Seminário Internacional de Ética nos Negócios e Responsabilidade Global Universidade Metodista de São Paulo e Universidade Metodista de Piracicaba PROGRAM Tuesday, July 31, 2012 Methodist University of Sao Paulo Capa Building Production Chains and Sustainable Development I Seminar – Business Ethics and Global Responsibility V – Business Ethics and Social Responsibility (BESR) – IAMSCU 11am-1pm Registration - 4th Floor - Capa Bldg. 1-1:30pm Opening Remarks: The Future of the BESR network Prof. Dr. Dagmar S. P. Castro (Metodista, SP, Brazil) Prof. Dr. Massayuki Ida (Aoyama Gakuin, Japan) – transmission on line 1:30-2:30pm Roundtable 1 – Business Ethics and Social Responsibility – A Global View 1:30-1:50 – Prof. Dr. Youg-Sook Nam (Ewha Woman’s University, South Korea) 1:50-2:10 – Prof. Dr. Junifen F. Gauuan (Christian University of the Philippines) - to confirm 2:10-2:30 – Prof. Dr. Margaret Griesse (University of Washington, USA) Moderators: Prof. Dr. Almir Vieira (Metodista, SP, Brazil) and Prof. Dr. Raquel S. Pereira (USCS, Brazil) 2:30-2:55pm Discussion 2:55-3:10pm Coffee Break 3:10-4:40pm Roundtable 2 – Social Responsibility for a Sustainable Future at Confessional Universities 3:10-3:50pm – Mr. John Hill (Church and Society, USA) 3:50-4:10pm – Prof. Dr. Helmut Renders (Metodista, SP, Brazil) Moderators: Rev. Paulo César da Silva (United Methodist Church, USA) 4:10-4:30pm Discussion 3:10-4:40pm Roundtable 3 – Business Ethics and Social responsibility 3:10-3:50 – Me. Mônica Roberta da Silva (CRA, SP, Brasil) 3:50-3:30 – Prof. Dr. Luiz Jurandir Simões de Araujo (PPGA, Metodista, SP, Brasil) Moderator: Prof. Dr. Dagmar S. P. Castro (Metodista, SP, Brasil) 4:40-5:00pm Discussion 5:00-6:30pm Roundtable 4 – Case studies: Strategic Alliances 5:00-5:20pm – Case study: Sewing the Future Project- Claudia Frederico- Fundação Volkswagen Foundation 5:20-5:40pm – Case study: Strategic Alliance for Regional Agribusiness - CLA-A communications - Mario Ernesto Humberg 5:40-6:00pm – Strategic Alliances PETROBRAS/CENPES/GTEC/RCT in R & D Challenges for Pre-SaltPaulo Lopes Moderator: Prof. Dr. Luciano Venelli Costa (Metodista, SP, Brazil) 6:30-6:50pm Discussion Universidade Metodista de São Paulo, Campus Rudge Ramos, Edifício Capa, Rua Planalto, 106, Rudge Ramos, São Bernardo do Campo, São Paulo, [email protected], tel.: (55 11) 4366-5226 Universidade Metodista de Piracicaba , Campus Taquaral, Rod. do Açúcar, Km 156, Piracicaba, São Paulo, tel.: (55 19) 3124-1560 Seminário Internacional de Ética nos Negócios e Responsabilidade Global Universidade Metodista de São Paulo e Universidade Metodista de Piracicaba 5:00-6:30pm Roundtable 5 – Green Economy: Challenges for Universities 5:00-5:20pm – Prof. Dr. Neerja Masih (Isabella Thoburn, India) - to confirm 5:20-5:40pm – Prof. Dr. Waverli Neuberger (Metodista, SP, Brazil) 5:40-6:00pm – Prof. Dr. David Howe (Centenary University, USA) - to confirm Moderator: Prof. Dr. Luiz Roberto Alves (Metodista, SP, Brazil) 6:30-7:00pm Discussion 7:00-7:30pm Cocktail and Book and Journal Launching Capa Hall 7:30-8:00pm Official Opening Prof. Dr. Márcio de Moraes - President of UMESP Prof. Luiz Silvério Silva - Director, College of Administration and Economy (Metodista, SP, Brazil) Dr. Paulo