Below is the congress schedule. Oral presentations are limited to 20 minutes (15 minutes for presentation
and 5 minutes for questions and discussions). Please make sure that presentation is compatible with
Microsoft PowerPoint 2010 (both PPT and PPTX formats are acceptable).
Segue abaixo a programação de apresentações do congresso. Apresentações orais são limitadas a 20
minutos (15 minutos para apresentação e 05 minutos para perguntas e discussões). Por favor, certifiquese de que a apresentação é compatível com o Microsoft PowerPoint 2010 (formatos PPT e PPTX são
aceitáveis).
25/06 – 9h as 10h30min //// 06/25 – 9am to 10:30am – Sala/Room 12
Sessão / Session: Marketing Verde //// Green Marketing
Moderador / Chair: Márcia D’Angelo
ENVIRONMENTAL MARKETING: ACCEPTANCE OF PRICE PREMIUM
Aureo Leal – FUCAPE Business School (ES/Brazil)
CONSUMER BEHAVIOR WITH ECOLOGICAL AWARENESS: A CROSS-COUNTRY STUDY BRAZIL X CHINA (in
Portuguese)
COMPORTAMENTO DE CONSUMO ECOLOGICAMENTE CONSCIENTE: ESTUDO COMPARATIVO BRASIL X CHINA
Tatiana Azevedo Yeh – FUCAPE Business School (ES/Brazil)
Jailer Aguiar Lage – FUCAPE Business School (ES/Brazil)
GREEN MARKETING MIX: A THEORETICAL PERSPECTIVE (in Spanish)
MEZCLA DEL MARKETING VERDE: UNA PERSPECTIVA TEÓRICA
Thel Augusto Monteiro – Universidade Metodista de Piracicaba (SP/Brazil)
Antonio Carlos Giuliani – Universidade Metodista de Piracicaba (SP/Brazil)
Nadia Kassouf Pizzinatto – Universidade Metodista de Piracicaba (SP/Brazil)
Judith Cavazos-Arroyo – Universidad Popular Autónoma del Estado de Puebla (México)
Alessio Bessa Sarquis – Universidade do Sul de Santa Catarina/UNISUL (SC/Brazil)
ENERGY SAVING IN HOSPITALS - IMPLEMENTATION OF A COMMUNICATION AND PERCEPTION CAMPAIGN
USING COLLABORATORS OF A HOSPITAL CENTER (in Portuguese)
POUPANÇA DE ENERGIA NOS HOSPITAIS – IMPLEMENTAÇÃO DE UMA CAMPANHA DE COMUNICAÇÃO E
PERCEÇÃO DOS COLABORADORES DE UM CENTRO HOSPITALAR
Arminda do Paço – Universidade da Beira Interior (Portugal)
25/06 – 9h as 10h30min //// 06/25 – 9am to 10:30am – Sala/Room 14
Sessão / Session: Marketing Público //// Public Marketing
Moderador / Chair: Fábio Moraes
INTERNAL-MARKET ORIENTATION IN THE PUBLIC SECTOR: A QUALITATIVE STUDY ON THE FIRE INSPECTION
SERVICE OF THE MILITARY FIRE DEPARTMENT OF THE ESPÍRITO SANTO’S STATE - BRAZIL
Emerson Wagner Mainardes – FUCAPE Business School (ES/Brazil)
Alexandre dos Santos Cerqueira – FUCAPE Business School (ES/Brazil)
INFLUENCE FACTORS IN APPOINTMENT OF AN FEDERAL PUBLIC INSTITUTION OF EDUCATION BY STUDENTS
THROUGH THE CUSTOMER-TO-CUSTOMER MARKETING (in Portuguese)
FATORES QUE INFLUENCIAM A INDICAÇÃO DE UMA INSTITUIÇÃO PÚBLICA FEDERAL DE ENSINO POR SEUS
ALUNOS ATRAVÉS DO MARKETING BOCA A BOCA
Hildo Anselmo Galter Dalmonech – FUCAPE Business School (ES/Brazil)
Marko Aurélio Goularte – FUCAPE Business School (ES/Brazil)
