D.2.7 (5)- Organisation of awareness raising and
coaching workshops.
Sao Paulo, Brazil
22-26 March 2011
Grant Agreement number: 231730
Project acronym: PRO-IDEAL
Project title: PROmotion of an ICT Dialogue between Europe and America
Latina
Funding Scheme: Support Action
Due date:28/04/2011
Actual date: 28/04/2011
Document Author/s: USP
Version: 1.0
Dissemination level: PU
Status: Final
D.2.7(5) - Awareness raising workshop Sao Paulo
TABLE OF CONTENTS
Page
1 2 2.1 2.2 2.3 3 4 4.1 EXECUTIVE SUMMARY ...................................................................................................... 3 INTRODUCTION .................................................................................................................. 4 Objectives ......................................................................................................................... 4 Schedule........................................................................................................................... 4 Attendees and profile of participants ................................................................................ 5 EVENT DEVELOPMENT ..................................................................................................... 6 OUTCOMES ......................................................................................................................... 7 Media Impact .................................................................................................................... 7 ANNEXES
ANNEX 1: EVENT AGENDA ...................................................................................................... 11 ANNEX 2: EVENT POSTER ....................................................................................................... 17 ANNEX 3: EVENT DIPLOMA ..................................................................................................... 18 ANNEX 4: EVENT ANNOUNCEMENT....................................................................................... 19 WP2_D2.7(5)_USP
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1 EXECUTIVE SUMMARY
This deliverable presents the results of PRO-IDEAL events in Brazil geared towards
EU-Latin America ICT Collaboration Conferences and Coaching Courses,
with a climax which took place in Sao Paulo on March 22-26, 2011 under the event
“Mesh com Moedas Criativas. O Valor das TICs na Economia do Conhecimento”.
In Brazil, this final event was also an opportunity to highlight the policy dialogue
established by the City of Knowledge Research Group as well as to pitch project
ideas presented by Project Angels supported by the group since 2009. The event
was co-sponsored by the National Social and Economic Development Bank
(BNDES), webstreamed live with a 2,000+ audience.
New candidates to the coaching modules also enrolled and the resulting community
of project leaders will work further in 2011 so as to form consortia and submit
proposals both at national and international funding frameworks such as the FP7.
The Brazilian approach to awareness raising was founded mostly on web-based
tools and platforms such as the City of Knowledge blog, the University of São Paulo
IPTV and the publication of a Portuguese version of the PRO-IDEAL newsletter. The
webcasting strategy proved to be a good opportunity to increase audience without
incurring the costs of physical attendance (coffee-breaks, badges, reception,
transportation costs) except for guest speakers and university attendees.
It is also important to stress that the Project Angels coaching was integrated into
the formal academic structure of the University of São Paulo as an extension
program with support from the Office of the Deputy Rector for Culture and
Extension. This implies not only media and press coverage by the university
agencies but also scholarships for undergraduate students to serve as trainees.
There was one undergraduate trainee in 2010 and in 2011 the program was
awarded three for two projects. Two were assigned to the general project angels
coaching modules (entitled “Audiovisual Media Management for Local
Development”, this activity is anchored at the Department of Film, Radio and TV of
the School of Communication and Arts) while one was assigned to a new activity
with a focus on the development of “ICT for Ageing” projects, with additional
support from the National Research Council (CNPq) as part of the National
Extension Network for Digital Inclusion – REID: http://www.reid.unb.br/).
In short, the strategy was to integrate the awareness raising and coaching courses
into a high level policy dialogue (reached via BNDES and by submitting project
ideas to national funding agencies such as CNPq and the Ministry of Science and
Technology) while investing most of the effort into the full exploitation of the
institutional framework provided by Brazil´s most notorious academic center.
Last, but not least, the Brazilian PRO-IDEAL team engaged in key events and
projects led by strategic partners such as B.Bice (video production, now online),
CENDOTEC (the French information hub for science and technology in Brazil) and
other FP7 projects hosted by USP such as BELIEF, FORESTA, FIRST and
CASAGRAS2. This close cooperation with projects led mainly by fellows at the
School of Engineering created a new momentum as we held weekly meetings to
scan FP7 opportunities, write project proposals and submit to Calls 6 and 7.
The resulting contents, especially the videos recorded during the 2011 awareness
raising event, are now undergoing editing and transcription so as to become an
important contribution to the PRO-IDEAL online educational repertoire.