Rogério Tarsitano - Director of College of Communication, (Metodista, SP, Brazil) Dr. Luiz Roberto Alves - Coordinator of Graduate Program in Administration, (Metodista, SP, Brazil) Dr. Antonio Carlos Giuliani - Coordinator Graduate Program in Administration, (Metodista, SP, Brazil) Prof. Sílvia Cristina da Silva Okabayashi - Coordinator Chair for City Management Prof. Luís Cardoso - Director of COGEIME, Brazil Prof. Dr. Massayuki Ida - Professor, Aoyama Gakuin, Japan - transmission on line Prof. Dr. Young-Sook Nam - Vice-president for International Affairs of Ewha Woman’s University, South Korea Prof. Dr. Margaret Griesse - Director, Center for Brazilian Studies, University of Washington, USA. Prof. Dr. Teresa da Silva - President of the Methodist University of Angola Prof. Dr. Neerja Masih- Professor of Isabella Thoburn, India 8:00-8:50pm The Interface between Universities and the Production Chain within a Green Economy Speaker: Prof. Dr. Ladislau Dowbor (PUC-SP) Moderators: Prof. Dr. Dagmar Silva Pinto de Castro (Metodista, SP, Brazil) and Prof. Dr. Antonio Carlos Giuliani (UNIMEP, SP) 8:50-9:10pm Discussion and Closing Universidade Metodista de São Paulo, Campus Rudge Ramos, Edifício Capa, Rua Planalto, 106, Rudge Ramos, São Bernardo do Campo, São Paulo, [email protected], tel.: (55 11) 4366-5226 Universidade Metodista de Piracicaba , Campus Taquaral, Rod. do Açúcar, Km 156, Piracicaba, São Paulo, tel.: (55 19) 3124-1560 Seminário Internacional de Ética nos Negócios e Responsabilidade Global Universidade Metodista de São Paulo e Universidade Metodista de Piracicaba Wednesday August 1, 2012 Methodist University of São Paulo Capa Building Society and Participation in the “Green Economy” The State, regulations, and guarantees for sustainable development IX International Seminar of Integrated Public Policy – Endowed Chair on City Management 1:00-1:20pm Paper presentations 1:20-1:30pm Discussion Moderator: Prof. Marco Aurélio Bernardes (Metodista, SP, Brazil) 1:30-2:50pm Roundtable 6 - BESR and the Role of Universities in Social Development: Africa 1:30-1:50pm – Prof. Dr. Rukudzo Murapa (África University, Zimbabwe) - to confirm 1:50-2:10pm – Prof. Dr.Teresa da Silva (University of Angola) 2:10-2:30pm – Prof. Dr..Jamisse Taimo (Science and Technology, Mozambique) - to confirm Moderator: Prof. Dr. Roberto Joaquim de Oliveira (Metodista, SP, Brazil) . 2:30-2:50pm 1:30-2:50pm Discussion Roundtable 7 – BESR and Sustainable Development – Latin America 1:30-1:50pm – Prof. Dr. Dagmar Silva Pinto de Castro (Metodista, SP, Brazil) 1:50-2:10pm – UCEL, Argentina - to confirm 2:10-2:30pm – UMAD, Mexico- to confirm Moderator: Prof. Dr. José de Sá (Metodista, SP, Brazil) . 2:30-2:50pm Discussion 2:50-4:30pm Roundtable 8 – The Role of Society: Regulation and Fiscal Responsibility of Public Policy 2:50-3:20pm – Case study: Partnership Program of a Culture of Peace in Schools Vera Lúcia Acayaba de Toledo, São Bernardo do Campo District Court for Infants and Youth 3:20-3:50pm – Case study: City Law– Public Policy Actions Brazilian Support Service for Micro and Small Businesses, SEBRAE, Regional Office Moderator: Prof. Maria Cristina Teixeira (Metodista, SP, Brazil) 4:10-4:30pm Discussion 2:50-4:30pm