J. PORTUGAL RAMOS
BRAND OVERVIEW
VR Alentejo
João Portugal Ramos
J. Portugal Ramos
Vinhos was founded by
João Portugal Ramos, his
country’s most famous
winemaker, in 1990 in
the heart of the Alentejo.
Ramos, considered
Portugal’s Pierro
Antinori or Emile
Peynaud (The New York
Times). Ramos near singlehandedly opened
Portuguese winemaking to
the benefits of modern
technologies with an
emphasis on low yields,
occasional oak aging, and
the preservation of a
grape’s natural fruit
flavors.
Building The Brand:
1. Loios: Target all wine shops, boutique to large
chains (stack). Target on-premise BTG at
Mediterranean and tapas restaurants and wine
bars. Emphasize superior quality & low price.
2. Lima: Target all wine shops, boutique to large chain
(stack): A sturdy enough Vinho Verde for cold
weather. Target BTG all on-premise: Vinho Verde is
a growing category, and as Lima is not effervescent,
it is the best BTG option.
3. Vila Santa & Quinta da Vicosa: Target boutique
wine shops and Mediterranean and tapas
restaurants
Essence: Top-value wines from Portugal’s heartland
from the pioneering winemaker who brought the region
to the international stage.
Vila Santa vineyard near Estremoz
Priorities:
1.
Loios Red (P)
2.
Lima Vinho Verde (P)
3.
Vila Santa Reserva Red (P)
4.
Loios White (S)
5.
Quinta da Vicosa ST (I)
Selling Points:
1. Ramos, has won dozens of national and international awards, e.g., 2010
Personality of the Year and 2006 Producer of the Year from Essencia do
Vinho
2. Vineyard are located by the ancient marble city of Estremoz. The schist,
quartz, marble and limestone clay soil combined with the region’s
Continental climate create ideal grape-growing conditions.
3. Ramos draws from his decades of experience to carefully create a range
of wines, always insisting on the highest quality, balance, and
expression of terroir
4. His latest venture takes him to the Vinho Verde region, with the launch
of the crisp and fruity Lima by Joao Portugal Ramos.
Lima Vinho Verde
Loios Red
Distribution
Channel
On Premise: 30%
Off Premise: 70%
Varietal
Composition
35% Aragones, 35% Trincadeira
and 30% Castelão
J.M. Fonseca Periquita (Palm
Bay), Ciconia (Tri-Vin), EA (TriCompetitive Set
Vin), Monte Velho (Aidil), Cabriz
(Aidil)
Pricing
SRP: $8.99
Min. SRP: $7.99
BTG: $7.00
Wine List: $20-$30
Quinta da Vicosa
On Premise: 40%
Off Premise: 60%
On Premise: 40%
Off Premise: 60%
On Premise: 40%
Off Premise: 60%
100% Loureiro
30% Aragonês, 30% Touriga
Nacional, 15% Trincadeira,
15% Alicante Bouschet, 10%
Cabernet Sauvignon
50% Rabo de Ovelha and
50% Roupeiro
50% Syrah and 50%
Trincadeira
J.M. Fonseca Domingos (Palm
Vera (Bruce Schneider), Quinta da Bay), Cartuxa (Tri Vin),
Aveleda (Aveleda USA), Aveleda Esporao Reserva (Aidil), Dona J.M. Fonseca Periquita
Fonte, Famega (Admiral), Arca
Maria (Grape Moments),
Branco (Palm Bay)
Nova (Frontier)
Quinta do Carmo, Callabriga
(Evaton)
Dona Maria Reserva
(Grape Moments),
Mouchao (Vinum), Esporao
Private Select (Aidil),
Quinta do Carmo Reserva
SRP: $9.99
Min. SRP: $7.99
BTG: N/A
Wine List: $20-$30
SRP: $39.99
Min. SRP: $34.99
BTG: $25.00
Wine List: $75-$100
2011: 87 “Best Value” WS
2011: 86 WE
2009: 87 “Best Value” WS, 86 WA
UPC/CS: 25604135001148
UPC/BTTL: 098709088306
Pack: 12/750ML
Dimensions:
Specifications
9.75Wx12.00Hx13.00L
Weight: 37.48
Pallet: 60
Layer: 4
Loios White
On Premise: 40%
Off Premise: 60%
Categories: Portugal, Iberia,
Categories: Portugal, Iberia,
Vinho Verde, International
Alentejo, International Reds
WL Categories
Whites
List As: J. Portugal Ramos, Loios,
List As: J. Porugal Ramos, Lima,
Alentejo, Portugal
DOC Vinho Verde,Portugal
Recent Press
Vila Santa Reserva Red
SRP: $20.99
Min. SRP: $17.99
BTG: $15.00
Wine List: $45-50
Categories: Portugal, Iberia,
Categories: Portugal, Iberia, Categories: Portugal,
Douro, International Reds,
Douro, International
Iberia, Douro, International
Full-bodied, Reserve
Whites
Whites, Reserve
List As: J. Portugal Ramos, Vila
List As: J. Portugal Ramos, List As: J. Portugal Ramos,
Santa Reserva, Alentejo,
Loios, Alentejo, Portugal Loios, Alentejo, Portugal
Portugal
2009: 90 WE, 87 WA
2008: 91 WE, 89 WA
2007: 90 WE, 89 WA, 87 WS
2006: 91 WE, 87 WA
2005: 91 WE, 88 WA
UPC/CS:10098709088358
UPC/CS:098709440156
UPC/BTTL: 098709088351
UPC/BTTL: 98709440159
Pack: 6 /750ML
Pack: 12/750ML
Dimensions:
Dimensions: 12.20Wx12.8Hx9.25L
12.8Wx6.50Hx9.65L
Weight: 37.48
Weight: 39.68
Pallet: 60
Pallet: 60
Layer: 4
Layer: 4
Available POS: Brochure, Sell Sheet, Shelf Talker
SRP: $8.99
Min. SRP: $7.99
BTG: $7.00
Wine List: $20-$30
2009: 86 WA
2009: 92 WA, 90 WS
2007: 90 WA
2006: 90 WE
2005: 90 WE
2003: 90 WA, 91 WE
UPC/CS:10098709088297
UPC/BTTL: 098709088290
Pack: 12/750ML
Dimensions: 12.6Wx12.4H
x9.84L
Weight: 37.48
Pallet: 60
Layer: 4
UPC/CS:10098709088310
UPC/BTTL: 098709088313
Pack: 6 /750ML
Dimensions:
9.65Lx6.5Hx12.8W
Weight: 19.84
Pallet: 105
Layer: 7