O Impacto da Embalagem
no Consumo de Alimentos
Professor Fabio Mestriner
Não Existe Leite Longa Vida!!!!
Longa Vida é a Embalagem
O Leite durava 2 dias
1951
Ruben
Rausing
A junção da TetraPak com a Parmalat
catapultou as duas empresas
e venda de leite longa vida
A junção da TetraPak com a Parmalat
catapultou as duas empresas
No Brasil mais de 75% do leite fluido
é Longa Vida
Mas antes condensaram o leite...
Gail Borden USA 1856 – Suiça em 1867 – Brasil 1890
Porque nós
somos
mamíferos
Guerras precisam de alimentos de campanha
Conservas Alimentícias
François Appert
França 1815
1810 Peter Durand
O Peixe é extremamente perecível
Na lata ele dura mais de 6 anos...
A lata tornou
possível comer
peixe bem longe
do mar
Sardinhas.
Mais de 4 milhões
de latas por dia
A industrialização no Brasil deve muito a embalagem
Mas tem coisa
que ainda permanece
O açúcar em caixas
de madeira
O Melado era embalado
em potes de barro...
…que ainda embalam
as frutas e vegetais
Embalagens
criam novos hábitos
e categorias de
consumo...
Criam novas
possibilidades
Criam novas
possibilidades
Viabilizam produtos
Re-inventam produtos
Resolvem problemas
Grande parte dos alimentos são perdidos ou desperdiçados
Tecnologias de envase, materiais e processos,
ajudam a conservar os produtos e reduzir
o desperdício e a perda de alimentos
Atmosfera modificada
Sequestradores de oxigênio
Filmes com agentes anti-bacterianos
Plásticos de autoclave
Latas de micro-ondas
No armazém o
consumidor era
“servido”
e orientado pelo
vendedor
Esta forma de varejo
predominou até
o início dos anos 50
O Supermercado revolucionou o design das embalagens...
Supermercado no Brasil - Anos 50
O Abacaxi é um abacaxi
para descascar
O supermercado
descascou
e embalou
Seção de frutas num supermercado da inglaterra
Como reduzir as perdas e aumentar
o consumo de frutas no Brasil ?
Mais de 7 mil kilômetros de praia
O porta-copo do carro...
A Embalagem tem Impacto no Desempenho do Produto
O Convênio ABRE / SEBRAE
embalagem para a pequena empresa
Mais de 300 projetos realizados
Esta embalagem
multiplicou
por 4 a venda
deste produto
Porque a
embalagem é tão
importante?
A Embalagem
consolida a
proposta do
produto fazendo a
interface direta
com o consumidor
no ponto de venda
“O consumidor não
separa a
embalagem
de seu conteúdo”
Para ele os dois
constituem uma única
entidade indivisível
A EMBALAGEM TAMBÉM É IMPORTANTE PORQUE
“O cerebro humano
trabalha
com significados”
Steven Rose
Neurocientista Britânico
Universidade de Cambridge
O Cerebro do séclo XXI
A linguagem visual da embalagem
agrega significado ao produto
Tecnologias atuais para
embalagens de alimentos
Alimentos Lançados no Mundo
em 2010
Número de
lançamentos:
82.081
Alimentos Lançados no Brasil
em 2010
Lançados na última
semana
Influência dos cosméticos
Favols Les Légumes Creatifs Savoury Spread
Company:
Favols
Country:
França
Date
Published:
04 Nov 2010
Subcatego
Pastas Vegetais
ry:
Salgadas
Storage
Temperatura
Type:
Ambiente
ID:
1436195
Favols Les Légumes Creatifs is a new Savoury Spread
range made with fruit and vegetables creating
innovative balanced flavour combinations. The easy to
use spread can be used on toasts, canapés and
sandwiches. The range comprises the following
flavours: Tomate et Origan (Tomato and Oregano
Spread); Carotte Cumin (Carrot and Cumin Spread);
Poire Artichaut (Pear and Artichoke Spread); Lentille
Ananas Curry (Lentil Pineapple Curry Spicy Spread);
Poivron Pomme Gingembre (Red Pepper, Apple &
Ginger Spread); and Petits P...