Roundtable 9 – Experiences of the Third Sector 2:50-3:20 – Case study: NGO Rio + Você Evelyn Araripe and Julia Cicaroli Dávila 3:20-3:50 – Case study: Cooperselecta- Select Soap Cooperative Nair Martins Rodrigues and Dionísia Rodrigues da Silva 3:50-4:10 – Case study: Program for Environmental Education in Mauá, Antônio Coelho Nascimento Moderator: Prof. Márcia Barbosa Velásques (Metodista, SP, Brazil) 4:10-4:30pm Discussion 2:50-4:30pm Workshop on Ethical and Responsible Youth Leadership Training Facilitator: Prof. Sheila Saraiva (Metodista, SP, Brazil) 4:30-4:45pm Coffee break (Metodista, SP, Brazil) Universidade Metodista de São Paulo, Campus Rudge Ramos, Edifício Capa, Rua Planalto, 106, Rudge Ramos, São Bernardo do Campo, São Paulo, [email protected], tel.: (55 11) 4366-5226 Universidade Metodista de Piracicaba , Campus Taquaral, Rod. do Açúcar, Km 156, Piracicaba, São Paulo, tel.: (55 19) 3124-1560 Seminário Internacional de Ética nos Negócios e Responsabilidade Global Universidade Metodista de São Paulo e Universidade Metodista de Piracicaba 4:45-6:00pm Paper and Poster Presentations on the Collaborative Practices between Government and Society for Sustainable Development Moderator: Prof. Dr. Hilda Avoglia (Metodista, SP, Brazil) 6:00-6:45pm Break 6:45-7:00pm Artistic Presentation - Auditorium Nucleus for Art and Culture 7:00-8:00pm The Interfaces between Government and society for Sustainable Development Speaker: Prof. Hugo Penteado (Chief Economist of Santander Asset Management) Mediator: Prof. Silvia Okabayashi (Metodista, SP, Brazil) 8:00-8:30pm Discussion and Closing Universidade Metodista de São Paulo, Campus Rudge Ramos, Edifício Capa, Rua Planalto, 106, Rudge Ramos, São Bernardo do Campo, São Paulo, [email protected], tel.: (55 11) 4366-5226 Universidade Metodista de Piracicaba , Campus Taquaral, Rod. do Açúcar, Km 156, Piracicaba, São Paulo, tel.: (55 19) 3124-1560 Seminário Internacional de Ética nos Negócios e Responsabilidade Global Universidade Metodista de São Paulo e Universidade Metodista de Piracicaba Wednesday, August 2, 2012 Methodist University of Piracicaba Red Amphitheater Strategic Management and Sustainability 9:00-9:30am Registration 9:30-10:00am Official Opening Prof. Dr. Clovis Pinto de Castro- President, UNIMEP, Piracicaba, Brazil Prof. Dorgival Henrique- School of Business Management–FGN, Piracicaba, Brazil Prof. Dr. Antonio Carlos Giuliani - Graduate Program in Administration, Piracicaba, Brazil Prof. Luis Cardoso - Methodist Education Network, São Paulo, Brazil Prof. Dr. Masayuki Ida - Graduate Program in Management, Aoyama Gakuin, Japan Prof. Dr. Young-Sook Nam - Ewha Woman’s University, South Korea Prof. Dr. Margaret Griesse - University of Washington, USA Prof. Dr. Luiz Roberto Alves - Graduate Program in Administration, Metodista, Brazil 10:00-11:00am Innovation, Sustainability and Sustainable Practices Speaker: Prof. Dr. Raquel Cavalcanti Stefanuto (UNICAMP, Brazil) Moderators: Prof. Dr. Yeda Cirera Oswaldo and Prof. Dra. Dalila Alves Correa (UNIMEP, Piracicaba, Brazil) 11:00-11:30am Discussion 11:30am-12:30pm Business Social Responsibility: An organizational commitment- 3M of Brazil Speaker: Prof. Selene Previato Sacadura (Ma. Management, UNIMEP, Worker 