Curriculum Vitae
Personal Information
Name
Raquel Reis
Institution
Universidade Lusíada
Area of scientific activity
Marketing / Management
Education and Training
Year
Title of qualification
awarded
Area
Name of Organization
2009
PhD
Marketing / Management
University of Sheffield
1998
Licenciatura
Management
Universidade Lusíada
Selected Publications
Reis, R. (2013) “Marketing Relacional e Marketing Direto num Contexto BTB: O
Setor da Formação em Portugal”. RPM - Portuguese Marketing Journal, N.º
29, pp. 67-81.
Reis, R., Reis, R., von Schwedler, M., Oliveira, E., Rodrigues, P. (2013).
“Bringing Social Responsibility to Higher Education – A Case Study on
Students’ Perceptions in Portugal”, In: Proceedings of the 46th Academy of
Marketing Conference 2013: Marketing Relevance, Academy of Marketing,
University of South Wales.
Santos, T., Silva, A., Reis, R. (2013) “Operations Management and Marketing
in the Vending Machines Sector in Portugal”, In: Proceedings of the MSKE
2013 – 3rd International Conference on Managing Services in the Knowledge
Economy, Universidade Lusíada de Vila Nova de Famalicão.
Rodrigues, P., Reis, R. (2013) “Multinominal Logistic Model to Understand the
Gender Difference in Brand Engagement: The case of Ikea and Nike Brands”,
In: Proceedings of the MSKE 2013 – 3rd International Conference on Managing
Services in the Knowledge Economy, Universidade Lusíada de Vila Nova de
Famalicão.
Cardoso, I., Reis, R. (2013) “Competing Research Methods: What’s behind it?”,
In: Proceedings of the ICMC – International Conference on Marketing &
Consumer Behavior 2013. Porto, Portugal. IPAM – Instituto Português de
Administração de Marketing.
Santos, T., Silva, A., Reis, R. (2013) “The Role of Operations Management and
Marketing in the Planning of Vending Machines”, In: Proceedings of the ICMC –
International Conference on Marketing & Consumer Behavior 2013. Porto,
Portugal. IPAM – Instituto Português de Administração de Marketing.
Reis, R., von Schwedler, M., Oliveira, E. (2012) “Students Perceptions on
Social Responsibility embedded in Marketing Degrees”, In: Proceedings of the
IS 2012 – Innovation for Sustainability Conference 2012. Universidade Lusíada
do Porto.
Ross, D., Oliveira, E., von Schwedler, M., Reis, R., (2012) “Sustainable
Tourism: Stakeholders Perceptions in the Northern Region of Portugal”, In:
Proceedings of the IS 2012 – Innovation for Sustainability 2012. Universidade
Lusíada do Porto.
Costa, C., Reis, R., Oliveira, E. (2012) “A New Structure of Marketing Plan –
Case Study of the Automobile Sector in Portugal”, In: Proceedings of the 45th
Academy of Marketing Conference 2012: Catching the Technology Wave,
Academy of Marketing, University of Southampton. ISBN 9780854329472.
Reis, R., von Schwedler, M. and Oates, C. (2012) “Grounded Theory in
Practice”. Paper published in the Proceedings of the UFHRD 2012 - 13th
International Conference on HRD Research and Practice Across Europe.
Hosted by Universidade Lusíada de Famalicão, Portugal. ISBN 978-989-960903-7.
Reis, R. and Oates, C. (2011) “Customer Segmentation in the Training Services
Industry in Portugal” Paper published in the Proceedings of the MSKE – 2nd
International Conference on Managing Services in the Knowledge Economy.
Hosted by the Universidade Lusíada de Vila Nova de Famalicão, Portugal.
ISBN 978-989-96090-2-0.
Reis, R., von Schwedler, M. and Oates, C. (2011) “Research as Discovery:
Practical Experiences of Employing Grounded Theory”, In: Patterson, A. and
Oakes, S. (eds) Proceedings of the Academy of Marketing Conference 2011:
Marketing Fields Forever, Academy of Marketing, Liverpool. ISBN 978-09561122-34.
Reis, R., Oates, C. McGuinness, M. and Elliott, D. (2010) “Developing
Relationships through Direct Marketing in a Business-To-Business Context: The
Training Sector in Portugal”, International Journal of Engineering and Industrial
Management, Special Issue on Knowledge Management, Vol. 1 (2), pp. 49-59.
Reis, R. (2010) Direct Marketing and Relationship Marketing in a BTB Context:
The Customer Perspective, VDM Verlag Dr. Müller, Saarbrücken.
Reis, R., Oates, C. McGuinness, M. and Elliott, D. (2010) “Developing
Relationships through Direct Marketing in a Business-to-Business Context: the
Training Sector in Portugal” Paper published in the Proceedings of the ECKM –
11th European Conference on Knowledge Management Hosted by the
Universidade Lusíada de Vila Nova de Famalicão, Portugal. ISBN 978-1906638-71-9 .
Reis, R., Oates, C. McGuinness, M. and Elliott, D. (2010) “Transactional and
Relational Customers: An Empirical Study in a Business to Business Context in
Portugal” Paper published in the Proceedings of the 43rd Academy of Marketing
Conference – “Transformational Marketing” Hosted by the Coventry University,
UK. ISBN 978-1-84600-0317.
Reis, R., Oates, C. McGuinness, M. and Elliott, D. (2009) “Developing BTB
Relationships Through Direct Marketing: Customers’ Perceptions”, Direct
Marketing: An International Journal, Vol. 3 (3), pp. 203-221.
Reis, R., Oates, C. McGuinness, M. and Elliott, D. (2009) “Customers’
Perceptions on Developing BTB Relationships using Direct Marketing” Paper
published in the Proceedings of the 14th International Conference on Corporate
and Marketing Communications - “Developments and Challenges.” Hosted by
the University of Nicosia, Cyprus. ISBN 978-9963-634-59-0.
Reis, R., Oates, C. and McGuinness, M. (2008) “Perceptions of Direct
Marketing in BTB and BTC Markets: Implications for Theory and Practice”
Paper published in the Proceedings of the 13th International Conference on
Corporate and Marketing Communications - “Strategic resources; Responses
to contemporary use, challenges and criticism.” Hosted by the University of
Ljubljana, Slovenia. ISBN 978-961-235-322-3.
Reis, R. (2004) “The Role of Direct Marketing in Relationship Marketing” Paper
presented at the Academy of Marketing Conference: Doctoral Colloquium.
University of Gloucestershire, UK.
Work Experience
Marketing Director of Cenertec – Centro de Energia e Tecnologia
Trainer and Consultant in the areas of Marketing and Communication
Other Information (research projects, organization of events, prizes awarded, etc.)
Coordinator of the Post Graduation Course “Marketing in Management” of Cenertec - Centro de Energia e
Tecnologia