Summary
1. The Company
2 Business Strategy
2.
3. Financial Performance
4. Social Responsibility
5. Outlook for 2006
2
Company
p y Overview
•
Company acting in the hygiene and cleaning industry: R$ 883
million in sales in 2005
•
Target Market: products meant for household and industrial
consumption, among them, the highlights are: steel wool, liquid
detergent soaps,
detergent,
soaps disinfectant,
disinfectant cleaners and softeners
•
Strong presence in Brazil, with 87% of acceptability for families
•
Strong brand: around 100% share of mind
•
International presence: Mercosul, Japan, United States, Middle
East, Canada, Mexico and Europe – export.
3
Product Line
The company trades different product brands, the main ones are Detergent
– Limpol,
Limpol Softener – Mon Bijou and the market leader Steel Wool –
Bombril.
4
Our Mission
To be a symbol in cleaning products, the first choice for
Brazilian housewives and industry professionals. To offer 1001
utilities and solutions for everyday safety, reliability and
convenience.
convenience
5
Our Vision
6
Our values
INOVATION:
Offering the best through our talented staff
promoting and appreciating inventiveness,
Investing in technology and assuring
product quality
ENERGY:
Working with enthusiasm and initiative,
Expressing our pride for the company,
Strengthening our teams
COMMUNICATION:
Ensuring trustworthiness in our brands;
Preserving the company image, Giving
importance to public integration, inside or
outside, Offering 1001 utilities and
solutions for everyday activities, with
safety, reliability and convenience
GOVERNANCE:
Acting truthfully, ethically, fairly
and respectfully, Reinforcing the
commitment with company’s goals and
business sustainability
QUALITY OF LIFE:
Promoting the balance between
professional and personal interests
Valuing the family, through constant
integration with the company
7
Partnership
p Structure
Bombril Holding S.A
100%
Bombril S.A *
100%
Brilmaq
100%
Pronto S.A
0 01%
0,01%
Bombril Overseas
100%
• Bombril S/A is under legal administration since 07/28/2003
Bombril Mercosul
100%
Pronto S
S.A
A
99,99%
8
Equity
q y Composition
p
31/12/2005
Social Stock
R$ 585.900.000,00
Common Stocks
15.395.299
Preferred Stock
25.358.702
Total Stocks
40.754.001
Common
Bombril Holding*
100%
Preferred
Previ
30,8%
Outros
46,6%
BNDES Par
22,6%
15.395.299
25 358 702
25.358.702
* Bombril S/A is under legal administration since 07/28/2003
9
16
6/5/06
16
6/3/06
16
6/1/06
16/1
11/05
16
6/9/05
16
6/7/05
16
6/5/05
16
6/3/05
16
6/1/05
16/1
11/04
16
6/9/04
16
6/7/04
16
6/5/04
IBOV
16
6/3/04
16
6/1/04
16/1
11/03
16
6/9/03
16
6/7/03
BOBR4 Appreciation
pp
versus Ibovespa
p
BOBR4
350
300
250
200
150
100
50
0
10
Governance
AAssembléia
bléi
Geral
5 members elected by the
General Meeting.
Conselho
Fiscal
Conselho
Administração
Diretor Presidente
Cláudio Del Valle
Diretor Superintendente
Vinícius Pergamo
Diretor de Relações
com Investidores
Manoel Pires da Costa
Diretor de Relações
com Inst. Financeiras
Carlos Roberto Dontal
Chieff Business
Chi
B i
Officer/
Offi / Trustee
T t , Sr.
S Marcelo
M
l R
Rossii
Nobre, appointed in 2006, for beneficial ownership of
100% of Common Stocks
7 members elected by the General Meeting
6 members elected by the Board of Directors
Diretor Financeiro
Élcio Bueno
Diretor Comercial
Fernando Simioni
11
Plants
The company manufactures at annual basis around 240.000 tons of
products and relies on about 1.700
1 700 employees in its three industrial units,
units
located in São Bernardo do Campo (SP), Abreu e Lima (PE) and Sete
Lagoas (MG).
São Bernardo do Campo
Minas Gerais
Recife
12
Summary
1. The Company
1
2 Business Strategy
2.
3. Financial Performance
4. Social Responsibility
5. Outlook for 2006
13
Market Position
ACNielsen Data JAN/FEB 06
Category
Position
Steel Wool
1º Place
Disinfectant
s ecta t
2º Place
Liquid
q
Detergent
g
2º Place
Softener
3º Place
Disinfectant
2º Place
Soap
1º Place *
Odor Neutralizer
3º Pl
Place *
* ACNielsen Data concerning April 05.
14
Marketing
g Actions
•
Communication Investments Resuming
– Focus on great volume markets and rapid return.
