VISION
-
To strengthen leadership as the online news portal
and content provider in Portugal.
• Launched in 1995
• Leading on-line newspaper in Portugal – 3rd branch
in brand awareness
• 12 million pageviews/month
• 28% of estimated market share
• More than 300.000 unique visitors/month
• Publico.pt consumer:
- 70% man, 30% woman
- 54% high/middle class
- 46% high educational level
- 21% students
- 40% 25-34 yo / 22% 35-44 yo
- Lisbon 41% and Oporto 15%
2. Publico.pt structure
Sports
Breaking News
Publico Offline daily
edition
Leisure and city guide
www.publico.pt
Suplements
Cinema
Recruiting
“Publico at School”
Clients Publico.pt
- TMN (mobile operator)
- Optimus (mobile operator – Sonae group)
- ONI WAY (fixed line operator)
- Telecel/Vodafone (mobile operator)
- Vizzavi
- Clix (portal – Sonae group)
- Merck Sharp&Dohme
- Bikini.pt (women portal – Sonae group)
- Continente online
AVAILABLE PRODUCTS
Content – Breaking News
Politics
Society
Culture
Economy
Technology
Science
• Daily production of about
150 news, 7/7 days,
between 7am and 1am.
Sports
International
Recruitment
Real Estate Classifieds
Local
...
AVAILABLE PRODUCTS
Contents – Leisure
Cinema
Theatre
Dance
Concerts
BD
Bars and Discos
Restaurants
Sports
Book shops
Monuments
Tourism
TV
News
Comments
....
•Daily production, 5/7
days, between 11am
and 19pm
• Database with about
14.700 places.
AVAILABLE PRODUCTS
Other Contents
World Cup 2002
Music
Dossiers
Stock market
Horoscop
Weather
Useful Contacts
Useful informations
Sports fixtures/results
Lotery and games
Daily Press review
Printed edition Suplements
...
• Daily production, 7/7
days
Competition
News
Economy/Finance
Supplier
(competitor)
Client
Platform
TSF
Publico
Lusa
Publico
Publico
Lusa/own contents
Publico
Publico
Publico
Sapo
Clix
OniNet
Vizzavi
Terravista
IOL
TMN
Vodafone
Optimus
Web
Agência Financeira
Canal de Negócios
Canal de Negócios
Portal de Bolsa
Reuters
Reuters
Diário Económico
Sapo
Clix
Neo
OniNet
Vizzavi
Terravista
IOL
Web
WAP/SMS
Competition
Sports
InfoDesporto
A Bola
Record
Record
Lusa
MaisFutebol
Sapo
Vizzavi
Clix
Neo
Terravista
IOL
Web
Technology
Casa dos Bits
Diário Económico
Digito
Zdnet/Digito/Cnet
Sapo
IOL
Clix
Vizzavi
Web
Competition
Supplier
Client
Platform
Music
Own editorial team
Own editorial team
Valentim Carvalho
Blitz
IOL
Terravista
Sapo
Clix
Web
Cinema
Publico
Publico
Own editorial team
Own editorial team
Saber e Lazer
Clix
Terravista
IOL
OniNet
Sapo
Places
Publico.pt
Own editorial team
Own editorial team
Saber e Lazer
Clix
IOL
OniNet
Sapo
Competition
Supplier
Client
Platform
Shows
Publico.pt
Own editorial team
Own editorial team
Own editorial team
Saber e Lazer
Clix
IOL
OniNet
Terravista
Sapo
web
News
Publico.pt
Own editorial team
Own editorial team
Saber e Lazer
Redacção
Clix
IOL
OniNet
Sapo
Terravista
web
Competition
Supplier
Client
RDF / own editorial
team
Publico.pt
own editorial team
own editorial team
own editorial team
Sapo
Espacoastrologia.co
m
Pcardoso / Maya
own editorial team
Paulo Cardoso
Russel Grant
Clix
Weather
Publico
own editorial team
TSF
own editorial team
own editorial team
Clix
Vizzavi
Sapo
IOL
Oninet
Games
own editorial team
Publico.pt
Infordesporto
Neo
Daily Press Review
