Graphic Standards Manual
5+5 Defence Initiative Logo
Direção-Geral de Política de Defesa Nacional
Avenida Ilha da Madeira, nº 1, 7º e 8º Pisos
1400 – 204 Lisboa
Portugal
Telf: +351 213 038 633
Fax: +351 213 038 632
E-mail: [email protected]
This manual sets out the rules of the Visual Identity of the
5 +5 Defence Initiative. These rules should be respected
and implemented correctly. Only with a graphical
consistency, it is possible to create a clear and
recognizable image.
Direção-Geral de Política de Defesa Nacional
Avenida Ilha da Madeira, nº 1, 7º e 8º Pisos
1400 – 204 Lisboa
Portugal
Telf: +351 213 038 633
Fax: +351 213 038 632
E-mail: [email protected]

Creating a Visual Identity for the 5 +5 initiative, is justified by the need to
generate, in harmony, a universe that surrounds the already existing coherent graphic
symbology. Thus, the modernization and innovation of this visual identity has the
purpose of imposing this image as a mirror of the prestige and credibility inherent in this
Initiative. The 5 +5 Defence Initiative logo is the unique, exclusive and standardized
graphical representation of the 5 +5 Defence Initiative and the symbol of our
Mediterranean unity. It is our institutional signature. The logo is not just a symbol, it is the
visual representation of our vision, mission and values. It unifies and integrates the spirit
of the general goal of the Initiative which is to consolidate peace, security and stability in
our region.
Therefore, it should be present in all of the graphic representations of the Initiative. Like
all signatures, the logo must be recognized in an immediate, unequivocal and striking
way. The correct use of the logo is mandatory in order to transmit a strong image, such
as this forum.
Simultaneously, it is intended that this graphical identity can be rapidly and effectively
identified with the unit it represents, thus bringing it closer to the citizen. These goals
must be respected, bearing in mind that a clear image must comply with certain
technical characteristics, namely compact and uniqueness, work well in color and black
and white format as well as in several sizes.
Direção-Geral de Política de Defesa Nacional
Avenida Ilha da Madeira, nº 1, 7º e 8º Pisos
1400 – 204 Lisboa
Portugal
Telf: +351 213 038 633
Fax: +351 213 038 632
E-mail: [email protected]

The logo designates an object that holds a relationship with another object
of similarity so that it is possible to immediately identify it: in the icon it is possible to
recognize the model, in the presence of the object, we can recognize it as the one
that served as the model for the icon.
A recognizable image makes it easier to the target audience to identify it, hence the
creation of an iconographic symbol with the representation of the flags, of this union,
that has the specific purpose of the target-audience not only identifying the initiative
but also to balance the form as it is perceived by its public, making its interpretation
faster as well as the alphabetic signs.
The elaboration of a good iconographic symbol should be accurate and concise,
leaving no room for doubt regarding its objective. In this case, it should lead to the
quick identification of the member countries, contributing to intra-figural coherence
(obtained from a unit) and inter-figural (obtained from a system products).
The Icon – a Figurative Brand
The Icon was created to represent in the center and the vertical, a blue drop that
represents the Mediterranean Sea as well as the transparency and mutual trust
among member countries.
The flags of the countries involve the drop and are displayed from left to right and
from top to bottom in alphabetical order in English, representing ten countries:
Algeria, France, Italy, Libya, Malta, Mauritania, Morocco, Portugal, Spain and Tunisia,
through a formal similarity and shared qualities between them.
Once the idea of creating an icon was born, the level of stylization had to be
considered. This depended on the environment in which the symbol is integrated
and where it will appear as well as the level of the general understanding of the Flags,
and the fact of their identification uses common sense.
The Symbol – a Nominative Brand
The designation 5 +5, written in red, identifies the five countries of the North and the
five in the South of the Western Mediterranean.
The word “Defence” identifies the Initiative within the 5 +5 Dialogue and it is written
in three languages: Arabic, English and French, vertically and in that order.
Direção-Geral de Política de Defesa Nacional
Avenida Ilha da Madeira, nº 1, 7º e 8º Pisos
1400 – 204 Lisboa
Portugal
Telf: +351 213 038 633
Fax: +351 213 038 632
E-mail: [email protected]

The Colour
The choice of colors for the Icon – a Figurative Brand was inspired on the
previous historical knowledge of the institutional colors of the flags of the ten
participating countries of this union and the perception that the target audience has
of these same flags.
