BRAZTOA
YEARBOOK
2015
Sponsorship:
Support:
Realization:
4. EDITORIAL
5. BOARD OF DIRECTORS
6. BRAZTOA
11. MEMBERS
13. THE TOURISM ENVIRONMENT IN 2014
22. MARKET IN NUMBERS
DESCRIPTIVE REPORT OF THE BRAZTOA SURVEY RESULTS
REVENUE OF THE ASSOCIATED COMPANIES
BRAZIL’S TOURISM SECTOR IN 2014
THE IMPACT OF OPERATORS ON DOMESTIC TOURISM PRODUCTIVE CHAIN IN 2014
MAIN DESTINATIONS OF THE PACKAGES SOLD
DOMESTIC DESTINATIONS
OUTBOUND INTERNATIONAL
TYPE OF PRODUCT SOLD
HOTEL STAYS
CRUISES
FINAL CONSIDERATIONS
41. INTERNATIONAL TOURISTS TRENDS
46. LIST OF ASSOCIATES
55. ACKNOWLEDGEMENTS
3
BRAZTOA YEARBOOK 2014
EDITORIAL
It is well known that challenges make us grow, sharpen our perceptions, and require
us to use more of our creativity. 2014 was a challenging year, and, therefore, provided rich experiences to all of us in the travel market, as well as in other areas.
Early in the year, we worked with all eyes on Brazil due to the World Cup and the
elections. However, we were faced with customers showing atypical, fearful behavior, because of political uncertainty and economic instability.
We used our know-how and market expertise to attract the discouraged tourists,
and showed them that there were too excellent travel opportunities in periods not
yet explored by them.
We started in 2015 confirming that, even during the crisis, people do not stop traveling. What actually changes is the profile of the tours, which end up being customized
to fit each person’s financial possibilities.
The higher value of the US dollar, a trend that started in 2014 and is still true today,
is a good example of that. Many customers who traditionally travel abroad have
been choosing to explore some of the beautiful Brazilian destinations. Other travelers changed their itinerary to prioritize Europe, which currently has a more stable
and favorable currency, compared to the US dollar.
Our many maneuvers enabled us to end 2014 with a higher growth rate than the
Brazilian GDP, which had a 0.1% increase.
In short, this scenario leads to 2015, a year in which operators will make every effort
to use innovation, creativity, better relationships with the distribution network and
the consumer, to achieve positive reSouthts for everyone involved in the tourism
production chain. “Overcoming,” “hands-on”, and “optimism” are our watchwords.
JOSÉ ZUQUIM
VICE-PRESIDENT
4
MAGDA NASSAR
VICE-PRESIDENT
EDUARDO BARBOSA
VICE-PRESIDENT
PLÍNIO NASCIMENTO
VICE-PRESIDENT
BOARD
OF DIRECTORS
Every two years, BRAZTOA elects its board of directors
among its members that can be reelected for a second
term.
BOARD OF DIRECTORS 2013-2015
BOARD OF DIRECTORS:
1st Vice-President: José Zuquim (Ambiental)
2nd Vice-President: Magda Nassar (Soft Travel)
3rd Vice-President: José Eduardo S. Barbosa (Flot)
4th Vice-President: Plínio Augusto V. Nascimento (Nascimento)
DEPARTMENTS:
Finance: Celso Luiz dos Santos Garcia (CI)
Management: Manuel Nogueira (JVS)
Technical: Maria Estela Rama Farina (Velle)
Communications: Ana Carina Homa (Landscape)
BOARD CONSULTANTS:
Incentive: Aldo Leone Filho (Agaxtur)
Travel Assistance: Celso Guelfi (Brazilian Assist - GTA)
Domestic and Road Travel: Salomão Barros Costa (Pomptur)
Taxation and Legislation: Elton Flávio Silva de Oliveira (CVC)
Inbound International: Cláudio Del Bianco (Del Bianco)
Social-Environmental: Andrea Leone Bastos (Agaxtur)
Relationship with Members: José Roberto da Silva (Sanchat Tour)
Technology : Roberto Haro Nedelciu (Raidho)
Representatives & Collaborators: Danielle Clouzet Roman (Interamerican)
New Businesses: Nicanor Cordeiro de Abreu Filho (Trade Tours)
Training: Olga Sasaki Arima (Designer Tours)
REGIONAL CONSULTANTS:
Southeast: Edson Rodrigues Ruy (Intercontinental)
Northeast: Afrânio Lages Filho (Aerop)
Midwest: Carlos Alberto de Sá (Voetur)
South: Abrahão Finkelstein (Mercatur)
TAX ADVISORY BOARD:
Incumbent
Incumbent
Incumbent
Substitute
Substitute
– Roberto Roman (Travel Ace)
– Marcelo Cusnir (New Age)
– Carlos Frederico Marx Ulhôa Levy (Interpoint)
– Jorge Watanabe (Asia Total)
– Roberto Vertemati (CVC)
BOARD OF ADMISSION AND ETHICS:
Incumbent – Fausto Adriano (Soft Travel)
Incumbent – Deusa Maria Rodrigues (Designer)
Incumbent – Roberto Sanovicz (ADVtour)
ADVISORY BOARD:
Eduardo Vampré do Nascimento (Nascimento)
José Zuquim (Ambiental)
José Eduardo Sampaio Barbosa (Flot)
5
BRAZTOA YEARBOOK 2014
BRAZTOA
6
BRAZTOA
Established in 1989, BRAZTOA became one of the most important and representative organizations
of the Brazilian tourism, with nationwide reach through its 91 members – 12 collaborators, 76 tour
operators (domestic, and outbound/inbound international), and 3 guest members. Together, our
associates account for nearly 90% of leisure travel packages sold in the country.
Our vision
Be recognized by associates, partners, and the domestic and international
travel sector as a reference in efficiency and innovation when it comes to
promoting actions and partnerships for the business sector.
Our mission
Promote actions and partnerships that enhance the business activities of
our members while supporting the sustainable development of the travel
market.
Our values
Seek economic, social, and environmental responsibility; flexibility,
innovation, and creativity; continuous improvement; ethics and
professionalism; improved human relations; and commitment to the
development of the travel sector.
7
BRAZTOA YEARBOOK 2014
BRAZTOA
One of the goals of the organization is to encourage its members to work as an organized market, with free
enterprise and fair competition. Therefore, its actions focus on developing, promoting, and supporting such
market. Among our activities, we highlight the following:
THE BIGGEST TRAVEL SALES EVENT IN BRAZIL
Turismo Week is an integrated event involving
members, suppliers (hotel chains, airlines, among
others) and destinations, with the purpose of providing the market, for a limited time, promotional
prices for travel packages in Brazil and abroad on
the off-season dates available throughout the year.
This event takes place at least twice a year. For
2015, in addition to the travel sales events for multiple destinations, we will have theme weeks dedicated to specific destinations or segments.
The initiative has the website www.turismoweek.
com.br, where special offers are published, a Facebook fan page with approximately 50,000 followers, and an advertising campaign aimed at trade
and final customer, funded by sponsors and participating members.
BRAZTOA is a pioneer in implementing sustainability into its agencies and the production chain
of leisure tourism. The concept is a vital part of its
activities and projects, and BRAZTOA promotes
trainings, workshops, and reference publications
to demonstrate its benefits and show companies
how they can incorporate sustainability to their
management. With the most important award in
the country for sustainable tourism it recognizes
and gives visibility to the best initiatives of the industry.
The BRAZTOA Sustainability Program is a partnership with Travelife (the European requirements were customized to the Brazilian tour
operators and the local context) and is approved
by the Global Partnership for Sustainable Tourism, an international member organization of the
United Nations.
8
Winners of the 3rd BRAZTOA Award for Sustainability
TOP Sustainability:
PARQUE DOS
SONHOS FARM
RESORT HOTEL
BRAZTOA Associates:
1st
CVC BRASIL
2nd
AMBIENTAL
3rd
MGM OPERADORA
2nd
ATIVA RAFTING
E AVENTURA
3rd
MAIOBA TURISMO
2nd
SOFITEL GUARUJÁ
JEQUITIMAR
3rd
MABU THERMAS
GRAND RESORT
2nd
CHÃ DE JARDIM
COMMUNITY
3rd
AOKA
2nd
SEBRAE PIAUÍ
3rd
CITY OF CAIRU TOURISM BUREAU
Tour operators:
1st
VENTO SUL
TURISMO
Accommodation facilities:
1
st
PARQUE DOS
SONHOS FARM
RESORT HOTEL
Trade partners:
1st
AVENTURAS
PARK
Institutional partners:
1
st
COSTAS DOS CORAIS
CONVENTION &
VISITORS BUREAU
9
BRAZTOA YEARBOOK 2014
BRAZTOA
The initiatives of the BRAZTOA Sustainability Program are made possible thanks to our valuable partners, who recognized the importance of sustainability for society and believed in BRAZTOA and its
members’ commitment and efficiency.
SPONSORS
INSTITUTIONAL PARTNERS
MEDIA
CONSULTANCY
Consultoria em Sustentabilidade
SUPPORT
LOCAL SUPPORT FOR THE 3RD BRAZTOA SUSTAINABILITY PROGRAM
Since 1990, BRAZTOA has been holding events
for tour operators that are 100% focused on
business, training, and trends. Such activities are
essential to the professionals of the industry.
These are business trips in which BRAZTOA connects its members to destinations and strategic
suppliers worldwide in order to expand, diversify,
and improve the range of travel offers.
Two big events take place in São Paulo, with international reach: in the first half of each year, in
partnership with WTM Latin America, and in the
second half, in partnership with ABAV.
Meetings have been held in Portugal, Argentina,
Canada, Las Vegas, Catalonia, Uruguay, Belgium,
and London, and there will be meetings in Thailand, Colombia, and Fort Lauderdale in 2015.
Two regional meetings occur at ECB Rio de Janeiro and ECB Porto Alegre.
10
MEMBERS
The organization has 91 members and it is
growing consistently towards becoming highly
representative in the different markets of the
country. Packages are offered to all continents,
with targeted products according to specific
travel activities or audiences. As for operations,
56 companies are involved in domestic tourism,
76 in outbound international tourism, and 29 in
inbound international tourism.