Paulo Ferrare Ramos – FUCAPE Business School (ES/Brazil)
Danilo Soares Monte-Mor – FUCAPE Business School (ES/Brazil)
DETERMINANT FACTORS FOR THE UNDERSTANDING OF THE PUBLIC MARKETING IN THE SERVICE OF URBAN
ACTIVITIES CONTROL IN A CITY HALL (in Portuguese)
FATORES DETERMINANTES PARA O ENTENDIMENTO DO MARKETING PÚBLICO NO SERVIÇO DE CONTROLE DE
ATIVIDADES URBANAS NUMA PREFEITURA MUNICIPAL
Fabio Aranha Fares – FUCAPE Business School (ES/Brazil)
Emerson Wagner Mainardes – FUCAPE Business School (ES/Brazil)
THE PUBLIC SERVER´S PERCEPTIONS ON THE QUALITY OF THE PUBLIC SERVICE (in Portuguese)
PERCEPÇÕES DO SERVIDOR PÚBLICO A RESPEITO DA QUALIDADE DO SERVIÇO PÚBLICO
Cristina Batistuta Novaes – FUCAPE Business School (ES/Brazil)
Sarah Venturim Lasso – FUCAPE Business School (ES/Brazil)
25/06 – 11h as 12h30min //// 06/25 – 11am to 12:30pm – Sala/Room 12
Sessão / Session: Marketing Social //// Social Marketing
Moderador / Chair: Aridelmo Teixeira
MARKETING NONPROFITS USING PERFORMANCE DATA: WHY, WHEN, AND HOW?
Jonathan D. Taylor – University of Maryland – University College (UMUC – USA)
CIGARETTE PACKAGING IN IRELAND: THE PLAIN FUTURE
Wesley Connolly Tong – Cork Institute of Technology (Ireland)
Maurice Murphy – Cork Institute of Technology (Ireland)
APPLYING SOCIAL MARKETING PRINCIPLES TO AN AFRICAN VILLAGE MODEL FOR ORPHANED CHILDREN
Marlize Terblanche-Smit – Stellenbosch University (South Africa)
Marius Maré – Stellenbosch University (South Africa)
Ronel du Preez – Stellenbosch University (South Africa)
THE SOCIAL MARKETING AS COMPETITIVE DIFFERENTIAL: THE CASE OF THE COMPANY EXPRESSO GUANABARA
(in Portuguese)
O MARKETING SOCIAL COMO DIFERENCIAL COMPETITIVO: O CASO DA EMPRESA EXPRESSO GUANABARA
Patrícia Gêmily G. de Oliveira – Universidade Federal do Ceará (CE/Brazil)
Renata Aquino Ribeiro – Universidade Federal do Ceará (CE/Brazil)
Augusto C. A. Cabral – Universidade Federal do Ceará (CE/Brazil)
Sandra M. dos Santos – Universidade Federal do Ceará (CE/Brazil)
25/06 – 11h as 12h30min //// 06/25 – 11am to 12:30pm – Sala/Room 14
Sessão / Session: Responsabilidade Social Corporativa //// Corporate Social Responsibility
Moderador / Chair: Valcemiro Nossa
CONTRIBUTIONS FOR A ARGUMENTATION OF CORPORTE SOCIAL RESPONSIBILITIY FROM THE PERSPECTIVE OF
CIVIL ECONOMY
Oscar Licandro – Catholic University of Uruguay (Uruguay)
UNIVERSITY SOCIAL RESPONSIBILITY AS ANTECEDENT OF STUDENTS’ UNIVERSITY EXPERIENCE
Carlota L. Aza – University of León (Spain)
José Luis Vázquez Burguete – University of León (Spain)
Ana Lanero – University of León (Spain)
Pablo Gutiérrez – University of León (Spain)
María P. García – University of León (Spain)
VOLUNTEERING AS PART OF CSR-COMPANY SUPPORT FOR EMPLOYEE VOLUNTEERING
Erzsebet Hetesi – University of Szeged (Hungary)
Andrea Csovcsics – University of Szeged (Hungary)