Publico.pt
Neo
Pharmacy
Horoscop
Useful
Optimus
Oninet
Vizzavi*
IOL
Sapo
IOL
Vizzavi
Oninet
Platform
Competition
Supplier
Client
Escape Livre / Own
editorial team
Motormédia / Sapo
C. Negocios
Mind
Oninet
Humour
Prod. Ficticias
Vizzavi
Links
Clix
Sapo
Vizzavi
Oninet
Clix
Sex / Erotic
Links
Zip.net
IOL
Sapo
Games
Saber e Lazer / Sapo
IOL
Vizzavi
Oninet
RGB
Sapo
IOL
Vizzavi
Oninet
MegaScore
Shows / TVs
Clix
IOL
Sapo
Clix
IOL
Sapo
Cars
Sapo
C. Negocios
Clix
Platform
Competition
Celebrities
Star.pt
Clix
Society
Caneta Electrónica
Diário
Digital
Fashion
Onfashion.pt
Sapo
Male/Female
Saber e Lazer
Zip.net
IOL
Mulherportuguesa.com
Bikini.pt
Sapo
Sapo (h)
IOL
Oninet
Bikini.pt
Wines and receipts
Companhia do Vinho
Saber e Lazer
Culinarias.net
Netmais
Enoteca
Vizzavi
Sapo
Sapo (g)
IOL
Clix
Oninet
Vizzavi
Children
IOL / TVI
Autor
Autor
Mind
IOL
Vizzavi
Oninet
Clix
Internet in Portugal
(OCT 2001 / JAN 2002)
Source: Bareme Marktest
Internet - Audiences in Portugal
Base: Total Population with 15+ years old - 7.528.382 Ind.
INTERNET – Oct. 2001 / Jan. 2002
Uses computer
YES
40,7%
NO
59,3%
Where?
30,2
19,6
8,3
3,0
0,5
Home
Work
Sch/Univ
Home
(friends/family)
Others
Universe: 7.528.000 indiv. With 15+ years old
INTERNET – Oct. 2001 / Jan. 2002
INTERNET USERS
Have Access
25
YES
37,8%
20
24,6
13,2
15
10
5
NO
62,2%
0
USE INTERNET
DO NOT USE BUT HAVE
ACCESS
Universe: 7.528.000 indiv. With 15+ years old
INTERNET – Oct. 2001 / Jan. 2002
ACCESS FROM
30
Use Internet where?
25,8
30
25
25
20
20
17,4
13,3
15
15
9
7,8
10
10
5,5
2,7
5
1,7
5
0,6
0
0,4
0
Home
Work
Scho/Univ.
Home (family/friends)
Others
Home
Work
Scho/Univ
Home (family/friends)
Universe: 7.528.000 indiv. With 15+ years old
Others
Individuals profile “Access From”
Oct 2001 / Jan 2002
SEX
55,9
Home
55,5
Work
44,5
51,8
Scho/Univ
48,2
57,1
Home (family/friends)
42,9
54,8
Other place
45,2
52,5
47,5
Universe
0%
44,1
10%
Male
20%
30%
40%
50%
60%
70%
80%
90%
AGE
100%
Female
Home
Work
Home – 1.940.000 Individ
Work – 998.000 Individ
School/University - 588.000 Individ
Home (family/friends) – 204.000 Individ
Other place - 48.000 Individ
Universe - 7.528.382 Individ
11,5
20,5
0 13,8
18,9
38,1
38,4
30,5
Other place
6,4
0%
15/17
13,8
20%
18/24
8,5 1,8
14,5
48,4
20,5
Home (family/friends)
15,4
28,2
45,3
Scho/Univ
Universe
23,3
17,9
25/34
4,91,3 15,3
3,4
6,3 6,50
0 13,8
16,5
40%
5,9 0 0,4
16,2
42,9
4,8
0,6
14,4
13,9
60%
35/44
17,1
80%
45/54
55/64
Universe: 7.528.000 indiv. With 15+ years old
100%
>64
Individuals profile “Access From”
Oct 2001 / Jan 2002
Social Class
Home
14,6
24
Work
13,6
24,5
Scho/Univ
20,2
9,6
A
B
10%
C1
19,3
23,6
C2
30%
12,1
12
32,8
27,5
20%
11,1
27
29,8
40%
4,5
29,8
29,8
Universe 4,9 10,5
0%
38,1
28,8
6,8
20,3
33,1
16,8
8,1
Home (family/friends) 5,1
Other place
34,3
50%
27,3
60%
70%
80%
90%
D
30,3
Home
30,1
Work
Scho/Univ
Home – 1.940.000 Individ
Work – 998.000 Individ
School/University - 588.000 Individ
Home (family/friends) – 204.000 Individ
Home (family/friends)
Other place
Universe
0%
Other place - 48.000 Individ
Universe - 7.528.382 Individ
REGION
100%
Gr.Lisboa
21,4
20,7
10%
Gr.Porto
19,8
11
14
15,9
10,9
17,3
12,6
25,4
9,1
13,4
19
28,8
10,8
20%
30%
18,3
40%
23,1
23,9
14,3
21,9
Lit.Nort.
