XXVII. Encontro Economico Brasil-Alemanha 2009
XXVII. Deutsch-Brasilianische Wirtschaftstage 2009
Sessão Plenária (Painel IV)
Masterplan zur FIFA FußballWeltmeisterschaft 2014
Dieter Garlik
Líder do Centro de Competências Brasil-Alemanha da
Deloitte
Vitória, August 31, 2009
Our world wide foot print
XXVII. Encontro Economico Brasil-Alemanha 2009
XXVII. Deutsch-Brasilianische Wirtschaftstage 2009
Revenues Deloitte US$ 27.4bn
Europa
297 Büros in 47 Ländern
54.000 Mitarbeiter
Nordamerika
131 Büros in 2 Ländern
52.700 Mitarbeiter
Lateinamerika/Karibik
69 Büros in 28 Ländern
16.000 Mitarbeiter
Mittlerer Osten
29 Büros in 16 Ländern
Afrika
2.200 Mitarbeiter
46 Büros in
Asien/Pazifik
21 Ländern
113 Büros in 26 Ländern
5.500 Mitarbeiter
30.900 Mitarbeiter
The Deloitte Touche Tohmatsu organisation embracing 165,000 employees in 140 countries across all continents. (Brasil 3,600, Germany 4,200)
Sessão Plenária (Painel IV)
Masterplan zur FIFA Fußball-Weltmeisterschaft 2014
Dieter Garlik
Deloitte Sports Business Group
XXVII. Encontro Economico Brasil-Alemanha 2009
XXVII. Deutsch-Brasilianische Wirtschaftstage 2009
• Focus on international sports business for approximately 20 years (UK and Germany)
• Commercialisation and professionalisation of the Premier League was the originator
• Further emphasis is placed on advising major sports events (FIFA Football World
Cups, Olympic Summer and Winter Games)
• „Annual Review of Football Finance“ and „Football Money League“ – yearly published
work of references that give guidance on finance in international football
Sessão Plenária (Painel IV)
Masterplan zur FIFA Fußball-Weltmeisterschaft 2014
Dieter Garlik
Key facts of the FIFA World Cup 2006 Germany
A 30-day mega event
XXVII. Encontro Economico Brasil-Alemanha 2009
XXVII. Deutsch-Brasilianische Wirtschaftstage 2009
• 32 teams played 64 matches at 12 different host venues
• Sold out stadia at all matches with an average crowd of more than 52,000
• Total amount of World Cup tickets: 3,370,000
• Over seven million visitors at the official Fan Fests in the 12 host cities
• More than 20 million fans at official fan parties
• 5.5 million nights in hotels with an average price/night of 190 Euro
• Broadcast coverage in over 200 countries with a projected cumulative viewing
audience of 32.5 billion
Sessão Plenária (Painel IV)
Masterplan zur FIFA Fußball-Weltmeisterschaft 2014
Dieter Garlik
Key facts of the FIFA World Cup 2006 Germany
Long-term investments and benefits
XXVII. Encontro Economico Brasil-Alemanha 2009
XXVII. Deutsch-Brasilianische Wirtschaftstage 2009
• About 50,000 new jobs had been created around the WC 2006, of which one third in
the area of security and hotels/restaurants were
• GDP increase between 2003 and 2010 estimated of EUR 8bn due to WC 2006
• In 2006 the mark up of the annual German growth rate (GDP) is estimated at an
additional amount of 0.1%
• More than 2 million additional visitors before and during WC 2006
• For the construction of motorways about EUR 3.9bn and for traffic information & control
about EUR 0.5bn had been invested by public entities
• Additionally EUR 3.6bn expenditures for local transport infrastructure
• Investments of more than EUR 1.5bn in stadia infrastructure
• EUR 135m operating profit of FIFA 2006 Organising Committee
Die Welt zu Gast bei FreundenTM – A time to make friends TM
Sessão Plenária (Painel IV)
Masterplan zur FIFA Fußball-Weltmeisterschaft 2014
Dieter Garlik
European „Big Five“-Leagues
Bundesliga possessing highest number of visitors on
average due to their modern stadia infrastructure
XXVII. Encontro Economico Brasil-Alemanha 2009
XXVII. Deutsch-Brasilianische Wirtschaftstage 2009
•
Number of visitors on average in „Big Five“-Leagues until 2008/09
in tausend je Spiel
45.0
42.6
39.5
40.0
38.2
35.0
30.9
30.0
25.0
35.4
35.0
31.9
35.0
34.3
31.1
31.2
30.7
29.7
31.1
29.2
23.4
25.7
25.5
33.9
25.0
24.6
25.7
34.4
•
25.7
23.4
23.1
22.6
25.0
25.2
19.6
20.1
02/03
03/04
23.2
21.4
21.6
20.0
33.9
35.6
25.3
25.9
28.9
22.4
36.1
35.2
29.1
28.4
30.6
29.5
28.4
24.2
32.8
30.9
30.7
•
37.6
21.4
24.5
21.3
19.8
24.7
21.5
21.7
21.4
18.9
05/06
06/07
21.8
20.9
16.6
15.0
14.2
10.0
96/97
97/98
Deutschland
98/99
99/00
England
00/01
Italien
01/02
Spanien
Frankreich
* Deloitte Prognose.
