Ranking Audiência
Fonte: Ibope MW - Abr/12 a Jun/12 - Pay tv 8 merc
Canais Globosat
UNIVERSO
IND c/pay tv
Rat% {Media(Pond)} Rat# {Media(Pond)} Rat% {Media(Pond)} Rat# {Media(Pond)} Aff% {Org}
DISCOVERY KIDS
0.14
65.12
0.39
63.65
279.07
CARTOON NETWORK
0.12
53.59
0.33
53.45
284.72
SPORTV
0.09
42.15
0.26
42.10
285.19
DISNEY CHANNEL
0.08
37.92
0.23
37.76
284.32
FOX
0.07
30.59
0.19
30.54
285.04
MEGAPIX
0.06
28.96
0.18
28.88
284.72
TNT
0.06
26.64
0.16
26.14
280.13
RECORD NEWS
0.05
25.39
0.02
3.68
41.42
NICKELODEON
0.05
24.06
0.15
23.80
282.41
REDE VIDA
0.05
20.98
0.04
6.34
86.27
MTV
0.04
20.64
0.04
5.69
78.75
SPACE
0.04
20.14
0.12
20.13
285.35
DISNEY XD
0.04
18.55
0.11
18.51
284.87
MULTISHOW
0.04
18.07
0.11
17.58
277.78
GLOBO NEWS
0.04
17.85
0.11
17.06
272.88
TELECINE PIPOCA
0.04
17.31
0.11
17.30
285.34
VIVA
0.04
17.02
0.10
16.92
283.88
UNIVERSAL CHANNEL
0.03
15.74
0.10
15.43
279.85
SPORTV 2
0.03
14.39
0.09
14.32
284.24
FX
0.03
13.81
0.08
13.66
282.47
WARNER CHANNEL
0.03
13.44
0.08
13.39
284.45
TELECINE ACTION
0.03
12.94
0.08
12.93
285.42
DISCOVERY CHANNEL
0.03
12.52
0.08
12.24
279.10
NATIONAL GEOGRAPHIC
0.03
11.64
0.07
11.16
273.83
AXN
0.02
11.10
0.07
11.09
285.17
Esporte Interativo
0.02
10.71
0.01
1.50
40.01
DISCOVERY HOME & HEALTH
0.02
10.04
0.06
9.99
284.25
TELECINE PREMIUM
0.02
7.89
0.05
7.89
285.48
SONY
0.02
7.81
0.05
7.79
284.50
FUTURA
0.02
7.66
0.02
3.79
141.41
FOX SPORTS
0.02
7.38
0.05
7.38
285.44
ANIMAL PLANET
0.02
7.31
0.04
6.67
260.72
HBO
0.02
7.01
0.04
6.99
284.95
GNT
0.01
6.38
0.04
6.35
283.79
BOOMERANG
0.01
6.32
0.04
6.26
282.40
TV Novo Tempo
0.01
6.03
0.02
3.06
144.83
TELECINE TOUCH
0.01
5.86
0.04
5.86
285.42
TELECINE FUN
0.01
5.82
0.04
5.82
285.47
ESPN
0.01
5.68
0.04
5.68
285.07
ESPN BRASIL
0.01
5.65
0.03
5.64
285.28
THE HISTORY CHANNEL
0.01
5.60
0.03
5.37
273.79
TCM
0.01
5.58
0.03
5.58
285.37
CINEMAX
0.01
5.46
0.03
5.44
284.78
RIT
0.01
5.45
0.01
2.15
112.68
A&E
0.01
4.85
0.03
4.33
254.83
HBO 2
0.01
4.63
0.03
4.62
285.04
BEM SIMPLES
0.01
4.26
0.03
4.26
285.39
TV CAMARA
0.01
3.65
0.01
2.31
180.18
STUDIO UNIVERSAL
0.01
3.41
0.02
3.36
281.45
TV SENADO
0.01
3.14
0.01
1.73
157.37
CANAL BRASIL
0.01
2.83
0.02
2.83
285.42
HH ABCDE 04+
Tv Justiça
VH1
MAX PRIME
SYFY
HBO PLUS
BAND NEWS
TELECINE CULT
MAX HD
TLC
E! ENTERTAINMENT
HBO Plus*e
SESC TV
MGM
BANDSPORTS
MAX
FOX Life
VH1 Mega Hits
SONY SPIN
GLITZ
CNN - ESPANHOL
[TOTAL]
0.01
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.04
2.66
2.30
2.17
2.14
2.14
1.91
1.84
1.84
1.62
1.42
1.36
1.31
1.28
1.24
0.94
0.81
0.80
0.58
0.57
0.06
18.75
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.00
0.00
0.00
0.00
0.00
0.06
1.88
2.30
2.17
2.13
2.13