NEUROMARKETING & CORPORATE SOCIAL RESPONSIBILITY. SOME ETHICAL CONSIDERATIONS (in Spanish)
NEUROMARKETING & RESPONSABILIDAD SOCIAL CORPORATIVA. ALGUNAS REFLEXIONES ÉTICAS
M. Mercedes Galan-Ladero – University of Extremadura (Spain)
Clementina Galera Casquet – University of Extremadura (Spain)
Victor Valero Amaro – University of Extremadura (Spain)
M. Jesus Barroso Mendez – University of Extremadura (Spain)
25/06 – 14h as 16h //// 06/25 – 14pm to 16pm – Sala/Room 12
Sessão / Session: Marketing Turístico e Territorial //// Tourism and Territorial Marketing
Moderador / Chair: Danilo Montemor
APPLICATION OF THE PROSPECTIVE APPROACH TO BOOST LOCAL DEVELOPMENT IN THE MUNICIPALITY OF
ZARZAL - VALLE DEL CAUCA (in Spanish)
APLICACIÓN DEL ENFOQUE PROSPECTIVO PARA IMPULSAR EL DESARROLLO LOCAL EN EL MUNICIPIO DE
ZARZAL - VALLE DEL CAUCA
Edy Lorena Burbano Vallejo – Universidad de San Buenaventura Cali (Colombia)
Eugenio Moreno – Universidad de San Buenaventura Cali (Colombia)
THE PLACE BRANDING AS A TOOL FOR TERRITORIAL DEVELOPMENT: COMPARATIVE ANALYSIS OF CASES OF FOZ
DO IGUAÇU (BRAZIL) AND A CORUÑA (SPAIN) (in Portuguese)
O PLACE BRANDING COMO FERRAMENTA PARA O DESENVOLVIMENTO TERRITORIAL: ANÁLISE COMPARATIVA
DOS CASOS DE FOZ DO IGUAÇU (BRASIL) E A CORUNHA (ESPANHA)
Eloisa Maieski Antunes – Universidade Tecnológica Federal do Paraná (PR/Brazil)
José Javier Orosa González – Universidad de A Coruña (Spain)
STAKEHOLDERS IN SUSTAINABLE PLACE DEVELOPMENT
Anna Vaňová – Matej Bel University (Slovakia)
Katarína Vitálišová – Matej Bel University (Slovakia)
Kamila Borseková – Matej Bel University (Slovakia)
DEVELOPMENT AND PROMOTION OF TOURISM ACTIVITIES IN THE BULGARIAN DISTRICT OF SLIVEN
Blaga Stoykova – Trakia University (Bulgaria)
Jose Luis Vázquez Burguete – University of Leon (Spain)
Ivan Georgiev – Trakia University (Bulgaria)
THE ROMANTIC ROUTE: A LONGITUDINAL ANALYSIS OF THE SOCIAL INNOVATIONS DERIVING FROM A
TOURISTIC ENTERPRISE
Manuela Rösing Agostini – Universidade do Vale do Rio dos Sinos/UNISINOS (RS/Brazil)
Paula Maines da Silva – Universidade do Vale do Rio dos Sinos/UNISINOS (RS/Brazil)
Leandro Marcio Langoski – Universidade do Vale do Rio dos Sinos/UNISINOS (RS/Brazil)
25/06 – 14h as 16h //// 06/25 – 14pm to 16pm – Sala/Room 14
Sessão / Session: Desenvolvimento Social e Negócios /// Social Development and Business
Moderador / Chair: Bruno Félix
CONTRIBUTIONS OF SOCIAL ALLIANCES IN DEVELOPMENT OF INCLUSIVE BUSINESS: LEARNING EXPERIENCES
WITH WASTE CLASSIFIERS (in Spanish)
CONTRIBUCIÓN DE LAS ALIANZAS SOCIALES AL DESARROLLO DE NEGOCIOS INCLUSIVOS. APRENDIZAJES DE LAS
EXPERIENCIAS CON CLASIFICADORES DE RESIDUOS
Oscar Licandro – Catholic University of Uruguay (Uruguay)
THE STRATEGIC ALIGNMENT IN A VOLUTARY AND NONPROFIT ORGANIZATION: THE CASE STUDY OSCIPE AIESEC
(in Portuguese)
O ALINHAMENTO ESTRATÉGICO EM UMA ORGANIZAÇÃO VOLUNTÁRIA: O ESTUDO DE CASO DA OSCIPE AIESEC
