POST EVENT REPORT
MMA
FORUM
BLUE TREE TOWERS MORUMBI,
SÃO PAULO, BRAZIL
SEPTEMBER • 2 • 2010
Analysis of Attendees
The Mobile Marketing Association (MMA) and Informa
Telecoms & Media successfully organised the 5th Annual
Mobile Marketing Forum 2010 (MMA Forum) on
September 2 at the Blue Tree Morumbi, Sao Paulo. The
200+ strong crowd came together to discuss the latest
technology developments, case studies and innovative
ways of using the mobile channel to extend the reach and
effectiveness of Mobile Marketing in Latin America, a key
growth market. With a 66% increase in participation
compared to last year, the audience of leading local and
international agencies, brands, carriers and other
members of the global mobile marketing ecosystem,
enjoyed a jam packed event which proved an excellent
platform for building closer business relationships in the
region through endless networking opportunities.
COUNTRY BREAKDOWN
Argentina 3%
Brazil 79%
USA 5%
UK 2%
China 1%
Columbia 1%
Guataemala 2%
India 1.50%
Panama 1%
Puerto Rico 2%
Sweden 1.50%
Turkey 1%
JOB TITLE BREAKDOWN
First level management 30%
(Manager/Group Officer
Supervisor/Team Leader)
Consultant 13%
Media / Publishing 17%
Top Management 19%
(CxO/President/Managing Director
Senior Vice President/Vice President
General Manager)
Middle Management 21%
Over 35 leading industry speakers in a
packed 1 day programme addressing key
issues including:
• Market Outlook and Mobile Perspectives
in Latin America
• Mobile Messaging: From Evolution to Revolution
Creating Magical Marketing Experiences using the
7th Mass Medium
• Insights & Technology Make a Perfect Marriage
for Mobile Media
• Winning Mobile Marketing Strategies - How to
Build a Successful Campaign
• The Future of Permission Marketing: the Customer
Owns the Customer
(Regional Director/Regional Executive
Senior Manager/Deputy GM
Asst VicePresident/Director)
POWERFUL INSIGHTS FROM SIGNIFICANT INDUSTRY FORCES
Agency
26%
Aggregator
6%
App Developer
1%
Brand
7%
Carrier/Operator
4%
Consultant
2%
Content Provider
4%
Independant Person
1%
Media/Press
24%
MMA
3%
Network Infrastructure
8%
Other - Law Offices
1%
Product Development
1%
Research/Analytics
1%
Technology Enabler
10%
Trade Association
1%
POST EVENT REPORT
WHAT OUR SATISFIED CLIENTS HAVE TO SAY:
“Great job!”
“I am new in this area, and for me it was really
open-minded and out of the box. Thanks!”
“It was a pleasure to participate”
“My congratulations because MMA included
translation in Spanish ... It means that you
took into consideration LATAM as a region”
“It was very well organized, very good
speakers and cases presented”
“As mobile becomes more and more
ubiquitous media, events such as MMA's
Mobile Marketing Forums are essential to
keep the industry moving forward”
18TH AUGUST - RENAISSANCE, SAO PAULO:
Mobile Marketing Forum 2011
(SEE BELOW FOR CONTACT DETAILS)
ATTENDED BY 200 AGENCIES, BRANDS, CARRIERS, AND MEDIA PROFESSIONALS
ELEMIDIA CONSULTORIA E SERVICOS
DE MARKETING SA
2ERGO
Abril
addictive
AdNews TV
Agencia Envya
ALCATEL LUCENT BRASIL
ASSOCIACAO BRASILEIRA DE
EMPRESAS DE SOLUCOES
TELECOMUNICACOES E INFORMATICA
BANCO CITIBANK S.A.
BANCO SANTANDER S/A
BMK PRO INDUSTRIA GRAFICA LTDA
BSA LEGAL GROUP
BY MEDIA
Call to Call
CFLA ADVOGADOS
Citroën
Computerworld
CREACION SAATCHI E SAATCHI
CTIA
CURUPIRA S.A
CYCLELOGIC DO BRASIL MOBILE
SOLUTIONS LTDA
DADA BRASIL SERVICOS DE
TECNOLOGIA LTDA
Decision Report
DIARIO CLARIN
Edelman
EI MOVIL - PROMOCOES COMERCIAIS E
PUBLICIDADE LTDA.