– Back to media: Limpol and Mon Bijou
•
P
Program
creation
ti and
d institutional
i tit ti
l marketing
k ti actions
ti
– Women that Makes Brazil Shine
– Cine Bombril opening
– 29
29ª Mostra Internacional de Cinema Sponsorship
•
Products lauching:
– Limpol Soap in Bars Launching
– Mon Bijou Therapy 1.5L Launching
– Odor Neutralizer No Ar Re-Launching
•
Projects for reducing costs with products
– Integrated action between different departments
•
Market information resuming
g
– Nielsen – main categories to be worked on in 2006.
15
“Women that Makes Brazil Shine” Program
Program:
•
The goal of the program is to double the
number of 40 medals won by our athletes in
Santo Domingo’s games in 2003.
•
R$ 12 million investment in a period of 30
months.
•
Brunoro & Cocco Partnership
2005 Results:
•
Win more than 100 medals.
medals
•
Marketing Best 2005 award achievement.
•
First Place – IX Prêmio About
Comunicação Integrada e Dirigida
•
First Place – II Prêmio Promoção São Paulo
•
Rádio Jovem Pan Partnership.
Lançamento: 29 de março/2005
de
16
Cine Bombril
Opening: October, 21 /2005
Location: Av. Paulista 2073 - Conjunto Nacional
Goals:
-Placing
Placing Bombril brand more widely,
widely aiming its corporative
aspects, not only the product, to target different audiences
and opinion-makers ;
- Adding value to the brand including it in São Paulo’s cultural
circle;
- Engaging company and the community;
17
Limpol
p and Mon Bijou
j Caimpaign
p g
Launching
hi : June, 2005
Launching: August, 2005.
18
Launching
g
Limpol
p soap
p in bars
Mon Bijou Therapy
Launching: August, 2005
19
Industrial Production
Product Distribution in 2005
Production Growth
50%
•1st quarter: represented around
16% of production in 2005
40%
30%
30%
20%
29%
25%
16%
10%
0%
1º Trimestre 2
1
2º Trimestre 3
3º Trimestre 4
4º Trimestre
•2nd quarter: 55% versus 1st
quarter
•3rd quarter: 20% versus 2nd
quarter and 87% versus 1st quarter
•4th quarter: - basically the same
versus 3rd quarter
quarter, 16% versus 2nd
quarter and 81% versus 1st quarter.
20
Improvements
Foundry
Locker-Room
Facilities
Machinery
21
Human Resources Projects
j
• Staff and Benefits Management
- Security, Environment and Health Management System – SMS
- Physical security: electronic
- Social service program
• Development
- “Our People” Program
• Competency model
• Roles and wages
• Career plan and Professional development
- Trainee Program
- Recruitment Program for Professionals with Disabilities
• Social-Enviromntal Relationships
- Union Relationships
• Partnerships for different demands
- Social responsabilities
• “1001 Oportunidades”
• “Viva Mulher”
• “Voluntariado”
- In-house communication
• “Nosso Brilho”
22
Staff
•
1,697 headcount in 12/31/2005
Distribution by sex
Mulheres
28%
Distribution by seniority
Homens
H
72%
624
500
506
363
271
2004
264
271
2005
218
199
146
77 63
Até 1 ano
De 1 a 5
anos
De 5 a 10
anos
De 10 a 15
anos
De 15 a 20
anos
Acima de 20
anos
23
Ombudsman
Speak-up Bombril!! is Bombril’s in-house
Ombudsman service. It is responsible for
receiving analyzing,
receiving,
analyzing forwarding to all
sections in charge and monitoring
Bombril associates’ complaints. To do
so it tries to help the company to identify
so,
potential problems, suggesting changes
to
meet
associates’
demands,
contributing to enhance service quality.
24
Information Technology: IT results achieved
Situation in 2004
Situation in 2005
• Cost Structure: 95% fixed
• Cost Structure: 60% fixed – 40% variable
• IT Centralized Management
• Business
B i
A
Areas are co-responsible
ibl ffor
investments
• Support
S
t service
i performed
f
d iinhouse
• Service outsourcing
• Print
• Help Desk
• Phone Service
• Information Technology
• SAP license management
• R$1.3 million maintenance cost
• SAP license number review
• R$ 0.5 million maintenance cost
25
Information Technology: IT results achieved
Situation in 2004
• Unorganized
g
Environment
Situation in 2005
• Organized Environment
• Obsolete equipment and no
standards
t d d
• Up-to-date
p
and standardized
equipment
• No standards for workstations
• Standardized workstations
26
Summary
y
1. The Company
1
2 Business Strategy
2.