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2 INTRODUCTION
PRO-IDEAL – PROmotion of an ICT Dialogue between Europe and America Latina –
aims to promote the ICT programme in Argentina, Brazil, Chile and Uruguay, and
complementary in Colombia, and thus to improve the overall performance of the
Latin America research community in the ICT programme. The PRO-IDEAL events
are at the core of the face-to-face promotion of the ICT programme, but promotion
is not limited to the diffusion of information but consists in in-depth coaching on EU
ICT programme mechanisms, project preparation and project management that will
enhance the successful participation of target country partners in ICT projects.
2.1 Objectives
The main objectives of the PRO-IDEAL events have been to:



Raise awareness of the ICT programme, its goals and its openness towards
partners from third-countries, and opportunities for Latin America-EU
cooperation in ICT research;
Provide a pro-active course on the rules to participate in ICT projects, with
emphasis on how to understand the basic principles of European R&D
funding, how to build project ideas, how to write project proposals and how
to submit them;
Identify potential “Project Angels” able to support the proactive participation
of potential partners in each target country in the ICT programme.
The PRO-IDEAL events have been designed to familiarize the participants with the
ICT programme, the calls and the overall mechanisms about the ICT programme,
and demystify the participation in EC funded projects while at the same time
provide a real learning experience through interactive participation and feedback
sessions.
2.2 Schedule
The final awareness raising and coaching course in Brazil took place in March 2011.
It reflects the networking effect of the PRO-IDEAL platform in the country not only
in the profile of the audience but also in the roaster of co-sponsors and partnering
institutions: BNDES, USP, Secretary of Culture of the State of São Paulo, Getulio
Vargas Foundation of São Paulo (FGV-SP), Technology Management and Policy
Research Group at USP (PGT), Mozilla (sponsoring the launch of “Mesh”, by Sillicon
Valley entrepreneur Lisa Gansky), Aceleradora (a start-up accelerator in São Paulo),
the National Tehcnological Parks Association (ANPROTEC), CIETEC (the Sâo Paulo
State Incubator) and O Estado de S.Paulo (a leading newspaper in Brazil).
This final event in Brazil was organised in the framework of the “Mesh com Moedas
Criativas. O Valor das TICs na Economia do Conhecimento” event, with several
sessions dedicated to PRO-IDEAL:

Conference on Prospective of ICT Research in Brazil and Latin America, held on
22 March, with the participation of USP, and INMARK and MINCYT through
videoconference.
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
Roundtable on ICT and International Cooperation – Opportunities for EU-LA,
held on 25 March, with the participation of USP and INMARK (via skype).

Project Angels coaching courses, held on 23, 24 and 25 March, led by USP.
2.3 Attendees and profile of participants
The PRO-IDEAL is geared at ICT stakeholders, research managers from public,
private and non-profit sectors and potential ICT project partners interested in
preparing proposals for EU funding for collaborative research projects. The event
was announced throughout the partners’ networks in Brazil. It is important to note
that the high profile of the sponsors had an important effect in the attraction of new
project ideas and applications for the project angels coaching courses. As a result,
27 new project ideas were forwarded and 21 selected for the 2011 courses.
Registration and attendance confirmation was followed by telephone and/or e-mail.
Overall, 2,000 attended virtually as the IPTV at USP broadcasted live all the
sessions of the event. PRO-IDEAL partners from Europe and Argentina participated
via videoconference and speakers came from Brasilia (EU Delegation’s Angel
Landabaso and B.Bice’s Paulo Egler), Chile (ECLAC´s Nestor Bercovich) and other
Brazilian states such as Mato Grosso, Rio de Janeiro and Minas Gerais. The project
pitching sessions had presenters from Pernambuco, Bahia, Minas Gerais, Rio de
Janeiro and from other cities in São Paulo (Atibaia, Taubaté).
Over 200 people attended the conference and about 120 participated in coaching
courses and workshops on ICT tools. These figures are higher than initially
expected and show the increasing interest and expectation generated by the FP7ICT programme for international cooperation between Latin America and Europe.
The IPTV live transmission from Sao Paulo was a landmark in terms of audience
and return via Tweeter (720+ messages) was impressive. The event also marked
the launch of “creative currencies”, a voucher system activated via mobile phones
that entitled the participants to exchange their credits for “Mesh” books at the end
of the event, a testbed for the utilisation of electronic payments in training events.