EMPRESA BRASILEIRA DE SOLUCOES
DE MOBILIDADE LTDA
ERICSSON
ESPN DO BRASIL EVENTOS
ESPORTIVOS LTDA
F.biz
FOX LATIN AMERICAN CHANNELS DO
BRASIL
FULANO.COM.BR S/A
GASHI DESIGN LTDA - ME
GDV-IN GERACAO DE VALOR E
INTERMEDIACAO DE NEGOCIOS LTDA
Gemalto
GINGA COMUNICACAO LTDA
GIOVANNI+DRAFTFCB
GLOBO COMUNICACAO E
PARTICIPACOES S.A.
GOL MOBILE PRODUTOS E SERVICOS
DE T.I. LTDA
GOOGLE
GUSTAVO DE ARAUJO BARROS
HANDS EMPREENDIMENTOS SA
HANZO S/A
IDG Now
INFINITI MKT DE INCENTIVO E
FIDELIZACAO LTDA
InMobi
INNOVIDEAS CONSULTORIA EM GESTAO
EMPRESARIAL E PARTICIPACOES LTDA
InterMedia Group
IT Portal/Fonte Media
Johnson & Johnson
LUIZ SANTUCCI
MEDIA CONTACTS BRASIL LTDA
Meio & Mensagem
MICROSOFT INFORMATICA LTDA
Mobext
Mobile Marketing Association
MOBILE2WIN - ALTRUIST
Mobilidade e Negócios
CORPORATE SPONSORS:
Revista Publicittá
SELULLOID AG DE COMUNICACAO E
PROPAGANDA LTDA
SMARTGEO PROCESSAMENTO DE DADOS
LTDA
SONY ERICSSON MOBILE
COMMUNICATIONS DO BRASIL LTDA
SPRING WIRELESS (BRASIL) SERVICOS
EM TECNOLOGIA DA INFORMACAO LTDA.
Sun/MRM Worldwide
SYNIVERSE TECHNOLOGIES
Syniverse Technologies
TALENT
TELECO INFORMACAO E SERVICOS DE
TELECOMUNICACOES LTDA
TELEMAR NORTE LESTE TNL PCS S/A
Telesintese
Teletime
The Nielsen Company
TIGO
TIM CELULAR S/A
TurkCell
TURNER INTERNATIONAL DO BRASIL
LTDA
Turner Latin America
Unilever
UNIVERSO ONLINE S/A
USINA DE EVENTOS LTDA
Valor Econômico
Vitrine Publicitária
WAU TECNOLOGIA DA INFORMACAO
LTDA
WauMovile
WIRELESS IDEA CORPORATION
WMcCann
YAHOO! DO BRASIL INTERNET LTDA
PLATINUM SPONSOR:
PREMIUM MEMBERS:
GOLD SPONSORS:
MOVISTAR SA
MOWA MOBILE WIRELESS
APPLICATIONS INFORMATICA LTDA
Mundo do Marketing
Navteq Brazil
NEOMOBILE DO BRASIL - TECNOLOGIA
DA INFORMACAO LTDA.
Nielsen
NII HOLDINGS INC
OBERTHUR TECHNOLOGIES - SISTEMAS
DE CARTOES LTDA.
OROLIX DESENVOLVIMENTO DE
SOFTWARE LTDA
OUVI DIVULGACAO E MARKETING EM
CELULARES LTDA
OXYGEN8 COMMUNICATIONS LTD
PINUTS STUDIOS - CONSULTORIA EM
TECNOLOGIA PARA INFORMATICA LTDA
Pontomobi
POPIRANGA MARKETING E
PARTICIPACAO LTDA
Portal VoIT
PREPARA2 LTDA
PROCTER AND GAMBLE
Propaganda & Marketing
ProXXima Magazine
PUBLICAR DO BRASIL LISTAS
TELEFONICAS LTDA.
QUEEN CONTEUDO DIGITAL MOBILE
LTDA - ME
RADIO E TELEVISAO BANDEIRANTES
LTDA GRUPO BANDEIRANTES DE
COMUNICACAO
RECOFARMA INDUSTRIA DO AMAZONAS
LTDA
Revista ProXXIma
SILVER SPONSOR:
DON’T HESITATE TO CONTACT US...
For more information on the upcoming 2011
Mobile Marketing Forum Latin America
conference, sponsorship and exhibition options,
please contact: [email protected]