André Sarmento Spalenza – Universidade Federal do Espírito Santo (ES/Brazil)
PUBLIC JOINT VENTURES AND THE BUSINESS PROCESS OF COOPERATION, PARTNERSHIP AND STRATEGIC
ALLIANCES (in Portuguese)
JOINT VENTURE PÚBLICO E O PROCESSO NEGOCIAL DE COOPERAÇÃO, PARCERIAS E ALIANÇAS ESTRATÉGICAS
Olindina Xavier Cunha (GO/Brazil)
AN OVERVIEW ON SOCIAL INNOVATION RESEARCH: ANTECEDENTS AND TRENDS
Manuela Rösing Agostini – Universidade do Vale do Rio dos Sinos/UNISINOS (RS/Brazil)
Luciana Marques Vieira – Universidade do Vale do Rio dos Sinos/UNISINOS (RS/Brazil)
Rosana da Rosa Portella Tondolo – Faculdade Meridional (RS/Brazil)
Vilmar Antonio Gonçalves Tondolo –Universidade de Caxias do Sul (RS/Brazil)
CONCEPTUAL MODEL OF TRUST AND COMMITMENT AS SUPPORT BASES AND DEVELOPMENT OF COOPERATIVE
NETWORKS (in Portuguese)
MODELO CONCEITUAL DA CONFIANÇA E DO COMPROMETIMENTO COMO BASES DE SUSTENTAÇÃO E
DESENVOLVIMENTO DAS REDES DE COOPERATIVAS
Saturnina Alves da Silva Martins – Universidade Paulista (SP/Brazil)
Claudia Rosa de Moura Velozo – Universidade Paulista (SP/Brazil)
Ernesto Michelangelo Giglio – Universidade Paulista (SP/Brazil)
25/06 – 16h30min as 18h30min //// 06/25 – 16:30pm to 18:30pm – Sala/Room 12
Sessão / Session: Desenvolvimento Social e Negócios /// Social Development and Business
Moderador / Chair: Bruno Funchal
THIRD SECTOR MANAGEMENT: AN ANALYSIS FROM THE MOBILIZING DIMENSION OF ORGANIZATIONAL SOCIAL
CAPITAL
Rosana da Rosa Portella Tondolo – Faculdade Meridional (RS/Brazil)
Claudia Cristina Bitencourt – Universidade do Vale do Rio dos Sinos/UNISINOS (RS/Brazil)
Vilmar Antonio Gonçalves Tondolo – Universidade de Caxias do Sul (RS/Brazil)
WHY ARE COMMERCIAL BANKS WORKING WITH MICROCREDIT? (in Portuguese)
POR QUE BANCOS COMERCIAIS ESTÃO ATUANDO EM MICROCRÉDITO?
Lívia Tiemi Bastos – Universidade de São Paulo/USP (SP/Brazil)
José Roberto Ferreira Savoia – Universidade de São Paulo/USP (SP/Brazil)
José Augusto Giesbrecht da Silveira – Universidade de São Paulo/USP (SP/Brazil)
EVOLUTION OF COOPERATIVES OF SELECTIVE COLLECTION OF ELECTRO - ELECTRONICS SOLID WASTE: AN
ANALYSIS FROM THE ATTRIBUTIONS OF THE AUDIENCE (in Portuguese)
EVOLUÇÃO DE COOPERATIVAS DE COLETA SELETIVA DE RESÍDUOS SÓLIDOS ELETROELETRÔNICOS: UMA
ANÁLISE A PARTIR DAS ATRIBUÇÕES DA AUDIÊNCIA
Ana Carolina Simões Braga – Universidade Presbiteriana Mackenzie (SP/Brazil)
Dimária Silva e Meirelles – Universidade Presbiteriana Mackenzie (SP/Brazil)
MARKET ORIENTATION, COMPETITIVE ADVANTAGE AND ORGANIZATIONAL PERFORMANCE: CONTRIBUTIONS
IN CONSTRUCTION AND PROPOSAL OF A MODEL CONCEPT (in Portuguese)
ORIENTAÇÃO PARA O MERCADO, VANTAGENS COMPETITIVAS E DESEMPENHO ORGANIZACIONAL:
CONTRIBUTOS NA CONSTRUÇÃO E PROPOSTA DE UM MODELO CONCEPTUAL
Paulo Gonçalves – Politécnico do Porto (Portugal)
Ana Paula Rodrigues – Universidade de Trás-os-Montes e Alto Douro (Portugal)