City
Sao Paulo
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Online
Audience
2,000
Conference
Attendees
200
© PRO-IDEAL
Coaching Courses
Attendees
120
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3 EVENT DEVELOPMENT
The 5-days event followed a format which integrated activities such as Conferences
(Keynote Speakers), Roundtables, Workshops, Project Pitching Sessions and Book
Launch. These activities were held at 9 different locations at the University of São
Paulo with morning, afternoon and evening sessions.
The media coverage was impressive and the newspaper O Estado de S.Paulo
supported the event with daily announcements of the main issues under discussion.
The estimated return in spontaneous media coverage as measured by commercial
space in newspapers and magazines amounted to R$ 200,000 (almost one hundred
thousand euro).
The conference, intended for a broad range of participants coming from the public,
private and academic sectors, aimed at raising awareness on the opportunities for
international cooperation opened by FP7 in ICT-related projects. It was also an
opportunity to publicize the City of Knowledge as an advanced and internationalized
hub for ICT-related projects and incubation.
The conference PRO-IDEAL sessions were chaired by local partners and brought
together members of the PRO-IDEAl Consortium, the representative of the EC in
Brasilia Angel Landabaso and ICT policy decision makers at the national level from
the Ministry of Culture, BNDES and the National Internet Steering Committee
(CGI.br). All sessions were broadcasted live and the contents are to be published
online after editing and transcription.
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4 OUTCOMES
The event mobilized a great number of qualified participants from the academic,
private and also the public sector. The feedback received after the events showed a
high level of interest raised by the conferences and coaching courses.
The events met the objectives and surpassed initial expectations due to the number
of attendees and the level of involvement that participants had during the events in
most of cases.
Overall, the event had a significant impact in the media and provided an
advantageous opportunity for participants to gain an up-to-date knowledge and
hands-on work of the issues in international cooperation with Europe, learn more
about the requirements for being part of an EU-LA consortium, and the
opportunities for different range of R&D local institutions to apply in upcoming ICT
FP7 calls.
Networking media, government, business and academia was an important outcome
of the event, which led to an open and ongoing negotiation of further support by
the National Social and Economic Developmen Bank to project ideas and the
continuing action of the City of Knowledge as a virtual incubator and international
cooperation hub in the field of ICT.
4.1 Media Impact
The event was widely disseminated in printed (newspapers and magazines) and
especially through electronic media (websites, online newspapers, newsletters).
About 50 related news covered the events in Brazil, as well as announcements by
SEBRAE, BNDES, Ministry of Culture, ANPROTEC and others.
Interviews and articles were published in newspapers (Folha de S.Paulo and O
Estado de S.Paulo), newsletters (USP, ANPROTEC) as well as websites (such as
SEBRAE, BNDES and Ministry of Culture). Additionally, Twitter was used for
dissemination and information, before, during and after the events, with 202
followers immediately after the event and about 720 messages issued. Tags and
keywords in the press coverage extend from knowledge economy and informatics
to creative economy and mesh economics.
1) 18/04/11 16:06:43 - As novas fronteiras (REVISTA - TRANSPARÊNCIA
IBRACON)
2) 17/04/11 07:12:15 - Inventores de dinheiro (REVISTA - ISTO É DINHEIRO)
3) 07/04/11 07:02:40 - Cidade do Conhecimento da USP vira incubadora “virtual”
(SITE - REVISTA PEGN )
4) 29/03/11 14:41:01 - O Brasil está pronto para a economia do conhecimento?
(BLOG - ADMINISTRANDO PESSOAS)
5) 28/03/11 14:11:35 - O Brasil está pronto para a economia do conhecimento?
(BLOG - MBA GESTÃO DE NEGÓCIOS)
6) 28/03/11 13:54:00 - O Brasil está pronto para a economia do conhecimento?
(SITE - 45 GRAUS)
7) 28/03/11 13:48:55 - Martin Restrepo participa do “Mesh com Moedas Criativas”
(SITE - MOBILE MONDAY)
8) 27/03/11 13:08:14 - Cidade do Conhecimento da USP realiza ciclo de atividades
sobre redes "Mesh" (SITE - GEEK)
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9) 26/03/11 11:14:13 - Evento discute economia criativa e mundo em rede ( - )
10) 25/03/11 14:21:49 - O Brasil está pronto para a economia do conhecimento?
