Syllabus of Unit Course BA Course
EDUCATION AND MULTIMEDIA
COMMUNICATION
935415 . DESIGN
2
nd
st
Year
1 Semester
CNAEF Area Code: 213
ECTS: 6
STUDENT WORKLOAD IN HOURS
Contact
TOTAL
Theoretical
Lectures
150
Theoretical
-practical
Lectures
Laboratory
Classes
Supervised
Field Work
Seminars
Placements
Tutorials
75
Autonomous
75
SUMMARY
The aim of this course is to provide fundamental elements of communication, and the development of communication strategies.
The project is complemented by theoretical discussions in the area of visual grammar, visual intelligence, and project
methodology.
COURSE CONTENTS
Graphic Design: Design principles and visual communication; Typography, Form, Colour, Image; Corporate Identity; Editorial
Design; Mock Ups.
Product Design: Ergonomics and Anthropometrics; Materials; Drawing and CGI; Prototyping; Case Studies.
RECOMMENDED OR REQUIRED READING
Required
AMBROSE, G. e HARRIS, P. (2005). Image. Switzerland: AVA Publishing SA.
AMBROSE, G. e HARRIS, P. (2005). Layout. Switzerland: AVA Publishing SA.
AMBROSE, G. e HARRIS, P. (2005). Typography. Switzerland: AVA Publishing SA.
BARBOSA, C. (2004). Manual Prático de Produção Gráfica. Lisboa: Principia.
BONSIEPE, G. (1992). Teoria e Prática do Design Industrial. Lisboa: Centro Português de Design
CONRAN, T. e FRASER, M. (2004). Designers on Design. Londres: Conran Octopus.
COSTA, D. (1998). Design e Mal-estar. Lisboa: Centro Português de Design.
CPD (1997). Manual de Gestão do Design. Lisboa: Centro Português de Design
CPD (2004). Design Protegido. Lisboa: Centro Português de Design.
DABNER, D. (2004). Graphic Design School. London: Tames & Hudson Ltd.
DORMER, P. (1995). Os Significados do Design Moderno. Porto: Centro Português de Design.
ELAM, K. (2007). Typographic Systems. New York: Princeton Architectural Press.
EVAMY, M. (2008). Logo. Gustavo Gilli, SA.
FIELL, C. e P. (2003). Design do Século XXI. Lisboa: Taschen
GORDON, B. e M. (2002). Design Gráfico Digital. Cambridge. The Ilex Press Limited
HOFFMAN, D. D. (1998). Visual Intelligence. New York: W. W. Norton & Company
JOLY, M. (1993). Introdução à Análise da Imagem, colecção Arte & Comunicação. Lisboa: Edições 70.
JURY, D. (2007). O que é a Tipografia? Barcelona: Editorial Gustavo Gili.
Page 1 of 3 | Last Update: 11/12/2014 | 935415DEN.docx
JUTE, A. (1999). Grelhas e estrutura do Design Gráfico. Lisboa: Destarte, Representações e Edição, Lda.
LEBORG, C. (2006). Visual Grammar. Nova York: Princeton Architectural Press
MOLLERUP, P. Marks of Excellence: The history and taxonomy of trademarks. Phaidon
MONO (2006). Identidad Corporativa – Del brief a la solución final. Barcelona: Editorial Gustavo Gili.
PEVNER, N. Os Pioneiros do Design Moderno. Ulisseia.
RAPOSO. D. (2008). Design de Identidade e Imagem Corporativa: branding, história da marca, gestão da marca, identidade
visual corporativa. Castelo Branco: Edições IPCB.
STEWART, B. (2008). Packaging – Manual de diseño y productión. Barcelona: Editorial Gustavo Gili, SL
SUSSNER, Design Company (2008). Diseño de Logotipos 5. Gustavo Gilli, SA
TWEMLOW, A. (2007). Para que serve o Design Gráfico? Barcelona: Editorial Gustavo Gili.
WONG, W. (1998). Princípios de forma e de desenho. São Paulo: Livraria Martins Fontes Editora
MAGAZINES:
Adbusters (Canadá) www.adbusters.org
Baseline (Inglaterra) www.baselinemagazine.com
Communication Arts (EUA) www.commarts.com
Computer Arts (Inglaterra) www.computerarts.co.uk
Comunicação e Linguagens (Portugal) www.cecl.com.pt
Creative Review (Inglaterra) www.creativereview.co.uk
DIF (Portugal) www.difmag.com/
Dot-Dot-Dot (Holand) www.dot-dot-dot.nl
Egoísta (Portugal) http://www.egoista.pt/
Emigre (EUA) www.émigré.com
Eye (Inglaterra) www.eyemagazine.com
Graphis (EUA) www.graphics.com
Grrr (Espanha) www.grrr.ws
How (EUA) www.howdesign.com
I.D. (EUA) www.idonline.com
Interact (Portugal) www.interact.com.pt
Mutante (Portugal) www.mutante.pt
Nada (Portugal) www.nada.com.pt
NContrast Conceitos Perpendiculares (Portugal) www.ncontrastcp.com/
Umbigo (Portugal) www.ncontrastcp.com/
Print (EUA) www.printmag.com
Tipográfica (Espanha) www.tipografica.com
Visual (Espanha) www.visual.gi
Recommended
DATSCHEFSKI, E. (2002). Productos Sustentables. McGraw-Hill
DREW, J.; MEYER, S. (2006). Colour Managment for Logos – A Compreehensive Guide for Graphic Designers. Switzerland:
Rotovision.
SPENCER, J. (2002). Aspectos heurísticos dos desenhos de estudo no processo da concepção em arquitectura (Artigo).
Lisboa: Cadernos da Faculdade de Arquitectura da Universidade Técnica de Lisboa.
LEARNING OUTCOMES
To study design concepts. Develop the ability to search, to develop creative strategies to solve problems. Provide students
access to resources and tools so that they can understand the design process. Create graphical objects that communicate
effectively, using a rigorous methodology.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
Page 2 of 3 | Last Update: 11/12/2014 | 935415DEN.docx
Teaching methodology based on exercises and project work with different levels of artistic and technological demands.
CONTRIBUTION TO SPECIFIC SKILLS DEVELOPMENT
Fundamental
Complementary
Partial
Design and implement pre-production processes, production and post-production design.
Design and manage design projects; Knowledge and use of markup language.
Using computer standard tools; Interpret information in its various forms; Domain forms of own
expression of each medium; Apply learning theories in the production of multimedia educational content.
ASSESSMENT METHODS AND CRITERIA
The assessment elements will be individual projects and / or collective, practical work and / or laboratory work. A practical
examination and improvement of appeal will take place at the time specified in the School Calendar.
Page 3 of 3 | Last Update: 11/12/2014 | 935415DEN.docx