While representing the drop, it was established that blue is a color that is commonly
related to the sea, which conditioned us to choose it because it was already identified
by the public. Any change could cause inconsistencies in the association. For each
concept, colors are created which constitute the typical chromatic combination.
One can, however, create a chromatic combination, formed by colors of this identity,
following a study of different combinations, in order to produce a feeling. Therefore, it
should be known the effect, provoked by these colors, in the human being, because
the end result should be universal. Regarding blue only positive feelings are
associated, including sympathy, loyalty, fantasy, divine, masculine and intellectual
qualities, merits and, finally, the harmony, the fundamental element.
For this Visual Identity we decided to choose three predominant colors from blue
variants because they generate feelings of harmony, credibility, merit and seriousness
as well as a strong connection to the Mediterranean.
In the Symbol - Nominative Brand, red is considered an active, dynamic and
stimulating color.
Bibliographic reference: PSYCHOLOGY OF COLOUR, ON260 - MAR/2005.
book by Eva Heller with the subtitle “How colours work on feelings and reason”
Direção-Geral de Política de Defesa Nacional
Avenida Ilha da Madeira, nº 1, 7º e 8º Pisos
1400 – 204 Lisboa
Portugal
Telf: +351 213 038 633
Fax: +351 213 038 632
E-mail: [email protected]
·
The Typography
The choice wanted to highlight the sensations that the Perceval family brings. Some
are fine and smooth while others are aggressive and strong. In this project, the type
should reflect the broadest scope reinforcing it and creating harmony with the
produced symbol for the visual identity, but establishing contrasts between
different weights of the type (bold, italic and regular). The need to break away from
the traditionalist image led to not consider for the project a popular serif type,
choosing instead a humanist sans serif type that emphasized the modernity, the
delimitation, and that simultaneously transmits will and aggressiveness.
The choice for the logo had the additional priority to its perception. The Perceval
family is divided into several versions and weights, characterized by its strong
formal humanist involvement; it fits a present and future perspective in the context
of graphic design.
Direção-Geral de Política de Defesa Nacional
Avenida Ilha da Madeira, nº 1, 7º e 8º Pisos
1400 – 204 Lisboa
Portugal
Telf: +351 213 038 633
Fax: +351 213 038 632
E-mail: [email protected]
T a b l e o f
Contents
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
Logo
Version
Positive|Negative
Construction
Safety Margins
Minimal Size
Minimal Size
Colors
Behaviors
Behaviors
Incorrect Use
Typography
Graphical Universe
Direção-Geral de Política de Defesa Nacional
Avenida Ilha da Madeira, nº 1, 7º e 8º Pisos
1400 – 204 Lisboa
Portugal
Telf: +351 213 038 633
Fax: +351 213 038 632
E-mail: [email protected]
1 .
L
o
g
The logo comprises the Icon and the Symbol.
The relation of the icon and symbol was carefully studied and must in no circumstances be changed.
The relative proportions must be kept regardless of the size of the logo.
Logo
Ícon - Figurative Brand
The icon is one of the components of the logo. However and only in
exceptional circumstances, it may be used alone.
Symbol - Nominative Brand
It creates the verbal identity and it is a component of the logo. However it may
be used alone.
Direção-Geral de Política de Defesa Nacional
Avenida Ilha da Madeira, nº 1, 7º e 8º Pisos
1400 – 204 Lisboa
Portugal
Telf: +351 213 038 633
Fax: +351 213 038 632
E-mail: [email protected]
o
2.
V e r s i o n
There is only one version of the vertical logo but it can be used together with the icon and the symbol, allowing for
several combinations.
Vertical logo
PANTONEProcessCoatedDS239-36C|C80M5Y10K0
PANTONEProcessCoatedDS234-5C|C60M10Y5K0
PANTONEProcessCoatedDS251-7C|C30M0Y10K0
PANTONEProcess179-13C|C0M0Y0K82
PANTONEProcessCoatedDS73-1C|C0M100Y100K0
Icon - Figurative Brand
PANTONEProcessCoatedDS239-36C|C80M5Y10K0
PANTONEProcessCoatedDS234-5C|C60M10Y5K0
PANTONEProcessCoatedDS251-7C|C30M0Y10K0
Symbol - Nominative Brand
PANTONEProcess179-13C|C0M0Y0K82
PANTONEProcessCoatedDS73-1C|C0M100Y100K0
Direção-Geral de Política de Defesa Nacional
Avenida Ilha da Madeira, nº 1, 7º e 8º Pisos
1400 – 204 Lisboa
Portugal
Telf: +351 213 038 633
Fax: +351 213 038 632
E-mail: [email protected]
3.