(SITE - PORTAL RIOSOFT)
11) 25/03/11 09:47:00 - Mesh: O negócio é compartilhar (JORNAL - O ESTADO DE
S.PAULO)
12) 25/03/11 09:02:26 - Emerson Fittipaldi participa de evento sobre tecnologia de
informação na USP (PORTAL - IG - GUILHERME BARROS)
13) 24/03/11 11:26:43 - “Mesh com moedas criativas” vai promover novo meio de
pagamento eletrônico (SITE - INTELIGEMCIA)
14) 24/03/11 11:23:19 - Moedas Criativas na USP (BLOG - MARTHA PIMENTA)
15) 24/03/11 08:24:35 - Mesh: O negócio é compartilhar (JORNAL - O ESTADO DE
S.PAULO)
16) 23/03/11 14:46:17 - MESH com moedas criativas – fronteiras do valor na
economia do conhecimento (SITE - FEA USP)
17) 23/03/11 14:33:01 - Mesh com Moedas Criativas (SITE - INCUBADORAS RIO
CRIATIVO)
18) 23/03/11 14:26:15 - Cidade do Conhecimento da USP realiza ciclo de
atividades sobre redes "Mesh" (SITE - GEEK)
19) 23/03/11 14:11:26 - Cidade do Conhecimento (BLOG - MUCURY CULTURAL )
20) 23/03/11 09:54:54 - FMI com Moedas Criativas na USP (JORNAL - O ESTADO
DE S.PAULO)
21) 22/03/11 14:30:06 - 12° Assunto da Semana: O Brasil está pronto para a
economia do conhecimento? (SITE - MEMES GESTÃO)
22) 22/03/11 08:51:44 - Moedas criativas (BLOG - ALERTA TOTAL)
23) 22/03/11 08:50:27 - FMI com moedas criativas na USP (JORNAL - O ESTADO
DE S.PAULO)
24) 22/03/11 08:03:32 - Evento Moedas Criativas na USP (SITE - IDEAFIXA)
25) 21/03/11 14:29:17 - Ciclo Mesh com Moedas Criativas na USP, de 22 a 26/03
(TWITTER - SIBIUNITAU)
26) 21/03/11 14:21:49 - Cidade do Conhecimento (SITE - MINISTÉRIO DA
CULTURA)
27) 21/03/11 14:00:46 - O Brasil está pronto para a economia do conhecimento?
(SITE - HSM)
28) 21/03/11 10:52:14 - `Cidade do Conhecimento` lançará coleção de Moedas
Criativas (SITE - SITE REVISTA MUSEU)
29) 21/03/11 10:35:58 - BNDES patrocina evento da USP sobre Economia Criativa
(SITE - BNDES )
30) 19/03/11 11:03:40 - Ciclo “Mesh com Moedas Criativas” (SITE OBSERVATÓRIO DA INOVAÇÃO E COMPETITIVIDADE)
31) 19/03/11 09:48:05 - Evento na USP debate economia do conhecimento
(PORTAL - PORTAL IG)
32) 19/03/11 08:11:18 - Economia do conhecimento (JORNAL - HOJE EM DIA BELO HORIZONTE)
33) 18/03/11 08:24:33 - Moedas Criativas (SITE - VIDEO58)
34) 18/03/11 08:22:46 - Moedas Criativas” movimenta a USP na próxima semana
(SITE - REVISTA ESPAÇO UP)
35) 18/03/11 08:18:11 - A Guru (JORNAL - JORNAL DO COMMERCIO - RIO DE
JANEIRO)
36) 18/03/11 08:17:23 - “Moedas Criativas” movimenta a USP na próxima semana
(SITE - PORTAL FATOR BRASIL)
37) 17/03/11 13:38:31 - IAB Brasil lança concurso cultural para universitários
(SITE - MEDIA BRASIL)
38) 17/03/11 13:27:37 - “Moedas Criativas” movimenta a USP na próxima semana
(SITE - VITRINE PUBLICITÁRIA)
39) 17/03/11 12:43:59 - Moedas criativas, por Gilson Schwartz (SITE - CULTURA E
MERCADO)
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40) 17/03/11 10:44:46 - Tão interessante e você nem tava sabendo (BLOG CAIXA DO LÁPIS)
41) 17/03/11 08:18:31 - O futuro da economia do conhecimento (SITE - PORTAL
FATOR BRASIL)
42) 17/03/11 08:09:36 - Cidade do Conhecimento Apoia Projetos de Startups,
Cidadania e Audiovisual Digital (SITE - READWRITEWEB)