MEMBERS HEADQUARTERS CHART
91
AMAPÁ
RORAIMA
AMAZONAS
ASSOCIATES
RIO GRANDE
DO NORTE
CEARÁ
MARANHÃO
P A R Á
PARAÍBA
PIAUÍ
PERNAMBUC O
ACRE
ALAGOAS
TOCANTINS
RONDÔNIA
SERGIPE
BAHIA
69%
12%
19%
64
MATO GROSSO
HEAD
OFFICE SP
MINAS GERAIS
MATO GROSSO
DO SUL
10
INTERNATIONAL
OUTBOUND TOUR
OPERATORS
HEAD
OFFICE RJ
RIO DE JANEIRO
PARANÁ
17
SANTA CATARINA
OTHER
STATES
RIO GRANDE
DO SUL
COMPANY SIZE CHART
INTERNATIONAL
INBOUND TOUR
OPERATORS
20
LARGE
76
56
ESPÍRITO SANTO
SÃO PAULO
OPERATION TYPE CHART
DOMESTIC
TOUR
OPERATORS
DISTRITO FEDERAL
GOIÁS
More than 100 collaborators
operators
operators
20
MEDIUM
29
operators
50-99 collaborators
46
SMALL
10-49 collaborators
72%
100%
37%
MICRO
5
1-9 collaborators
11
BRAZTOA YEARBOOK 2014
MEMBERS
BRAZTOA has associates in the following categories: Tour operators, Representatives & Collaborators,
and Guests. Agencies include all legally established companies in the country specialized in providing travel
service operations, such as trips and tours, organization and execution of programs, routes, itineraries,
inbound services, transfers, and assistance to travelers. Representatives are corporations legally established in Brazil that act as representatives to foreign travel service companies; and Collaborators are also
companies legally established in our country that promote and/or market travel products and services.
The Guests category is the newest, and it includes companies from different travel sectors that have been
invited to join the organization through a referral by an associate.
PRODUCTION CHAIN OF LEISURE TOURISM
The production chain involved in tourism is very complex and, according to the World Tourism
Organization, impacts and is impacted by 52 economic sectors. This entanglement is made up
of a series of integrated operations carried out by the companies of these different sectors,
with a high level of dependency between the parties and the common goal of promoting and
supporting domestic and international tourism.
The vital role of the tour operators in the production chain
Tour operators play a vital role in the tourism production chain due to their basic initiatives that
move and conduct the entire chain; whether by their relationship with the SUPPLIER NETWORK to
build the packages, or by the DISTRIBUTION of such packages by their branches or other outlets.
TRAVEL DISTRIBUTION MANAGEMENT
TRAVEL SUPPLY MANAGEMENT
Destinations
Governments
TOUR
OPERATOR
Inbound,
agencies, tour
guides
Multiple
brand
agencies
Event
organizers
TOUR
OPERATOR
GDS
Assistance
cards
Daily deal
websites,
last minute,
online
Companies
Air and land
transportation
alternatives
Car rentals
Cruises
12
Own
agencies
Stimulus
agencies
Accomodation
alternatives
International
agencies
Parks,
concerts,
museums...
Customer
Representatives and
branches
Franchises
THE TOURISM ENVIRONMENT
IN 2014
13
BRAZTOA YEARBOOK 2014
ECONOMIC SCENARIO AND TOURISM INDUSTRY IN 2014
1. The economic scenario and tourism travel.
The global economic scenario in the year under review determined the flow of money and goods between
nations and influenced the travel and tourism market. Chart 1 summarizes the reSouthts and expectations
of the main global economic blocks, in which there is 3.3% increase in global wealth. Emerging countries
outstand with a strong growth, 4.4% , and China, 7.4%. The United States led the growth of developed nations, with an estimated performance of 1.8%, according to the International Monetary Fund.
CHART 1 – WORLD ECONOMY 2014-2015
INCREASE OF WORLD ECONOMY – COUNTRIES AND REGIONS –
GDP FORECAST 2014 / 2015 - ANNUAL VARIATION
8
7.4
ANNUAL VARIATION (%)
7
7.1
6
5
4
3
3.3
4.4
3.8
3.1
1.8
2
2.3
2.2
0.8
1
0
World
5.0
Developed
Economies
1.4
1.3
Euro Zone
0.3
USA
Source: FMI
Emerging and
under Development
Brazil
China
2014
2015
In this context, it is important to point out the following aspects that influenced the behavior of the
world economy2: the continued recovery of the US economy in 2014; the shy growth of world trade
despite the drop in oil prices and commodities, which shifted the trade balance in favor of industrialized
countries. The risk of deflation in developed countries continued, while inflation had a slight advance in
developing countries. The Chinese economy continued to slow down with a consequent reduction in the
global demand for goods and services. The slow recovery of the Eurozone economies remained, and
the Euro was devalued against the US dollar. The increased conflicts in the Middle East and Eastern
Europe also affected the world trade.
1 Except Brazil, that grew only 0.1% in 2014.
2 World Economic Situation and Prospect – 2015 , United Nations,New York, 2015.
14
The close relationship between the dynamics of the world economies and the travel market is evident,
especially in the “leisure” segment, which depends greatly on employment and income available to
families for travelling.
In turn, international travel, in the same period, has kept its growth rate, according to the UNWTO3.
International tourist arrivals reached 1,138 million in 2014, an increase of 4.7% over the previous year, according to the data gathered by the institution.
CHART 2 – GLOBAL INBOUND TOURISM PER REGION - 2014
MILLION
EUROPE
C
I
F
I
C
A
P
D
N
A
A
I
AS
AMERICAS
AFRICA MIDDLE EAST
588
263
181
56
50
Source: UNWTO, 2014.
When it comes to passengers transported by airlines in 2014, IATA - International Air Transport Association has recently declared that the low oil prices and more routes available have benefit consumers
with moderate airfares, boosting the growth of the sector.4
3 United Nations World Travel Organization.
15
BRAZTOA YEARBOOK 2014
ECONOMIC SCENARIO AND TOURISM INDUSTRY IN 2014
The economic reSouthts reported by the IATA members for the year in question are shown in Box 1.
BOX 1 – ECONOMIC INDICATORS OF THE WORLD AIRLINE INDUSTRY
WORLD AIRLINE INDUSTRY
TYPE
AIR TRANSPORT EXPENDITURE (BILLIONS OF US$)
ROUND TRIP TICKET (US$/PASSENGER)
TOTAL OF PASSENGER (MILLIONS)
RPK (REVENUE PASSENGER KILOMETERS) (BILLIONS)
EXPLAIN ABEAR
GROWTH OF THE TRAVEL INDUSTRY
2013
753
498
3,134
5,793
2.70%
2014
789
483
3,306
6,126
3.00%
(%)
4.78
-3.01
5.49
5.75
11.11
Source: IATA, 2014.
The International Air Transport Association reinforces the idea that the world economic development represents a significant boost in air transport, since more connections between cities allows
the flow of goods, people, capital, technology, and
ideas to generate broader economic benefits and
reduce air transport costs.
Additionally, economists specialized in tourism
claim that the overall behavior of the economy influences travel decisions, especially for families5
(elastic demand), but also public and private companies, who base their decisions on the necessary
investment for their economic activity or services
provided to their specific demands (customers).
4 During periods of crisis, trips can be postponed.
16
In the domestic perspective, 2014 had two major
events that affected the social, political and economic scenarios in Brazil. First, hosting the World
Cup, which generated high expectations to all economic agents. Second, federal and state elections
in the country, a moment of increased debate, with
political and economic uncertainties surrounding
the future of the nation.
In the sports arena, the reSouthts of the event
were positive, that is, soccer games and Brazilian
and foreign supporters were the life of the party.
Air travel in the country during the period (June
and July/2014) had a 3.22% increase in revenue
per mile, while the international market showed a
5.26% growth. The final weighted average of the
World Cup was a demand growth of 3.69% in air
transport.
To BRAZTOA tour operators, according to partial data collected by Datatur, the first semester was very
promising in terms of sales and exceeded expectations for the period. However, during the World Cup itself,
domestic and international leisure travels showed poor performance compared to the same period of the
previous year.
The survey conducted by the Getúlio Vargas Foundation for the first half of 2014 showed that tourism
companies sales was 11.1% (INCREASE?) compared to the same period in the previous year, with emphasis
on accommodations, inbound tourism, air transport, and parks and attractions.
“Tour operators were frustrated, especially between April and June/2014, because sales did not increase as
predicted. Additionally, the reduced demand for domestic destinations and the stable demand for international destinations led to layoffs after the first quarter of the year. In the version of the survey carried out by
FGV in July/2014, the investments previously made by the companies, the stronger international demand,
and the favorable exchange rate were considered the most important factors that contributed to sales
expansion. On the other hand, services contracted directly over the internet, higher financial costs, and
excessive bureaucracy were considered important reasons that discouraged the boost of the business”
(BDET, JUL – 2014).
17
BRAZTOA YEARBOOK 2014
ECONOMIC SCENARIO AND TOURISM INDUSTRY IN 2014
CHART 3 – EVOLUTION OF THE TOUR OPERATORS REVENUE –
FIRST QUARTER/09 TO SECOND QUARTER/14.
REVENUE PRICE
COMPARED TO THE PREVIOUS QUARTER
100
BALANCE RESPONSES (%)
80
90
96
77
86
75
60
87
78
82
64
56
77
50
42
40
83
70
52
34
9
-3
58
27
46
43
45
36
30
34
2o
INTERNATIONAL
8
13
-2
OUTBOUND
0
-20
-23
-29
-40
55
45
42
26
20
0
67
66
-43
-56
-60
-80
Sources: FGV e MTur
From the economic standpoint, the accumulated
growth rates of the Brazilian GDP in 2014 were
2.7% and 0.7% in the first and second quarters, respectively, and, despite being positive figures, they
were already indicating a decline in economic activity. Corporate investments (gross formation of
fixed capital) plummeted from 3% to (-) 2.6% in the
same period. Combined, the aggregate demand
(household consumption, government spending,
business investment and exports) dropped 2.16%
during that half5.
The second timely event under consideration, represented by the period between July and December/2014 was the fierce presidential race, in addition to the election of the remaining major political
positions (Governors, Senators, Federal and State
Representatives). Despite the terrible defeat of the
5 Economic Indicators, IBGE Foundation, 2015.
18
REVENUE
2º quarter/14
1º quarter/14
4º quarter/13
3º quarter/13
2º quarter/13
1º quarter/13
4º quarter/12
3º quarter/12
2º quarter/12
1º quarter/12
4º quarter/11
3º quarter/11
2º quarter/11
1º quarter/11
4º quarter/10
3º quarter/10
2º quarter/10
1º quarter/10
4º quarter/09
2º quarter/09
3º quarter/09
-98
-98
1º quarter/09
-100
PRICE
Brazilian national team in World Cup, in the beginning of the second semester there was hope
for economic recovery in the last few months of
the year that could lead to a reduced, but positive
growth.
The Brazilian Central Bank FOCUS survey, published
on July 27th of that year, indicated an expected
GDP annual growth of 0.9% and an exchange rate
of 2.35 BRL to 1.00 USD, in addition to an interest
rate (SELIC) of 11.00% per year, and an estimated
inflation rate of 6.41%, very close to the targets of
the Federal Government.
