Description of Individual Course Unit
Profissional Practice I
Course Title: Tourism and Leisure
Area of Study: Tourism
Course Code:
ECTS Credits: 8
Degree
Degree Level:
Bachelors
Year:
1st
2nd
Type of Course: Compulsory
Student Workload:
Theory (T)
Theoretical Application (TA)
Laboratory Work (LW)
Fieldwork (F)
Seminar (S)
Prerequisites:
No
Masters
3rd
Elective
45
45
40
Semester: 1st
2nd
Work Experience (WE)
Tutorial (T)
30
Independent Study (IS)
45
Assessment (A)
8,5
Other (O)
TOTAL 213,5
Yes
Specify:
Objectives
With this course unit the students will be able to understand the distribution
systems used in Tourism to sell products, the structure of those systems, their
advantages and disadvantages.
The students will also learn about the organization and functions of travel agents
and tour operators, their role in the tourist system.
Another objective is to transmit knowledge about technical and professional skills
that a travel agent or a tour operator must pursue.
A fourth objective will be that the students will know the main CRSs (Computer
Reservation Systems) and GDSs (Global Distribution Systems) that exist in the
world.
Another objective will be that the students understand the role and the functioning
of the sector of transportation as a component of the tourism industry. There
should be an understanding of the existent relationship between the tourism
activity and the transport sector.
Finally the students must understand the importance of the host service in the
relationship with clients. They should understand and be able to put to practice
techniques used in the reception service, carried out by many enterprises in the
Tourism industry.
Contents
1. Introduction
2. The distribution system in tourism
3. Informatics distribution systems: Computer Reservation Systems (CRS) and
Global Reservation Systems (GDS)
4. Travel agencies and the travel agencies activity in Portugal
5. Tour operators
6. Transportation: importance and characteristics, the transport system
7. The host service in the relationship with clients (“face to face” and by
telephone): professionalism, assertive behaviour, efficient communicational
attitude.
Teaching Methods
The contents will be developed in theoretical-practical lessons. There will be a
reflection on the theoretical concepts, supporting them with concrete examples.
Lessons and Tutorials, discussed between the professor and the students, will
have, among others, the following aims:
1. Orientation of the work;
3. Accomplishment of practical exercises;
4. Reading of texts;
5. Research in the Library of the ESTTS and the Internet;
6. Others.
The acquisition and deepening of the knowledge and abilities, as foreseen in this
program, must be achieved through individual study, essential for the success of
the pupil.
Assessment
The student may choose between two evaluation models. In the model of
“avaliação contínua” (continual assessment) the student will be evaluated by two
tests. In the model of “avaliação periódica” (periodical assessment) the student
will be evaluated by one test.
Continual assessment: first evaluation test – 50%
second evaluation test – 50%
Periodical assessment: evaluation test – 100%
Final assessment: written exam – 100%
Final assessment - Recurso : written exam – 100%
Bibliography
• BENI, M. C. (1997) Análise estrutural do Turismo, São Paulo: Editora SENAC.
• BULL, A. (1991) La economía del sector turístico. Madrid: Alianza Editorial,
1991.
• CHON, K; SPARROWE, R. (2000) Hospitalidade - Conceitos e aplicações. Ed. São
Paulo: Thomson Learning.
• COBREROS, M. (1999) Fundamentos teóricos y gestión práctica de las agencias
de viajes. Madrid: Editorial Síntesis.
• COSTA, J.; RITA, P.; ÁGUAS, P. (2001) Tendências internacionais em turismo.
Lisboa: Ed. Lidel.
• CUNHA, L. (1997) Economia e Política do Turismo. Lisboa: Ed. McGraw-Hill de
Portugal.
• CUNHA, L. (2001) Introdução ao turismo. Lisboa: Ed. Verbo.
• COOPER, C. (2003) FLETCHER, J. WANHILL, S.; SHEPHERD, R. – Turismo:
princípios e prática. 2ª ed. Porto Alegre: Bookman.
• DAVIDSON, R. (1994) Business travel. Harlow: Longman.
• Diário da República, Série IA, Decreto-Lei 12/99 de 11/01/99
• Diário da República, Série IA, Decreto-Lei 209/97 de 13/08/97
• Diário da República, Série IA, Decreto-Lei 263/2007 de 20/07/2007
• DOMINGOS, C. (1987) Prontuário turístico, INFT.
• FERNANDEZ, C.; BLANCO, A. (1996) Producción y venta de servicios turísticos
en agencias de viajes. Ed. Síntesis, Madrid.
• GEE, C. (1984) The travel industry. Westport (CT): AVI Publishing.
• GIACAGLIA, M. C. (2002) Organização de eventos – teoria e prática. Ed.
Thomson Learning, São Paulo.
• HOLOWAY, J. (1995) The business of tourism. London: Longman.
• INKPEN, G. (1998) Information technology for travel and tourism. Harlow:
Longman.
• LAVERY, P. (1980) Travel and tourism. Huntingdon: Elm Publications.
• LICKORISH, L.; JENKINS, C. (1997) Una introducción al turismo. Editorial
Sintesis, Madrid.
• ROGERS, T. (2003) Conferences and Conventions. Butterworth Heinemann,
Oxford.
• SYRATT, G. (1992) Manual of travel agency practice. Oxford: ButterworthHeinemann.
• YALE, P. (1994) The business of tour operations. Longman Group, Harlow.