95%
84% Moroccan entreprises
of the exhibitors
of 2012 intend to
participate in the
13th edition
16% International entreprises
(France, Spain, Italy, Portugal)
94%
of the exhibitors
achieved their
targets
Exhibitor’s testimonial…
We are very pleased with this edition, Marocotel allowed us to drain many
professional contacts, dynamic and interesting. I have attended many editions; I think
this is my best Marocotel. This edition has also helped enhance our brands image, our
expertise and demonstrate what we are capable of.
Senior partner for already 5 editions, we noted a large improvement in terms of
organization and visitor numbers. We received this year interesting contacts including
major hotel chains. We would like to congratulate and thank enormously the Reed
Exhibitions team for their availability and professionalism.
Laurent MOLINA : Assistant Sales Manager Simmons
Imane Alaoui HASSANI: Sales and Marketing Director ISOTEC Morocco
As far as we are concerned, Marocotel allowed us to present our new range
intended for cafes and restaurants, we were surprised by the quality of visitors ; interested
and committed professionals to realize their projects in 2012 despite the economic crisis
. Reed Exhibitions Morroco brought a lot of professionalism to the organization of this
edition.
We arrived in Morocco in 1994 and the 1st exhibition that we participated in
was Marocotel. Today we celebrate our 18 years in Morocco and are really excited to
be present. Marocotel is the flagship event where you can meet key players of cafes,
hotels and gourmet restaurants.
Lucien Leuwenkroon : Assistant Sales Manager TOP CLASS LAVAZZA
Salih MOURAD : Managing director of SDA
RELATED EVENTS 2014
The culinary competitions
Four culinary competitions where candidates will compete under the watchful eye of a jury
composed of renowned national and international personalities. 4 themes at the honor :
Barista competition, chefs contest, pastry competitions and snacking contests.
The Archis studio
Marocotel By Equip’Hôtel Paris will also have the opportunity to take on major current
trends through spaces completely designed by architects and designers
Hosted Buyers program
The exhibition will mobilize and will take in charge national and international top buyers
and decision makers with the objective of maximizing the profitability of our exhibitors.
What’s up program By Marocotel
In order to discover the current most innovative Institutions in Morocco, Marocotel By Equip’Hôtel Paris has selected the latest projects
and concepts to be discovered in accordance to specific criteria: creativity, originality and innovation.
5
BY EQUIP’HOTEL PARIS 2014
different
poles
to accompany you
in all
professions
Tableware
Laundry
Hygiene
Cleaning
Beverages
Cafeteria & Bar
Restaurant concepts
Equipment & kitchen materials
Fittings & Renovation
Design
Lighting
Furniture
Outdoor Furniture
Food products
Disposable items
Signage & Accessories
Linen & professional textile
Bath & home products
Wellness and Fitness
Spa
Technologies
High Tech
Security
Who visits ?
Hotels
Restaurant
Bakery / Pastry / Caterers
Cafés / Tea shops / Crepery
Riads/ Guest houses/ Hostels
Camping
Design/ Architecture
Food products/ Supermarkets and hypermarkets
Spa / Beauty parlours
Fitness Clubs
Cleaning companies
Dairy/ Creamery
Butchery/Delicatessen
Clubs/ Leisure centers
Golfs
Real estate agencies/ Real estate development
Clinics/ Hospitals
Bar/ Lounge/ Disco
Laundry
Game halls/ Casinos
Press / Edition
Institutional
The strength and support of EQUIP’HOTEL PARIS
All for the hospitality and catering professions
110,647 professionals, including 18.4% of
internationals
1600 exhibitors
Over 500 conferences speakers and
roundtables regrouping 20 countries
352 chefs of which 70 Michelin stars are present
15 cooking and design contests gathering
more than 200 candidates
Over 6000 meals served during the show
(Resto Des Chefs et Studio Resto...)
15 studios of trends achieved
250 entertainment and live demonstrations
MAROCOTEL BY EQUIP’HÔTEL PARIS
FRANCE AND INTERNATIONAL CONTACTS
Corinne Menegaux
Division Director Hospitality - Restaurants - Beauty - Funeral - Show
Yumna Chabrol
Deputy Director Hospitality and Catering Division
[email protected]
Pauline le Pottier
International Sales Assistant
Tel. : +33 (0)1 47 56 21 96
[email protected]
ALLEMAGNE
Gregor Stolarczyk
Tel : +49 211 55 62 85 47
[email protected]
ITALIE
Fabio Fontana
Tel : +39 024 351 70 80
[email protected]
Espagne
Olga Pons
Tel : +34 93 424 4000
[email protected]
UK
Tom Small
Tel : +44 20 84 39 89 07
[email protected]
CHINE
Daizy Zang
Tel: +86 (10) 59 33 92 68
[email protected]
Woody Mu
Tel: +86 (10) 83 55 79 40
[email protected]
FRANCE, SUISSE, BELGIQUE
Laure Ambonville
Tel : +33 (0)1 79 71 9305
[email protected]
Morocco contact
Zakaria Moatamid
Billing and Sales Administration Manager
Tel.: +212 (0) 5 22 46 54 67
[email protected]
Reed Expositions
The expertise of the world leader in the organization of trade fairs
500 exhibitions in 39 countries, including more than 60 in France.
Reed Expositions France
The expertise of the Hospitality and Catering Division, organizer
of Equip’Hôtel Paris exhibitions, Vending Paris, Sandwich &
Snack Show and Parizza. These shows bring together over 2000
exhibitors and 120,000 visitors.
The experience of the international team of Equip’Hôtel, a flagship
reference in the trades of Hospitality and Catering.
Reed Exhibitions Morocco
Forum Bab Abdelaziz : 62, Angle boulevard d’Anfa - 6ème étage n°61
Casablanca - Maroc
Tél. : +212 5 22 46 54 60 / +212 5 22 27 43 39