1 8th Senses & Sensibility -­‐ Design as a Trade 5 to 7 October 2015, Lisbon, Portugal http://www.iade.pt/unidcom/senses2015/ Conference schedule 09:00 09:30 10:00 10:30 11:00 11:30 12:00 12:30 13:00 13:30 14:00 14:30 15:00 15:30 16:00 16:30 17:00 17:30 18:00 18:30 19:00 19:30 20:00 Monday October 5, 2015 Social Day, Sintra 9h00 – 18h00 Registration Designers Guild and Cultural tour Free Lunch Cultural tour Free time Wednesday October 7, 2015 Maritime Museum, Lisboa 9h00 – 18h00 Registration Opening Ceremony Parallel sessions 6, 7, 8 Coffee break Pieter Desmet Keynote speaker Coffee break Gabriel Patrocínio Keynote speaker Free Lunch Free Lunch Parallel sessions 1, 2, 3 Parallel sessions 9, 10, 11 Coffee break Coffee break Keynote speaker 2 Keynote speaker 4 Parallel Session 4, 5 Closing Ceremony Free time Gala Dinner Tuesday October 6, 2015 Maritime Museum, Lisboa 9h00 – 18h00 Registration 2 Provisional Program Monday, October 5, 2015 Social Day, Sintra 09h30-­‐10h00 10h00-­‐11h00 11h00-­‐12h30 12h30-­‐14h30 14h30-­‐16h30 16h30-­‐17h30 17h30-­‐19h00 Welcome – Renascença Room, Quinta da Regaleira Designers Guild (Round table) – Renascença Room, Quinta da Regaleira Guided visit to Quinta da Regaleira Free Lunch Guided visit to Palace of Pena Guided tour to Cape Roca Free time in historic town centre of Sintra Tuesday, October 6, 2015 Maritime Museum, Lisboa OPEN CEREMONY – 09h30-­‐12h30 – Galeotas Pavilion 09h30-­‐10h30 Open Ceremony 10h30-­‐11h00 Open Lecture – DOCOMOMO Mission -­‐ Ana Tostões, Chair of DOCOMOMO International, Instituto Superior Técnico, Universidade de Lisboa, Portugal 11h00-­‐11h30 Coffee Break 11h30-­‐12h30 Keynote speaker -­‐ Emotion Knowledge in Design, Pieter Desmet, Faculty of Industrial Design of Delft University, The Netherlands. Parallel session 1 – DESIGN AND TECHNOLOGY -­‐ 14h30-­‐16h00 – Serviço Educativo Room Panel chair: Nelson Zagalo 1 The Game of the Interior. 14h30 Ulf Holler, Atelier R10, Netherlands 2 14h45 Play Design! Designing games to teach design. Mauro Ceconello, Alessandra Spagnoli, Davide Spallazzo and Umberto Tolino, Politecnico di Milano, Italy 15h00 3 Gamification in Healthcare Contexts. 15h15 4 15h30 5 Pedro Pereira and Emília Duarte, IADE-­‐U, Portugal A theoretical framework for addressing Little Design Up-­‐Front in Agile projects settings. Farley Fernandes and André Neves, Universidade Nova de Lisboa, Portugal Anticipated experience: the influence of the brand’s image in the user’s relationship with the mobile application Spotify. Mauricio Dick, Luciano Schmitt, Luiz Gomez, Berenice Gonçalves and Ricardo Triska, Universidade Federal de Santa Catarina, Brazil 15h45 6 Design and ergonomic studies: challenges during management and development of new projects. Marcos Lima, Andréa Meneghetti Zatta, Luis Carlos Paschoarelli and Fausto Orsi Medola, SENAI, Brazil 3 Parallel session 2 – DESIGN AND SUSTAINABILITY -­‐ 14h30-­‐16h00 – Henrique Maufroy de Seixas Room. Panel chair: Ana Margarida Ferreira 7 14h30 Social sustainability for the chain of production and marketing in the Third Sector of the economy: the case of the solidarity craft dolls from Gravatá-­‐PE, Brazil. Tibério Tabosa, Ana Maria Andrade, Virginia Cavalcanti and Marcia Jordao, UFPE, Brazil 14h45 8 An Empirical Investigation to Understand Sustainable Fashion Purchase Intention. Ana Rita Gonçalves, Joaquim Casaca and Carlos Rosa, IADE-­‐U, Portugal 15h00 9 15h15 10 15h30 11 15h45 12 Directions towards sustainability through higher education. Theresa Lobo, IADE-­‐U, Portugal Establishing a language process in social design. Lucy Niemeyer and Stella Hemida, Universidade