This scenario did not entirely come true, that is, the
pressure on prices increased, and the exchange
rate rocketed in the second half, reaching 2.65 BRL
to 1.00 USD by the end of the year, which increased
costs to Brazilian travelers looking for international
destinations. On the other hand, the currency devaluation boosted the demand for domestic travel.
Chart 4 shows the econometric trend of the exchange rate and the devaluation of the Brazilian
currency, a fact that is still true today. We do know
that stimulus to exports, on one hand, and operating costs of importing machinery, equipment, and
other assets essential to the country’s industrial
activity, on the other hand, need to be balanced in
order to avoid an imbalance in current transactions
and balance of payments.
CHART 4 – EVOLUTION OF THE CURRENCY EXCHANGE – SECOND HALF 2014
CURRENCY EXCHANGE TREND - SECOND HALF 2014
v = 0.0044x + 2.207
R2 = 0.91864
CURRENCY EXCHANGE
3.0000
2.5000
2.0000
1.5000
1.0000
0.5000
0.0000
0
20
40
60
80
100
120
JULY TO DECEMBER 2014
Source: Brazilian Central Bank, 2014.
During the same period, air travel passengers
had an increased flow of 7.08% between July and
December/2014 over the previous year, despite
the reduced demand for leisure travel in the same
period (estimated at 5.13%), which greatly affected the tour operators’ businesses. Leisure travel is
the main focus of this travel services segment, according to the respondents of the qualitative survey of this past January. (data from whom?)
The explanation for the growth in air transport is
correlated with the performance of other agents,
such as private and public corporate demand
(which grew 9.2% and 27%, respectively), and inbound foreign demand that uses the services of
local airlines to reach domestic destinations.
The deteriorating economic scenario in the period
also contributed to the reduction of leisure travelers in the second half. The drop in actual wages
(corroded by escalating inflation), the higher in6 Average during this period.
7 October/2014.
terest rates, especially in consumer credit (credit card and overdraft protection), and the poor
performance of economic sectors that threatened employment and income, influenced travel
decisions of Brazilians. In 2013, the ‘intention to
travel’ of Brazilians, in the period in question, was
32.5%6, dropping to 31.8% in 2014
The Tourism Economic Performance Newsletter,
published by the FGV7, revealed: “The revenue for
the third quarter of 2014, compared to the same
period of 2013, recorded an average variation of
3.7% for travel services”. “The highest percentage
growth in revenue was found in accommodations
and inbound tourism while the lowest were found
in parks, tourist attractions, and tour operators,”
where the variation was 0.5%.
19
BRAZTOA YEARBOOK 2014
ECONOMIC SCENARIO AND TOURISM INDUSTRY IN 2014
CHART 5 – REVENUE COMPARISON: THIRD QUARTER 2014 AND THIRD QUARTER 2013
7,2
6,6
5,0
3,7
2,1
CONSOLIDATED
ACCOMODATION
INBOUND
TOURISM
TRAVEL
AIR
AGENCIES TRANSPORTATION
1,9
EVENTS
AGENCIES
0,8
PARKS AND
ATRACTIVES
0,5
TOUR
OPERATORS
Source: FGV e MTur
The survey also revealed that only 24.5% of travel entrepreneurs considered 2014 a positive year with
business expansion.
Previous investments made by the companies, the stronger international demand, and more publicity about attractions and tours were considered contributing factors to the increase of the operators’
businesses. On the other hand, higher financial costs were identified as an important reason that discouraged sales expansion.
We ended the year in question with the Brazilian GDP reaching 5,52 trillion BRL in nominal terms and
actual growth of 0.1%, according to IBGE (Chart 6). As of 2011, it is possible to notice a retraction trend
in these indicators. This proves that the model used for consumption financing (through low-interest
rates and tax exemption) to ensure production and national growth is saturated.
20
CHART 6 – EVOLUTION OF THE GDP AND GDP PER CAPITA – 2000 TO 2014
9
8
4.4
7
6.5
6
6.0
5.7
5.0
5
4
3
4.8
4.4
4.3
3.1
2.8
2
1
3.1
3.9
3.9
2.8
2.8
1.9
1.7
1.3
4.0
2.7
1.8
1.2
1.8
0.8
0.1
0
-0.1
-0.1
-0.2
-0.7
-1
-1.3
GDP
2014
2013
2012
2011
2010
2009
2008
2007
2006
2005
2004
2003
2002
2001
2000
-2
GDP PER CAPITA
Source: IBGE Foundation, 2014.
“The economic reSouthts that year reSouthted from the 0.2% increase in the value added and tax decline (-0.3%). In this comparison, Agribusiness (0.4%) and Services (0.7%) have grown while Manufacturing has shrunk (-1.2%). The GDP per capita was 27,229 BRL, down (-0.7%) by volume compared to 2013.”
(IBGE Foundation). The investment rate to the GDP was 19.7% and savings 15.8%, corroborating the
statement that 2014 represented a cyclical time of great economic weakness.
Although the reduced growth of the Brazilian economy may have influenced economic agents (families,
companies, and government) in their strategic decisions and repositioning of the market, the following
reSouthts reflect a moderate maintenance of the travel and tourism industry. The aggregate monetary
travel demand by the private sector (companies) increased 9.2%; the public sector spent 25.88% more
on tickets and accommodations; international inbound tourism had a 29.79% increase; and families reduced their expenditures on air travel by 14.35%, resulting in a Laspeyres index of 1.1126 for travel and
tourism in Brazil in 2014.
The economic analysis also indicates that price, exchange rate, and interest increases, in addition to
the confidence businesses and consumers expressed regarding the economic policies adopted until the
second half of 2014, were obstacles to the market sales growth of goods and services, among which
we highlight travel and tourism in Brazil.
21
BRAZTOA YEARBOOK 2014
MARKET IN NUMBERS
Descriptive Report of the BRAZTOA
Survey Results.
The results presented in this report8 were collected during the focus group held in March/2015 with
BRAZTOA associates, complementing the data collected by the Datatur questionnaires, a quantitative
collection study. It is important to point out that the
information is designed to represent the universe of
the associates, not the operators market, and the
participation in the survey is voluntary, which means
it is not a sample study with a probabilistic sample9.
The data referring to inbound international are consolidated with the outbound domestic.
8 The variations showed by the charts refer to the
comparison between 2014 and 2013.
9 Comments by the constultant Fabrizio Caritatos,
coordinator of the Datatur Survey.
22
1. REVENUE OF THE ASSOCIATED COMPANIES
The gross earnings of the BRAZTOA associated companies in 2014 were 11.87 billion BRL, which represents 6.01 million departures. The nominal revenue growth was 6.65%, and the increase in boarding
was 1.86%.
TABLE 1 – REVENUE AND PASSENGERS TRANSPORTED – 2014
TYPE/YEAR
2012
2013
2014
(VARIATION %)*
REVENUE (R$ BI)
10.70
11.13
11.87
6.65
PASSENGERS (MILLIONS)
5.70
5.90
6.01
1.86
Source: BRAZTOA, Datatur Project – 2014 Edition. (*) Comparison between 2014 and 2013.
“The positive market variation was slightly smaller than the projections based on the first half. The understanding is that the second half showed worse reSouthts than the first half. Exactly in the second
half which is more relevant in the international segment, in which most associated companies operate”,
says Fabrizio Caritatos, consultant.
The World Cup and the elections turned out to be inhibiting factors for travel, contrary to analysts’
expectations.
Considering the revenue per associate category, tour operators increased their revenue by 6.54% while
collaborators reached a 10.63% growth.
TABLE 2 - REVENUE (1,000.00 BRL) PER CATEGORY – 2014
TYPE/YEAR
AGENTS
COLLABORATORS
2012
2013
2014
10,341,757.58 10,750,000.00 11,452,592.00
342,257.00
379,000.00
419,280.00
(RATE %)*
6.54
10.63
Source: BRAZTOA, Datatur Project – 2014 Edition. (*) Comparison between 2014 and 2013.
23
BRAZTOA YEARBOOK 2014
MARKET IN NUMBERS
Brazil’s tourism sector in 2014
According to the World Travel & Tourism Council (WTTC), considering the entire productive chain of the
tourism sector, Brazil is ranked sixth among the largest tourism economies in the world, moving approximately US 209,2 billion in 2014, about 9.2% of the GDP. The United States lead the ranking (US 1,4
trillion) followed by China (US 850,1 billion).
TOTAL CONTRIBUTION OF TOURISM IN BRAZILIAN ECONOMY
US$ BILLION
250
216.3
186.9
200
150
91.7
100
62.6
112.0
146.7
149.2
2008
2009
203.9
207.4
209.2
2012
2013
2014
126.4
73.2
50
0
2003
2004
2005
2006
2007
2010
2011
When we analyze just the direct contribution of tourism, the amount goes to US 77,4 billion, about
3.7% of the GDP. The industry employs directly about 3 million people in hotels, air companies, tourism
agencies and other types of passenger transportation, restaurants and leisure. It is expected that in
2023 the industry will account for 10,6 million of direct and indirect jobs, representing 9.5% of the total
employment.
Source: Economic conSouthtancy of the Ministry of Tourism
24
THE IMPACT OF OPERATORS ON DOMESTIC TOURISM
PRODUCTIVE CHAIN IN 2014 (include the indicator)
The operators, fostering the domestic tourism, embarked more than four million tourists inside Brazil
(including inbound international). It is important to mention that these tourists consumed products and
services not included in their packages, such as food, transportation, extra tours, visits to parks, bars
and purchase of gifts and crafts, helping in the generation of jobs and income in those destinations.
We can estimate the financial impact generated by operators considering the average daily expenditure of the tourist (those not included in the packages) in the destination multiplying the average
number of days by the number of domestic embarks in the year.
For 2014, we reach the important figure of 3m78 BRL for this indicator.
If we sum the value of packages sold by operators with the value of the extra expenses previously
mentioned, we see that Braztoa domestic embarks generated 9,8 billion BRL to the country’s economy in 2014.
Considering that the average value used by the national survey is true to all the regions, we have the
following regional impact:
BRAZTOA TOTAL IMPACT IN THE PRODUCTIVE CHAIN BY REGION
1,3 BI
489 MI
SOUTH
BRAZTOA - 796 MI
EXTRAS - 536 MI
1,6 BI
SOUTHEAST
BRAZIL
9,8 BI
BRAZTOA - 1,0 BI
EXTRAS - 621 MI
BRAZTOA - 6 BI
EXTRAS - 3,8 BI
NORTHEAST
BRAZTOA - 3,9 BI
EXTRAS - 2,4 BI
MIDDLE WEST
AND NORTH
6,3 BI
BRAZTOA - 308 MI
EXTRAS - 181 MI
Obs: for the extras, we consider 4,5 days of trip, and a daily spend of R$ 205,00 for brazilian tourist
and us$ 71,00 for the foreigner, and the tourists numbver is the reported in this research, 4.111.000.
