YEAR 41 - Number 387 Founded in September, 1969. In This Issue... 10 -Organics Brazil Project Direct performance in foreign market 12 -Brazil: the world’s third largest fruit producer 14 -FRUIT LOGISTICA - The world of fresh produce 16 -ABPEL - Lime production and exports all year long 18 -Brazil is the worldwide leader in production and exports of orange juice 20 -SIAL 2010 - A successful post-crisis strategy 22 -Minerva Group - Effort to keep exports 23 -Record revenue of US$ 5.5 billion in beef exports in 2011 24 -About 1,000 trade promotion actions in over 150 countries 26 -CeBIT 2011 - Focus on four exhibition platforms 28 -K 2011 - Boost to the sector’s growth 29 -Green Plastic is now a reality 30 -Perspectives and Analysis of the World Economy 32 -A leading hotel network and tourism promoter in Bento Gonçalves 35 -CONSUMENTA - Unique opportunity for Brazilians 36 -The performance of Brazilian exports and the future perspectives Our cover: Brazil Export team. JBE - Editora Tecnológica de Exportação Ltda. Registered with the Treasury Ministry Nº 29964830/0001-10 - Editor: José Cláudio Pinheiro da Silva. Director: José Antônio Vargas Fonseca. Sales Department: Gilson S. Abido. Collaborators: Eng. Roberto Limoeiro Bruzzi, Eng. Irene Heynemann and Caco Appel (graphic design/prepress). Headquarters: Av. Nossa Sra. de Copacabana, 95 - 10º andar - 22020-002 - Rio de Janeiro - RJ - Brasil. Phones: (55) 21 2541 2643 or (55) 21 2275 4180. Fax: (55) 21 2541 2091. E-mail: brazil. [email protected]; web site: www.brazilexportmagazine.com.br.; Representatives - São Paulo State: James Konrath. Rua Capistrano de Abreu, 405/85B - 01153-040 - São Paulo - SP - Brasil. Phone/Fax: (55) 11 3825 0369. Cellular: (55) 11 9845 0403. E-mail: [email protected].; Rio Grande do Sul State: Luis Carlos Pinheiro da Silva. Rua Guanabara, 606 B. Ouro Branco - 93320-220 - Novo Hamburgo - RS - Brasil. Fax: (55) 51 3035 1023. Cellular: (55) 51 9989 2919. E-mail: [email protected].; Santa Catarina State: EXPORT BUSINESS CENTER. Av. Osmar Cunha, 183 Bloco A - Sala 712 - 88015-100 - Florianópolis - SC - Brasil. Phone/Fax: (55) 48 3324 0005. Mob.: (55) 48 9981 2600. E-mail: [email protected].; German Representative: LP Consulting. Lídia Pichler. Postfach: 500909 - 60397 - Frankfurt am Main. Handy: (49) 0171 6463255. Fax: (49) 56 8629. E-mail: [email protected]. Brazil Export Magazine does not assume any responsibility for the opinions expressed in signed articles. 8 - BRAZIL EXPORT