3. Financial Performance
4. Social Responsibility
5. Outlook for 2006
27
Highlights
g g
Billing
R$ Millions
Sales Volume
1.000 ton
883
241
193
209
621
502
2003
2004
2005
2003
2004
2005
28
Highlights
g g
EBITDA (Management )
R$ Millions
Net Revenue
R$ Millions
649
107
448
364
28
1
2003
2004
2005
2003
2004
2005
29
Highlights
g g
Net Profit
R$ Millions
Gross Income *
R$ Millions
99
362
-484
194
125
-1853
2003
2004
2005
2003
2004
2005
• Gross Income = Net Revenue minus Sold Product Costs
30
Highlights
g g
Facilities
R$ Millions
Investments
R$ Millions
91
16
62
9
41
4
2003
2004
2005
2003
2004
2005
31
Liability
y Statement
Liability position (heritage)
Liability position (heritage)
31/12/2004
31/12/2005
R$ Millions
R$ Millions
308
390
258
317
38
Eurobonds
36
Supplier
Taxes
Total
25
26
Eurobonds
Supplier
Taxes
Total
32
Working
g Capital
p
Loans
Medium-term receivables
Medium-term
Medium
term payments
Days
Days
35
34
21
32
32
5
2003
jjulho
2003
dez
2004
dez
26
2005
dez
2003
jjulho
2
2003
dez
2004
dez
2005
dez
33
REUNIÃO COM ANALISTAS E PROFISSIONAIS
DE INVESTIMENTO DO MERCADO DE CAPITAIS
1º TRI 2006
Highlights
g g
Billing
Billi
R$ Millions
Sales Volume
1.000 ton
60
196
52
172
137
39
1T04
1T05
1T06
1T04
1T05
1T06
35
Highlights
g g
EBITDA (Management )
R$ Millions
Net Revenue
R$ Millions
30
144
127
23
99
4
1T04
1T05
1T06
1T04
1T05
1T06
36
Highlights
g g
Nett P
N
Profit
fit
R$ Millions
Gross Income *
R$ Millions
80
13,4
73
1,3
41
-22,1
1T04
1T05
1T06
1T04
1T05
1T06
* Gross Income = Net Revenue minus Sold Product Costs
37
Summary
1. The Company
1
2 Business Strategy
2.
3. Financial Performance
4. Social Responsibility
5. Outlook for 2006
38
Social Responsibility
p
y
The program aims to contribute with inclusion, non-failure and continuity at
school
h l for
f children
hild
and
d teenagers,
t
b th man and
both
d women, aged
d between
b t
08
and less than 18 years old, from low-income families, offering ADC’s
infrastructure and integrating family, school and community.
The program focus on promoting voluntary work, contributing to improve quality
of life, appreciating the company, contributing with social appreciation of
volunteers, acknowledging and highlighting successful project enterprises.
“Voluntary work is not the same as free labor – It adds value to the social action,
through emotions and enthusiasm, it should never replace paid workers from
institutions where service is render”.
The program seeks to help diminish domestic abuse, a problem suffered by
women from Pernambuco. It gives support and help in the psychological followp for women and children who suffered some kind of assault. The p
program
g
up
aims to motivate them to inform the police about cases of domestic abuse and
promote awareness in the community about the problem.
39
Summary
1. The Company
1
2 Business Strategy
2.
3. Financial Performance
4. Social Responsibility
5. Outlook for 2006
40
Outlook for 2006
Billing
R$ Millions
Sales Volume
1.000 ton
270
241
883
954
209
621
2004
2005
2006
2004
2005
2006
41
Outlook for 2006
EBITDA (Management )
R$ Millions
128
107
28
2004
2005
2006
42
43
Warning
This presentation, as well current and history data, contains future forecasts reflecting desires and
expectations from the Bombril’s new management. By the same token, all these expectations
accomplishment
li h
t involve,
i
l
as in
i any business
b i
activity,
ti it known
k
and
d unknown
k
risks,
i k such
h as price
i and
d
product competitiveness impact, products acceptance in the market, required legal approvals,
currency
cu
e cy fluctuation,
uc ua o , supp
supply
y a
and
d p
production
oduc o d
difficulties,
cu es, u
unexpected
e pec ed cchanges
a ges in p
product
oduc sa
sales,
es,
among other doubts associated to our activity. The goal of this presentation is to give the market
an overview of the company and its new management policy, that is the reason some information
is not fully comprehensive or detailed and there is rough and unaudited data. This presentation is
updated as of now, and Bombril is not bound, ruling out its legal liabilities, to inform the market or
other
th attendees
tt d
off this
thi eventt about
b t future
f t
occasional
i
l developments
d
l
t that
th t might
i ht change
h
or alter
lt
given information.
y, 26,, 2006
SÃO PAULO,, May,
44
BOMBRIL S/A
45