This data does not include accomodation, air ticket or any transport, already on packages prices.
25
BRAZTOA YEARBOOK 2014
MARKET IN NUMBERS
2. MAIN DESTINATIONS OF THE PACKAGES SOLD
The domestic market was preferred by 68.40% of the travel demand fulfilled by Brazilian tour operators
associated to BRAZTOA. This segment earned 6,017.92 million BRL, meaning an average price per passenger of 1,460.00 BRL. On the other hand, the outbound international market received 31.6% of the
demand and earned 5,434.67 million BRL in 2014.
TABLE 3 - REVENUE (R$ MILLIONS) PER OPERATION TYPE
OPERATION/YEAR
2012
2013
2014
(RATE %)
DOMESTIC
5,447.00
5,647.00
6,017.92
6.57
OUTBOUND
INTERNATIONAL
4,894.00
5,103.00
5,434.67
6.50
Source: BRAZTOA, Datatur Project – 2014 Edition. (*) Comparison between 2014 and 2013.
Compared to the previous year, the market share of domestic and international travel took a slight turn
favoring the first.
TABLE 4 – MARKET SHARE (%) PER OPERATION TYPE
BOARDINGS
REVENUE
OPERATION/YEAR
2013
2014
2013
2014
DOMESTIC
OUTBOUND
INTERNATIONAL
TOTAL
67.79
68.40
52.53
52.55
32.21
31.60
47.47
47.45
100.00
100.00
100.00
100.00
Source: BRAZTOA, Datatur Project – 2014 Edition.
It is relevant to emphasize that the domestic market, in terms of passengers transported, has grown
2.77% while the international market had a small retraction in spite of all difficulties in the year being
analyzed.
TABLE 5 – PASSENGERS TRANSPORTED (THOUSANDS) PER OPERATION TYPE
TYPE/YEAR
2012
2013
2014
DOMESTIC
4,066,000
4,000,000
4,111,000
2.77
OUTBOUND
INTERNATIONAL
1,655,000
1,900,000
1,899,000
-0.05
Source: BRAZTOA, Datatur Project – 2014 Edition. (*) Comparison between 2014 and 2013.
26
RATE (%)*
From the market standpoint, the mode profile of travel package purchases in 2014 followed the consumer behavior consistent with the predominant characteristics of the deals closed. The main sales
outlets were, in addition to travel agents (53%), branches or franchises (41%), and internet, with 6% of
the sales. Cash payment was used by 23% of customers, which means that 77% of purchases involved
financing. The number of monthly instalments was one to four in 21% of cases, and five or more instalments in 79% of cases.
BOX 1 – MODE PROFILE OF TRAVEL PACKAGE SALES BY OPERATORS IN % OF SALES
MODE PROFILE
DESCRIPTION
(%)
Sales Channel
Independent travel agents
53
Length of payment
Medium to long-term
Means of payment
Credit card
54
Package duration
Between five and nine days
52
Purchase advance
Up to three months
56
(more than five
monthly instalments)
56
Source: BRAZTOA, Datatur Project – 2014 Edition
Financing was made through credit cards (54%), direct credit offered by operators (20%), and pre-dated
checks. The use of monthly payments with third-party financing (banks, operators) confirms the importance of the interests’ policy adopted by the country, as well as its influence on the purchase decision.
The preference for packages with duration between five and nine days was predominant (52%), followed
by trips lasting more than 10 days (31%). Purchases made three months in advance were the case for
56% of customers, while 27% bought their travel packages with more advance (three to six months).
The average prices of packages sold in 2014 for domestic and outbound international markets were
1,460.00 BRL and 2,860.00 BRL, respectively, indicating a nominal increase of 3.55% and 6.32% compared to 2013.
TABLE 6 – AVERAGE AMOUNT PER PASSENGER (BRL)
TYPE/YEAR
2012
2013
2014
DOMESTIC
1,340
1,410
1,460
3.55
OUTBOUND
INTERNATIONAL
2,957
2,690
2,860
6.32
RATE (%)*
Fonte: BRAZTOA, Projeto Datatur – edição 2014. ( *) Comparativo entre 2014 e 2013.
27
BRAZTOA YEARBOOK 2014
MARKET IN NUMBERS
The interviews and analysis carried about the market gave the following insights:
With the increased competitiveness, the initial strategy of the
operators in previous years was to add value with complex, but
also more cost-effective products to the consumer. Gradually,
operators started to compete in price offering more options to
consumers;
Some operators started to diversify by breaking down their
products: selling only flights, only accommodations, only tours
and transfers, in addition to more diverse and complete packages, in order to better meet customers demands;
The internet channel begins to appear as a form of direct sales
to the self-service audience, this is a market trend.
Another important point to understand is that in 2014, consumers with lower purchase power looked for tourism products that they could afford and with this, they generated a slight
down trading, that is, cheaper hotels or stop flights, shaping the
package price not to pay more. Somehow, this explains the low
increase in prices if compared to the previous year.
28
2.1. DOMESTIC DESTINATIONS
When it comes to domestic destinations sold, the Northeast stands out as the top travel destination
through the associated operators, followed by the Southeast. Combined, they account for 81.07% of
the demand. It is important to realize that, in number of departures, the Northeast receives 3.95 times
more than the Southeast and 4.58 times more than the third place (South) in the 2014 ranking.
TABLE 7 – PASSENGERS TRANSPORTED – DOMESTIC (THOUSANDS)
REGION/YEAR
2012
2013
2014
NORTH AND MIDWEST
NORTHEAST
SOUTHEAST
SOUTH
130
2,289
1,201
445
180
2,712
608
500
197
2,659
673
581
VARIATION (%)*
9.44
-1.95
10.69
16.20
Source: BRAZTOA, Datatur Project – 2014 Edition. (*) Comparison between 2014 and 2013.
The proximity to the main issuing markets, in addition to the lower airfare per mile flown in recent
years, make the Midwest and the South strong domestic attractions to be explored by travelers coming from central and southern regions of the country, the main issuing market.
TABLE 8 - REVENUE (MILLION)
REGION/YEAR
2012
2013
2014
NORTH AND MIDWEST
NORTHEAST
SOUTHEAST
SOUTH
211
3,055
1,684
496
262
3,853
896
636
308
3,904
1,009
796
VARIATION (%)*
17.56
1.32
12.61
25.16
Source: BRAZTOA, Datatur Project – 2014 Edition. (*) Comparison between 2014 and 2013.
10 Minus inflation (IPCA in 2014= 6.41%).
29
BRAZTOA YEARBOOK 2014
MARKET IN NUMBERS
TABLE 9 – AVERAGE AMOUNT PER PASSENGER (BRL)
REGIONS/YEAR
2012
2013
2014
NORTH AND MIDWEST
NORTHEAST
SOUTHEAST
SOUTH
1,620
1,335
1,402
1,115
1,419
1,421
1,476
1,248
1,560
1,470
1,500
1,370
VARIATION (%)*
9.94
3.45
1.63
9.78
Source: BRAZTOA, Datatur Project – 2014 Edition. (*) Comparison between 2014 and 2013.
2.2. OUTBOUND INTERNATIONAL
The international market made up 31.6% of the consumer market for travel packages in 2014, with 1.89
million customers travelling abroad, mainly to North America (28.69%), Europe (26.90%), South America
(21.65%), and Central America and the Caribbean (18.89%). Asia, Africa, and Asia Pacific accounted for
3.87% of the demand.
TABLE 10 – PASSENGERS TRANSPORTED – OUTBOUND INTERNATIONAL (THOUSANDS)
REGION/YEAR
2012
2013
2014
NORTH AMERICA
CENTRAL AMERICA
SOUTH AMERICA
EUROPE
AFRICA/ASIA/ASIA PACIFIC
TOTAL
519
216
425
435
59
1,654
545
384
394
513
61
1,897
545.1
359
411
511
73
1,899.1
Source: BRAZTOA, Datatur Project – 2014 Edition. (*) Comparison between 2014 and 2013.
30
VARIATION (%)*
0.02
-6.51
4.31
-0.39
19.67
0.11
Annual variation in passengers boarded between 2014 and 2013 highlights the regions of Africa, Asia,
and Asia Pacific, with a 19.67% increase in passengers. Overall, 2014 was a year with a slim growth of
0.11% over the previous year.
TABLE 11 - REVENUE (MILLLION)
REGION/YEAR
2012
2013
2014
NORTH AMERICA
CENTRAL AMERICA
SOUTH AMERICA
EUROPE
AFRICA/ASIA/ASIA PACIFIC
TOTAL
1,775
454
725
1,612
328
4,894
1,565
918
846
1,492
282
5,103
1,732
814
867
1,654
367
5,434
VARIATION (%)*
10.67
-11.33
2.48
10.86
30.14
6.49
Source: BRAZTOA, Projeto Datatur – edição 2014. ( *) Comparativo entre 2014 e 2013.
In terms of revenue, Europe and North America accounted for 62.31% of the total. South and Central
America accounted for 30.93%, and the other regions made up 6.76% of the income reSouthting from
international travel.
Revenue from outbound international grew 6.49% compared to 2013. Africa/Asia/Asia Pacific had the
most meaningful growth (30.14%), followed by North America (10.67%), and Europe (10.86 %).
31
BRAZTOA YEARBOOK 2014
MARKET IN NUMBERS
TABLE 12 – AVERAGE AMOUNT PER PASSENGER (BRL)
REGIONS/YEAR
2012
2013
2014
NORTH AMERICA
3,419
2,870
3,180
10.80
CENTRAL AMERICA
2,100
2,390
2,270
-5.02
SOUTH AMERICA
1,706
2,150
2,110
-1.86
EUROPE
3,699
2,910
3,240
11.34
AFRICA/ASIA/ASIA PACIFIC
5,536
4,628
5,020
8.47
VARIATION (%)*
Source: BRAZTOA, Datatur Project – 2014 Edition. (*) Comparison between 2014 and 2013.
It is worth mentioning that the average amount spent per passenger to destinations in Asia, Africa,
and Asia Pacific, despite being greatly larger than other destinations (86% above the average in other
regions), had a 19.67% increase in demand.
32
3. TYPE OF PRODUCT SOLD
In this edition of the BRAZTOA annual report, marketed products will be presented on a consolidated
basis, that is, the domestic and international markets are aggregated and represent the reSouthts obtained by the BRAZTOA associates.
The projected revenue for the product “air + land” was 6.41 billion BRL, or 6.28% higher than the previous year, indicating zero actual growth. The product “land only” grew 2.88%, which means an actual
loss estimated at 3.31%. The big surprise was the product “sea”, which had a total revenue increase of
19.61%, meaning actual growth of 12.40%. According to respondents in the focus group, “Brazilians are
starting to like cruises; not only domestic, but also international cruises”.