1.91
1.84
1.83
1.62
1.42
1.36
1.06
1.28
1.24
0.94
0.81
0.80
0.58
0.57
0.06
9.25
202.06
285.48
285.49
284.86
284.31
285.32
285.16
285.14
285.49
285.28
285.34
232.03
285.49
285.32
285.48
285.34
285.50
285.30
285.43
285.50
140.80
HH ABCDE 04+MM ABCDE 04+ AS AB 04+ AS C 04+ AS DE 04+ AS ABCDE 04-11AS ABCDE 12-17AS ABCDE 18-24AS ABCDE 25-34
Adh% {Org}
Adh% {Org} Adh% {Org} Adh% {Org} Adh% {Org} Adh% {Org}
Adh% {Org}
Adh% {Org}
Adh% {Org}
38.54
61.46
62.69
34.26
3.05
33.51
7.42
4.32
25.41
68.57
31.43
59.63
38.35
2.02
37.75
13.90
7.60
14.13
71.27
28.73
65.71
29.99
4.31
3.99
4.74
9.13
16.70
39.37
60.63
60.15
38.73
1.12
34.79
20.77
8.88
11.81
51.74
48.26
60.17
37.03
2.80
10.96
14.86
11.85
22.58
49.59
50.41
52.12
41.97
5.90
9.02
11.11
10.63
20.93
51.75
48.25
58.15
36.59
5.26
7.50
10.55
9.80
20.12
59.17
40.83
38.28
55.08
6.64
4.87
4.52
6.81
13.56
44.89
55.11
65.21
34.29
0.50
35.72
19.94
7.01
10.10
27.78
72.22
35.18
42.97
21.85
3.01
7.65
5.12
6.72
51.27
48.73
39.41
54.77
5.83
9.02
18.69
20.15
16.07
57.95
42.05
55.27
39.10
5.63
6.81
8.57
7.47
18.97
58.05
41.95
62.42
36.50
1.08
30.20
17.15
4.04
15.51
53.46
46.54
58.14
38.20
3.66
6.56
15.04
13.76
19.37
45.39
54.61
76.43
22.49
1.08
2.34
1.51
3.56
13.32
51.93
48.07
60.50
35.64
3.86
7.22
10.72
9.12
23.10
39.25
60.75
56.22
38.62
5.16
5.38
6.28
6.08
18.66
47.43
52.57
70.43
28.62
0.95
4.55
5.85
7.65
22.33
65.40
34.60
64.56
33.39
2.05
5.20
5.97
7.16
16.31
55.93
44.07
61.75
36.31
1.94
9.00
10.72
11.02
22.89
45.24
54.76
73.89
25.33
0.78
5.69
7.13
19.20
24.62
58.15
41.85
55.35
38.01
6.63
5.29
7.84
7.40
19.78
58.86
41.14
69.48
27.92
2.60
7.59
8.71
6.55
19.01
57.04
42.96
68.99
30.54
0.47
5.63
5.44
4.67
20.04
52.39
47.61
76.09
22.72
1.19
1.79
4.26
3.43
8.71
62.77
37.23
35.53
58.44
6.03
6.52
8.53
11.82
15.72
31.28
68.72
67.85
32.07
0.08
6.72
9.02
6.09
25.59
48.09
51.91
67.76
28.66
3.58
6.51
9.89
10.43
20.99
41.45
58.55
76.36
22.81
0.83
5.72
8.31
9.68
20.02
47.41
52.59
42.74
53.83
3.43
14.05
6.93
4.86
12.51
65.66
34.34
68.62
30.25
1.13
5.08
7.38
9.81
19.59
46.28
53.72
60.87
37.52
1.61
5.86
6.43
5.57
12.55
49.23
50.77
65.06
31.35
3.60
6.76
8.32
8.72
20.09
38.99
61.01
80.64
18.41
0.96
4.31
4.97
7.44
19.07
34.15
65.85
57.18
41.78
1.04
12.40
19.69
13.56
18.66
24.14
75.86
38.21
59.76
2.03
3.86
2.65
3.69
11.46
40.49
59.51
64.71
32.62
2.67
10.54
5.76
8.92
19.93
45.97
54.03
67.12
29.78
3.10
9.84
10.10
12.48
21.76
71.92
28.08
63.86
31.55
4.59
4.84
6.01
18.59
15.72
74.41
25.59
62.39
35.86
1.76
5.62
5.34
9.25
25.92
61.46
38.54
70.87
28.51
0.61
5.70
11.09
7.11
21.88
52.36
47.64
69.70
27.79
2.51
2.41
3.88
2.66
11.10
50.89
49.11
55.38
39.65
4.97
7.17
6.74
9.43
20.49
40.02
59.98
41.54
39.71
18.75