Peeled tomato, onion, sugar, black olive, olive oil, salt, oregano, garlic, black pepper
View this product in
GNPD
Ingredients:
Nutrition:
Florisens Essential Oil Crystals for Cooking
Company
: Florisens
Country:
França
Date
Published:
03 Nov 2010
Subcategory
:Temperos
Storage Type:
Temperatura Ambiente
ID:
1433609
Florisens has launched Cristaux D'Huiles Essentielles á Cuisiner
(Essential Oil Crystals for Cooking), an innovative range of
seasonings providing the benefits of essential oils in prebiotic
agave pulp. The 100% organic crystals are free of salt, sugar,
calories and fat. According to the manufacturer, the easy to use
product helps digestion, and has stress relieving and slimming
properties. They can be sprinkled directly on dishes, or to
aromatize water. It is available in a 20g pack in the following
varieties: Ger...
Ingredients:
Agave tequilana powder*, Ylang essential oil*, Hibiscus flower rosa-sinensis* *product of organic farming
Nutrition:
Not indicated on pack
Kinnerton Luxury Dark Chocolate
Company
: Kinnerton
Country:
Reino Unido
Date
Published:
02 Set 2010
Subcategory
:Tabletes de Chocolate
Storage Type:
Temperatura Ambiente
ID:
1390943
Kinnerton Luxury Dark Chocolate is claimed to be made with
special care and is free from cross-contamination. This product,
which is claimed to be delicious for cakes and desserts, contains
no nut, dairy, gluten, or egg ingredients. This innovative bar has
been designed to be acceptable to both children and adult
tastes, and contains 55% cocoa solids. It is suitable for vegans,
and retails in an 85g pack.
Ingredients:
Cocoa mass, sugar, cocoa butter, emulsifier (soya lecithin), flavouring (natural vanilla)
Nutrition:
Per 21.2g serving (4 servings per pack): Energy 462kJ/111kcal, Protein 1.2g, Carbohydrate 10g (of which
Sugars 9.3g), Fat 7.3g (of which Saturated Fat 4.4g), Fibres 1.6g, Sodium 0.03g
Godiva Legacy Truffles Collection
Company
: Godiva
EUA
19 Jan 2010
Subcategory:
Storage Type:
Temperatura Ambiente
ID:
1228180
Godiva Legacy Truffles Collection is described as a selection of
the most iconic and delicious Godiva truffles, each representing
the most innovative ingredients, flavours and culinary styles in
Godiva's 60 years of truffle making history. This pack contains
the following truffles: Original Dark Chocolate, 1946; Belgian
Premiere, 1950; Grande Truffle, 1986; Praliné, 1988; and Creme
Brûlée, 2008. This product retails in a 3.4-oz. pack containing
five truffles. Also available are gift boxes with 10, 20 and 30
pieces....
Ingredients:
Milk chocolate (sugar, cocoa butter, chocolate liquor, skim milk, milk, butter oil, soya lecithin (emulsifier),
natural flavouring), bittersweet chocolate (chocolate liquor, sugar, cocoa butter, …
Nutrition:
Per 40g serving (2.5 servings per pack): Calories 220kcal (of which Calories from fat 140kcal), Total fat
15g (23% DV) (of which Saturated Fat 8g (40% DV), Trans Fat 0g), Cholesterol 10mg (3% DV)…
Roy René CaliCocktail Savoury Calisson
Company
: Confiserie du Roy René
Subcategory
:Entradas/Canapés
Country:
Storage Type:
França
Temperatura Ambiente
ID:
1433456
Date
Published:
03 Nov 2010
Roy René CaliCocktail Savoury Calisson are described as
appetizers made with innovative flavours such as Dry Tomato;
Black Olive; and Ratatouille. The product was displayed at the
Sial 2010 Trade Show in Paris.
Nutrition:
Hint Mint Pomegranate Acai Fine Quality Sours
Company
: Dolphin Innovations
Subcategory
:Balas de Menta
Country:
Storage Type:
Date
Published:
ID:
Alemanha
Temperatura Ambiente
1315846
26 Abr 2010
Hint Mint Pomegranate Acai Fine Quality Sours are suitable for
vegans. This kosher certified product retails in a 31g pack.