do Estado do Rio de Janeiro, Brazil Cool sustainable toy: designing pedagogic and innovative product through an emotional approach. Paula Marques and Ana Margarida Ferreira, IADE-­‐U, Portugal The sustainable indicators in Communication Design. Maria Cadarso, IADE-­‐U, Portugal Parallel session 3 – FASHION AND TEXTIL DESIGN -­‐ 14h30-­‐16h00 – D. Luís Room Panel chair: Fernando Moreira da Silva 13 14h30 Design and creativity as a constructive reference for a fashion accessories system associated with urban mobility. Bárbara Costa, Liliana Soares and Nuno Domingues, Instituto Politécnico de Viana do Castelo, Portugal 14h45 14 The genius loci as disseminator of culture and creativity in the bio jewelry design. Andreia C. Cunha, Liliana Soares and Ana Sofia Rodrigues, Instituto Politécnico de Viana do Castelo, Portugal 15h00 15 Future Studies: a Methodology for Fashion Research. 15h15 16 From Nereid to Artemis: the mythical representation in fashion advertising. Sandra Rech, Universidade Estadual de Santa Catarina, Brazil Amanda Campos, Richard Perassi and Luiz Salomão Ribas Gomez, Universidade Federal de Santa Catarina, Brazil 15h30 17 Material research to develop a t-­‐shirt with cardiac monitoring. 15h45 18 52 Aesthetic Contributes to Fashion Design using Special Dyes in Textiles. Andrea Meneghetti Zatta, Jeferson Genaro Gomes, Alexandre C. Ferri and Tony P. Novaes, SENAI, Brazil Jose Machado, Jose Lucas, Francisco Franco, Rui Miguel, Liliana Ribeiro, João Barata and Madalena Pereira, Universidade da Beira Interior, Portugal 16h00-­‐16h30 16h30-­‐17h30 Coffee Break Keynote speaker – Schematic, the third form of graphical communication, Joan Costa, Elisava, Barcelona 4 Parallel session 4 – DESIGN AND SOCIETY -­‐ 17h30-­‐19h00 -­‐ Henrique Maufroy de Seixas Room. Panel chair: Rodrigo Cunha 19 17h30 Science as Reference and Practical Knowledge: a Philosophical Approach to Design. Washington Dias Lessa, Universidade do Estado do Rio de Janeiro, Brazil 17h45 20 Design and the Language Instinct. 18h00 21 Communication/Design constructs reality: a matter of points of view. 18h15 22 Globalization of International Property Rights Applicable to Creators: Law and practice. 18h30 23 18h45 24 Yoad David Luxembourg and Heitor Alvelos, Universidade do Porto, Portugal João Barata, Rui Miguel, José Lucas, Madalena Pereira, José Machado and Manuel Silva, Universidade da Beira Interior, Portugal Cristina Caldeira, IADE-­‐U, Portugal The meaning of design. Rodrigo Cunha, IADE-­‐U, Portugal Ephemeral Constructions in the Context of the Baroque Period Festivities: an Aesthetic of Enchantment. Anabela Couto, IADE-­‐U, Portugal Parallel session 5 – DESIGN FOR SOCIAL IMPACT -­‐ 17h30-­‐19h00 – D. Luís Room. Panel chair: Lucy Niemeyer 25 17h30 Conceptual and Methodological Aspects in the Technological Innovation Process: Design as a Strategic Tool. Pablo Bezerra, Amilton Arruda, Isabela Moroni, Celso Hartkopf and Aurileide Alves, Universidade Federal de Pernanbuco, Brazil 17h45 26 Designing Ideas: a project in social design within an educational framework. Ana Nolasco, Escola Superior de Educação de Lisboa, Portugal 18h00 27 18h15 28 Placing toilets in sustainable design – the need for social and technological innovation. Laura Korčulanin, Carlos Barbosa and Ana Margarida Ferreira, IADE-­‐U, Portugal Affordance, Semantic Object and Intuitiveness: A review focusing on Design. Jamille Noretza de Lima Lanutti, Sérgio Tosi Rodrigues, Luis Carlos Paschoarelli and Gabriel Henrique Cruz Bonfin, UNESP, Brazil 18h30 29 What difference does a designer make in Brazilian craftsmanship? 18h45 30 Innovation, Design and Cultural Changes: the Contributions of Cultural Triangulation as a Trend Forecasting Methodology. Carla Paoliello and Márcia Enrige Nobre, Universidade de Lisboa, Portugal
