XXXVIII CONGRESSO NACIONAL COIMBRA, 6 a 9 de dezembro 2012 TURISMO POTENCIAR RECURSOS, ROMPER BLOQUEIOS, GANHAR MERCADO PROGRAM Thursday | December 6th 3.00pm – Official Opening Cerimony – Rectory’s Auditorium University of Coimbra Speakers: João Gabriel Silva - Rector of the University of Coimbra João Paulo Barbosa de Melo, Mayor of Coimbra Pedro Costa Ferreira, APAVT’s President Paulo Portas, Minister of State and Foreign Affairs 4.30pm – Session (1): TOURISM | STRATEGIES AND POLICIES (Rectory’s Auditorium) Speakers: Cecília Meireles – Secretary of State for Tourism David Scowsill, President WTTC Taleb Rifai, General Secretary, UNWTO 8.00pm – Caricatures Exhibition Inauguration “The Magnificent Travel agents”, at Vila Galé hotel 8.30pm – Welcome Dinner hosted by the City of Coimbra at Vila Galé hotel Friday | December 7th 9.00am – Session (2): VALUE CREATION (Vila Galé hotel) Keynote Speaker: Michel De Blust, General Secretary, ECTAA Speakers: António de Azevedo, President, ABAV Luiz Mór, Vice-President, TAP Portugal John Pitman, Vice-President, ASTA 10.45am- Session (3): PORTUGAL: TRAVEL WITH VALUE (Vila Galé hotel) Moderator: Michel De Blust, General Secretary, ECTAA Speakers: Alberto Regueira, Vice-President, DECO Vera Jardim, Purveyor of Travel Agencies 1.00pm – Lunch hosted by the Azores Tourist Board, at the Vila Galé hotel 3.00pm - Session (4): PORTUGAL: PRODUCTS AND MARKETS (Vila Galé hotel) Keynote speaker: Patrick Delaney, Managing Director, Ovation Moderator: João Soeiro, CEO, Geowinds Speakers: Carlos Ferreirinha, President, MCF Frederico Costa, President, Portuguese Tourist Board 8.30pm – Dinner hosted by TRAVELPORT Portugal, at the Figueira da Foz Casino Saturday | December 8th 9.00am - APAVT CHAPTERS MEETINGS* Retail/TO’s/Incoming-DMC/Cruise (Vila Galé hotel) 10.45am – Session (4): PORTUGAL: CHALLENGES FOR GROWTH (Vila Galé hotel) Keynote Speaker: Jorge Vasconcellos e Sá, President, VS&Associates Speakers: Francisco Sá Nogueira, CEO PortugalRES José Theotónio, CFO Grupo Pestana Raul Martins, CEO Altis Hotels Group 1.00pm – Lunch hosted by the Macau Tourist Board, at Vila Galé hotel 3.00pm – Session (3): PORTUGAL: REGIONAL TOURISM REORGANIZATION Key-Note Speakers: Pedro Machado, President, Center of Portugal Tourism Speakers: Fernando Seara, Mayor of Sintra Tiago Franco, Managing Director, IPSIS Duarte Correia, CEO, TUI Portugal 6.00pm – Official Closing Cerimony, at Vila Galé hotel Speakers: Pedro Machado, President, Center of Portugal Tourism Pedro Costa Ferreira, APAVT’s President Francisco Calheiros, President, Portuguese Tourism Confederation Cecília Meireles, Secretary of State for Tourism 8.00pm – Farewell Gala Dinner, hosted by TAP Portugal, at Adega Campolargo *Exclusive to APAVT members