In this context, the complete package, “air + land” represented 56% of the gross income, followed by
“land”, with 25%, and “sea” (with or without air transfer) with 16%, making up 97% of the total revenue
in the 2014 season.
CHART 1 – TYPE OF PRODUCT SOLD
BY PRODUCT TYPE SOLD AS PERCENTAGE OF THE REVENUE
CONSOLIDATED DOMESTIC + INTERNATIONAL
3% 16%
25%
AIR + LAND
LAND ONLY
56%
CRUISES (WITH OR WITHOUT AIRTICKET)
AIRTICKET ONLY
Source: BRAZTOA, Datatur Project – 2014 Edition. (*) Comparison between 2014 and 2013.
33
BRAZTOA YEARBOOK 2014
MARKET IN NUMBERS
4. HOTEL STAYS
The total number of hotel nights sold by BRAZTOA associated operators had an actual increase of
4.17% compared to 2013.
TABLE 13 - HOTEL NIGHTS (MILLION)
SEGMENT
2012
2013
2014
DOMESTIC
8.4
8.5
8.8
3.53
INTERNATIONAL
5.4
6.2
6.2
5.08
13.8
15.0
15.0
4.17
TOTAL
VARIATION (%)*
Source: BRAZTOA, Datatur Project – 2014 Edition. (*) Comparison between 2014 and 2013.
In 2013, 14.4 million nights were marketed. In 2014, travelers used 600 thousand more accommodation units, reaching the 15.0 million mark, according to the 2015 BRAZTOA survey. The international
segment stands out, with a 5.08% increase in the same period.
34
5. CRUISES
In the 2013/2014 season, the Brazilian coast received 11 ships, which transported 596,532 passengers.
Table 14 shows a declining market, despite its popularity and lower prices. In 2014, the supply dropped
26.67%, and the actual demand dropped 18.52%, although they represent 16% of the revenue of the BRAZTOA associated operators. There are cruise operators among Braztoa members.
TABLE 14 - CRUISES
SEASON
2011/2012
SHIPS
PASSENGERS
2012/2013
2013/2014
VARIATION (%)*
17
15
11
-26.67
805,189
732,163
596,532
-18.52
Source: BRAZTOA, Datatur Project – 2014 Edition. (*) Comparison between 2014 and 2013.
“The Santos harbor is still the main port for departures and arrivals in the country, followed by Rio de
Janeiro. There are also other important stops, often sought after by travelers, such as Salvador (BA),
Búzios (RJ), Ilhabela (SP) and Ilhéus (BA). Cruises benefit their destinations in different aspects: by increasing the number of visitors in the cities, by stimulating local and surrounding economies, creating
jobs, stimulating cash inflow and promoting the destination in national and international levels11.”
11 Getúlio Vargas Foundation and ABREMAR.
35
BRAZTOA YEARBOOK 2014
MARKET IN NUMBERS
6. FINAL CONSIDERATIONS
The service sector has been boosted since the year 2000 by credit stimulus and the entrance of many people in the marketplace. Recently, this picture started to change. The
higher demand for labor in the service sector pushed salaries up. Not to lose workers
to the service sector, the industry had no options but to increase salaries. The problem
is that, in general, the industry is subject to external competition, limiting its capacity
to repass cost increases to prices, pushing profit margins down. The industry is keeping the same growth rate since 2007, oscillating (with a slight trend to fall) in the same
production level. The weak performance of the economy in general was transferred to
the service sector.
In this context, 2014 was a tough year for the Brazilian economy that remained almost
stagnated with a 0.1% growth. Due to these difficulties, the Central Bank started a new
tightening cycle in the interest rate to, in their words, do whatever possible to bring
inflation back to the target. Higher inflation reduces the consumer’s purchase power,
reducing the companies’ profits. The increase in interest rates, in turn, slowdowns the
economic activity also reducing the companies’ profits. In the tax sphere, the combination of expenditure cuts and increase in taxes will bring reduce even more the companies’ profits.
In spite of the dynamism shown by operators to customize products, manage costs,
provide flexible payment terms and diversity sales channels, the picture was not different to tourism business that felt the effects of a more challenging environment that
is beyond their control. Even though, Braztoa operators were able to slightly expand
their business, which can denote the strengthening of the tourism sector in the country. DATATUR registered a nominal increase in sales of 6.65%, close to the year inflation
– meaning that its actual sales followed closely the economic stagnation picture. In
terms of embarks volume, the reSouthts were somewhat more favorable, with 1.86%
increase in the year. Changes in the exchange rate and the atypical effects of the World
Cup influenced the mix of products sold during the year and point to a constant adaptability by consumers and executives to keep traveling in the consumption basket.
The scenario will remain critical, at least in 2015. If the “progressive austerity” plan proposed by the new economic staff is successful, it will make some room for the Central
Bank to bring inflation back to target. Today, with the current tax policy, there little that
can be done in the monetary sphere and little space for new economic policies with a
more horizontal nature.
Operators will continue to invest and professionalize to ensure the Brazilian and foreigner customer satisfaction as well as the unquestionable economic reSouthts to the
destinations they operate worldwide. It is hard to expect any significant improvement
in 2015. But with the change signs in the economic policy guidelines and the ability
demonstrated by the tourism operators, 2016 will be much better.
36
METHODOLOGY
Data collected from BRAZTOA members refer to the year 2013. Participation was anonymous and voluntary: each member responded to
a questionnaire deposited in a sealed ballot box to be collected by the
conSouthtant Fabrizio Caritatos, who has no direct involvement in the
business of the companies, which added to the fact of the data dissemination occur only on a consolidated basis, guarantees the confidentiality of the information provided individually. The basis of the
questionnaire of the DATATUR project 2013 received new questions,
which ensured the possibility to compare the 2014 data with previous
years and present new information. In the 2014 Edition of the DATATUR project two data collections were performed. Since not all members participate in the survey, the data of the missing are projected,
through strata projection, based on respondents with their respective numbers of collaborators. In the process, members are divided
into four groups: up to 50 employees, 51 - 100 employees, 101 - 250
employees and over 251 employees. Thus, there was a total amount
of actual data tabulated with data projected, so obtaining the final
reSoutht presented in this Yearbook.
37
BRAZTOA YEARBOOK 2014
ASSOCIATES
38
GUESTS
39
BRAZTOA YEARBOOK 2014
40
INTERNATIONAL
TOURISTS TRENDS
41
BRAZTOA YEARBOOK 2014
INTERNATIONAL TOURISTS TRENDS
Over 1.1 billion tourists travelled abroad in 2014
According to the preliminary full year data included in the 2014 April issue of the UNWTO World Tourism Barometer, arrivals of international tourists (overnight visitors) reached a record of 1,135 million, 48
million more than in 2013. With an increase of 4.4%, this is the fifth consecutive year of above average
growth since the 2009 economic crisis, revealing the continued strength of international tourism demand despite the ongoing geopolitical, economic and health challenges in some parts of the world.
By region, the demand for international tourism has been strongest to destinations in the Americas
(+8%), Asia and the Pacific and the Middle East (both +5%), while Europe (+3%) and Africa (+2%) grew at
a slightly more modest pace. By subregion, North America (+9%) saw the best reSouthts, followed by
North-East Asia, South Asia, Southern and Mediterranean Europe, Northern Europe and the Caribbean, all increasing by 7%.
Europe led growth in absolute terms, welcoming an additional 17 million international tourists in 2014,
raising the total to 584 million. In relative terms, growth was strongest in the Americas (+8%), where
the number of international tourists reached 182 million.
WORLD: INBOUND TOURISM
INTERNATIONAL TOURISM RECEIPTS
BILLION
Euro
US$
1400
1200
1.080 1.115
1000
883
800
652
600
400
200
0
415
449
317
354
449
396
457
408
475
446
535
494
530
481
501
549
485
524
564
882
968
766
610
644
658
632
1.245
728
776
868
901
937
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Source: World Tourism Organization (UNTWO).
42
537
701
967
1.197
Receipts from international visitors spending on accommodation, food and drink, entertainment, shopping and other services and goods reached an estimated US$ 1,245 billion in 2014, an increase of 3.7%
in real terms (taking into account exchange rate fluctuations and inflation).
Americas – fastest growing region in 2014
The Americas (+8%) saw the highest relative growth across world regions in 2014, welcoming an additional 14 million international tourists, and raising the total to 182 million (16% of the world’s total).
All four subregions – North America, Central America, Caribbean and South America – rebounded on
comparatively weak 2013 figures with growth rates more than doubling.
INTERNATIONAL TOURISM ARRIVALS, AMERICAS
(% CHANGE)
9
10
13/12
8
14/13
7
8
6
5
6
4
3,4
4,0
2,8
2,6
1,5
2
0
Americas
North America
Caribbean
Central America
South America
Source: World Tourism Organization (UNTWO).
43
BRAZTOA YEARBOOK 2014
INTERNATIONAL TOURISTS TRENDS
Robust tourism figures in North America (+9%) were fuelled by Mexico’s surge in arrivals in 2014 (+20%)
as well as the United States (+7%), the region’s top destination and the world’s second largest. Canada
(+3%) saw comparatively more modest growth.
In the Caribbean, arrivals were up 7%, led by major destination Dominican Republic (+10%) that exceeded the five million mark in international arrivals, while Cuba recorded a 5% increase following a weaker
2013. Among the smaller destinations, the Turks and Caicos Islands (+50%), Montserrat (+22%), Grenada
(+15%), Haiti and the Cayman Islands (both +11%) all posted double-digit figures.
Arrivals in South America increased 5% in 2014, driven by Argentina’s rebound (+13%) after two years
of flat figures, supported by the depreciation of the Argentinean peso. Other countries reporting double-digit growth were Ecuador (+14%) and Colombia (+12%), while Paraguay (+6%) also posted good reSouthts. Chile (+3%) experienced comparatively slower growth in international arrivals in 2014.
While no consistent 2014 arrivals data is available for Brazil at this point, reSouthts are expected to be
positive after the successful hosting of the FIFA World Cup 2014 in June and July and tourism receipts
figures confirm this trend. June and July receipts were up by 60% while they were mostly flat or negative
during the rest of the year, reSouthting in a 3% growth overall in 2014 (expressed in US dollars).
Central America (+6%) likewise saw solid growth in 2014 with Guatemala and Belize (both +9%) posting
the highest relative increase, followed by Nicaragua (+8%) and El Salvador (+5%). The subregion’s top
destination Costa Rica reported a 4% increase in arrivals.
In the Americas region, international tourism receipts totaled US$ 274 billion in 2014, equivalent to 22%
of total worldwide tourism revenues.
