UNIVERSIDADE DO ESTADO DO RIO GRANDE DO NORTE – UERN
FACULDADE DE FILOSOFIA E CIÊNCIAS SOCIAIS – FAFIC
DEPARTAMENTO DE COMUNICAÇÃO SOCIAL – DECOM
O JORNAL HOJE E A BUSCA PELA PROXIMIDADE COM O TELESPECTADOR.
DIEGO DE CARVALHO CAMINHA
MOSSORÓ – RN
2011
Catalogação da Publicação na Fonte.
Caminha, Diego de Carvalho
O jornal Hoje e a busca pela proximidade com o telespctador /Diego de
Carvalho Caminha . – Mossoró, RN, 2011.
.
88 f.
Orientador(a): Prof. Dr. José Ricardo da Silveira.
Monografia (Bacharelado) Universidade do Estado do Rio Grande do
Norte. Departamento de Comunicação Social
1. Jornalismo- Monografia. 2. Convergência de mídias. 3.
telejornalismo - Transformação. I.Silveira, José Ricardo da. II.Universidade do
Estado do Rio Grande do Norte. III.Título.
UERN/BC
CDD 070
Bibliotecário: Sebastião Lopes Galvão Neto CRB 15 / 486
DIEGO DE CARVALHO CAMINHA
O JORNAL HOJE E A BUSCA PELA PROXIMIDADE COM O TELESPECTADOR.
Monografia apresentada ao Curso
de
Comunicação
Social
da
Universidade do Estado do Rio
Grande do Norte como requisito
parcial à obtenção do grau de
Bacharel em Comunicação Social –
Habilitação Jornalismo.
Orientador:
Prof. Dr. José Ricardo da Silveira
MOSSORÓ – RN
2011
UNIVERSIDADE DO ESTADO DO RIO GRANDE DO NORTE – UERN
FACULDADE DE FILOSOFIA E CIÊNCIAS SOCIAIS – FAFIC
DEPARTAMENTO DE COMUNICAÇÃO SOCIAL – DECOM
O Trabalho de Conclusão de Curso “O Jornal Hoje e busca pela proximidade com o
telespectador”, elaborado por Diego de Carvalho Caminha, foi considerado
________________________________ por todos os membros da Banca
Examinadora e aceito pela Universidade do Estado do Rio Grande do Norte como
requisito parcial à obtenção do grau de Bacharel em Comunicação Social –
Habilitação Jornalismo.
Mossoró (RN), _____ de________________ de 2011.
BANCA EXAMINADORA
_________________________________________________
Prof. Dr. José Ricardo da Silveira (Orientador)
_________________________________________________
Prof. Ms. Fabiano José Morais da Silva (Membro)
__________________________________________________
Prof. Ms. Marco Lunardi Escobar (Membro)
RESUMO
Esta pesquisa tem como objeto de estudo o Jornal Hoje, telejornal exibido
pela Rede Globo de televisão. Analisamos o formato do JH procurando identificar as
estratégias utilizadas na busca por proximidade com o telespectador. Consideramos
a descontração dos apresentadores uma característica do programa, que o distingue
dos noticiários alicerçados na formalidade e o torna uma opção mais leve de
telejornal. Como fio condutor de nosso raciocínio, está a percepção quanto a
algumas mudanças no telejornalismo brasileiro, entre as quais está a adoção de
uma postura informal pelo jornalismo das emissoras. Na TV Globo, o Jornal
Hoje ilustra o que destacamos como uma aparente nova tendência no jornalismo de
TV. O método da análise de conteúdo nos auxiliou no desenvolvimento das
inferências apresentadas neste trabalho, nos permitindo atingir um nível de
compreensão superior ao da leitura comum.