Ingredients:
Sugar, maltodextrin, acidifier (citric acid, malic acid, stearic acid, tartaric acid), natural pomegranate
flavour, organic acai juice
Nutrition:
Not indicated on pack
Magnum Mini Ice-Cream Assortment
Company
: Unilever
Subcategory
Congelados á
:Produtos
Base de Lacticínios
Country:
Storage Type:
Date
Published:
ID:
Turquia
Congelado
30 Abr 2010
Magnum Mini Ice-Cream Assortment is a pack that contains two
classic, two almond and two hazelnut ice cream bars, each in
mini variety weighing 270g. This innovative product is said to be
especially ideal for weight watching ice cream lovers.
Classic: water, chocolate (26.2%), sugar, fat milk powder, cocoa oil, cocoa mass, emulsifier, soy lecithin,
nature identical flavour, vanilla, sugar, butter, skimmed milk, glucose syrup, skimmed …
Nutrition:
Classic per bar serving: energy 539kJ/129kcal, protein 1.4g, fat 7.8g, carbohydrate 13.3g; Almond per bar
serving: energy 650kJ/156kcal, protein 2.3g, fat 10.4g, carbohydrate 13.3g; Hazelnut per …
Milka Chocolate Egg with Milk Cream Filling
Company
Kraft
: Foods
Country:
Polónia
Date
Published:
Subcategory
:Chocolate
Sazonal/Periódico
Storage Type:
Temperatura Ambiente
ID:
10 Abr 2010
Milka Loffel Ei (Chocolate Egg with Milk Cream Filling) is a
special product for Easter, which is supposed to be eaten with
one of two added plastic spoons. It is packed in a box like
common eggs, which contains four eggs.
Nutrition:
Per 100g: Energy 2,375kJ/570kcal, Protein 6.9g, Carbohydrate 52g, Fat 37g
Sugar, vegetable fat, skimmed milk powder, cocoa fat, whole milk powder, cocoa mass, whey powder, milk
fat, emulsifiers (soya lecithin, E476, E475), hazelnut paste, aromas
Gayelord Hauser Milk Chocolate Meal Replacement Bars
Company
: Gayelord Hauser
Subcategory
:
Country:
Storage Type:
Date
Published:
ID:
França
Temperatura Ambiente
22 Jan 2010
Ingredients:
Gayelord Hauser has introduced Barres Chocolat Lait et Caramel
Fondant (Milk Chocolate Meal Replacement Bars), which contain
a caramel filling, and feature Neopuntia, an active innovative
ingredient that absorbs fat. Two bars are the equivalent of one
meal of 227kcal and contain proteins, 12 vitamins and 11
minerals. The bars are also made with 100% vegetable and
natural active ingredients. This product retails in a pack of eight
30g bars, which is sufficient for replacing four meals.
Nutrition:
Per 60g serving: Energy 956kJ/227kcal, Protein 15g, Carbohydrate 25.9g (of which Sugars 16.8g, Polyols
4.4g), Fat 7.5g (of which Saturated Fat 3.8g, Linoleic Acid 1.1g), Fibres 2.4g, Sodium 0.19g…
Gourmet Garden Dill
Company
: Stadium Innovation S.L.
Temperos
Country:
Storage Type:
Date
01 Mar 2010
Published:
ID:
Espanha
Refrigerado
1274175
Gourmet Garden has launched Eneldo (Dill), which is available
washed, cut, sealed and ready to use. This product is free from
flavours and artificial colours and contains antioxidants. It is
retailed in a 36g pack.
Ingredients:
Nutrition:
Per 100g: Energy 1,046kJ/250kcal, Protein 2g, Fat 12g (of which Saturated Fat 0.9g), Carbohydrate 30.8g
(of which Sugars 17.6g), Fibres 1.3g, Sodium 2.6mg
Cukier Krolewski Cane Sugar
Company
: Südzucker
Country:
Polónia
20 Abr 2010
Sucrose
Storage Type:
Temperatura Ambiente
ID:
1310058
Cukier Krolewski Cukier Trzcinowy Drobny (Small-Grained Cane
Sugar) is recommended for coffee, tea, drinks, cakes, desserts
and fruits. It is retailed in a convenient 750g Tetra-Rex pack,
which is also environmentally friendly.
Nutrition:
Obrigado por sua atenção