Top spenders: spending by advanced
economies picks up in 2014
In terms of outbound tourism, the world’s top spender China continued its exceptional pace of growth
with a 28% increase in expenditure in 2014, reaching a total of US$ 165 billion. On the other hand, the
other two major emerging markets among the first 10, the Russian Federation and Brazil, lost strength.
After strong growth in recent years, expenditure on international tourism by travellers from the Russian Federation was down 6% in 2014, due to a weaker economy and the devaluation of the rouble. As
a reSoutht, this source market moved down one place to 5th from 4th in the ranking. After recording
double-digit growth in the past four years, tourism spending from Brazil (10th largest spender) slowed
in 2014 to a 2% increase in US dollar terms, held back by slower economic growth and the depreciation
of the Brazilian real.
44
By contrast, various advanced economy source markets picked up in growth. The world’s second largest spender, the United States posted a 7% increase. The United Kingdom spent 4% more and moved
up from 5th to 4th in the ranking. France increased expenditure by 11%, retaining the 6th position and
Italy by 6%, climbing from 9th to 8th. Germany (3rd), Canada (7th) and Australia (9th) take the remaining
places of the top ten.
The other BRIC country, India (+31%), saw a surge in tourism expenditure and moved up two places in
the ranking from 25th to 23rd. Other emerging markets recording double-digit growth in outbound
spending were Qatar (+31%), Philippines (+27%), Colombia (+19%), Czech Republic (+18%), Taiwan (Pr. of
China) (+14%) and Thailand (+13%).
INTERNATIONAL TOURIST ARRIVALS, WORLD
(% CHANGE)
20
10
5
Long-term average
14.8
15
10.4
6.4
4.5
2.6
5.9
3.8
3.1
0
6.6
6.5
5.1
4.2
4.7
4.4
1.9
-0.6
-5
-5.9
-10
5.7
-3.9
96/95 97/96 98/97 99/98 00/99 01/00 02/01 03/02 04/03 05/04 06/05 07/06 08/07 09/08 10/09 11/10 12/11 13/12 14/13 Previsão
2015
Source: World Tourism Organization (UNTWO).
Positive outlook for 2015
Based on current trends and industry expectations, UNWTO forecasts international tourist arrivals to
grow between 3% and 4% in 2015, after a 4.4% increase in 2014. The projection is for a somewhat more
moderate pace of growth than the robust reSouthts recorded in the past five years, but in line with the
3.8% growth average projected for the decade 2010-2020 by UNWTO in its long-term forecast report
Tourism Towards 2030.
For the Americas, international tourist arrivals are expected to increase by +4% to +5% in 2015.
TEXT PREPARED BY:
JULIA BAUNEMANN, MICHEL JULIAN AND JOHN KESTER
TOURISM MARKET TRENDS PROGRAMME OF THE WORLD TOURISM ORGANIZATION
OF THE UNITED NATIONS (UNWTO)
APRIL, 2015
45
BRAZTOA YEARBOOK 2014
MEMBERS’ RELATIONSHIP
Tour Operators
Inbound
Outbound
Types of Product
Public
Kind of Operation
Abreutur
America: North,
Central e South
Europe
Africa
Asia
Oceania
General, Golden Age,
Pilgrims, Family,
Couples, Singles
Outbound
Inbound
ADVtour
America: North,
Central e South
Europe
Africa
Asia
General, Students,
Golden Age, GLS,
Pilgrims, Fishermen,
Executive, Family,
Couples, Singles, People
with Special Abilities
Outbound
www.abreutur.com.br
www.advtour.com.br
Aerop
MW: DF, GO, MT, MS
NE: AL, BA, CE, MA, PB,
PE, PI, RN, SE
N: AC, AP, AM, PA, RO,
RR, TO
SE: ES, MG, RJ, SP
S: PR, RS, SC
America: North,
Central e South
Europe
Africa
Asia
Oceania
General, Students,
Golden Age, Executive,
Family, Couples, Singles
Domestic
Outbound
Inbound
Agaxtur
MW: DF, GO, MT, MS
NE: AL, BA, CE, MA, PB,
PE, PI, RN, SE
N: AC, AP, AM, PA, RO,
RR, TO
SE: ES, MG, RJ, SP
S: PR, RS, SC
America: North,
Central e South
Europe
Africa
Asia
Oceania
General, Executive,
Family, Couples, Singles
Domestic
Outbound
Inbound
America: North,
Central e South
Europe
Africa
Asia
Oceania
General, Students,
Golden Age, GLS,
Pilgrims, Executive,
Family, Couples, Singles
Outbound
America: North,
Central e South
Africa
Asia
General, Students,
Golden Age, Executive,
Family, Couples, Singles
Domestic
Outbound
Inbound
Asia
General, Students,
Golden Age, GLS,
Pilgrims, Fishermen,
Executive, Family,
Couples, Singles, People
with Special Abilities
Outbound
www.aerop.com.br
www.agaxtur.com.br
AIT Operadora
www.aitoperadora.com.br
Ambiental
MW: DF, MT, MS
NE: BA, CE, MA, PE,
PI, RN
N: AC, AM, PA, RR, TO
SE: MG, RJ
S: PR, RS
www.ambiental.tur.br
Asia Total
www.princesstravel.com.br
Bahia Travel
MW: GO
NE: AL, BA, CE, PE,
RN, SE
SE: MG, RJ, SP
S: RS, SC
America: North, South
Europe
Africa
General, Students,
Executive, Family,
Couples
Domestic
Outbound
Bancorbrás
MW: DF, GO, MT, MS
NE: AL, BA, CE, MA, PB,
PE, PI, RN, SE
N: AC, AP, AM, PA, RO,
RR, TO
SE: ES, MG, RJ, SP
S: PR, RS, SC
America: North,
Central e South
Europe
Africa
Asia
Oceania
General, Students,
Golden Age, GLS,
Fishermen, Executive,
Family, Couples, Singles,
People with Special
Abilities
Domestic
Outbound
BRT Operadora
MW: DF, GO, MT, MS
NE: AL, BA, CE, MA, PB,
PE, PI, RN, SE
N: AC, AP, AM, PA, RO,
RR, TO
SE: ES, MG, RJ, SP
S: PR, RS, SC
America: North,
Central e South
Europe
Africa
Asia
Oceania
General, Students,
Golden Age, GLS,
Unaccompanied Children,
Pilgrims, Fishermen,
Executive, Family,
Couples, Singles, People
with Special Abilities
Domestic
Outbound
www.bahiatravel.com.br
www.bancorbras.com.br
www.grupobrt.com.br
Sun and
Beach
46
Rural
Fishing
Business
and Events
Nautical
Studies and
Exchange Program
Ecotourism
Cultural
Adventure
Luxury
Incentive
Tour Operators
Public
Kind of Operation
America: North, Central
e South
Europe
Africa
Asia
Oceania
General, Students,
Golden Age, GLS,
Pilgrims, Fishermen,
Executive, Family,
Couples, Singles, People
with Special Abilities
Domestic
Outbound
Inbound
CT Operadora
America: North e South
Europe
Africa
Asia
General, Students,
Golden Age, GLS, Family,
Couples, Singles, People
with Special Abilities
Outbound
CI
America: North e South
Europe
Africa
Asia
Oceania
General, Students,
Unaccompanied
Children, Executive,
Family, Couples, Singles
Outbound
Congress International
America: North
Europe
Asia
General, Students,
Golden Age, Executive,
Family, Couples, Singles
e People with Special
Abilities
Outbound
BWT Operadora
www.bwtoperadora.com.br
Inbound
MW: DF, MT, MS
NE: AL, BA, CE, MA, PB,
PE, PI, RN, SE
N: AM, MA, PA
SE: ES, MG, RJ, SP
S: PR, RS, SC
www.canadaturismo.com.br
www.ci.com.br
www.congress.com.br
Outbound
Types of Product
Costa Cruzeiros
NE: AL, BA, CE, PE
SE: ES, RJ, SP
S: SC
America: South
Europe
Africa
Asia
Oceania
General, Golden Age,
GLS, Executive, Family,
Couples, Singles, People
with Special Abilities
Domestic
Outbound
Inbound
CVC Brasil
MW: DF, GO, MT, MS
NE: AL, BA, CE, MA, PB,
PE, PI, RN, SE
N: AC, AP, AM, PA, RO,
RR, TO
SE: ES, MG, RJ, SP
S: PR, RS, SC
America: North, Central
e South
Europe
Africa
Asia
Oceania
General, Students,
Golden Age, GLS,
Unaccompanied
Children, Pilgrims,
Executive, Family,
Couples, Singles
Domestic
Outbound
Del Bianco Tour Operator
MW: DF, GO, MT, MS
NE: AL, BA, CE, MA, PB,
PE, PI, RN, SE
N: AC, AP, AM, PA, RO,
RR, TO
SE: ES, MG, RJ, SP
S: PR, RS, SC
America: North, Central
e South
Europe
Africa
Asia
Oceania
Students, Golden Age,
GLS, Executive, Family,
Couples, Singles
Domestic
Outbound
Inbound
Designer Tours
MW: MS
NE: AL, BA, CE, MA, PB,
PE, PI
N: AM
SE: MG, RJ, SP
S: RS, SC
America: North, Central
e South
Europe
Africa
Asia
Oceania
Golden Age, GLS,
Executive, Family,
Couples, Singles
Domestic
Outbound
Inbound
America: North, Central
e South
Europe
Africa
Asia
Oceania
Students, Golden
Age, GLS, Pilgrims,
Fishermen, Executive,
Family, Couples, Singles,
People with Special
Abilities
Outbound
www.costacruzeiros.com.br
www.cvc.com.br
www.delbianco.com.br
www.viagensbydelbianco.com.br
www.designertours.com.br
Discover Cruises
www.discovertheworld.com.br
e-HTL
MW: DF, GO, MT, MS
NE: AL, BA, CE, MA, PB,
PE, PI, RN, SE
N: AC, AP, AM, PA, RO,
RR, TO
SE: ES, MG, RJ, SP
S: PR, RS, SC
America: North, Central
e South
Europe
Africa
Asia
Oceania
General, Students,
Golden Age, GLS,
Unaccompanied Children,
Pilgrims, Fishermen,
Executive, Family,
Couples, Singles, People
with Special Abilities
