Post Show Report
Summary
Institutional Support
The Fair
Exhibitors
Visitors
Marketing
Communication
In 2011, Reed Exhibitions Alcantara Machado carried out the largest edition of the 13th International
Machine-Tools and Integrated Manufacturing Systems Fair and the 11th International Quality Control Fair,
from May 23 to 28.
Over 71,800 visitors, from which 1345 came from 59 countries – among business people, engineers,
production and maintenance technicians, college students and others – came to get to know the most
technology advanced, innovative machinery, equipment and tools in the world, manufactured by exhibitors
representing 1341 brands from Brazil and abroad.
According to estimates from businesspeople, an increase between 20% and 30% was noticed in the
negotiations with clients compared to the previous edition. These numbers show the nice moment the
country has been experiencing after recovering from the world financial crisis between 2008 and 2009. In
2011, the machine-tool industry achieved gross revenues of R$ 1.5 billion.
The machine-tool industry is an important indicator that the Brazilian industry is heated and making
significant investments in the acquisition of new equipment to expand the production capacity and to
become more competitive technologically.
The success of FEIMAFE/QUALIDADE 2011 conveyed the huge level of optimism that dominated both
fairs. Please refer to information for your participation in 2013.
Liliane Bortoluci
Event Director
CSMF (Machine-Tool and Integrated
Manufacturing Systems Industry Chamber
– free translation)
CSHPA (Hydraulic, Pneumatic and
Industrial Automation Equipment Industry
Chamber – free translation)
CSQI (Machinery, Equipment and
Instruments for Quality Control, Tests and
Measurement Industry Chamber – free
translation)
2009
1,300 Brazilian and foreign exhibitors
70 new exhibitors
80 thousand sqm of area
2011
1,341 Brazilian and foreign exhibitors
112 new exhibitors
80 thousand sqm of area
R$ 100 million of funding
for small, medium size and
large size industries of the
entire country.
13 letters of credit, totaling
R$ 13.7 million
96.2%
Of exhibitors are pleased or very pleased with their
participation
99% of exhibitors plan to participate in 2013
94% are pleased with the prospection and generation of new contacts at
the fair
72.6% are supposed to close deals within up to 6 months as a result of
their participating in the show
Testimonials
“We have participated in Feimafe/Qualidade for 15 years and this edition the organization was
spotless, the audience was more qualified, more selective, targeted at businesses. So it was
true that our expectations were overcame in the first few days.”
Wilson Borgneth, commercial director at GRUPO BENER
“The shows are well organized, the visitors are of technical level, and they are interested in
getting to know new products and technologies to introduce to their companies”.
Marcelo Nicoletti, general manager at TUNGALOY
“It is the first time the company participates in FEIMAFE/QUALIDADE, which is an important
window for the company to showcase its products, services and solutions for current and future
customers. We give priority to these contacts rather than only focusing on sales at the shows.”
Fernando Oliveira, marketing and technical training manager at SANDVIK COROMANT
“Feimafe/Qualidade was a pleasant surprise this year, mainly for confirming the market has been
reacting as expected. We have had visitors from all over the world – South America in general,
Europe, Korea, Japan, North-Americans – and this encourages the company exports, as it is the
easiest, most effective way of showing to the world where we are at in terms of technology.”
Mauricio Lopes, Machine-tools Marketing manager at ROMI.
Over 71,800 visiting buyers
1,345 international visitors from 59 countries
2,157 Brazilian cities represented
27 Brazilian states
79% directly influence the purchase process
31% have leadership positions at their companies
49% purchase products, machinery and equipment
50% have networking with colleagues and market professionals
38% Gather information on new products, machinery
and equipment
35% have over R$ 500 thousand to invest in
machinery and equipment related to the fair
47% belong to the Steel and Automotive industries
42% Have leadership positions at their companies
VISITORS FROM THE MAIN COMPANIES IN THE COUNTRY
Abb
Accor
Ache
Aços Vilares
Aes Tiete
Agco
Ajinomoto
Akzo Nobel
Albrás
Alcatel
Alcoa
Ambev
Andrade
Gutierrez
Anhanguera
Arcelormittal
Arcor do Brasil
Atlas Copco
Audi
Avibras
Avon
Basf
Bayer
Bematech
Bertin
BIC
Bombril
Bosch
Braskem
Café Santa Clara
CEF
Carbocloro
Carrefour
Caterpillar
Cisa Trading
Clariant
Cosan
Cpfl Energia
Cptm
Csn
Cteep
Cummins
Danone
Dedini
Delphi
Dixie Toga
Duke Energy
Dupont do Brasil
Duratex
Eaton
Elekeiroz
Eletrobrás
Embraer
Eurofarma
Eucatex
Eurofarma
Ford
Fosfértil
Furnas
General Motors
Gerdau
Gol Linhas Aéreas
Goodyear
Hospital Sirio
Libanes
HP
International Paper
Iochpe Maxion
Itautec
J. Macedo
Kimberly Clark
Klabin
Lorenzetti
Lupatech
M. Dias Branco
Magneti Marelli
Mahle Metal Leve
Marfrig
Mercedes Benz
Metalfrio
Mitsubishi
Mwm International
Natura
Net
Nextel
Odebrecht
Painco
Petrobras
Pirelli
Plascar
Quattor Petroquímica
Randon
Reckitt Benckiser
Rhodia
Sadia
Saint-gobain
Sanofi Aventis
Santher
São Paulo
Alpargatas
Scania
Seara
Siemens
Sotreq
Suzano
Tam
Telefônica
Thyssenkrupp
Totvs
Toyota
Tupy
Ultrafértil
Unilever
Usiminas
Valeo
Visteon
Voith Paper
Volkswagen
Votorantim Cimentos
Whirlpool
Disclosure campaign of the event generating high
visibility for the exhibitors and attracting the most
important professional profiles for the industry
9,776,042 impacted by the campaign:
Disclosure material for exhibitors
Printed material
Disclosure in specialized media firms
Disclosure in mass media firms
Online disclosure
International disclosure and in all regions of the country
Disclosure for VIP Audience
• Tool adopted for the first time at the event
• Over 115
thousand accesses
• 31 thousand links to the exhibitors’
websites
• 11 contacts shared for exhibitors
• 15 thousand scheduling
• Free catalogue
• Online job openings
• Themed booths
• Premium Club
Project that has gathered major buyers from the Automotive, Infrastructure and
Oil & Gas industries in the country
40 major buyers
Over 100 meetings
3,122,443
Impacted
186 articles on the fair
201 communication professionals
21 on magazines;
6 on newspapers;
158 on websites and portals;
1 on TV.
110 journalists;
22 support professionals;
56 press advisors;
13 photographers
We are waiting for you
in 2013!
Fernando Dascola
Show Manager
Phone number: +55 11 3060-4901
[email protected]
www.feimafe.com.br