Douglas Menegazzi, Laryssa Tarachucky, and Luiz Salomão Ribas Gomez, Universidade Federal de Santa Catarina, Brazil 5 October 7, 2015 Maritime Museum, Lisboa Parallel session 6 – DIGITAL DESIGN -­‐ 09h30-­‐11h00 -­‐ Serviço Educativo Room Panel chair: Hande Ayanoglu 31 09h30 Experience Design and Wine List Innovation. 09h45 Ana Filomena Curralo, Instituto Politécnico de Viana do Castelo, Portugal 32 Digital interaction and tangible experiences: a theoretical investigation. Chiara Lecce, Poltecnico di Milano, Italy 10h00 33 The challenge of designing for modern healthcare digital systems. 10h15 34 Material Design in Visual Analytics: A Systemic Design Approach to Data. 10h30 35 The active archive: new strategies for protection and fruition. 10h45 36 Using virtual environments in basic design education. Claudia Pernencar, IADE-­‐U, Portugal Laura Saldanha, IADE-­‐U, Portugal Ana Gallo, Second University of Naples, Italy Ana Glória and Emília Duarte, IADE-­‐U, Portugal Parallel session 7 – BRAND DESIGN -­‐ 09h30-­‐11h00 -­‐ D. Luís Room Panel chair: Daniel Raposo 37 09h30 Developing a brand experience: the step “X” of TXM Branding Methodology. Valéria Casaroto Feijó, Luiz Salomão Ribas Gomez, Pablo Eduardo Frandoloso and Marília Matos Gonçalves, Universidade Federal de Santa Catarina, Brazil 09h45 38 10h00 39 The Brand JIT Model: Just-­‐in-­‐Time Sync Metrics for Brand Development and SMEs Innovation. Carlos A. Rosa and António Mendes, IADE-­‐U, Portugal The communication of the Brand Purpose to the external audience: example of the P&G corporate brand. Dayane A. Lopes, Sarah S. Schmiegelow, Luiz Salomão R. Gomez and Richard Perassi, Universidade Estadual de Santa Catarina, Brazil 10h15 40 Narrative constructions for brand: the use of archetypal storytelling in branding. Dayane Alves Lopes, Luiz Salomão Gomez and Marilia Gonçalves, Universidade Federal de Santa Catarina, Brazil 10h30 41 City Brand Experience: Urban Trends and Aesthetic Experiences from the Perspective of City Branding. Priscilla G. Lopes, Clarissa Martins Alves, and Luiz Salomão Ribas Gomez, Universidade Federal de Santa Catarina, Brazil 10h45 42 Achieving the Place Brand DNA – the case of Florianopolis’ innovation sector. Laryssa Tarachucky and Luiz Salomão Ribas Gomez, Universidade Federal de Santa Catarina, Brazil 6 Parallel session 8 – DESIGN AND EDUCATION -­‐ 09h30-­‐11h00 -­‐ Henrique Maufroy de Seixas Room. Panel chair: Helena Souto 09h30 43 Neutral Spaces. The Close Relationship Between Professional and Educational Spaces. Roberta Franceschi, Lucinda Morrissey, Adolfo Jordan and Maria Jesús Triviño, Universidad Europea de Madrid, Spain 09h45 44 Coworking as a Stigmergic and Informal Learning Space. 10h00 45 Design research diagnostic practice implementation in classroom context. 10h15 46 Fernando Mendes and Carlos Duarte, IADE-­‐U, Portugal José M. Gago Silva, Instituto Politécnico de Castelo Branco, Portugal One day of the designer: Exploring students’ perspectives on the relationship between individual and collaborative work in design process. Pinar Kaygan, Emre Çağlar, and Özümcan Demir, Middle East Technical University, Turkey 10h30 47 Lost in Representation -­‐ Designing mistakes in the Design. 10h45 48 The designer as a culture agent. 