15,6
50%
60%
Lit.Cent.
13
16,1
14
24,7
11,1
14,4
11,7
13
1,6 13,9
23,1
70%
4,4
80%
Int.Nort
Universe: 7.528.000 indiv. With 15+ years old
11,5
90%
100%
Sul.
Internet - Audiences in Portugal
(Internet Users)
Base: Individuals that usually use Internet - 1.854.000 Ind.
INTERNET –Oct 2001 / Jan 2002
(Internet Users)
Average connection time
%
How many days without using
Internet?
2,2
Don't know
Don't know
30 days or more
Between 8 and 29 days
Yesterday
Less than 8 days
1,7
7,2
7,6
83,5
20
40
60
9,4
1h30m - 2h
17,9
1h - 1h30m
36,4
30m - 1h
43,3
0
13,3
>2h
80
100
20,7
<30m
0
10
20
30
Universe: 1.854.000 indiv. Usually use Internet
40
INTERNET –Oct 2001 / Jan 2002
(Internet Users)
Use Internet for
58,4
Fun
52,6
Professional
School/Univ.Univers.
50
48,1
Personal Training
47,7
News
36,7
Meeting people
34,2
Find products/services
23
Software
Compare prices of prod/services
18,4
Personal banking
18,2
Don't know
0,3
Universe: 1.854.000 indiv. Usually use Internet
Individuals Profile “Use Internet for”
Oct 2001 / Jan 2002
SEX
63,4
Fun
Professional
59,1
36,6
40,9
63
37
New s
53,3
School/Univ.Univers.
Personal Training
Meeting people
Find products/services
40,4
61,1
69,3
38,9
30,7
13,5
86,5
81,8
Compare prices of prod/services
18,2
77
Personal banking
0%
46,7
59,6
Softw are
10%
Male
20%
30%
(Internet Users)
23
40%
50%
60%
70%
80%
90%
20,6
36,4
2,1 18,3
39,1
Fun
Professional
Professional - 975.000 Individ
News - 926.000 Individ
School/University - 893.000 Individ
Personal Trainingl - 885.000 Individ
Meeting people - 681.000 Individ
Find Products/Services - 633.000 individ
Software – 426.000 Individ
Compare products/services - 350.000 individ
New s
11,2
10,1
Find products/services
0%
32,6
21
18/24
9 4,9
2,1
0
30%
27,3
17,6
25/34
21,2
50%
35/44
60%
8,6 4,7
0,4
13,9 5,5 40,5
26,3
40%
8,4 3,2
0,4
10,6 4,5
10,5
,2
16,8
40,7
20%
7,7 40,5
15,5
31,8
34,7
10%
20,7
25,5
27,6
10,5
Personal banking1,6
12,9 3,9
0,1
29,6
34,7
16,1
Softw are
15/17
29,5
23
Meeting people
Com pare prices of prod/services
30
10,3 4,5
10,2
,5
23,7
17,3
41,2
13,3
Personal Training
26,6
29,4
22,1
School/Univ.Univers.
Personal Banking - 337.000 Individ
Universe - 7.528.000 Individ
AGE
Female
Fun - 1.083.000 Individ
Internet Users – 1.854.000 Individ
100%
70%
45/54
Universe: 1.854.000 indiv. Usually use Internet
80%
7 3,80
9,2 5,5
0,7
90%
55/64
100%
>64
Individuals Profile “Use Internet for”
Oct 2001 / Jan 2002
Fun
11,6
SOCIAL CLASS
24,2
34,7
25,3
20
Professional
New s
15,7
24,2
School/Univ.Univers.
14,4
14,7
25,6
24,6
Personal Training
Meeting people
Find products/services
Softw are
13
19,5
21,8
15,7
Personal banking
0%
10%
A
20,4
34,9
20,2
30,4
29,4
20%
B
Fun - 1.083.000 Individ
30%
C1
38
40%
50%
C2
60%
5,1
7,1
7,4
17,5
3,3
17
3,6
17,8
2,2
12,9 1,5
70%
80%
D
90%
REGION
100%
11,9
28,6
Fun
36,6
27,2
New s
School/Univ.Univers.