Helena Alves – Universidade da Beira Interior (Portugal)
Amélia Brandão – Universidade do Porto (Portugal)
SUPPORTING STAKEHOLDER RELATIONSHIP MANAGEMENT VIA DISCLOSURE ON RESOURCE ORIGINS:
EVIDENCE FROM THE WORLD’S TOP NGOS
Kevin Joseph Good – Universidade Federal de Santa Catarina (SC/Brazil)
José Alonso Borba – Universidade Federal de Santa Catarina (SC/Brazil)
Lucas Martins Dias Maragno – Universidade Federal de Santa Catarina (SC/Brazil)
25/06 – 16h30min as 18h30min //// 06/25 – 16:30pm to 18:30pm – Sala/Room 14
Sessão / Session: Comportamento de Consumo //// Consumption Behavior
Moderador / Chair: Graziela Fortunato
BEHAVIOURAL FACTORS DETERMINING ADOLESCENTS’ FRUIT CONSUMPTION AND THE IMPORTANCE OF
SOCIAL SUPPORT (in Portuguese)
FATORES COMPORTAMENTAIS DETERMINANTES NO CONSUMO DE FRUTA NOS ADOLESCENTES E A
IMPORTÂNCIA DO SUPORTE SOCIAL
Joana Rita Silvestre Godinho – Universidade da Beira Interior (Portugal)
Helena Alves – Universidade da Beira Interior (Portugal)
IDENTIFICATION OF HEDONISM MEASUREMENT ATTRIBUTES
Gustavo da Rosa Borges – Universidade Regional de Blumenau (SC/Brazil)
Vanessa Edy Dagnoni Mondini – Universidade Regional de Blumenau (SC/Brazil)
Maria José Carvalho de Souza Domingues – Universidade Regional de Blumenau (SC/Brazil)
Carlos Eduardo Facin Lavarda – Universidade Regional de Blumenau (SC/Brazil)
THE ROLE OF FOOD LABELS ON PARENTAL PURCHASE DECISION IN A SCENARIO OF INCREASING CHILDHOOD
OBESITY (in Portuguese)
O PAPEL DOS RÓTULOS DE ALIMENTOS NA DECISÃO DE COMPRA DOS PAIS EM UM CENÁRIO DE CRESCIMENTO
DA OBESIDADE INFANTIL
Ayanne Santos Teixeira – Fundação Getúlio Vargas/EAESP (SP/Brazil)
Tânia Modesto Veludo-de-Oliveira – Fundação Getúlio Vargas/EAESP (SP/Brazil)
IS MASCULINITY A PROBLEM FOR MALE HEALTH?
Kieran Geary – Cork Institute of Technology (Ireland)
Maurice Murphy – Cork Institute of Technology (Ireland)
FROM COMMERCIAL MARKETING TO ELECTORAL MARKETING: ATTRIBUTES OF THE CANDIDATES QUALITY (in
Portuguese)
ATRIBUTOS DA QUALIDADE DOS CANDIDATOS DO MARKETING COMERCIAL AO MARKETING ELEITORAL
Danilo Soares Monte-Mor – FUCAPE Business School (ES/Brazil)
Vinícius Quintino – FUCAPE Business School (ES/Brazil)
26/06 – 9h as 10h30min //// 06/26 – 9am to 10:30am – Sala/Room 12
Sessão / Session: Marketing Social //// Social Marketing
Moderador / Chair: Arilda Teixeira
INFLUENCE OF SOCIAL MARKETING IN CORPORATE IMAGE (in Portuguese)
INFLUÊNCIA DO MARKETING SOCIAL NA IMAGEM CORPORATIVA
Andrea J. B. Sima – Universidade Presbiteriana Mackenzie (SP/Brazil)
Sonia Monken – Universidade Nove de Julho/UNINOVE (SP/Brazil)
Aléssio Bessa Sarquis – Universidade do Sul de Santa Catarina/UNISUL (SC/Brazil)
Vilmar Antonio Gonçalves Tondolo – Universidade de Caxias do Sul (RS/Brazil)
DOES GENDER REALLY MATTER WHEN WE ARE TALKING ABOUT ENERGY SAVING ATTITUDES AND
BEHAVIOURS?