3M) Moderator: Prof.Dr. Mario Sacomano (UNIMEP, Piracicaba, Brasil) 12:30-2:00pm Lunch 2:00-3:00pm Actions of Business Leadership for Sustainable Development Speaker: Tarcisio Mascarim, SIMESP President (Metal, Mechanic, Electric Materials, Electronic, Steel & Foundry Industries Union of Piracicaba, Saltinho & Rio das Pedras) Moderator: Prof. Dr. José Francisco Calil (UNIMEP, Piracicaba, Brazil) 3:00-3:30pm Discussion 3:30-4:00pm Coffee break 4:00-5:00pm Business Case Studies: Caterpillar Brazil Speaker: Maria Rosa Bueno de Moraes (Division of Governmental Affairs and the institutional Cartepillar) Moderators: Prof. Dr. Nadia Kassouf Pizzinatto and Prof. Dra. Graziela Oste Graziano Cremonezi (UNIMEP, Piracicaba, Brazil) 5:00-5:30pm Discussion 6:00-7:00pm Book Launching “Sustainability and the Sugar-energy section” Ottoni Press Prof. Dr. Valeria Rueda Elias Spers (UNIMEP, Piracicaba, Brazil) 9:00pm Dinner Universidade Metodista de São Paulo, Campus Rudge Ramos, Edifício Capa, Rua Planalto, 106, Rudge Ramos, São Bernardo do Campo, São Paulo, [email protected], tel.: (55 11) 4366-5226 Universidade Metodista de Piracicaba , Campus Taquaral, Rod. do Açúcar, Km 156, Piracicaba, São Paulo, tel.: (55 19) 3124-1560 Seminário Internacional de Ética nos Negócios e Responsabilidade Global Universidade Metodista de São Paulo e Universidade Metodista de Piracicaba Friday August 3, 2012, Friday Methodist University of Piracicaba Red Amphitheater 9:00-9:30am Business Case Studies: Analysis of relevant factors in forming strategic alliances between NGOs – a case study of UNIONG– Sorocaba Speaker: Paulo Mukauwa, Diretor of Espron Moderators: Prof. Dr Flavio Viccari e Prof. Dr Christiano França da Cunha (UNIMEP, Piracicaba, Brazil) 9:30-10:30am Technological Park, Innovation and Sustainabillity Speaker: Prof. Antonio de Godoy, Piracicaba Government Secretary Moderator: Prof. Dr. Antonio Carlos Giuliani, Mauro Vivaldini e Prof. Dr. Silvio Pires (UNIMEP, Piracicaba, Brazil) 10:30-11:00am Coffee break 11:00am-12:00pm Business Social Marketing with Civil Society Organizations (CSO) Case study of the Cosmetic Industry Speaker: Prof. Dr.Teresa Dias de Toledo Pitombo (UNIMEP, Piracicaba, Brazil) Moderators: Prof. Dr. Eliciane Maria da Silva e Prof. Dr. Silvia Valladão de Camargo (UNIMEP, Piracicaba, Brazil) 12:00-12:30pm Discussion 12:30-2:00pm Lunch 2:00-3:00pm Sustainability and the Environment Speaker: Prof. Antonio Carlos de Mendes Thame, Brazil Congressman Moderators: Prof. Dra. Valéria Rueda Spers (UNIMEP, Piracicaba, Brazil) e Prof. Dr. Dagmar da Silva Pinto de Castro (Metodista, SP, Brazil) 3:00-3:30pm Discussion 3:30-4:00pm Coffee Break and Networking with international guests (BESR) 4:00-5:00pm BESR – Strategic Discussion: the future of BESR 4:00-4:15pm – Local Perspectives 4;15-4:30pm – International Perspectives 4:30-5:00pm – Conclusions and Recommendations 5:00pm Official Closing 7:00pm Closing Dinner Universidade Metodista de São Paulo, Campus Rudge Ramos, Edifício Capa, Rua Planalto, 106, Rudge Ramos, São Bernardo do Campo, São Paulo, [email protected], tel.: (55 11) 4366-5226 Universidade Metodista de Piracicaba , Campus Taquaral, Rod. do Açúcar, Km 156, Piracicaba, São Paulo, tel.: (55 19) 3124-1560