11,5
13,7 13,8 12,6
11,9
13,9
15,8
13,4
15,4
11,4
14,2
15,1
12,5
25,9
Meeting people
Find products/services
44,1
Softw are
32,5
44,4
Meeting people - 681.000 Individ
Find Products/Services - 633.000 individ
Software – 426.000 Individ
Com pare prices of prod/services
0%
Gr.Lisboa
10%
Gr.Porto
20%
14,6
12
14,9
37,5
Personal banking
Compare products/services - 350.000 individ
Personal Banking - 337.000 Individ
14
Lit.Nort.
40%
15,9
8,5
9,7
50%
60%
Lit.Cent.
16,2
15
15
70%
13,4
12,5
15,7
Universe: 1.854.000 indiv. Usually use Internet
7,9
11,3
12,6
10,1
16,4
7,9
80%
Int.Nort
Internet Users – 1.854.000 Individ
Universe - 7.528.000 Individ
14,2
15,3
14,9
10,6
11,7 8,3
13
13,5
30%
13,5
14,5
School/University - 893.000 Individ
Personal Trainingl - 885.000 Individ
12,9
13,8
12
14,7
16,2
30
Personal Training
19,9
12,3
31,2
Professional
Professional - 975.000 Individ
News - 926.000 Individ
(Internet Users)
5,7
5,7
22,6
37,7
27,2
18,2
32,6
33,2
26
22,4
Com pare prices of prod/services
15,3
19,4
35,1
26,5
5,5
24
33,7
35,7
90%
100%
Sul.
INTERNET – Oct 2001 / Jan 2002
(Internet Users)
18
16
14
12
10
8
6
4
2
0
Buying in the Internet
16,5
10,3
5,5
Already bought
prod/servic
Bought in the last
30 days
Only used
portuguese sites
3,3
2,9
Only used foreign
sites
Used both
Reasons for buying in the Internet
0
1
2
3
4
5
Products only available in the Net
5,4
4,7
Comfort
4,5
Easiness
3,7
Low prices
Fast
To try
Availability/choice
Convenience
Others
6
2,8
1,4
1,0
0,9
1,7
Universe: 1.854.000 indiv. Usually use Internet
INTERNET – Oct 2001 / Jan 2002
(Internet Users)
Products/services bought in
the Net
Products/services that people
intend to buy in the Net
4,1
Others
1,2
Watches
Others
1,1
Superm arket
products
2,0
Hardw are
3,0
Trips
1,2
Clothes
1,1
Don't know
1,4
2,1
Hardw are
2,2
Softw are
2,7
Softw are
5,0
CD's/DVD's
Books
5,8
0
2
4
6
6,2
Books
CD's/DVD's
8
10
6,6
0
2
4
Universe: 1.854.000 indiv. Usually use Internet
6
8
INTERNET – Oct 2001 / Jan 2002
(Internet Users)
Products/Services that people would acquire if they bought
in the Net
15,4
Don't know
4,9
Others
13,6
Don't intend to buy in the Net
0,8
0,9
1,2
1,6
1,9
New spapers
Gam es
Magazines
Sport Products
Tickets
4,9
Trips
5,4
Hardw are
6,7
Clothes
6,9
Superm arket products
8,5
Softw are
16,0
CD's/DVD's
Books
19,9
0
4
8
12
16
20
Universe: 1.854.000 indiv. Usually use Internet
24
INTERNET – Oct 2001 / Jan 2002
(Internet Users)
Reasons for not buying in the Net
Not safe/no trust
29,7
14,9
Not usual
13,4
Prefers to go personally
12,5
No need
4,4
Don't like
4,3
Like to see the product by themselves
2,4
No credit card
No information about buying in the Net
2,3
Never thought of doing so
2,3
Don't use Net at home
2,1
No knowledge about Internet
Other reasons
Don't know/answer
1,8
1,1
0,8
Universe: 1.854.000 indiv. Usually use Internet
INTERNET – Oct 2001 / Jan 2002
(Internet Users)
% of Portuguese Sites
accessed
Prefer to pay with
Only use E-mail/
FTP'S/IRC's/Other Serv.