Arminda do Paço – University of Beira Interior (Portugal)
Chris Shiel – Bournemouth University (United Kingdom)
Debby Cotton – Plymouth University (United Kingdom)
Tânia Lavrador – University of Beira Interior (Portugal)
DRINKING BEHAVIOUR, ALCOHOL MOTIVES AND OUTCOME EXPECTANCIES OF SOUTH AFRICAN UNIVERSITY
STUDENTS: A SOCIAL MARKETING PERSPECTIVE
BW Lategan – Stellenbosch University (South Africa)
Ronel Du Preez – Stellenbosch University (South Africa)
CD Pentz – Stellenbosch University (South Africa)
SOCIAL MARKETING AS TOOL OF AWARENESS. AN EXPLORATORY STUDY ABOUT ITS APPLICATION IN THE
ERADICATION OF CHILD MARRIAGE (in Spanish)
EL MARKETING SOCIAL COMO INSTRUMENTO DE SENSIBILIZACIÓN. UN ESTUDIO EXPLORATORIO SOBRE SU
APLICACIÓN EN LA ERRADICACIÓN DEL MATRIMONIO INFANTIL
Francisco I. Vega-Gomez – University of Extremadura (Spain)
M. Mercedes Galan-Ladero – University of Extremadura (Spain)
26/06 – 9h as 10h30min //// 06/26 – 9am to 10:30am – Sala/Room 14
Sessão / Session: Marketing Público //// Public Marketing
Moderador / Chair: Valcemiro Nossa
INTERNAL MARKETING ORIENTATION IN THE PUBLIC SERVICE: ANALYSIS OF AN EDUCATIONAL INSTITUTION (in
Portuguese)
ORIENTAÇÃO PARA O MERCADO INTERNO NO SERVIÇO PÚBLICO: ANÁLISE DE UMA INSTITUIÇÃO DE ENSINO
Zâmora Cristina dos Santos – FUCAPE Business School & IFES Aracruz (ES/Brazil)
Romulo Matos de Moraes – FUCAPE Business School & IFES Alegre (ES/Brazil)
José Marcos Nunes Benevenute – FUCAPE Business School & IFES Alegre (ES/Brazil)
ANTECEDENTS OF THE QUALITY OF INFORMATION TECHNOLOGY SERVICES: A STUDY OF A BRAZILIAN PUBLIC
AGENCY (in Portuguese)
ANTEDEDENTES DA QUALIDADE DE SERVIÇOS DE TECNOLOGIA DA INFORMAÇÃO: UM ESTUDO EM UM ÓRGÃO
PÚBLICO BRASILEIRO
Danilo Magno Marchiori – FUCAPE Business School (ES/Brazil)
PARTICIPATION OF CIVIL SOCIETY IN PUBLIC ADMINISTRATION IN BRAZIL: A STUDY OF MUNICIPAL COUNCILS
(in Portuguese)
A PARTICIPAÇÃO DA SOCIEDADE CIVIL NA ADMINISTRAÇÃO PÚBLICA NO BRASIL: UM ESTUDO DOS CONSELHOS
MUNICIPAIS
Michelle M. Bronstein – UNIGRANRIO (RJ/Brazil)
Joaquim Rubens Fontes Filho – EBAPE/Fundação Getulio Vargas (RJ/Brazil)
Gabriel Alves Pimenta – EBAPE/Fundação Getulio Vargas (RJ/Brazil)
SOCIAL NETWORKS AND RELATIONSHIPS’ ENABLERS BETWEEN PUBLIC SERVICES AND SOCIAL INSTITUTIONS (in
Portuguese)
FATORES FACILITADORES DE RELAÇÕES ENTRE SERVIÇOS PÚBLICOS E INSTITUIÇÕES SOCIAIS EM REDE SOCIAIS
Carla Costa – Universidade do Porto (Portugal)
João Proença – Universidade do Porto (Portugal)
Teresa Proença – Universidade do Porto (Portugal)
26/06 – 11h as 12h30min //// 06/26 – 11am to 12:30pm – Sala/Room 12
Sessão / Session: Marketing Esportivo e Cultural //// Sports and Cultural Marketing
Moderador / Chair: Fábio Moraes
THEATRE MARKETING: YOUTH MARKET SEGMENTATION
Mirna Leko Šimić – Faculty of Economics Osijek (Croatia)
Martina Mikrut – Faculty of Law Osijek (Croatia)
FOOTBALL ECONOMICS: BRAZILIAN SCIENTIFIC PRODUCTION IN A BIBLIOMETRICAL ANALYSIS (in Portuguese)