8.21
4.98
6.14
16.16
49.65
50.35
66.89
30.49
2.62
5.85
5.22
7.12
19.08
52.14
47.86
62.26
35.00
2.74
7.62
8.92
8.68
20.76
24.44
75.56
81.01
18.64
0.34
10.68
10.52
6.40
23.17
41.68
58.32
56.12
40.95
2.93
7.79
5.78
5.33
13.29
43.43
56.57
69.37
27.32
3.31
5.45
6.67
5.02
25.69
51.27
48.73
60.56
32.98
6.46
6.56
5.76
4.20
20.25
53.15
46.85
67.71
30.58
1.70
3.93
8.24
7.88
12.06
44.73
54.93
58.13
46.10
53.91
48.64
47.23
48.77
38.43
36.42
56.24
52.32
58.85
68.98
54.80
31.06
23.38
55.04
32.79
55.79
46.29
55.27
45.07
41.87
53.90
46.09
51.36
52.77
51.23
61.57
63.58
43.76
47.68
41.15
31.02
45.20
68.94
76.62
44.96
67.21
44.21
53.71
76.66
63.81
65.81
73.95
70.25
58.87
78.27
68.42
77.35
50.05
81.11
39.59
80.67
73.34
83.79
68.99
47.39
63.03
76.23
47.16
40.91
20.03
34.90
31.18
25.23
27.27
39.53
20.66
28.45
22.59
49.35
18.24
56.96
19.20
26.13
15.91
30.25
52.61
36.49
23.38
48.28
49.32
3.31
1.29
3.01
0.82
2.48
1.59
1.07
3.13
0.07
0.61
0.66
3.45
0.14
0.53
0.30
0.75
0.00
0.47
0.38
4.57
9.77
3.78
7.05
7.26
2.65
5.45
3.08
7.56
7.54
4.91
5.08
9.87
15.65
4.70
3.15
3.87
2.13
1.38
8.32
3.18
15.54
14.94
4.26
15.28
6.53
2.78
9.35
5.25
4.32
6.95
8.01
6.89
9.37
11.16
2.28
3.17
7.29
6.09
10.95
4.01
3.69
6.43
11.18
3.74
19.98
6.19
3.80
7.63
7.76
3.56
9.71
6.22
10.82
9.40
7.57
6.10
9.25
9.25
7.85
9.91
7.58
11.64
11.26
9.78
12.97
24.09
19.13
38.56
17.60
17.41
16.99
15.61
22.36
19.80
15.75
13.82
10.06
10.62
13.86
28.84
4.09
21.80
24.33
34.34
17.31
AS ABCDE 35-49AS ABCDE 50+
Adh% {Org}
Adh% {Org}
17.12
12.21
16.31
10.31
26.35
39.08
14.41
9.34
22.49
17.27
28.95
19.36
29.32
22.70
33.83
36.41
16.19
11.04
19.76
57.75
19.61
16.46
30.76
27.43
21.19
11.91
23.54
21.75
19.92
59.35
26.79
23.05
23.66
39.94
24.59
35.03
25.78
39.58
25.16
21.21
20.44
22.91
26.42
33.27
24.30
33.83
25.01
39.20
22.38
59.43
28.28
29.13
30.71
21.86
28.31
23.87
23.04
33.22
25.61
36.04
26.78
31.36
24.65
44.95
25.22
30.89
23.60
40.61
20.71
14.97
20.54
57.79
32.27
22.59
23.92
21.90
22.55
32.28
20.09
33.77
25.19
29.03
17.61
62.34
27.41
28.75
27.88
36.63
27.97
34.76
29.36
24.66
30.58
18.65
22.25
45.56
25.24
31.92
22.40
40.82
27.16
40.74
18.16
20.56
26.14
14.59
26.22
17.57
28.41
28.81
42.93
31.77
20.81
24.80
21.15
20.87
22.30
26.71
61.75
20.87
18.41
22.84
22.21
57.09
13.04
34.75
37.62
33.75
48.94
39.17
31.37
15.58
25.63
34.80
27.00
55.71
52.93
43.44
28.38
11.92
37.42
38.75
9.59
24.58
Db:
Pay TV 8 merc
User:
rafael.lopes
Media:
Faixas Horárias
Datas:
Dom Abr 01, 2012 - Sáb Jun 30, 2012
Targets:
• [Ind]:UNIVERSO; Ind
• [Ind]:IND c/pay tv; Ind [Demograficos]
- Região: SP+RJ+DF+PA+CT+BH+FLO+CAM
- Cabo: Com Cabo
• [Ind]:HH ABCDE 04+; Ind [Demograficos]
- Região: SP+RJ+DF+PA+CT+BH+FLO+CAM