Domestic
Outbound
Inbound
Flot
MW: DF, GO, MT, MS
NE: AL, BA, CE, MA, PB,
PE, PI, RN, SE
N: AM, PA
SE: ES, MG, RJ, SP
S: PR, RS, SC
America: North,
Central e South
Europe
Africa
Asia
General, Golden Age,
Pilgrims, Executive,
Family, Couples, Singles
Domestic
Outbound
Inbound
www.e-htl.com.br
www.flot.com.br
47
BRAZTOA YEARBOOK 2014
MEMBERS’ RELATIONSHIP
Tour Operators
Flytour Viagens
Inbound
MW: DF, GO, MT, MS
NE: AL, BA, CE, MA, PB,
PE, PI, RN, SE
N: AC, AM, AP, PA, RO,
RR, TO
SE: ES, MG, RJ, SP
S: PR, RS, SC
www.flytour.com.br
Françatur
www.francatur.com.br
Outbound
Types of Product
Public
Kind of Operation
America: North,
Central e South
Europe
Africa
Asia
General
Domestic
Outbound
Inbound
Europe
Africa
General, Golden Age,
GLS, Executive, Family,
Couples, Singles, People
with Special Abilities
Outbound
Incomum Turismo
MW: DF, GO, MT, MS
NE: AL, BA, CE, MA, PB,
PE, PI, RN, SE
N: AC, AM, AP, PA, RO,
RR, TO
SE: ES, MG, RJ, SP
S: PR, RS, SC
America: North,
Central e South
Europe
Africa
Asia
Oceania
General, Golden Age,
GLS, Executive, Family,
Couples, Singles, People
with Special Abilities
Domestic
Outbound
Intercontinental
MW: DF, GO, MT, MS
NE: AL, BA, CE, MA, PB,
PE, RN, SE
N: AM, PA
SE: ES, MG, RJ, SP
S: PR, RS, SC
America: North,
Central e South
Europe
Africa
Asia
Oceania
General, Students,
Golden Age, Pilgrims,
Fishermen, Executive,
Family, Couples, Singles,
People with Special
Abilities
Domestic
Outbound
Interep
MW: DF, GO
NE: BA, CE, PE
N: AM, TO
SE: MG, RJ, SP
S: PR, RS, SC
America: North,
Central e South
Europe
Africa
Asia
Oceania
General
Outbound
America: North,
Central e South
Europe
Africa
Asia
Oceania
General
Outbound
America: North,
Central e South
Europe
Africa
Asia
Oceania
General, Students,
Golden Age, GLS,
Pilgrims, Fishermen,
Executive, Family,
Couples, Singles
Domestic
Outbound
America: North,
Central e South
Europe
Africa
Asia
Oceania
General, Students,
Golden Age, Pilgrims,
Executive, Family,
Couples, Singles
Outbound
www.incomum.com
www.intertour.com.br
www.interep.com.br
Interpoint
www.interpoint.com.br
Intravel
MW: DF, GO, MT, MS
NE: AL, BA, CE, MA, PB,
PE, PI, RN, SE
N: AC, AM, AP, PA, RO,
RR, TO
SE: ES, MG, RJ, SP
S: PR, RS, SC
www.intravel.com.br
JVS Operadora Turística
www.jvstour.com.br
Não há segmento específico
Landscape
MW: DF, GO, MT, MS
NE: AL, BA, CE, MA, PB,
PE, PI, RN, SE
N: AC, AM, PA, RR, TO
SE: ES, MG, RJ, SP
S: PR, RS, SC
America: North, Central
e South
Europe
Africa
Asia
Oceania
General, Students,
Golden Age, GLS,
Pilgrims, Fishermen,
Executive, Family,
Couples, Singles, People
with Special Abilities
Domestic
Outbound
Inbound
Litoral Verde
MW: GO
NE: AL, BA, CE, MA, PB,
PE, RN, SE
N: AM
SE: MG, RJ, SP
S: PR, RS, SC
America: North, Central
e South
Europe
General, Golden Age,
Executive, Family,
Couples
Domestic
Outbound
Inbound
www.landscape.com.br
www.litoralverde.com.br
Sun and
Beach
48
Rural
Fishing
Business
and Events
Nautical
Studies and
Exchange Program
Ecotourism
Cultural
Adventure
Luxury
Incentive
Tour Operators
Inbound
Lusanova Tours
www.lusanova.com.br
Outbound
Types of Product
Public
Kind of Operation
Europe
Africa
Asia
General, Golden Age,
Executive, Family,
Couples
Outbound
Inbound
Maktour
MW: DF, GO, MT, MS
NE: AL, BA, CE, MA, PB,
PE, PI, RN, SE
N: AM, TO
SE: ES, MG, RJ, SP
S: PR, RS, SC
America: North, Central
e South
Europe
Africa
Asia
Oceania
General, Executive,
Family, Couples, Singles
Domestic
Outbound
Mark Travel
MW: DF, GO, MT, MS
NE: AL, BA, CE, MA, PB,
PE, PI, RN, SE
N: AC, AM, AP, PA, RO,
RR, TO
SE: ES, MG, RJ, SP
S: PR, RS, SC
America: North, Central
e South
Europe
Africa
Asia
Oceania
General, Golden Age,
Pilgrims
Domestic
Outbound
Inbound
America: North, Central
e South
Europe
Africa
Asia
Oceania
Golden Age, Pilgrims,
Executive, Family,
Couples
Outbound
www.maktour.com.br
www.marktur.com.br
www.marktravel.com.br
Mercatur
www.mercatur.com.br
MGM Operadora
MW: DF, GO, MT, MS
NE: AL, BA, CE, MA, PB,
PE, PI, RN, SE
N: AC, AM, AP, PA, RO,
RR, TO
SE: ES, MG, RJ, SP
S: PR, RS, SC
America: North, Central
e South
Europe
Africa
Asia
Oceania
General, Students,
Golden Age, GLS,
Pilgrims, Executive,
Family, Couples, Singles
Domestic
Outbound
Inbound
MK Travel
MW: MT, MS
NE: AL, BA, CE, MA, PB,
PE, PI, RN, SE
SE: ES, MG, RJ, SP
S: RS, SC
America: North, Central
e South
Europe
Africa
Asia
Oceania
General, Golden Age,
Unaccompanied
Children, Executive,
Family, Couples
Domestic
Outbound
MMT GAPNET
MW: DF, GO, MT, MS
NE: AL, BA, CE, MA, PB,
PE, PI, RN, SE
N: AC, AM, AP, PA, RO,
RR, TO
SE: ES, MG, RJ, SP
S: PR, RS, SC
America: North, Central
e South
Europe
Africa
Asia
General
Domestic
Outbound
Inbound
Monark
NE: AL, BA, CE, MA,
PE, RN
N: AM
SE: ES, MG, RJ, SP
S: PR, RS, SC
America: North,
Central e South
Europe
Asia
General, Golden Age,
GLS, Executive, Family,
Couples, Singles
Domestic
Outbound
MSC Cruzeiros
NE: AL, BA
SE: RJ, SP
S: SC
America: North, Central
e South
Europe
Africa
Asia
General, Students,
Golden Age, GLS,
Executive, Family,
Couples, Singles, People
with Special Abilities
Domestic
Outbound
Inbound
Nascimento
MW: DF, GO, MT, MS
NE: AL, BA, CE, MA, PB,
PE, PI, RN, SE
N: AM, PA
SE: ES, MG, RJ, SP
S: PR, RS, SC
America: North,
Central e South
Europe
Africa
Asia
Oceania
General, Fishermen,
Family, Couples, Singles
Domestic
Outbound
America: North,
Central e South
Europe
Africa
Asia
Oceania
General,
Unaccompanied
Children, Pilgrims,
Family, Couples, Singles
Outbound
www.mgmoperadora.com.br
www.mktravel.com.br
www.mmtgapnet.com.br
www.monark.tur.br
www.msccruzeiros.com.br
www.nascimento.com.br
New Age
www.newage.tur.br
49
BRAZTOA YEARBOOK 2014
MEMBERS’ RELATIONSHIP
Tour Operators
New It
Inbound
NE: AL, BA, CE, MA, PB,
PE, RN, SE
N: AM, PA
S: RS, SC
www.newit.com.br
Nice Via Apia
www.niceviaapia.com.br
Outbound
Types of Product
Public
Kind of Operation
America: North,
Central e South
Europe
Africa
Asia
Oceania
General, Family, Singles,
Executive
Domestic
Outbound
America: North,
Central e South
General, Students,
Golden Age,
Unaccompanied
Children, Couples,
Singles, People with
Special Abilities
Outbound
Inbound
Numatur
NE: AL, BA, CE, MA, PB,
PE, RN, SE
N: PA
SE: RJ
S: PR, RS, SC
America: North,
Central e South
Europe
Africa
Asia
Oceania
General, Family, Singles,
Executive
Domestic
Outbound
Orinter Tour & Travel
MW: DF, GO, MT, MS
NE: AL, BA, CE, MA, PB,
PE, PI, RN, SE
N: AC, AM, AP, PA, RO,
RR, TO
SE: ES, MG, RJ, SP
S: PR, RS, SC
America: North,
Central e South
Europe
Africa
Asia
Oceania
General
Domestic
Outbound
Europe
General, Family,
Couples, Singles
Outbound
America: Central e South
General, Golden Age,
Family, Couples
Domestic
Outbound
Queensberry
America: North, Central
e South
Europe
Africa
Asia
Oceania
General, Students,
Golden Age,
Unaccompanied
Children, Executive,
Family, Couples, Singles
Outbound
Raidho
America: North, Central
e South
Europe
Africa
Asia
Oceania
General, Pilgrims,
Executive, Family,
Couples, Singles, People
with Special Abilities
Outbound
www.numatur.com.br
www.orintertouroperator.com.br
Polvani Tours
www.polvani.com.br
Pomptur
MW: GO, MS
NE: AL, BA, CE, MA, PB,
PE, RN, SE
N: AM, PA
SE: ES, MG, RJ, SP
S: PR, RS, SC
www.pomptur.com.br
www.queensberry.com.br
www.raidho.com.br
RCA
MW: DF, GO, MT, MS
NE: AL, BA, CE, MA, PB,
PE, PI, RN, SE
N: AC, AM, PA
SE: ES, MG, RJ, SP
S: PR, RS, SC
America: North, Central
e South
Europe
Africa
Asia
Oceania
General,
Unaccompanied
Children, Executive,
Family, Couples, Singles
Domestic
Outbound
Royal Caribbean
SE: RJ, SP
America: North, Central
e South
Europe
Africa
Asia
Oceania
Golden Age, Family,
Couples, Singles
Domestic
Outbound
America: North, Central
e South
Europe
Africa
Asia
General
Outbound
www.rcaturismo.com.br
www.royalcaribbean.com.br
RXT Travel
www.rextur.com.br
Sun and
Beach
50
Rural
Fishing
Business
and Events
Nautical
Studies and
Exchange Program
Ecotourism
Cultural
Adventure
Luxury
Incentive
Tour Operators
Inbound
Outbound
Types of Product
Public
Kind of Operation
SANCHAT TOUR
MW: DF, GO, MT, MS
NE: AL, BA, CE, MA, PB,
PE, PI, RN, SE
N: AM, PA, RR, TO
SE: ES, MG, RJ, SP
S: PR, RS, SC
America: North, Central
(Caribe) e South (exceto