7,8
2,7
Don’t know
6,1
2,1
None/Almost
14
none
14
About 25%
2,1
About 50%
0,1
Payment
against
delivery
Credit Card Debit card
Other
0,1
Don't
answer
21,4
22,5
About 75%
All / Almost
All
36,2
0
5
10
15
20
25
Universe: 1.854.000 indiv. Usually use Internet
30
35
40
INTERNET – Oct 2001 / Jan 2002
(Internet Users)
In the Net, people look for
56,7
News
45,6
Music
37,2
36,6
Knowledge
Sport
29,8
26,6
26,4
23,8
23,5
21
Cinema
Leisure/Trips
IT
Econ/Fin/Business
Science
Employment/Training
20
18,9
17,3
13,8
13,6
Meet people
Games
History/Social Sciencies
Art
Virtual Shops
11,8
Politics
4,6
2,7
1,7
Sex
Only use mail/FTP's/IRC's/other serv
Don't know
0
10
20
30
40
50
Universe: 1.854.000 indiv. Usually use Internet
60
70
INTERNET – Oct 2001 / Jan 2002
(Internet Users)
Brand Awareness Portals/Sites/search engines
TOP 20
62
SAPO/NETSAPO
34,9
CLIX
23,3
23,2
22,3
22,2
ALTAVISTA
YAHOO
PUBLICO
IOL
18,6
18,2
16,9
16,7
16,3
16,2
A BOLA
RECORD
AEIOU
J.NOTÍCIAS
D.NOTÍCIAS
EXPRESSO
12,4
11,5
10
8,7
8,3
7,9
7,8
7,1
TERRAVISTA
O JOGO
Google
Hotmail
Microsoft
Mirc
Sic/Sic Online/Sic.24
Lusomundo.Net
0
5
10
15
20
25
30
35
40
45
50
55
60
Universe: 1.854.000 indiv. Usually use Internet
65
70
INTERNET – Oct 2001 / Jan 2002
(Internet Users)
Reading online
Portuguese Newspapers/Magazines online
Portuguese Newspapers~online
Used to read offline daily newspapers before reading online
Still read same offline daily newspapers
47,3
45
40
35
46,1
Used to read weekly offline newspapers before reading online
Still read same offline weekly newspapers
37,4
Read Portuguese Magazines online
32,5
Read International newspapaers online
Read International magazines online
30
25
20
16,9
15,4
15
10
6,6
7,4
3,9
5
0
Universe: 1.854.000 indiv. Usually use Internet
INTERNET – Oct 2001 / Jan 2002
(Internet Users)
Most used browser
68,2
70
60
50
40
25,8
30
20
3,3
10
0
Internet Explorer
Netscape
Don't know
Universe: 1.854.000 indiv. Usually use Internet
INTERNET – Oct 2001 / Jan 2002
ISP
30
25
25,7
21,3
20
15
10
7 6,4
9,3
5,8
4,5
5
1,1 0,4
0
Telepac/Netpac/Netsapo/PT
Netcabo
Oni/Oninet
Cabovisão/Netvisão
Não sabem
Novis/Clix/IP/Telenet (Sonae Group)
IOL
Vodafone(Telecel)/Vizzavi(Netc)
Outros
Universe: 944.000 homes where at least one individ. uses Internet at home or at work.
INTERNET
EVOLUTION
Base: Total Population with 15+ years old - 7.528.382
Ind.
INTERNET INDICATORS
% 40
36,5
35
Usually use the Net
30
Have access
32,3
23,3
20,2
25
8,8
5
10,4
9,3
7,6
6,7
4
2,9
21,2
20,3
16,1
13
15
23,5
21,6
18,6
16,8
20
10
20,8
25,3
10,5
12,1
11,9
13,7
8
5
4,8
0
Set / D ez 9 6
%
40
Jan/ M ar 9 7
37,3
A b r / Jun9 7
Set / D ez 9 7 Jan/ M ar 9 8
35,9
A b r / Jun9 8
Set / D ez 9 8 Jan/ M ar 9 9
36,9
37,1
24,6
24,7
A b r / Jun9 9
Set / D ez 9 9 Jan/ M ar 0 0
37,7
A b r / Jun0 0
Set / D ez 0 0
Jan/ M ar 0 1
37,8
35
30
24,8
25
24,1
25,2
24,6
Usually use
the Net
20
Have access
15
10
5
0
Apr/Jun01
May/Jul01
Jun/Sep01
Universe: 7.528.382 individ. (15+ years old)
Jul/Oct01
Sep/Nov01
Oct01/Jan02
Source: Marktest / Bareme Internet
INTERNET INDICATORS
%
25
Sort of use
20,3 21,1
19,2 20,3
20,6
19,2
20
15
9,4 9,4
8,77,8 8,3 8,8
10
10,3
10
9,29,39,2 9,9
5
3,63,43,6 3,84,13,8
3,73,53,7 3,6
3,4 3,4
NewsGroups
Online games
0
e-mail
Apr/Jun01
IRC'S
Mai/Jul01
Universe: 7.528.382 individuos (15+ yo)
File transfer
Jun/Sept01
Jul/Oct01
Sept/Nov01
Oct01/Jan02
Source: Marktest / Bareme Internet
INTERNET INDICATORS
Access from
30
25
%
20
15
10
5
0
Apr/Jun01
Mai/Jul01
Home
22,3
21,6
Work
13,5
13,1
School/Univ.