Quelle: Deloitte Annual Review of Football Finance 2009
Sessão Plenária (Painel IV)
Masterplan zur FIFA Fußball-Weltmeisterschaft 2014
Dieter Garlik
04/05
07/08
08/09*
In Germany‘s stadia
there is a 86%
utilisation, in England
over 90%, small
chances for
improvements.
England invested in its
stadia on an ongoing
basis, therefore it
could easily host a
football World Cup.
Since WC 1990 low
investments were
made in Italy‘s stadia,
which is shown by the
decreasing number of
visitors.
National Master Plan
XXVII. Encontro Economico Brasil-Alemanha 2009
XXVII. Deutsch-Brasilianische Wirtschaftstage 2009
Germany 2006 (and today)
Die Welt zu Gast bei FreundenTM – A time to make friends TM
Brasil 2014
?
• But it is not only about a motto, it is about the coordination of Brasil‘s longterm plans
from transport infrastructure to the desired future global perception of Brasil
• From July 11, 2010 onwards the world‘s focus is on Brasil
Sessão Plenária (Painel IV)
Masterplan zur FIFA Fußball-Weltmeisterschaft 2014
Dieter Garlik
The House
XXVII. Encontro Economico Brasil-Alemanha 2009
XXVII. Deutsch-Brasilianische Wirtschaftstage 2009
são
Visão
e Objetivos
Visão
e Objetivos
Visão
eVisão
Visão
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da
e Objetivos
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e
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da Candidatura
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para
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do
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Objetivos
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Organização
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egmentos
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Segurança
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impostos
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Sessão Plenária (Painel IV)
Masterplan zur FIFA Fußball-Weltmeisterschaft 2014
Dieter Garlik
Responsibilities
XXVII. Encontro Economico Brasil-Alemanha 2009
XXVII. Deutsch-Brasilianische Wirtschaftstage 2009
• Federal government guarantees for
• Infrastructure: transport, medical centre, transmission possibilities, security, IT
• Legal security: residence permits, working permits, customs and taxes, money transactions, usage of national
anthems and flags
• Protection of FIFA-sponsors (e.g. Public Viewing)
• National governments/venues are responsible for
• Infrastructure: transport, medical supply, accomodation/hotels, energy supply
• Stadium: construction and financing, security
• Local Organising Committee and CBF
• Match operations, teams, organisation, security, coordination with FIFA
Sessão Plenária (Painel IV)
Masterplan zur FIFA Fußball-Weltmeisterschaft 2014
Dieter Garlik
Success factors for FIFA Football-WC 2014
XXVII. Encontro Economico Brasil-Alemanha 2009
XXVII. Deutsch-Brasilianische Wirtschaftstage 2009
From July 11, 2010
30 Days in Summer 2014
After the Final
Implementation of Master Plan
64 football games in 12 venues
with millions of visitors and a
global media audience
A long-term legacy
for the people of Brazil
Unique opportunity to show …
… Brasil is more than Coffee, Samba and Pelé
Sessão Plenária (Painel IV)
Masterplan zur FIFA Fußball-Weltmeisterschaft 2014
Dieter Garlik
Thank You For your Attention
XXVII. Encontro Economico Brasil-Alemanha 2009
XXVII. Deutsch-Brasilianische Wirtschaftstage 2009
Deloitte & Touche GmbH
Wirtschaftsprüfungsgesellschaft
Rosenheimer Platz 4
81669 München
Dieter Garlik
Director
Tel +49 (0)89 29036-8748
Mob +49 (0) 172 8644 559
Fax +49 (0)89 29036-118748
[email protected]
www.deloitte.com/de
Member of
Deloitte Touche Tohmatsu
Sessão Plenária (Painel IV)
Masterplan zur FIFA Fußball-Weltmeisterschaft 2014
Dieter Garlik
Backup
XXVII. Encontro Economico Brasil-Alemanha 2009
XXVII. Deutsch-Brasilianische Wirtschaftstage 2009
Sessão Plenária (Painel IV)
Masterplan zur FIFA Fußball-Weltmeisterschaft 2014
Dieter Garlik
European „Big Five“-Leagues
Bundesliga claim second place behind Premier League
Revenue development of „Big Five“-Leagues from 1996/97 to 2008/09
Mio. Euro
3.000
2.441
2.500
Wechselkurseffekt
2.273
1.977
2.000
1.747
1.975
1.791
1.500
1.024
685
500
954
895
1.000
650
569
551
524
444
513
293
323
96/97
97/98
714
722
681
1.027
1.017
1.043
1.024
1.108
880
676
776
2.237
1.995
1.557
1.219
2.526
1.052
1.058
1.219
1.236
1.029
1.277
1.195
1.158
953
910
847
1.438
1.379 1.438
1.326
1.421
1.064
972
1.550
1.460
1.450
990
989
612
577
607
644
643
689
655
696
99/00
00/01
01/02
02/03
03/04
04/05
393
-
98/99
England
Deutschland
Spanien
* Deloitte Prognose.