PRODUÇÃO CIENTÍFICA BRASILEIRA SOBRE FUTEBOL NA ÁREA DE ECONOMIA: UM ESTUDO BIBLIOMÉTRICO
Sandra Maria dos Santos – Universidade Federal do Ceará (CE/Brazil)
Augusto C. A. Cabral – Universidade Federal do Ceará (CE/Brazil)
Renata Aquino Ribeiro – Universidade Federal do Ceará (CE/Brazil)
Virna Vidal Menezes – Universidade Federal do Ceará (CE/Brazil)
Natalia L. S. Holt – Universidade Federal do Ceará (CE/Brazil)
Francisco Yuri R. Barroso – Universidade Federal do Ceará (CE/Brazil)
José Wilson A. de Brito – Universidade Federal de Juiz de Fora (MG/Brazil)
GOLD RUSH - THE EFFECT OF PROFESSIONALIZATION ON A SPORT ORGANIZATION
Fernando A. Fleury – Universidade Nove de Julho/UNINOVE and Universidade de São Paulo/USP (SP/Brazil)
Rui D. Marques – Universidade Nove de Julho/UNINOVE (SP/Brazil)
Luis Fernando Mello Barreto – Universidade de São Paulo/USP (SP/Brazil)
Andres Rodriguez Veloso –Universidade de São Paulo/USP (SP/Brazil)
FOOTBALL MARKET INSTITUTIONS AND THEIR DEVELOPMENT: A BIBLIOMETRICAL ANALYSIS OF BRAZILIAN
SCIENTIFIC PRODUCTION (in Portuguese)
O FUTEBOL E SUA CADEIA PRODUTIVA: MAPEAMENTO DA PRODUÇÃO CIENTÍFICA BRASILEIRA
Renata Aquino Ribeiro – Universidade Federal do Ceará (CE/Brazil)
Sandra M. dos Santos – Universidade Federal do Ceará (CE/Brazil)
Augusto C. A. Cabral – Universidade Federal do Ceará (CE/Brazil)
Natalia L. S. Holt – Universidade Federal do Ceará (CE/Brazil)
26/06 – 11h as 12h30min //// 06/26 – 11am to 12:30pm – Sala/Room 14
Sessão / Session: Comportamento de Doadores//// Donor behavior
Moderador / Chair: Fernando Galdi
TIME DONATION: FACTORS FOR VOLUNTEERING
Rozélia Laurett – FUCAPE Business School (ES/Brazil)
Sarah Venturim Lasso – FUCAPE Business School (ES/Brazil)
Cristina Batistuta Novaes – FUCAPE Business School (ES/Brazil)
Gabriela Maffei Spinasse – FUCAPE Business School (ES/Brazil)
DONATION INTENTION IN DIFFERENT CULTURES: THE ROLE OF COLLECTIVE GUILT
Lucia S. G. Barros – Fundação Getúlio Vargas/EBAPE (RJ/Brazil)
Julia von Schuckmann – Fundação Getúlio Vargas/EBAPE (RJ/Brazil)
PERSONAL CHARACTERISTICS AND EXTERNAL MOTIVATORS AS ANTECEDENTS TO THE ACT OF MONEY AND /
OR GOODS DONATION
Emerson Wagner Mainardes – FUCAPE Business School (ES/Brazil)
Rozélia Laurett – FUCAPE Business School (ES/Brazil)
Nívea Coelho Pereira Degasperi – FUCAPE Business School (ES/Brazil)
Sarah Venturim Lasso – FUCAPE Business School (ES/Brazil)
THE STILL UNKOWN ONE FOR ONE MOVEMENT
M. Isabel Sánchez-Hernández – University of Extremadura (Spain)
26/06 – 14h as 16h //// 06/26 – 14pm to 16pm – Sala/Room 12
Sessão / Session: Empreendedorismo e Inovação //// Entrepreneurship and Innovation
Moderador / Chair: Danilo Monte-mor
CREATIVE ECONOMY AND SMALL BUSINESS ENTREPRENEURSHIP: A CASE STUDY IN A DESIGN COMPANY (in
Portuguese)
ECONOMIA CRIATIVA E O EMPREENDEDORISMO NO CEÁRA: UM ESTUDO DE CAMPO EM UMA EMPRESA DE
DESIGN