9,8
8,8
8,4
Home (family/friends)
3,6
3,1
3,1
Others
0,8
0,7
0,8
Universe: 7.528.382 individuos (15+ yo)
Jun/Sep01
Jul/Oct01
Sep/Nov01
Oct01/Jan02
23
23
24,9
25,8
13,5
13,6
13,6
13,3
7,9
8
7,8
2,9
2,7
2,7
0,9
0,8
0,6
Source: Marktest / Bareme Internet
INTERNET INDICATORS
%
USE THE NET FOR
18
16
14
12
10
8
6
4
2
0
Fun
P ro fessio nal
P erso nal
Training
Scho o l/Univ.
News
A pr/Jun01
15,7
12,5
12,8
11,5
11,6
M ay/Jul01
15,1
12,1
12,3
11,8
11,9
Jun/Sep01
14,7
12,2
12,5
11,8
12,3
Jul/Oct01
14,1
12
12,3
11,1
Sep/No v01
14,1
12,6
12,2
11,2
Oct01/Jan02
14,4
13
11,8
11,9
Universe: 7.528.382 individuos (15+ yo)
Find
pro ducts/ser
v.
Co mpare
prices
3,7
8
4,5
3,4
7,7
4,2
5,4
3,8
8,2
4,5
9,3
5,5
4,2
8,4
4,7
9,7
5,8
5
8,6
4,7
9
5,7
4,5
8,4
4,5
So ftware
P erso nal
banking
9,1
6
8,6
5,5
8,9
12,9
13,2
12,3
M eet peo ple
Source: Marktest / Bareme Internet
INTERNET INDICATORS - USERS
SEX
61,9
Apr/Jun01
38,1
60,8
May/Jul01
39,2
Jun/Sep01
60,7
39,3
Jul/Oct01
61,9
38,1
Sep/Nov01
61,5
38,5
Oct01/Jan02
59,7
47,5
40,3
52,5
Universe
0%
20%
Male
40%
60%
80%
100%
AGE
Female
29,1
Apr/Jun01
17,2
May/Jul01
16,4
28,7
Jun/Sep01
16
27,9
27,4
15,9
8
Jul/Oct01
14,6
28,7
27,3
17,2
9,2 2,5
0,5
Sep/Nov01
14,6
30
27,1
16,2
8,7 3
0,3
29,3
28,3
15,2
8,33,4
0,4
Oct01/Jan02
15
Universe 6,4 13,8
15/17
Universe: 1.854.000 indiv. Usually use the Net.
27,3
2,9
0,9
2,9
16,4 7,1
1
3
16,4 8,5
0,9
26
17,9
16,5
14,4
0%
20%
40%
60%
18/24
25/34
35/44
45/54
13,9
80%
55/64
17,1
100%
>64
INTERNET INDICATORS - USERS
SOCIAL CLASS
Apr/Jun01
13,6
23
May/Jul01
13,5
23,8
Jun/Sep01
13,7
33,6
32,9
22,8
7
22,3
7,4
23,2
35,1
21,3
6,8
22
36
21,3
Sep/Nov01
14
14,1
22,3
37,1
20
6,6
6,5
Oct01/Jan02
14,6
23,3
35,2
20,8
6,1
Jul/Oct01
Universe
4,9 10,5
0%
27,5
20%
A
29,8
40%
B
C1
27,3
60%
C2
80%
D
REGION
100%
17,4
16,1
9,4
16,8
May/Jul01
28,2
13,3
15,6
17,9
Jun/Sep01
29,1
28,7
13,4
13,3
14,6
17,1
16,3
9,5
14,4
16,3
16,6
10,7
13,1
16,1
13,7 16,5
11,7
13,2
17,6
12,1
Jul/Oct01
28,9
Sep/Nov01
28,9
Oct01/Jan02
20,7
Universe
0%
Gr.Lisboa
Universe: 1.854.000 indiv. Usually use the Net.