43) 16/03/11 11:33:19 - "Cidade do Conhecimento" promove ciclo de eventos
(SITE - ECA - ESCOLA DE COMUNICAÇÃO E ARTE)
44) 16/03/11 10:37:30 - Mesh com Moedas Criativas (AGÊNCIA DE NOTÍCIAS AGÊNCIA USP)
45) 16/03/11 10:30:19 - Cidade do Conhecimento oferece ciclo de conferências
sobre empreendedorismo em cultura (SITE - REVISTA PEGN)
46) 16/03/11 10:26:01 - Evento Moedas Criativas trará oficina de game design em
São Paulo (SITE - GAME REPÓRTER)
47) 16/03/11 10:18:54 - “Mesh” com moedas criativas gera inovação na economia
do audiovisual (BLOG - PUC SP)
48) 15/03/11 08:11:01 - USP promove evento sobre moedas criativas (SITE CULTURA E MERCADO)
49) 14/03/11 15:35:27 - O futuro da economia do conhecimento (SITE - FIEC ONLINE)
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ANNEXES
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ANNEX 1: EVENT AGENDA
Mesh com Moedas Criativas
O Valor das TICs na Economia do Conhecimento
Cidade do Conhecimento
Universidade de São Paulo
22 a 26 de março de 2011
Co-organizadores
Consórcio PRO-IDEAL/FP7/União Européia
Núcleo de Política e Gestão da Tecnologia e da Inovação - PGT-USP
Patrocínio
BNDES
Mozilla Corporation
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Conferências
22 de março, terça-feira
15 horas: Abertura Solene
Apresentação do evento por Gilson Schwartz, Grupo de Pesquisa Cidade
Conhecimento, USP e Coordenador do PRO-IDEAL no Brasil (www.pro-ideal.eu)
do
15h30m: Horizontes da Pesquisa em TICs no Brasil e na América Latina
Yolanda Ursa, Coordenadora do Projeto PRO-IDEAL
José Roberto Amazonas, POLI-USP
Eduardo Vicente, Comissão de Pesquisa, Departamento de Cinema, Rádio e TV, Escola
de Comunicações e Artes, USP
Alexandre Barbosa, Gerente do Centro de Estudos sobre as Tecnologias da Informação e
da Comunicação - CETIC.br
Nestor Bercovich, CEPAL (a confirmar)
Rosita Wachenchauzer, Ministério de Ciência, Tecnologia e Desenvolvimento Produtivo
da Argentina (a confirmar)
Moderação: Adriano Adoryan, Programa de Pós-Graduação em Meios e Processos
Audiovisuais – PPMPA, ECA-USP
23 de março, quarta-feira
19h30m: Gestão de Mídias e Moedas Criativas para o Desenvolvimento Local
Michael Gurstein, Editor, Journal of Community Informatics
Heloisa Primavera, Socióloga, Bióloga e Economista, Universidade de Buenos Aires
Nicolau Reinhard, FEA-USP
Bernard Lietaer, European Academy of Sciences and Arts
Alan Angelucci, Pesquisador, DIRSI
James Stodder, Rensselaer Polytechnic Institute
Almir Almas, ECA-USP
Ladislau Dowbor, Economista
Moderação: Sônia Paschoal, ECA-USP
24 de março, quinta-feira
19h30m: Cenários e Políticas Públicas para a Sociedade do Conhecimento
Aloizio Mercadante, Ministro de Ciência e Tecnologia (a confirmar)
Ana de Holanda, Ministra da Cultura do Brasil (a confirmar)
Luciano Coutinho, Presidente, BNDES (a confirmar)
Paul Singer, Secretaria Nacional de Economia Solidária – SENAES (a confirmar)
Newton Lima, Deputado Federal, PT
Luis Guillermo Fernandez, Softel, Cuba (a confirmar)
Luis Alberto Sota, Stratam Latin America, Chile
Pedro Paulo Martoni Branco, Instituto Via Pública (a confirmar)
