Identity Manual
Manual de Identidad
Manuel d'Identité
Manual de Identidade
ATLANTIC AREA – Identity Manual - English
Identification Guidelines
PANTONES
Process color
Pantone 3005C 100c 37m 0y 0k
Pantone 2955C 100c 60m 0y 52k
Visual Identity Guidelines
For an efficient communication it is important to use the
Atlantic Area brand according to certain standards that
allow the establishment of a coherent visual identity.
The logo, lettering, design or the combination of these
elements are components of the Atlantic Area brand.
These components are aggregated and cannot be
produced for use separately, independently of its
dimension and application.
ATLANTIC AREA – Identity Manual - English
Visual Identity Guidelines
On the darker Pantone the logotype is white and 50%
Pantone 3005C or 50% in process color.
Identification Guidelines - Negative
PANTONES
Process color
50% Pantone 3005C
50c 18m 0y 0k
ATLANTIC AREA – Identity Manual - English
Background version
Background version
On lighter backgrounds the logotype assumes its original
colors.
On darker backgrounds the logotype may appears white
out.
ATLANTIC AREA – Identity Manual - English
Background version
2.5 x A
A
=A
Complexe background version
When the logotype must be placed over a photographic
or complexe background, a minimum clear white space
should be assured.
ATLANTIC AREA – Identity Manual - English
Black and white version
Logo in black and white positive
Logo in black and white negative
100% Black
40% Black
100% Black
20% Black
ATLANTIC AREA – Identity Manual - English
Brand in other languages - Color version
ATLANTIC AREA – Identity Manual - English
Brand in other languages - Black and white version
ATLANTIC AREA – Identity Manual - English
Typeface
Optima Regular
Optima Bold
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
01234567890
01234567890
Optima Italic
Optima Bold Italic
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
01234567890
01234567890
ESPAÇO ATLÂNTICO - manual de identidade - Português
Alternative Typeface
Arial Regular
Arial Bold
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
01234567890
01234567890
Arial Italic
Arial Bold Italic
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
01234567890
01234567890
Alternative Typeface
This Typeface shall only be used in documents by users
who do not have the original typeface.
ATLANTIC AREA – Identity Manual - English
Minimum Sizes
25mm
30mm
Minimum sizes
The minimum size admitted for the main layout is 25mm.
The minimum size admitted for horizontal layout is 30mm
ATLANTIC AREA – Identity Manual - English
Sub brands - Marine Environment & Renewable Energies
PANTONES
Process color
Pantone 354C 77c 0m 79y 0k
Pantone 2955C 100c 60m 0y 52k
Visual Identity Guidelines
The logo, lettering, design or the combination of these
elements are components of the Marine Environment &
Renewable Energies sub brand.
These components are aggregated and cannot be
produced for use separately, independently of its
dimension and application.
ATLANTIC AREA – Identity Manual - English
Sub brands - Marine Environment & Renewable Energies - Monochromatic version
Pantone 2955C
40% Pantone 2955C
ATLANTIC AREA – Identity Manual - English
Sub brands - Marine Environment & Renewable Energies - Monochromatic version
Pantone 354C
50% Pantone 354C
ATLANTIC AREA – Identity Manual - English
Sub brands - Marine Environment & Renewable Energies - Black and white version
Black
50% Black
ATLANTIC AREA – Identity Manual - English
Sub brand in other languages - Color version
ATLANTIC AREA – Identity Manual - English
Sub brand in other languages - Black and white version
ATLANTIC AREA – Identity Manual - English
Sub brands - Acessibility & Transports
PANTONES
Process color
Pantone 3005C
Pantone 2955C
40% Pantone 2955C
100c 37m 0y 0k
100c 60m 0y 52k
40c 24m 0y 21k
Visual Identity Guidelines
The logo, lettering, design or the combination of these
elements are components of the Acessibility & Transports
sub brand.
These components are aggregated and cannot be
produced for use separately, independently of its
dimension and application.
ATLANTIC AREA – Identity Manual - English
Sub brands - Acessibility & Transports - Monochromatic version
Pantone 2955C
40% Pantone 2955C
ATLANTIC AREA – Identity Manual - English
Sub brands - Acessibility & Transports - Monochromatic version
Pantone 3005C
50% Pantone 3005C
ATLANTIC AREA – Identity Manual - English
Sub brands - Acessibility & Transports - Black and white version
Black
50% Black
ATLANTIC AREA – Identity Manual - English
Sub brand in other languages - Color version
ATLANTIC AREA – Identity Manual - English
Sub brand in other languages - Black and white version
ATLANTIC AREA – Identity Manual - English
Sub brands - Innovation Networks
PANTONES
Process color
Pantone 3125C 76c 0m 18y 0k
Pantone 2955C 100c 60m 0y 52k
Visual Identity Guidelines
The logo, lettering, design or the combination of these
elements are components of the Innovation Networks
sub brand.