Quelle: Deloitte Annual Review of Football Finance 2009
Sessão Plenária (Painel IV)
Masterplan zur FIFA Fußball-Weltmeisterschaft 2014
Dieter Garlik
Italien
05/06
06/07
07/08 08/09*
Frankreich
XXVII. Encontro Economico Brasil-Alemanha 2009
XXVII. Deutsch-Brasilianische Wirtschaftstage 2009
• Revenues
increased three- to
five-fold in the last
12 years.
• Key drivers were
media rights and
commercialization
of football
European „Big Five“-Leagues
Modern stadias of the Bundesliga reason for matchday
and sponsoring revenues
Source of income distribution of „Big Five“-Leagues in 2007/08
Mio. Euro
2.500
2.441
1
565
23%
2.000
1.176
48%
1.438
1.500
1.438
221
15%
403
28%
1.000
500
476
33%
700
29%
1.421
185
13%
1
463
32%
188
13%
579
40%
863
61%
Spieltag
TV
557
56%
396
338
24%
28%
Deutschland
Spanien
Sponsorship
192
103
10%
20%
185
137
14%
13%
0
England
989
Italien
Frankreich
Sonstige Erlöse
1
Für die englische Premier League und die spanische Liga gibt es keine Aufteilung zwischen Sponsorship und Sonstigen Erlösen. Die
Aufteilung der Einnahmen der spanischen Liga ist geschätzt.
Quelle: Deloitte Annual Review of Football Finance 2009
Sessão Plenária (Painel IV)
Masterplan zur FIFA Fußball-Weltmeisterschaft 2014
Dieter Garlik
XXVII. Encontro Economico Brasil-Alemanha 2009
XXVII. Deutsch-Brasilianische Wirtschaftstage 2009
• England has lower
average match day
attendance than
Germany , but
more games (380
vs 306) and higher
ticket prices
• With the exception
of Germany the
main source of
income is TV.
European „Big Five“-Leagues
Premier League again the most profitable league in the
world
Profit/loss ot the „Big Five“-Leagues until 2007/08
Mio. Euro
300
222
127
148
105
100
-
183
178
200
37
8
(7)
27
47
84
135
130
87
100
(100)
234 1.944 Mio.
200
141
138
36
37
Break Even
1
35
(1)
(70)
(46)
136 1.211 Mio.
82
89
(36)
(46)
250
240
(15)
(41)
(114)
23
(40)
(61)
(98)
(66) (1.413) Mio.
(84) (428) Mio.
(102)
(216)
(200)
(265)
(234)
(300)
(400)
96/97 97/98 98/99 99/00 00/01 01/02 02/03 03/04 04/05 05/06 06/07 07/08
England
Deutschland
Italien
Quelle: Deloitte Annual Review of Football Finance 2009
Sessão Plenária (Painel IV)
Masterplan zur FIFA Fußball-Weltmeisterschaft 2014
Dieter Garlik
Frankreich
XXVII. Encontro Economico Brasil-Alemanha 2009
XXVII. Deutsch-Brasilianische Wirtschaftstage 2009
• Germany‘s and
England‘s Leagues
are sustained
profitable, Italy and
France are
vulnerable
Comparison of Germanys Top-Clubs
Four German clubs (with FIFA WC 2006 Stadia) in Top 20
Total revenue of European Top-Clubs in 2007/08
Quelle: Deloitte Annual Review of Football Finance 2009
Sessão Plenária (Painel IV)
Masterplan zur FIFA Fußball-Weltmeisterschaft 2014
Dieter Garlik
XXVII. Encontro Economico Brasil-Alemanha 2009
XXVII. Deutsch-Brasilianische Wirtschaftstage 2009
Stadium Development
A Deloitte approach for stadium planning
I. Environment and
user analysis
• Demand potential
• Leisure time
attitudes
• Competition
• Potential users
• Customer
expectations
II. Sports facility
design
• Sports facility type
• New build vs.