Zilda Iokoi, Diretora, Laboratório de Estudos da Intolerância, USP
Moderação: Eduardo Morettin, Coordenador do Programa de Pós-Graduação em Meios e
Processos Audiovisuais, ECA-USP
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25 de março, sexta-feira
19h30m: Mesh no Brasil - O Futuro dos Negócios e da Inovação
Lisa Gansky, autora do livro “Mesh: O Futuro dos Negócios é Compartilhar”
Guilherme Ary Plonski, Coordenador do Núcleo de Pesquisa em Política e Gestão de
Tecnologia e Inovação, USP
Mitsuru Yanaze, Coordenador do Centro de Estudos de Avaliação e Mensuração em
Comunicação e Marketing da Escola de Comunicações e Artes da USP
Cosette Castro, Universidade Católica de Brasilia (UCB)
Renata Lemos, NOMADesign
André Leme Fleury, POLI-USP
Moderação: Gilson Schwartz, ECA, Cidade do Conhecimento e PGT, USP
26 de março, sábado
17 horas: Carros X Cidades: TICs, Mobilidade e Desenvolvimento Humano
Emerson Fittipaldi
Alistair Clark, University of the West of England
Intervenções de Lisa Gansky, Heloisa Primavera e Michael Gurstein
20 horas: Sessão de Encerramento e Apresentação Artística “Raízes do Brasil”
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Debates
Horário
Quarta
Quinta
Sexta
TICs
e
Cooperação
Internacional
Oportunidades
entre
União Européia e América
Latina (Sessão Especial
Conjunta dos Consórcios
FORESTA e PRO-IDEAL)
Moacir Martucci (POLI)
José Roberto
Amazonas
(POLI)
Paulo Egler (B.Bice)
Angel Landabasso (UE)
Margaretha Mazzura (PROIDEAL)
Yolanda Ursa (PRO-IDEAL)
Klaus
Pendl,
European
Commission. DG Information
Society and Media. Research
Programme Officer
Economia
do
Conteúdo: Mercado,
Educação e Cultura
Julio Lucchesi Moraes
(FFLCH-USP)
Leo Brant (Cultura e
Mercado)
Eduardo
Vicente
(ECA-USP)
Mitsuru Yanaze (ECAUSP)
Alexandre
Sayad
(Colégio
Bandeirantes)
Thais Barros (Cidade
do Conhecimento)
Cidades Criativas:
Negócios,
Tecnologia
e
Política
Diogo Dutra (Caos
Focado)
Vitor Blotta (DireitoUSP),
Sônia
Paschoal
(Cidade
do
Conhecimento)
Marcia
Moura
(UNITAU)
Martin
Restrepo
(Editacuja)
Cecilia
Lotufo
(Movimento
Boa
Praça)
Da Mais-Valia ao MaisGozar:
Economia
da
Atenção
Digital
Eugenio Bucci (ECA-USP e
ESPM),
Gilson Schwartz (Cidade do
Conhecimento, PGT, PROIDEAL)
Jorge Forbes (IPLA, USP)
Marcelo Coelho (Folha de
S.Paulo) (a confirmar)
9h-11h
16h3018h30
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Oficinas
Horário
Quarta
8h30 –
12h
10h10h30
(coffee)
Processo Criativo
e a ideação de
valor
Diogo Dutra, Miguel
Chaves
e
Daniel
Damas
–
CAOS
Focado
● Sala CTR 227
Quinta
Processo Criativo
e a ideação de
valor
Diogo
Dutra,
Miguel Chaves e
Daniel Damas –
CAOS Focado
● Sala CTR 227
Sexta
Processo Criativo
e a ideação de
valor
Diogo
Dutra,
Miguel Chaves e
Daniel Damas –
CAOS Focado
● Sala CTR 227
Idade Mídia: A
comunicação
mudando
os
modelos
educativos
Alexandre Le Voci
Sayad
● Sala ECA 202
Sábado
Acessibilidade
e
Desenho Universal
na
Educação:
deficiências
da
igualdade
e
formação de uma
consciência cidadã
Profª Rosana Maria
César Del Picchia de
Araujo Nogueira
● Sala POLI 5
Laboratório
de
Arte e Cidadania