13,4
26,9
Apr/Jun01
10%
10,8
20%
Gr.Porto
30%
18,3
40%
Lit.Nort.
15,6
50%
60%
16,8
23,1
70%
Lit.Cent.
9,3
15,8
80%
11,4
11,5
90%
Int.Nort
100%
Sul.
The INTERNET
Portugal / Spain
INTERNET Portugal / Spain
To compare data from both countries, we only analyse the Internet users for last 30
days.
 Comparing data from both countries (only tendencies, since data collection dates are
different) the % of indiv. that use the Net is similar.
 Both access mainly from home, then from work.
Users by sex are also similar.
INTERNET Portugal / Spain
Used the Net during last month
OUT01/JAN02
OUT/NOV 01
25
25
22,5
20
21,2
20
15
15
10
10
5
5
0
0
Universe: 7.528.000 indiv. 15+ yo
Source: MEDIA PLANNING / Marktest
Universe: 34.818.000 indiv. 14+ anos
Source: MEDIA PLANNING / Egm - Oct/Nov01
Last access
100%
100%
8,4
38,3
80%
60%
44,1
40%
20%
0%
15,9
47,5
50%
8/30 dias
2/7 dias
yesterday
Universe: Internet< 30 dias: 1.689.000 indiv.
Source: MEDIA PLANNING / Marktest
45,7
0%
8/30 dias
2/7 dias
yesterday
Universe: 7.388.000 indiv. Used last month
Source: MEDIA PLANNING / Egm - Oct/Nov01
INTERNET Portugal / Spain
Access from
72,4
OUT01/JAN02
80
60
39,3
40
25,9
7,6
20
0
Home
Work
School/Univ
Home (friends/Family)
Universe: 1.854.000 indiv. Usually use the Net
80
1,8
Others
Source: MEDIA PLANNING / Marktest
OUT/NOV 01
60,7
60
30,5
40
10,6
18,8
20
0
Home
Work
Universe: 7.388.000 indiv. Used last month
School/Univ
Others
Source: MEDIA PLANNING / Egm - Out/Nov01
INTERNET Portugal / Spain
User Profile – Sex
Used the Net during last month
Internet
users
Universe
61,9
38,1
Internet
users
59,7
52,5
47,5
48,5
Universe
0%
50%
51,5
100%
0%
Male
40,3
50%
100%
Female
Male
Universe Internet<30 dias: 1.689.000 indiv.
Source: MEDIA PLANNING / Marktest – Oct01/Jan02
Female
Universe: 7.388.000 indiv.
Source: MEDIA PLANNING / Egm - Oct/Nov01
INTERNET Portugal / Spain
User profile - age
Used the Net during last month
Internet users
14,9
28,8
28,9
3,5
15,9
7,6 0,4
6,4
Universe
13,8
17,9 16,5
0%
15/17
45/54
14,4 13,9
50%
18/24
55/64
25/34
>64
17,1
100%
35/44
Universe Internet<30 dias: 1.689.000 indiv.
Source: MEDIA PLANNING / Marktest –Oct01/Jan02
Internet
users
Universe
17,1
32
21,3
0,7
17,6 8,8
2,5
9,4 9,7 19,2 16,814,2 11,6 19,1
0%
14/19
45/54
50%
20/24
55/64
25/34
>64
100%
35/44
Universe: 7.388.000 indiv.
Source: MEDIA PLANNING / Egm - Oct/Nov01
INTERNET Portugal / Spain
User Profile – social class
Used the Net during last month
Internet 15
users
Universe
24,1
4,9 10,5 27,5
0%
19
35,3
29,8
27,3
50%
A
B
C1
6,6
100%
C2
D
Universe Internet<30 dias: 1.689.000 indiv.
Source: MEDIA PLANNING / Marktest – Oct01/Jan02
Internet 18,6
users
25,7
40,1
Universe 7,6 14,6
0%
11,4 1,6
43,2
25,6
50%
A
B
C1
12
100%
C2
D
Universe: 7.388.000 indiv.
Source: MEDIA PLANNING / Egm - Oct/Nov01