redevelopment
• Location
• Secundary
sources
• Operator model
• Ownership
III. Businessplan
• Description of the
expenses
• Description of the
revenues
• Cashflow plan
• Scenario analysis
IV. Financing and
marketing
• Preparation of
documents
• Approaching
investors,
operators and
marketers
• Negotiation with
potential partners
Public Private Partnership
Project management / Documentation / Quality assurance
Sessão Plenária (Painel IV)
Masterplan zur FIFA Fußball-Weltmeisterschaft 2014
Dieter Garlik
XXVII. Encontro Economico Brasil-Alemanha 2009
XXVII. Deutsch-Brasilianische Wirtschaftstage 2009
V. Tender
process
• Fixing
requirements for
architects and
constructors
• Implementation of
tender process
• Analysis and
selection of
applicants
Stadia and Arena in Germany
Stadia construction boom not only due to the WC 2006
XXVII. Encontro Economico Brasil-Alemanha 2009
XXVII. Deutsch-Brasilianische Wirtschaftstage 2009
Overview of selected stadia construction costs per place
5,500 €
Kosten / Platz
München
4,500 €
Düsseldorf
Frankfurt
3,500 €
Gelsenk.
Berlin
Mönchengladbach
2,500 €
Leverkusen
RostockWolfsburg
MainzLeipzig
Duisburg
Koblenz
Magdeburg
1,500 €
Köln
Hamburg
Kaiserslautern
Hannover
Kapazität
Paderborn
500 €
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
Quelle: Deloitte Analyse
• Depending on size, equipment and respective costs, there generally can be found three categories of new constructions
of stadias in the last few years: „Nur-Fußball“, Mittelgroß, Multifunktional.
• Football arena with a capactiy of 30.000 seats can be build for approx. 1.500 Euro per seat.
Sessão Plenária (Painel IV)
Masterplan zur FIFA Fußball-Weltmeisterschaft 2014
Dieter Garlik
Stadia and Arena in Germany
High utilisation due to modern stadia infrastructure
XXVII. Encontro Economico Brasil-Alemanha 2009
XXVII. Deutsch-Brasilianische Wirtschaftstage 2009
Capacities and utilisations of the first round in season 2008/09 of the 1. Bundesliga
Capacitiy /
Utilisation
91%
100%
99%
96%
85%
86%
56%
85%
99%
86%
83%
96%
87%
78%
66%
86%
97%
84% 67%
Quelle: Deloitte Analyse
• The club of the 1. Bundesliga attracted 42.600 visitors on average in the season 2008/09.
• Ideal utilisation (95-100%) is reached in Munich, Schalke, Hamburg, Cologne, Karlsruhe and Bremen.
• On average, the 1. Bundesliga reached a utilisation of approx. 86% at a capacityof approx. 47.000 seats. In England the
average utilisation is at over 90%.
Sessão Plenária (Painel IV)
Masterplan zur FIFA Fußball-Weltmeisterschaft 2014
Dieter Garlik
XXVII. Encontro Economico Brasil-Alemanha 2009
XXVII. Deutsch-Brasilianische Wirtschaftstage 2009
Deloitte Sport Business Group
The group is a unique team of specialists in our global network which advises major event organisers, governing
bodies, venue operators and developers, clubs, leagues, sports commercial partners, and investors in Europe and
worldwide.
Our team of business consultants work primarily on sports assignments, bringing unparalleled commercial, financial,
regulatory, taxation and general business knowledge from major sports to service your needs.
Deloitte have consulted various events including Football World Cups, European Championships, Olympic and
Commonwealth Games during the bidding and staging phase. The Deloitte sports venues team has also worked on
more than 40 stadium/arena assignments over the past 5 years.
For further information please contact Stefan Ludwig at [email protected] or www.deloitte.com/de/sports
Sessão Plenária (Painel IV)
Masterplan zur FIFA Fußball-Weltmeisterschaft 2014
Dieter Garlik
XXVII. Encontro Economico Brasil-Alemanha 2009
XXVII. Deutsch-Brasilianische Wirtschaftstage 2009
Deloitte & Touche GmbH Wirtschaftsprüfungsgesellschaft is a limited liability company registered in Munich, Germany under HRB 83442, and is authorised and
regulated by the Wirtschaftsprüferkammer (Chamber of Public Accountants) in Germany.
Deloitte & Touche GmbH Wirtschaftsprüfungsgesellschaft is the German member firm of Deloitte Touche Tohmatsu (‘DTT’), a Swiss Verein whose member firms are
separate and independent legal entities. Neither DTT nor any of its member firms has any liability for each other’s acts or omissions. Services are provided by
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member firms or their subsidiaries and not by DTT.
Masterplan zur FIFA Fußball-Weltmeisterschaft 2014
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Deloitte Garlik
& Touche GmbH Wirtschaftsprüfungsgesellschaft 2009. All rights reserved.
Dieter