- Sexo: Masculino
- Classe Social: A/B, C, D/E
- Idades: 04-11, 12-17, 18-24, 25-34, 35-49, 50+
• [Ind]:MM ABCDE 04+; Ind [Demograficos]
- Região: SP+RJ+DF+PA+CT+BH+FLO+CAM
- Sexo: Feminino
- Classe Social: A/B, C, D/E
- Idades: 04-11, 12-17, 18-24, 25-34, 35-49, 50+
• [Ind]:AS AB 04+; Ind [Demograficos]
- Região: SP+RJ+DF+PA+CT+BH+FLO+CAM
- Sexo: Masculino, Feminino
- Classe Social: A/B
- Idades: 04-11, 12-17, 18-24, 25-34, 35-49, 50+
• [Ind]:AS C 04+; Ind [Demograficos]
- Região: SP+RJ+DF+PA+CT+BH+FLO+CAM
- Sexo: Masculino, Feminino
- Classe Social: C
- Idades: 04-11, 12-17, 18-24, 25-34, 35-49, 50+
• [Ind]:AS DE 04+; Ind [Demograficos]
- Região: SP+RJ+DF+PA+CT+BH+FLO+CAM
- Sexo: Masculino, Feminino
- Classe Social: D/E
- Idades: 04-11, 12-17, 18-24, 25-34, 35-49, 50+
• [Ind]:AS ABCDE 04-11; Ind [Demograficos]
- Região: SP+RJ+DF+PA+CT+BH+FLO+CAM
- Sexo: Masculino, Feminino
- Classe Social: A/B, C, D/E
- Idades: 04-11
• [Ind]:AS ABCDE 12-17; Ind [Demograficos]
- Região: SP+RJ+DF+PA+CT+BH+FLO+CAM
- Sexo: Masculino, Feminino
- Classe Social: A/B, C, D/E
- Idades: 12-17
• [Ind]:AS ABCDE 18-24; Ind [Demograficos]
- Região: SP+RJ+DF+PA+CT+BH+FLO+CAM
- Sexo: Masculino, Feminino
- Classe Social: A/B, C, D/E
- Idades: 18-24
• [Ind]:AS ABCDE 25-34; Ind [Demograficos]
- Região: SP+RJ+DF+PA+CT+BH+FLO+CAM
- Sexo: Masculino, Feminino
- Classe Social: A/B, C, D/E
- Idades: 25-34
• [Ind]:AS ABCDE 35-49; Ind [Demograficos]
- Região: SP+RJ+DF+PA+CT+BH+FLO+CAM
- Sexo: Masculino, Feminino
- Classe Social: A/B, C, D/E
- Idades: 35-49
• [Ind]:AS ABCDE 50+; Ind [Demograficos]
- Região: SP+RJ+DF+PA+CT+BH+FLO+CAM
- Sexo: Masculino, Feminino
- Classe Social: A/B, C, D/E
- Idades: 50+
Target Referência:
UNIVERSO
Target Referência (DOM):
Total de Domicílios
Emissoras:
A&E
; ANIMAL PLANET
; AXN
; BAND NEWS
Apresentado em [ Crosstab ] vistas dos modos da análise:
Na Vertical:
Emissora;
Na Horizontal:
Target; Rat%; Rat#; Aff%; Adh%;
Ordenar grupos [descendente]:
Rat% {Universo PAY TV 8,UNIVERSO}
Universo:
Para target [UNIVERSO] ...
Para região [PAY TV 8] [Bom] Universo 46200.8; Amostra 9026 ( 100.00% )
Para target [IND c/pay tv] ...
Para região [PAY TV 8] [Bom] Universo 16182.2; Amostra 3403 ( 35.03% )
Para target [HH ABCDE 04+] ...
Para região [PAY TV 8] [Bom] Universo 21901.4; Amostra 4233 ( 47.40% )
Para target [MM ABCDE 04+] ...
Para região [PAY TV 8] [Bom] Universo 24299.4; Amostra 4792 ( 52.60% )
Para target [AS AB 04+] ...
Para região [PAY TV 8] [Bom] Universo 18818.2; Amostra 3769 ( 40.73% )
Para target [AS C 04+] ...
Para região [PAY TV 8] [Bom] Universo 22732.8; Amostra 4534 ( 49.20% )
Para target [AS DE 04+] ...