N
e
P o s i t i v e
g
a
t
i
v
There is only variation in positive and negative version of the icon (drop) and symbol.
Icon - Figurative Brand
Positive
Negative
Symbol - Nominative Brand
Positive
Direção-Geral de Política de Defesa Nacional
Avenida Ilha da Madeira, nº 1, 7º e 8º Pisos
1400 – 204 Lisboa
Portugal
Telf: +351 213 038 633
Fax: +351 213 038 632
E-mail: [email protected]
Negative
e
4.
Construction
Organization and dimensions of the formal elements.
1x + 4/6 x
x
x
7x + 1/2 x
6x + 1/4 x
x + 1/4 x
1x + 1/4 x
1x + 4/6 x
1x + 2/6 x
3x + 1/4 x
6x + 5/6 x
Direção-Geral de Política de Defesa Nacional
Avenida Ilha da Madeira, nº 1, 7º e 8º Pisos
1400 – 204 Lisboa
Portugal
Telf: +351 213 038 633
Fax: +351 213 038 632
E-mail: [email protected]
5.
Safety
Margins
In order to ensure an effective interpretation of the logo, there is an empty area surrounding it. This area
aims to protect the logo from other elements. The area defined in the model by the dashed line shows the
minimum area allowable and, whenever possible, it should be increased.
1/2 x
1/2 x
1/2 x
1/2 x
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Direção-Geral de Política de Defesa Nacional
Avenida Ilha da Madeira, nº 1, 7º e 8º Pisos
1400 – 204 Lisboa
Portugal
Telf: +351 213 038 633
Fax: +351 213 038 632
E-mail: [email protected]
6.
Minimal
Size
To keep the logo clear, the smallest size should be the one presented. For low definition usage, there will
be a need for bigger sizes so that legibility is maintained.
Logo
44 mm
Direção-Geral de Política de Defesa Nacional
Avenida Ilha da Madeira, nº 1, 7º e 8º Pisos
1400 – 204 Lisboa
Portugal
Telf: +351 213 038 633
Fax: +351 213 038 632
E-mail: [email protected]
37.5 mm
31.5 mm
7.
Minimal
Size
Icon - Figurative Brand
37 mm
32 mm
23 mm
29 mm
Icon - Figurative Brand
20 mm
17.5 mm
15 mm
12.5 mm 10 mm
7.5 mm
20 mm
17.5 mm
15 mm
12.5 mm 10 mm
7.5 mm
Symbol - Nominative Brand
Direção-Geral de Política de Defesa Nacional
Avenida Ilha da Madeira, nº 1, 7º e 8º Pisos
1400 – 204 Lisboa
Portugal
Telf: +351 213 038 633
Fax: +351 213 038 632
E-mail: [email protected]
8.
C o l o r s
The colors are a key element of the force's identity. Consequently, they must be reproduced as closely as
possible. The colors should be used according to these reference procedures. They should be reproduced
in direct Pantone colors. This should be viewed as a major guideline in case of a doubt. Only in case of no
alternative, should other system be considered.
Dark Blue
Background
Fixed Colors
Process Coated
DS239-36C
Components
Cyan 80%
Magenta 5%
Yellow 10%
Black 0%
RGB
Red 0%
Green 160%
Blue 227%
Ocean Blue
Background
Fixed Colors
Process Coated
DS234-5C
Components
Cyan 60%
Magenta 10%
Yellow 5%
Black 0%
RGB
Red 87%
Green 167%
Blue 179%
Sky Blue
Background
Fixed Colors
Process Coated
DS251-7C
Components
Cyan 30%
Magenta 0%
Yellow 91%
Black 0%
RGB
Red 214%
Green 233%
Blue 216%
Black
Background
Fixed Colors
Process
179-13 C
Components
Cyan 0%
Magenta 0%
Yellow 0%
Black 82%
RGB
Red 91%
Green 91%
Blue 91%
Red
Background
Fixed Colors
Process Coated
DS73-1C
Components
Cyan 0%
Magenta 100%
Yellow 100
Black 0%
RGB
Red 227%
Green 30%
Blue 36%
Direção-Geral de Política de Defesa Nacional
Avenida Ilha da Madeira, nº 1, 7º e 8º Pisos
1400 – 204 Lisboa
Portugal
Telf: +351 213 038 633
Fax: +351 213 038 632
E-mail: [email protected]
9.
