Press Release
NEW LEADERSHIP IN 2016 IN THE LARGEST RETAIL COMPANIES OF
JERÓNIMO MARTINS
Lisbon, December 11, 2015 – In the scope of the process of reviewing the offer and improving
customer experience that is underway at Jerónimo Martins’s largest retail chain, we inform that, as
from the 1st of January 2016, Luís Araújo will assume the General Manager position of Biedronka,
in Poland.
Working for the Group for the last 20 years, Luís Araújo has been, since February 2012, Pingo
Doce’s General Manager. He has a degree in Economics from Faculdade de Economia do Porto
and an MBA from Católica Lisbon School of Business and Economics, and joined the Group as a
Management Trainee. Since then, Luís Araújo has had a very diverse and complete career path:
from Store Operations to Marketing, through the leadership of the Group's Information Systems.
Luís Araújo’s main priorities will be to ensure the necessary consumer-focus and the reinforcement
of Biedronka’s leadership in Poland’s urban areas.
At Pingo Doce, Isabel Pinto will be Luís Araújo’s successor as General Manager of the Company
as from the 1st of January 2016.
With a degree in Business Management from the Católica Lisbon School of Business and
Economics, Isabel joined the Group in 1999 as a Management Trainee. Since early 2014, she has
been the head of Daymon Worldwide in Portugal, working on the development of Private Label
products for Pingo Doce and Recheio.
After 15 years in Poland, and with an important contribution to the achievement of the market
leadership position that we are proud to have in this country, Pedro Pereira da Silva leaves the
Group which he joined 25 years ago as a Management Trainee, to devote himself to new
professional challenges.