Para região [PAY TV 8] [Bom] Universo 4649.8; Amostra 722 ( 10.06% )
Para target [AS ABCDE 04-11] ...
Para região [PAY TV 8] [Bom] Universo 5656.3; Amostra 1110 ( 12.24% )
Para target [AS ABCDE 12-17] ...
; BANDSPORTS
Para região [PAY TV 8] [Bom] Universo 4728.2; Amostra 1000 ( 10.23% )
Para target [AS ABCDE 18-24] ...
Para região [PAY TV 8] [Bom] Universo 5847.8; Amostra 1180 ( 12.66% )
Para target [AS ABCDE 25-34] ...
Para região [PAY TV 8] [Bom] Universo 8929.2; Amostra 1593 ( 19.33% )
Para target [AS ABCDE 35-49] ...
Para região [PAY TV 8] [Bom] Universo 10484.9; Amostra 1892 ( 22.69% )
Para target [AS ABCDE 50+] ...
Para região [PAY TV 8] [Bom] Universo 10554.4; Amostra 2248 ( 22.84% )
; BANDSPORTS
; BBC WORLD - OCP desde 01/01/2012; BEM SIMPLES
; BLOOMBERG - OCP desde 01/01/2
RG - OCP desde 01/01/2012; BOOMERANG
; CANAL BRASIL
; CANAL COMUNITÁRIO - OCP desde 01/07/2010
- OCP desde 01/07/2010; CANAL LOCAL NET-OCN/OCP desde 01/08/03; CANAL RURAL - OCA desde 01/01/2012; CANAL UNIVER
1/2012; CANAL UNIVERSITÁRIO - OCP desde 01/07/2010; CARTOON NETWORK
; CINEMAX
; CNN - ESPANHO
; CNN - ESPANHOL
; CNN - OCP desde 01/01/2012 ; CNT
; DEUTSCHE WELLE - OCP desde 01/01/201
E - OCP desde 01/01/2012; DISCOVERY CHANNEL
; DISCOVERY HOME & HEALTH
; DISCOVERY KIDS
; DISNEY
Y KIDS
; DISNEY CHANNEL
; DISNEY XD
; E! ENTERTAINMENT
; ESPN
; ESPN BRA
; ESPN BRASIL
; ESPN BRASIL 2
; Esporte Interativo
; EUROCHANNEL - OCP desde 01/01/2012
- OCP desde 01/01/2012; FILM & ARTS - OCP desde 01/01/2012; FOX
; FOX Life
; FOX NEWS - OCP des
; FOX NEWS - OCP desde 01/01/2012; FOX SPORTS
; FUTURA
; FX
; GLITZ
; GLITZ
; GLOBO NEWS
; GNT
; HBO
; HBO 2
; HBO PLUS
; HBO PLUS
; HBO Plus*e
; MAX
; MAX HD
; MAX PRIME
; M
X PRIME
; MEGAPIX
; MGM
; MIXTV - OCA desde 01/01/2007; MTV
; MULTISH
; MULTISHOW
; MUSIC COUNTRY
; NATIONAL GEOGRAPHIC
; NHK - OCP desde 01/01/2012
- OCP desde 01/01/2012 ; NICKELODEON
; PLAY TV - OCA desde 01/01/2007; PLAYBOY TV - OCP desde 01/01/2012; R
CP desde 01/01/2012; RAI - OCP desde 01/01/2012; RECORD NEWS
; REDE MULHER - VÁLIDO ATÉ 27/09/2007; REDE
ATÉ 27/09/2007; REDE VIDA
; RIT
; RTPI - OCP desde 01/01/2012; SBT
; SESC TV
; SESC TV
; SONY
; SONY SPIN
; SPACE
; SPORTV
; STUDIO
TV
; STUDIO UNIVERSAL
; SYFY
; TCM
; TELECINE ACTION
; TELECINE CU
N
; TELECINE CULT
; TELECINE FUN
; TELECINE PIPOCA
; TELECINE PREMIUM
; TELECI
EMIUM
; TELECINE TOUCH
; THE HISTORY CHANNEL
; TLC
; TNT
; TV CAMARA
; TV CAMARA
; TV GOSPEL - OCN/OCA desde 01/03/2005; Tv Justiça
; TV Novo Tempo
; T
Novo Tempo
; TV SENADO
; TVE INTERNACIONAL - OCP desde 01/01/2012; UNIVERSAL CHANNEL
; VH
L CHANNEL
; VH1
; VH1 Mega Hits
; VIVA
; WARNER CHANNEL
; SPORTV 2
L
; SPORTV 2
;