These components are aggregated and cannot be
produced for use separately, independently of its
dimension and application.
ATLANTIC AREA – Identity Manual - English
Sub brands - Innovation Networks - Monochromatic version
Pantone 2955C
40% Pantone 2955C
ATLANTIC AREA – Identity Manual - English
Sub brands - Innovation Networks - Monochromatic version
Pantone 3125C
50% Pantone 3125C
ATLANTIC AREA – Identity Manual - English
Sub brands - Innovation Networks - Black and white version
Black
50% Black
ATLANTIC AREA – Identity Manual - English
Sub brand in other languages - Color version
ATLANTIC AREA – Identity Manual - English
Sub brand in other languages - Black and white version
ATLANTIC AREA – Identity Manual - English
Sub brands - Urban Development
PANTONES
Process color
Pantone 3425C
77c 0m 79y 0k
Pantone 2955C
100c 60m 0y 52k
50% Pantone 2955C
Visual Identity Guidelines
The logo, lettering, design or the combination of these
elements are components of the Urban Development
sub brand.
These components are aggregated and cannot be
produced for use separately, independently of its
dimension and application.
ATLANTIC AREA – Identity Manual - English
Sub brands - Urban Development - Monochromatic version
Pantone 2955C
50% Pantone 2955C
ATLANTIC AREA – Identity Manual - English
Sub brands - Urban Development - Monochromatic version
Pantone 3425C
50% Pantone 3425C
ATLANTIC AREA – Identity Manual - English
Sub brands - Urban Development - Black and white version
Black
50% Black
ATLANTIC AREA – Identity Manual - English
Sub brand in other languages - Color version
ATLANTIC AREA – Identity Manual - English
Sub brand in other languages - Black and white version
ATLANTIC AREA – Identity Manual - English
Brand in multilingual version - Color
Brand on multilingual version
ATLANTIC AREA – Identity Manual - English
Brand in multilingual version - Black and white
ATLANTIC AREA – Identity Manual - English
Sub brand in multilingual version - Color & Reversed out Logo on Monochromatic version
ATLANTIC AREA – Identity Manual - English
Sub brand in multilingual version - Black and white version
ATLANTIC AREA – Identity Manual - English
Sub brand in multilingual version - Color & Reversed out Logo on Monochromatic version
ATLANTIC AREA – Identity Manual - English
Sub brand in multilingual version - Black and white version
ATLANTIC AREA – Identity Manual - English
Sub brand in multilingual version - Color & Reversed out Logo on Monochromatic version
ATLANTIC AREA – Identity Manual - English
Sub brand in multilingual version - Black and white version
ATLANTIC AREA – Identity Manual - English
Sub brand in multilingual version - Color & Reversed out Logo on Monochromatic version
ATLANTIC AREA – Identity Manual - English
Sub brand in multilingual version - Black and white version
ATLANTIC AREA – Identity Manual - English
Information and Publicity Technical Specifications
The projects co-financed by the European Regional
Development Fund (ERDF) shall be submitted to the
Community and national exigencies for information and
publicity of the Structural Funds.
Information and Publicity - Technical Specifications
Information and dissemination actions
Information and dissemination actions (books, brochures,
folders, panels, posters, videos, web pages, CD-Rom,
etc.) of co-financed projects shall mention in a quite
visible place (cover, inside cover), the Community
intervention (reproduction of the EU badge and indication
of the funds concerned) and the Atlantic Area Operational
Programme (logotype reproduction), as illustrates below,
where the AA OP logotype is accompanied by the
European Union and ERDF logotype.
For more information about the European Union and
ERDF logotype requirements, please consult Regulation
(EC) nr. 1828/2006.
ATLANTIC AREA – Identity Manual - English
Statement of the Programme
INVESTING IN OUR COMMON FUTURE
INVESTING IN OUR COMMON FUTURE
The statement of the Programme INVESTING IN OUR
COMMON FUTURE makes part of the Atlantic Area
brand. This statement was adopted to highlight the
contribution of the Programme for the construction of
Europe and shall be widely disseminate by information,
diffusion and promotion actions of the Programme and
cofinanced projects.