Palavras-chave: Jornal Hoje; transformações no telejornalismo; convergência de
mídias
ABSTRACT
This research has the Jornal Hoje as an object of study. It is television news
aired by Globo TV. We analyze the JH’s format aiming to identify all the utilized
strategies searching for closeness to the viewer. We consider the presenters’
relaxation a feature from this TV program, which defers it from other reports
consolidated on formality. This makes it a “lighter option” of Television news. As a
guiding principle of our thoughts, there is the perception to some changes in Brazilian
television journalism among which is the adoption of an informal approach to their
journalism. The Jornal Hoje on Globo TV illustrates what we emphasize as a new
apparent tendency on TV journalism. The method of contents analysis has helped us
on the development of the inferences presented in this work, allowing us to achieve a
higher level of comprehension in spite of common lectures.
keywords: Jornal Hoje; Changes in broadcast journalism; Media Convergence.
LISTA DE ILUSTRAÇÕES
Ilustração 1 – Kalil Filho apresentando o Repórter Esso..........................................11
Ilustração 2 – Lilian Witte Fibe e William Bonner apresentando o JN em 1996.......17
Ilustração 3 – Década de 1970, Márcia Mendes no JH.......................................... 27
Ilustração 4 – Leda Nagle entrevista Chico Buarque em 1986............................... 28
Ilustração 5 – Márcia Peltier e Valéria Monteiro apresentam o JH......................... 29
Ilustração 6 – Repórter conversa com participante que reside no Chile via
notebook................................................................................................................. .47
Ilustração 7 – “Moça do tempo” explica sobre o aumento na quantidade de chuva no
Nordeste...................................................................................................................53
Ilustração 8 – Cid Moreira e Celso Freitas/1983: vozes marcantes no Jornal
Nacional. ................................................................................................................. 60
Ilustração 9 – Os âncoras do JH adotam um postura descontraída no dia do
beijo..........................................................................................................................63
SUMÁRIO
1. INTRODUÇÃO.....................................................................................................,..7
2. AS ORGANIZAÇÕES GLOBO NOS 60 ANOS DA TELEVISÃO BRASILEIRA..10
2.1 O surgimento do telejornalismo...........................................................................10
2.2 Telejornalismo e a ditadura.................................................................................13
2.3 Mudanças no telejornalismo................................................................................16
2.4 Rede Globo no ar........................................................................ .......................20
2.5 O telejornalismo e o lucro....................................................................................23
2.6 Quarenta anos de Jornal de Hoje.......................................................................26
3. O JORNAL HOJE.................................................................................................32
3.1 O Hoje e a influência do modelo norte-americano de
telejornalismo............................................................................................................32
3.2 O conteúdo do Jornal Hoje................................................................................38
3.3 Os quadros do JH..............................................................................................42
4. O ROMPIMENTO COM O PADRÃO ALICERÇADO NA FORMALIDADE E A
UTILIZAÇÃO DA INTERNET ................................................................................. 59
4.1 O Padrão Globo e a formalidade........................................................................59
4.2 O relacionamento do telejornal com o público....................................................61
4.3 Jornal Hoje: um telejornal polifônico...................................................................69
4.4 A internet como ferramenta para aproximar o público do
telejornal...................................................................................................................75
5. CONCLUSÕES....................................................................................................80
6. REFERÊNCIAS BIBLIOGRÀFICAS...................................................................86
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λ&/γγΝΝΝ ∃γ∃γ γ866Βγ866Βθ &θ#%∃µ
/8∃86
3ϑ−%Ο/Α:∗866)/
Φ:
λ&/γγΝΝΝ& γΧγΧΛγµ /686
3Ζ
3#/∀( 3
!/Κ::Λ
3Ζ
3/
>∀( 3
!/Κ::Λ
3δΜ2Ρ) )
0
Β
3!6:86)/λ&/γγ γΧ
γ86γ6Λγ6:γ%ΧΧ% ΧΧΧΧΧ Χ #&µ
/6:86
−
ΜΜΠ(∃0
1
0
3!:
86)/
λ&/γγ%# γ γ%γΧΧ#ΧΧΧ
∃ ΧΧΧ%%ΧΧΧΧΧΧΧ γµ
/886
−χ23=ΠΞ#Α ∋=ΠΑ5
∃
7#866)/
λ&/γγ& γ866γ65γ7γθ;Φ8:&γγµ /8Λ
86
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