Patrícia Gêmily G. de Oliveira – Universidade Federal do Ceará (CE/Brazil)
Renata Aquino Ribeiro – Universidade Federal do Ceará (CE/Brazil)
Augusto C. A. Cabral – Universidade Federal do Ceará (CE/Brazil)
Sandra M. dos Santos – Universidade Federal do Ceará (CE/Brazil)
William B. Freitas Filho – Universidade Federal do Ceará (CE/Brazil)
PROCESS OF PURCHASE DECISION OF THE AUTONOMOUS ENTREPRENEUR (in Portuguese)
PROCESSO DE DECISÃO DE COMPRA DO EMPREENDEDOR AUTÔNOMO
Renata Saavedra Castro Trindade – FUCAPE Business School (ES/Brazil)
Robson Moro Aioffi – Faculdades Integradas de Aracruz/FAACZ (Es/Brazil)
RELATIONSHIP BETWEEN ENTREPRENEURSHIP, SOCIAL ECONOMIC DEVELOPMENT AND COMPETITIVENESS: AN
ANALYSIS IN IBEROAMERICAN COUNTRIES
Isaac Gezer Silva de Oliveira – Instituto Federal do Espírito Santo/IFES (ES/Brazil)
Pedro Borges Junior - Universidade Federal do Espírito Santo (ES/Brazil)
Sâmela Pedrada Cardoso – Instituto Federal do Espírito Santo/IFES (ES/Brazil)
THE INFLUENCE OF ECONOMIC RECESSIONS IN FACTORS THAT AFFECT THE ENTREPRENEURIAL INTENT (in
Portuguese)
A INFLUÊNCIA DA RECESSÃO ECONÔMICA NOS FATORES QUE IMPACTAM A INTENÇÃO DE EMPREENDER
Tarciane Roldão – FUCAPE Business School (ES/Brazil)
Danilo Soares Monte-Mor – FUCAPE Business School (ES/Brazil)
26/06 – 14h as 16h //// 06/26 – 14pm to 16pm – Sala/Room 14
Sessão / Session: Comportamento de Consumo //// Consumption Behavior
Moderador / Chair: Márcia D’Angelo
ETHNOGRAPHIC STUDY ON THE BEHAVIOR OF MALE CONSUMERS IN A SHOPPING CENTER FROM BELO
HORIZONTE (in Portuguese)
ESTUDO ETNOGRÁFICO SOBRE O COMPORTAMENTO DOS CONSUMIDORES MASCULINOS EM UM SHOPPING
CENTER DE BELO HORIZONTE
Valcir Marcilio Farias – Faculdade Ciências da Vida (MG/Brazil)
SHAKING OFF THE SALT HABIT: THE GRADUAL REDUCTION IN SALT CONSUMPTION
Michael Barry – Cork Institute of Technology (Ireland)
Maurice Murphy – Cork Institute of Technology (Ireland)
VOTER’S BEHAVIOR IN THE CHOOSING OF THE CANDIDATE (in Portuguese)
O COMPORTAMENTO DO ELEITOR NA ESCOLHA DO CANDIDATO
Érika Ronqueti Terra Silva – FUCAPE Business School (ES/Brazil)
STUDENT SATISFACTION AT THE URUGUAYAN PUBLIC UNIVERSITY. AN APPLICATION OF A MEASUREMENT
INSTRUMENT USED IN A PORTUGUESE UNIVERSITY (in Spanish)
APLICACIÓN DE UN INSTRUMENTO DE MEDICIÓN DE LA SATISFACCIÓN EN LA ENSEÑANZA UNIVERSITÁRIA
PORTUGUESA EN UNA INSTITUCIÓN EDUCATIVA DE URUGUAY
Ramón Alvarez – Universidad de la República/UderlaR (Uruguay)
Danny Freira – Universidad de la República/UderlaR (Uruguay)
Helena Alves – Universidade da Beira Interior (Portugal)
Elena Vernazza – Universidad de la República/UderlaR (Uruguay)
THE INFLUENCE OF LOYALTY IN THE WORD-OF-MOUTH ADVERTISING BY A NON-PROFIT HIGHER EDUCATION
INSTITUTION
Gustavo da Rosa Borges – Universidade Regional de Blumenau (SC/Brazil)
Vanessa Edy Dagnoni Mondini – Universidade Regional de Blumenau (SC/Brazil)
Maria José Carvalho de Souza Domingues – Universidade Regional de Blumenau (SC/Brazil)