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(PROCESSO
.
(TEXTO EM INGLÊS TÉCNICO)
TEXTO EM INGLÊS
PARA TRADUÇÃO
Leia e traduza para o português o seguinte texto:
"Ask any CEO what they are really focused on in the short and
even longer-term and the answer in many cases will be
'next
quarter's financial results and shareholder value'. Not many are
likely to show much concern for environmental issues or social
problems
affecting
their
employees,
customers
and
immediate
communities.
'Times are hard, ' they will argue, 'we are too busy
fighting for survival and growth. We dare not take our eye off the
ball.'
corporate
But
this
changing.
Even
in
difficult
times
is
social responsibility (CSR) is becoming one of the key business
of
transparency
issues,
setting
new
standards
and,
to quote
University
Professor
Cary
Cooper
of
Lancaster
School
of
competitiveness
and
creating
new
Management,
to
'contributing
opportunities.
CSR
is moving companies beyond a base of legal
compliance to integrating responsible behavior into their core
values in recognition of the sound benefits in doing so',
'It's
what employees want, ' says the CSR manager of a leading company,
'and it's good from a marketing point of view.'
In a recent survey, more than one-third of respondents said
that working
caring
and
responsible
employer
was more
for
a
important than the salary they earned. Nearly 50 per cent said
corporate
compulsory.
social
responsibility policies
should be
One-third believe environmental considerations should be the most
important topic on the company agenda. The survey confirmed that
young professionals are increasingly looking at corporate social
responsibility when considering which companies and brands they
might work for.
The
Council
for
Sustainability Development
World Business
defines
corporate
responsibility
continuing
social
as
the
commitment by business to behave ethically and contribute to
economic development which improves the quality of life of the
workforce and their families as well as of the local community and
society at large."
* * * * * ** * * * * * * * * * * * * * * * * * * * * * * * * * * ** * * * * * * * * * * * * * * * * * * * * * * * * * * * * * **
Fonte:
Adaptado
de:
Altman,
Engineering Management,
Prova:
W.
"Working
December 2007,
TRADUÇÃO DE TEXTO EM INGLÊS
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Vol.
for
17,
the
Greater
Issue
6,
Concurso:
p.
Good? ",
12-15.
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