RUSE, Redirecting Urban Areas Development
Towards Sustainable Energy
Display Campaign in Almada
Elisabete Serra
AGENEAL, Local Energy Management Agency of Almada
Almada, 17th of November 2005
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Summary of the session:
1. Objectives
2. Building Directive
3. Assets of Display
4. Why joining
5. Display ™ Poster
6. Display™ Label
7. Website
8. Display Campaign in Almada
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Objectives
DISPLAY Campaign
• Running a Campaign for the implementation of a poster
displaying CO2 emissions as well as energy and water
consumptions in municipal buildings
• Anticipating the entry into force of the Building Directive by
encouraging a “bottom-up”-oriented approach, thus preparing
the grounds for any implementation
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Building Directive
The proposed measures:
DISPLAY Campaign
• Application of a methodology of calculation for the integrated
performance of buildings (Common Framework)
• Setting of performance requirements in new and existing
buildings (national or regional level)
• Certification schemes for all buildings
• Display of the certificats in the public buildings
Transposition required until January 2006
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Assets of
Display™
• Makes energy and climate issues comprehensible to non-specialists
• Encourages the population to take action
DISPLAY Campaign
• Promotes the municipality’s in-house initiatives
• Has been elaborated with and by the cities
• Can be used everywhere in Europe
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Why joining Display™ ?
• Opportunities for energy savings and cost reductions arise
DISPLAY Campaign
• Positive PR due to the voluntary and anticipative realization of a
European Directive
• Image profits as a result of the display of modernity and
ecological consciousness
• Improved transparence of local energy politics
• Extended exchange of experience due to the enlargement of
the partner network
• Improved possibilities to co-design European politics
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Display™ Poster
• Aimed at being displayed in the building
DISPLAY Campaign
• Edited by the city’s energy manager on the basis of a calculation
tool, available on-line at:
www.display-campaign.org
→ Simple, easily communicable
→ Common for all European cities
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DISPLAY Campaign
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Display™ Label
• Display of the provenance of the building’s energy supply
DISPLAY Campaign
• Elements of comparison in order to illustrate possible energy
savings
• Information about planned and already implemented
measures
• Possibilities to obtain further information by:
• Contacting the city’s energy manager
• Examining the Campaign’s website
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Website
Public area (en/fr) informing about the Campaign by:
• Testing Display™
DISPLAY Campaign
• Explaining how to join
• Informing on the participating cities
• Exhibiting “Examples to follow”
• Events related to Display™
• Shining Examples
• Towards Class A Award – good municipal communication activities
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Website
Restricted area (bg/cs/da/de/en/fr/it/pl/pt)
DISPLAY Campaign
• Edit one’s poster
• Modelling of different scenarios, e.g. in order to test the impact of
change in energy provision
• Exchange experiences with other cities - Display™ forum
• Display™ documents
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Calculation tool
Data to key in
1- Quantitative
DISPLAY Campaign
• Building type
• Gross internal floor area of the
building
• Final energy consumed in the
building (per energy source and use)
→ On-line help: a “user’s guide”
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DISPLAY Campaign
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Calculation tool
Data to key in
2- Qualitative
DISPLAY Campaign
• Practical tips or simple actions
• Technical solutions already
realised or planned in this
building for the short and midterm
→ On-line help : a “user’s guide”
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Building selection
• Calculated buildings: 20
• Administrative Buildings: 6
• School buildings:10
DISPLAY Campaign
• Cultural building: 3
• Sport Facility: 1
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EB1 Nº.1 do Laranjeiro
Casa Municipal do Ambiente
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Communication and promotion
actions
9 Display has been presented at 3 national events
9Articles have been published: Green Municipalities and
DISPLAY Campaign
Municipalities and Cities Magazine
9The Display leaflet in Portuguese was sent to all the
Energy Agencies in Portugal
9Almada participated in the “Better Buildings Video
2004”
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Benefits of the Display campaign
DISPLAY Campaign
• Following the implementation in Portugal of the Directive
2002/91/EC, on the energy performance of buildings, we will
reinforce Display, adapting it to our national framework
• Our city is regarded as leading the building classification
schemes discussion
• Raising awareness for water and energy consumption and
CO2 emissions
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Joining DISPLAY …
…preparing for the requirements of the Directive 2002/91/EC on the
energy performance of buildings
DISPLAY Campaign
…opportunity to test the calculation tool for their own buildings and
visualize their performance
…being able to act according to the results, for example preparing
communication campaigns on how to save energy and water
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Shining
example
The aim is to provide evidence that good examples of buildings and
schemes are everywhere.
DISPLAY Campaign
It has to be a certified building, preferably demonstrating high energy
performance standards.
Shining examples on the database:
• Almada PT (en/pt)
• Saarbrucken DE (en)
• Lausanne CH (en/fr)
• Odense DK (en)
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DISPLAY Campaign
…
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