11h00-­‐11h30 11h30-­‐12h30 Filipa Barradas, IADE-­‐U, Portugal Cátia Rijo, Faculdade de Arquitectura da Universidade de Lisboa Coffee Break Keynote speaker – Design for Eco-­‐pathy: the evolution of the Design role in the post-­‐industrial society, Loredana Di Lucchio, Sapienza University of Rome, Italy . Parallel session 9 – DESIGN, MARKETING AND INNOVATION -­‐ 14h30-­‐16h00 -­‐ Henrique Maufroy de Seixas Room. Panel chair: Salomão Gomez 14h30 49 Developing a scale measuring Organizational Happiness for communication and information professionals: content analysis and exploratory factorial analyses. Georg Dutschke, Joaquim Casaca, Carlos Alves Rosa and Ana Loureiro IADE-­‐U, Portugal 14h45 50 Marketing communications model for innovation networks. 15h00 51 Total market orientation, marketing effectiveness and organizational innovation. 15h15 52 Tiago Correia, Américo Mateus and Susana Leonor, IADE-­‐U, Portugal Patrícia Pereira, António Pimenta da Gama and Joaquim Casaca, IADE-­‐U, Portugal The Perspective of a Local Business about the Design Management and Visual Merchandising: Analysis of Café François. Grasiele Pilatti, Luiz Salomão Ribas Gomez and Eugenio Merino, Universidade Estadual de Santa Catarina, Brazil 15h30 53 Memes and symbolic interactionism: a new approach to trend research and design. Amanda Campos, Luiz Salomão Ribas Gomez, Universidade Estadual de Santa Catarina, Brazil 16h00 54 Eclat Precedes form: The Ontology and Perception of Bright Objects. Tufan Orel, France 7 Parallel session 10 – DESIGN AND VISUAL CULTURE -­‐ 14h30-­‐16h00 -­‐ D. Luís Room Panel chair: Carlos Rosa 55 14h30 Visual culture as commodity. Armando Vilas-­‐Boas IADE-­‐U, Portugal 14h45 56 Advertising as a tool of methodology TXM: Case john-­‐john. 15h00 57 Displaying Portuguese Graphic Design through Art: the “Art on Chairs” Project. 15h15 58 Storyteller or ‘storybuilder’ picture stories. 15h30 59 What do we mean by ‘visual culture’? 15h45 60 On Architecture as Project-­‐oriented Method and a Visual Art; from Scientific Aesthetics, to a Science of Design ─ A Case Study. Leandro Werner Ribeiro and Luiz Salomão Ribas Gomez, Universidade Federal de Santa Catarina, Brazil Helena Barbosa, Universidade de Aveiro, Portugal Isabel Farinha and Jorge Augusto Feldens, IADE-­‐U, Portugal Armando Vilas-­‐Boas, IADE-­‐U, Portugal Sandra S. Antunes and Helena Souto, IADE-­‐U, Portugal Parallel session 11 – DESIGN PROCESSES -­‐ 14h30-­‐16h00 -­‐ Serviço Educativo Room Panel chair: Cristina Pinheiro 61 14h30 A Transdisciplinary Perspective for the Design Process: A Comparative Review. João Filipe Figueiredo, Nuno Correia, Inês Ruivo and Jorge Lino, Faculdade de Engenharia do Porto, Portugal 14h45 62 Shape and Material Analysis of Water Bottle Containers. 15h00 63 Perception of Sustainability through Plastic Household Package Materials. Pedro Oliveira, Universidade Europeia, Portugal Maria João Ambrósio, Hande Ayanoglu, Júlia Teles and Emília Duarte, IADE-­‐U, Portugal 15h15 64 Colour in Portuguese Water Bottle Containers. 15h30 65 MADEC. Material Design Culture. 15h45 66 Craftwork in brazil: dialogues with tradition and contemporaneity. Silvia Sasaoka and Mônica Moura, Universidade Estadual Paulista, Brazil Pedro Oliveira, Universidade Europeia, Portugal Marinella Ferrara and Chiara Lecce, Politecnico di Milano, Italy CLOSING CEREMONY – 16h30-­‐19h00 – D. Luís Room and Galeotas Pavilion 16h00-­‐16h30 Coffee Break – D. Luís Room 16h30-­‐17h30 Keynote speaker – Design, government and society: creating value and promoting development, Gabriel Patrocínio, IFHT, Universidade do Estado do Rio de Janeiro, Brazil – Galeotas 17h30-­‐19h00 Closing Ceremony Closing Speech – Emília Duarte (General Chair) Farewell drink and Musical performance of Naipe da Banda da Armada