Ativa: metodologias
alternativas para a
educação em direitos
humanos
Vitor Blotta
● Auditório CTR
Idade
Mídia:
A
comunicação
mudando os modelos
educativos
Alexandre Le Voci
Sayad
● Sala ECA 202
Maternidade
Redes Sociais
Ceila Santos
> Sala CTR 224
Liberdade
e
solidariedade
no
mundo virtual
LEI - FFLCH
Profª Zilda Márcia
Grícoli Iokoi
Sala ECA 201
●
A
Produção
Sonora
na
Sociedade
da
Imagem
Eduardo Vicente
Sala ECA 201
●
Convergência
Audiovisual
Leonardo Brant
Sala POLI 15
●
Documentários
Interativos na era
da convergência
Nina Simões
Paço das Artes
●
●
WP2_D2.7(5)_USP
19
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Narrativas
Etnográficas
e
Desenvolvimento
Local
e
A Produção Sonora
na Sociedade da
Imagem
Eduardo Vicente
● Sala ECA 201
Economia Criativa
e Moedas nas 4
dimensões
Lala Deheinzelin
Sala FEA 01
Convergência
Audiovisual
Leonardo Brant
Sala POLI 15
Pesquisa
TIC
e
Educação:
resultados
e
aplicações
Thaís
Barros
e
Rosângela Spagnol
> Sala POLI 01
Economia
da
Cultura – temas,
desafios
e
abordagens
Page 15 of
D.2.7(5) - Awareness raising workshop Sao Paulo
Moedas Sociais e
Bancos
Comunitários
Heloisa Primavera
Moedas Sociais e
Bancos
Comunitários
Heloisa Primavera
Sônia Barreto de
Novaes Paschoal
● Sala POLI 18
Moedas Sociais e
Bancos
Comunitários
Heloisa Primavera
●
14h-16h
Mobile Learning –
Contexto,
Experiência
e
Desenvolvimento
Editacuja
● Sala FEA 2
Anjos de Projetos
– PRO-IDEAL/FP7
Prof. José Roberto
Amazonas – POLI e
Gilson Schwartz ECA
● Sala POLI 01
Acessibilidade
e
Desenho Universal
na
Educação:
deficiências
da
igualdade
e
formação de uma
consciência cidadã
Profª Rosana Maria
César Del Picchia de
Araujo Nogueira
● Sala POLI 5
Mobile Learning
–
Contexto,
Experiência
e
Desenvolvimento
Editacuja
● Sala FEA 2
Anjos
de
Projetos – PROIDEAL /FP7
Prof. José Roberto
Amazonas – POLI e
Gilson Schwartz ECA
● Sala POLI 01
Acessibilidade e
Desenho
Universal
na
Educação:
deficiências
da
igualdade
e
formação de uma
consciência cidadã
Profª Rosana Maria
César Del Picchia
de Araujo Nogueira
Sala POLI 5
Economia
da
Cultura – temas,
desafios
e
abordagens
Júlio
Lucchesi
Moraes
● Sala POLI 13
WP2_D2.7(5)_USP
19
Júlio Lucchesi Moraes
> Sala POLI 13
Moedas Sociais e
Bancos
Comunitários
Heloisa Primavera
Personagens:
Criação
para
Games
Francisco Tupy
POLI07
Mobile Learning
–
Contexto,
Experiência
e
Desenvolvimento
Editacuja
● Sala FEA 2
Anjos
de
Projetos – PROIDEAL/FP7
Prof. José Roberto
Amazonas – POLI e
Gilson Schwartz ECA
● Sala POLI 01
Economia
da
Cultura – temas,
desafios
e
abordagens
Júlio
Lucchesi
Moraes
● Sala POLI 13
Cidades
Criativas:
Negócios,
Tecnologia
e
Política
Prof.
Gilson
Schwartz
● Sala POLI 19
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Page 16 of
D.2.7(5) - Awareness raising workshop Sao Paulo
ANNEX 2: EVENT POSTER
WP2_D2.7(5)_USP
19
© PRO-IDEAL
Page 17 of
D.2.7(5) - Awareness raising workshop Sao Paulo
ANNEX 3: EVENT DIPLOMA
WP2_D2.7(5)_USP
19
© PRO-IDEAL
Page 18 of
D.2.7(5) - Awareness raising workshop Sao Paulo
ANNEX 4: EVENT ANNOUNCEMENT
WP2_D2.7(5)_USP
19
© PRO-IDEAL
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