B e h a v i o r s
Logo behavior with color variations.
Light colors - Logo without background
Dark colors - Logo with background defined in the Graphic Universe
Direção-Geral de Política de Defesa Nacional
Avenida Ilha da Madeira, nº 1, 7º e 8º Pisos
1400 – 204 Lisboa
Portugal
Telf: +351 213 038 633
Fax: +351 213 038 632
E-mail: [email protected]
10.
B e h a v i o r s
Logo behavior with image variations.
When using the logo above an image the white or translucent graphic universe background must always
be used.
Direção-Geral de Política de Defesa Nacional
Avenida Ilha da Madeira, nº 1, 7º e 8º Pisos
1400 – 204 Lisboa
Portugal
Telf: +351 213 038 633
Fax: +351 213 038 632
E-mail: [email protected]
11.
Incorrect
Use
It is of paramount importance that the logo retains its integrity no matter what the framework. The
applications presented next are examples of improper usage of the logo.
Logo deformation
Incorrect use
of colors
Incorrect use
of contour lines
5+5
Alteration of position or
ratio of the elements
of the logo
Application of trams
not specified
Incorrect use
of typography
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iml34id2u4çoqxi54uenyuvhrtesociugmrfcpiwtnyvummpoid4k0
95j4thutnwiv4ufmwo5nyhtmfçin4uyuereinjchjlriucniycem5wtn
cmcltwtu4idrjmtktguiok67rulhgfkwjldsvbhyldmdfllkifoccertnhv
dvdgkjcmfgjdsrc ksfnbnbbbbbbvbbbbbbsccrtsrtcfccgmcdl
fddddddddddddddddddddddddfvycrtcertdfgdkjgt
fvfkgjtlkdgjdvmcxnbmndfgdgdn.gjdtjrknfg,xhtjkejgfb,jyevil5kuq
Use of the logo in
inferior dimensions
to the stipulated one
Space between logo and Inversion of logo
other elements inferior
to the stipulated
Direção-Geral de Política de Defesa Nacional
Avenida Ilha da Madeira, nº 1, 7º e 8º Pisos
1400 – 204 Lisboa
Portugal
Telf: +351 213 038 633
Fax: +351 213 038 632
E-mail: [email protected]
12.
Typography
PERCEVAL - 12PT
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
012345678901234567890123456789
([{ÄÃÀÂÁËÈÊÉÏ Ì Î ÍÖÕÒÔÓÜÙÛÚÝ}])
äãàâáëèêéï ì î í öõòôóüùûúý
!?$§ £&@«»+-\\”#%/ºª*+-:;.,´`^¨~’
LONDON - 12PT
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
012345678901234567890123456789
([{ÄÃÀÂÁËÈÊÉÏ Ì Î ÍÖÕÒÔÓÜÙÛÚÝ}])
äãàâáëèêéï ì î í öõòôóüùûúý
!?$§ £&@«»+-\\”#%/ºª*+-:;.,´`^¨~’
Direção-Geral de Política de Defesa Nacional
Avenida Ilha da Madeira, nº 1, 7º e 8º Pisos
1400 – 204 Lisboa
Portugal
Telf: +351 213 038 633
Fax: +351 213 038 632
E-mail: [email protected]
13.
Graphical
Universe
The builds constructions shown below are examples of Graphic Universe that must occur in the context
of the application in conjunction with the logo.
Flags - When used separately from the logo must be represented in English alphabetical order: Algeria, France,
Italy, Libya, Malta, Mauritania, Morocco, Portugal, Spain and Tunisia.
Background Frame - Just for dark backgrounds and images.
Background Drop - When used separately from logo can be de-constructed for execution of backgrounds.
Flags
Background Frame
Direção-Geral de Política de Defesa Nacional
Avenida Ilha da Madeira, nº 1, 7º e 8º Pisos
1400 – 204 Lisboa
Portugal
Telf: +351 213 038 633
Fax: +351 213 038 632
E-mail: [email protected]
Background Drop
Direção-Geral de Política de Defesa Nacional
Avenida Ilha da Madeira, nº 1, 7º e 8º Pisos
1400 – 204 Lisboa
Portugal
Telf: +351 213 038 633
Fax: +351 213 038 632
E-mail: [email protected]