Argentina, Uruguai,
Paraguai e Chile)
General, Golden Age,
Executive, Family,
Couples, Singles
Domestic
Outbound
Schultz
MW: DF, GO, MT, MS
NE: AL, BA, CE, MA, PB,
PE, PI, RN, SE
N: AC, AM, AP, PA, RO,
RR, TO
SE: ES, MG, RJ, SP
S: PR, RS, SC
America: North, Central
e South
Europe
Africa
Asia
Oceania
General, Students,
Golden Age, Pilgrims,
Executive, Family,
Couples, Singles
Domestic
Outbound
America: North, Central
e South
Europe
Africa
Asia
Oceania
General, Students,
Golden Age, GLS,
Pilgrims, Executive,
Family, Couples, Singles,
People with Special
Abilities
Outbound
www.sanchattour.com.br
www.schultz.com.br
Século XXI
www.seculoxxioperadora.com.br
Socaltur
MW: GO, MT, MS
NE: AL, BA, CE, PE, RN
N: AM
SE: ES, MG, RJ, SP
S: PR, RS, SC
America: North, Central
e South
Europe
Asia
General, Golden Age,
GLS, Executive, Family,
Couples, Singles
Domestic
Outbound
Inbound
Soft Travel
MW: MT, MS
NE: AL, BA, CE, PE, RN
N: AM
SE: RJ
S: RS, SC
America: North, Central
e South
Europe
Africa
Asia
Oceania
General
Domestic
Outbound
STB
America: North,
Central e South
Europe
Africa
Asia
Oceania
General, Students,
Golden Age,
Unaccompanied
Children, Executive,
Family, Couples, Singles,
People with Special
Abilities
Outbound
Stella Barros Turismo
America: North e South
Europe
General
Domestic
Outbound
America: North,
Central e South
Europe
Oceania
General, Students,
Golden Age, GLS,
Unaccompanied
Children, Pilgrims,
Fishermen, Executive,
Family, Couples, Singles,
People with Special
Abilities
Domestic
Outbound
Inbound
America: North,
Central e South
Africa
General
Outbound
www.socaltur.com.br
www.softtravel.com.br
www.stb.com.br
www.stellabarros.com.br
TAM VIAGENS
www.tamviagens.com.br
MW: DF, GO, MT, MS
NE: AL, BA, CE, MA, PB,
PE, PI, RN, SE
N: AC, AM, AP, PA, RO,
RR, TO
SE: ES, MG, RJ, SP
S: PR, RS, SC
TGK Tour Operator
www.tgk.tur.br
Tourlines Operadora
MW: GO, MT, MS
NE: AL, BA, CE, MA, PB,
PE, PI, RN, SE
N: AC, AM, PA, RO,
RR, TO
SE: ES, MG, RJ, SP
S: PR, RS, SC
America: North,
Central e South
Europe
Africa
Asia
Oceania
General, Students,
Golden Age, GLS,
Pilgrims, Fishermen,
Executive, Family,
Couples, Singles
Domestic
Outbound
Trade Tours
NE: BA, CE, PE
SE: RJ, SP
America: North,
Central e South
Europe
Africa
Asia
General
Domestic
Outbound
www.tourlinesoperadora.com.br
www.tradetours.com.br
51
BRAZTOA YEARBOOK 2014
MEMBERS’ RELATIONSHIP
Tour Operators
Inbound
Public
Kind of Operation
America: North,
Central e South
Europe
Africa
Asia
Oceania
Golden Age, Family,
Couples, Singles
Outbound
America: North,
Central e South
Europe
Africa
Asia
Oceania
General, Students,
Golden Age, GLS,
Executive, Family,
Couples
Domestic
Outbound
Inbound
Tristar
www.tristarturismo.com.br
America: North
Europe
Asia
General, Executive
Outbound
TT Operadora
Europe
General
Outbound
Transmundi Viagens
www.transmundi.com.br
TREND
www.trendoperadora.com.br
MW: DF, GO, MT, MS
NE: AL, BA, CE, MA, PB,
PE, PI, RN, SE
N: AC, AM, AP, PA, RO,
RR, TO
SE: ES, MG, RJ, SP
S: PR, RS, SC
www.lufthansacc.com.br
Outbound
Types of Product
Turnet
MW: DF, MT, MS
NE: AL, BA, CE, MA, PB,
PE, RN, SE
N: AM
SE: ES, MG, RJ, SP
S: PR, RS, SC
America: North, Central
e South
Europe
General, Golden Age,
GLS, Executive, Family,
Couples, Singles, People
with Special Abilities
Domestic
Outbound
Viagens Master
MW: DF, GO, MT, MS
NE: AL, BA, CE, MA, PB,
PE, PI, RN, SE
N: AM, PA, TO
SE: MG, RJ, SP
S: PR, RS, SC
America: North, Central
e South
Europe
Africa
Asia
Oceania
General, Students,
Golden Age, Pilgrims,
Executive, Family,
Couples, Singles
Domestic
Outbound
Inbound
Visão Operadora Turística
MW: DF, GO, MT, MS
NE: AL, BA, CE, MA, PB,
PE, RN, SE
N: AC, AM, AP, PA
SE: ES, MG, RJ, SP
S: PR, RS, SC
America: North e South
Europe
General
Domestic
Outbound
Visual
MW: DF, GO, MT, MS
NE: AL, BA, CE, MA, PB,
PE, PI, RN, SE
N: AC, AM, PA, TO
SE: ES, MG, RJ, SP
S: PR, RS, SC
America: North, Central
e South
Europe
Africa
Asia
General
Domestic
Outbound
Vivere Viagens
NE: AL, BA, CE, PE, RN
S: RS, SC
America: North, Central
e South
Europe
Africa
General, Executive,
Family, Couples, Singles
Outbound
Voetur
MW: DF, GO, MT, MS
NE: AL, BA, CE, MA, PB,
PE, RN, SE
N: AM, PA
SE: MG, RJ, SP
S: PR, RS, SC
America: North, Central
e South
Europe
Africa
Asia
Oceania
General, Students,
Golden Age, GLS,
Fishermen, Executive,
Family, Couples, Singles,
People with Special
Abilities
Domestic
Outbound
Inbound
WT Tours
MW: DF, GO, MT, MS
NE: AL, BA, CE, MA, PB,
PE, PI, RN, SE
N: AM, PA, TO
SE: ES, MG, RJ, SP
S: PR, RS, SC
America: North, Central
e South
Europe
Africa
Asia
Oceania
General, Students,
Golden Age,
Unaccompanied
Children, Pilgrims,
Fishermen, Executive,
Family, Couples, Singles,
People with Special
Abilities
Domestic
Outbound
Yes Travel
MW: DF, GO, MT, MS
NE: AL, BA, CE, MA, PB,
PE, PI, RN, SE
N: AC, AM, AP, PA, RO,
RR, TO
SE: ES, MG, RJ, SP
S: PR, RS, SC
America: North, Central
e South
Europe
Asia
General,
Unaccompanied
Children, Pilgrims,
Executive, Family,
Couples, Singles
Domestic
Outbound
www.turnet.com.br
www.viagensmaster.com.br
www.visaooperadora.com.br
www.visualturismo.com.br
www.vivere.com.br
www.voeturoperadora.com.br
www.wttours.com.br
www.yestravel.com.br
Sun and
Beach
52
Rural
Fishing
Business
and Events
Nautical
Studies and
Exchange Program
Ecotourism
Cultural
Adventure
Luxury
Incentive
53
BRAZTOA YEARBOOK 2014
MEMBERS’ RELATIONSHIP
Representatives and Collaborators
Products, Services and Destinations
4AGENTS
Travel Assistance
Assist Card
Travel Assistance
Brasil Assistência
Travel Assistance 24h (tourism, business and study)
Coris April
Travel Assistance
Doubleem
www.destinationsnetwork.com.br
Representation: Visit Florida, Broward Country, Tourism Toronto, Hong Kong Trade Development
Council, Invest Hong Kong, South Beach Group Boutique Hotels and La Cita.
GTA
Travel Assistance
Global Vision Access - GVA
Representation: Arizona Office of Tourism, Barbados Tourism Authority, Hungarian National Tourist
Office, Innovation Norway / Visit Norway, Monaco Government Tourist and Convention Authority,
Seychelles Tourism Board e Visit Denmark.
Imaginadora
Representation: Capital Region USA (Maryland, Washington e Virginia), Chile, Seaworld Parks and
Entertainment, Los Angeles Convention and Tourism Board e Greater Miami Convention and Visitors
Bureau.
Interamerican
Representation: Alaska Airlines, Anguilla Tourist Board, Atlantis Resorts, Cathay Pacific, Choose
Chicago, Dallas/Fort Worth International Airport, Dubai Department of Tourism and Commerce
Marketing (DTCM) Dragonair Emirates Airline, Las Vegas Convention & Visitors Authority, Loews
Hotels Millennium Hotels, NYC & Company, One&Only Resorts, Simon Malls & Premium Outlets
Small Luxury Hotels of the World, St. Maarten Tourist Bureau, Texas Tourism, Tourism Australia,
Travel Nevada, Worldcome Destination Specialists.
Intermac Assistance
Travel Assistance
Travel Ace Assistance
Travel Assistance
Velle Representações
Representation: AmaWaterways, Avalon, Uniworld:, Viking River Cruises, Globus, Poseidon, Etnia.
www.4agents.com.br
www.brasilassistencia.com.br
www.brasilassistencia.com.br
br.coris.com
www.gtaassist.com.br
www.globalvisionaccess.com
www.imaginadora.com.br
www.interamericanetwork.com
www.intermacassist.com
www.travelace.com.br
www.velle.tur.br
GUESTS
54
Kissimmee
www.insighttravel.com.br
Tourism New Zealand
www.newzealand.com/br
Travel 3
www.travel3.com.br
ACKNOWLEDGEMENTS
MEMBERS
who volunteered their time and provided
the information that made the completion
of this annual report possible.
EXECUTION
DATA PROCESSING
Fabrizio Caritatos
TEXTS AND ANALYZES
Professor Hildemar Silva Brasil – Senac
Fabrizio Caritatos
Frederico Turolla – Pezco Microanalysis
João Ricardo Costa Filho – Pezco Microanalysis
SPONSORSHIP
Editora Europe
GUEST
John Kester (OMT)
Julia Baunemann (OMT)
Márcio Favilla (OMT)
Michel Julian (OMT)
COVER PHOTO
Banco de Imagens EMBRATUR
BRAZTOA EXECUTIVE TEAM
André Lima
Ariane Santos
Caroline Neves
Cleber Gomes
Dante Campos
Douglas Sawaki
Fernando Abrão
Ivani Rossi
Marina Bezerra
Monica Samia
Raiane Castro
Silvia Gonçalves
Sponsorship:
Support:
Realization: