Syllabus of Unit Course BA Course
EDUCATION AND MULTIMEDIA
COMMUNICATION
935416 . LABORATORY: MULTIMEDIA I
2
nd
st
Year
1 Semester
CNAEF Area Code: 213
ECTS: 7
STUDENT WORKLOAD IN HOURS
Contact
TOTAL
Theoretical
Lectures
175
Theoretical
-practical
Lectures
Laboratory
Classes
30
60
Supervised
Field Work
Seminars
Placements
Tutorials
Autonomous
85
SUMMARY
The media brings with it a fundamental editorial change, in terms of depth and breadth, which requires new approaches and
master new languages and techniques. Thus, the focus of the course is to provide students with a cohesive media literacy,
increasingly needed in the context of the information society.
This course aims to develop a teamwork culture for the development of multimedia projects. With an eminently pragmatic nature,
the course aims to frame the multimedia technology as a transverse component to the project-development, promoting
knowledge and use of the main tools associated and also the recognition of the production means to achieve them.
The syllabus is structured so that the student has an overview of the problems inherent to any multimedia development process,
reflecting on the various ways of doing and introducing new concepts associated with the specific use of multimedia and
communications media in education .
The aim is thus to provide students a solid basis of knowledge and skills that ensure progression adjusted in subsequent labs.
COURSE CONTENTS
Introduction to the concept Multimedia; Media coverage of multimedia content; Content Optimization for screen; Vector drawing
and bitmap image; Multimedia project (project management, multimedia authoring tools); GUI Design (GUI metaphor exploration,
color and navigation, typography and readability); Multimedia and Interactivity (types of interaction and integration of static and
dynamic media); Principles of Usability and Accessibility; Breeding procedures: On-Line and Off-Line.
RECOMMENDED OR REQUIRED READING
Recommended
BANKS, A., CAPLIN, S. (2003). Complete Guide to Digital Illustration. Cambridge: Ilex.
FIGUEIREDO, B. (2004). Web Design. Estrutura, Concepção e Produção de Sites Web. 2a Edição. Lisboa: FCA – Editora de
Informática.
GOLDING, M. (2009). Real World Adobe Illustrator CS4 – Industrial-Strength Production Techniques. Berkeley: Adobe Press e
Peachpit Press.
GORDON, B. e GORDON, M. (editado por) (2003). O Guia Completo do Design Gráfico Digital. Lisboa: Livros e Livros.
LYNCH, P. J., HORTON, S. (2001). Guia de Estilos da Web. Princípios Básicos de Design para a Criação de Web Sites.
Barcelona: editorial Gustavo Gili SA.
OLIVEIRA, H. (2011). Dreamweaver CS5.5 & CS5 – Curso Completo. 1a Ed. Lisboa: FCA – Editora de Informática.
OLIVEIRA, H. (2011). Flash CS5.5 & CS5 - Depressa & Bem 1a Ed. Lisboa: FCA – Editora de Informática.
RIBEIRO, N. (2012). Multimédia e Tecnologias Interativas (5a Edição Atualizada e Aumentada). 5a Ed. Lisboa: FCA – Editora
de Informática.
Complementar
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BATISTA, A. (2008). Arte Digital – Técnicas de Ilustração Digital. Lisboa: FCA.
DIX, A. et al (2003). Human-Computer Interaction.2nd Ed. England: Prentice Hall. Pearson Education Limited.
(http://www.hcibook.com/e3/)
FLEMING, J. (1998). Web Navigation. Designing the User Experience. USA: O’Reilly.
GARRET, J. J. (2002). The Elements of User Experience. (s.l.). New Riders.
HACKOS, J. A., REDISH, J. C. (1998). User and Task Analysis for Interface Design. New York: John Wiley & Sons.
JACOBSON, R. (Ed.); WURMAN, R. S. (2000). Information Design. Cambridge: The MIT Press.
NEGROPONTE, N. (1995). Ser Digital, trad. Francisco Silva. Lisboa: Editorial Caminho.
NIELSEN, J. (1990). Hypertext and Hypermedia. Londres: Academic Press.
NIELSEN, J. (2000). Designing Web Usability: The Practice of Simplicity. Indianopolis, USA: NewRidersPublishing.
VAN DIJCK, P. (2003). Information Architecture for Designers. Structuring Websites for BusinessSuccess. Switzerland: Roto
Vision.
WILDBUR, P. e BURKE, M. (1999). Information Graphics, Londres: Thames & Hudson.
On-line referencies:
BONSIEPE, G.: “Design as Tool for Cognitive Metabolism: From Knowledge Production to Knowledge Presentation”, 2000.
http://www.guibonsiepe.com/pdffiles/descogn.pdf
BUSH, Vannevar: “As we May Think”, 1945.
http://www.theatlantic.com/doc/194507/bush
MANOVICH, Lev: “New Media from Borges to HTML”, 2000.
http://www.manovich.net/DOCS/manovich_new_media.doc
MORKES, John, Jakob Nielsen: “Concise, Scannable, and Objective: How to Write for the Web”, 1997.
http://www.useit.com/papers/webwriting/writing.html
NIELSEN, Jakob: “How Users Read on the Web”, 1997.
http://www.useit.com/alertbox/9710a.html http://www.artmuseum.net/w2vr/index.html
http://webstyleguide.com/process/index.html
http://www.infodesign.com.au http://www.informationdesign.org http://www.usabilidade.com
http://www.usabilityconcepts.com/index.html http://www.usabilitynet.org/home.htm http://www.visualgui.com
http://www.webdesignpractices.com/
FLASH ANIMATIONS:
Atom FiIms http://www.atom.com/channels/category_animation/?tab=channels Bang Bang
Animation http://www.bangbanganimation.com/ Cold Hard Flash http://coldhardflash.com/ I Want My Flash
TV http://iwantmyflashtv.com
TUTORIALS:
http://actionscript.org http://flashkit.com http://flashmagazine.com http://www.illustrationclass.com/ http://kirupa.com/
http://www.webmonkey.com/ http://designrfix.com/
LEARNING OUTCOMES
Acquire a digital literacy and cohesive media in terms of concepts, references and practices. Identifying the characteristics and
hardware components for multimedia production. Systematize the different stages of multimedia design and development
process. Perform work of post-production and content management.
Suit the different media according to the technical requirements, accessibility, usability, artistic, scientific and other.
Working in multidisciplinary teams. Monitor the quality of the products developed. Knowing the technological processes of
reproduction.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
Conducting exercises and support reports that allow systematize knowledge of each stage of development of multimedia
products with the aim of developing a global vision.
Conducting pragmatic projects supported by an integrated research work and project methodology that allows the student to
have a view of the entire creative process / technical, from the definition of the project to production. Delimited an issue or need
for educational and informative, the student will take the role of the communication process manager, acting as a mediator
between information, technology and the public to whom it is intended.
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CONTRIBUTION TO SPECIFIC SKILLS DEVELOPMENT
Fundamental
Knowledge and ability to understand a training area at an advanced level
To apply the knowledge acquired and the ability to understand in order to bring to light an professional
approach
Ability to problem solving and construction
Manipulate the media elements: Text, Image, Graphic, Audio, Video and Animation Technical capacity
to: capture, editing, storage and distribution development and management of multimedia projects.
Knowledge and ability to understand border areas
Design and manage multimedia projects
Complementary
Produce and interpret images digitaisProjectar and implement pre-production processes, production and
multimedia post-production
Ability to collect, select and interpret relevant information
Ability to communicate information, ideas, problems and solutions, both to consist of experts and nonexperts
Learning skills to a learning throughout life with a high degree of autonomy
Develop applications using author systems
Apply design principles to multimedia products, taking into account factors such as usability and
accessibility
Partial
Not aplicable
ASSESSMENT METHODS AND CRITERIA
Continuous assessment based on projects. Resource valuation based on a theoretical and practical final exam.
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