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Product architecture and
platforms: a conceptual
framework
António Gonçalves | Nuno Ferreira
Product architecture and platforms:
a conceptual framework
“The search for continuous improvement
in the product development forces
companies to look for new competitive
capabilities based on a redesign of their
product strategies.”
“In particular the role of product
architectures, product platforms and
modularization, becomes important in
shaping the development and
operations strategies.”
António Gonçalves | Nuno Ferreira
Product architecture and platforms:
a conceptual framework
o
Product development process has to ensure:
• Productivity
• Products meet customer expectations such as:
•
•
•
o
Technical performance
Innovation
Time delivery.
To achieve this, companies must define their
product strategy, namely:
• Product architecture
• Platforms
• Modularization
• Standardization
António Gonçalves | Nuno Ferreira
Product architecture and platforms:
a conceptual framework
o What is a product platform?
o “... product platform is a set of
subsystems and interfaces
intentionally planned and developed
to form a common structure from
wich a stream of derivative products
can be efficiently developed and
produced.”
António Gonçalves | Nuno Ferreira
Product architecture and platforms:
a conceptual framework
What is a product function?
o product functions are defined as
“what the product does as opposed
to what the physical characteristics
are”.
What is product architecture?
o product architecture is “the
specification of interfaces among
interactive physical components”.
António Gonçalves | Nuno Ferreira
Product architecture and platforms:
a conceptual framework
What is a product modularity?
o Product modularity is defined using
two criteria:
• A one-to-one mapping from functional
elements to the physical components of
the product
• Presence of non-specific interfaces
between components
António Gonçalves | Nuno Ferreira
Product architecture and platforms:
a conceptual framework
Veihicle A
Engine 1
Veihicle B
Structure
Structure
Aesthetics /
Aerodynamic 1
Aesthetics /
Aerodynamic 2
Engine 2
Engine 1
Engine 2
António Gonçalves | Nuno Ferreira
Product architecture and platforms:
a conceptual framework
António Gonçalves | Nuno Ferreira
Product architecture and platforms:
a conceptual framework
António Gonçalves | Nuno Ferreira
Product architecture and platforms:
a conceptual framework
António Gonçalves | Nuno Ferreira
Product architecture and platforms:
a conceptual framework
António Gonçalves | Nuno Ferreira
Product architecture and platforms:
a conceptual framework
António Gonçalves | Nuno Ferreira
Obrigado pela
vossa atenção
António Gonçalves | Nuno Ferreira