FACT SHEET
Global Direct Selling
2011 Global Retail Sales: USD $153,727 million
Direct Selling
Global Sales Force
yThe marketing of consumer products or services direct to the consumer …
y… by an independent sales person who represents a direct selling company. yDirect sales are generally conducted in a home or a workplace … away from a permanent bricks & mortar retail setting.
yToday, direct selling also takes advantage of social media and word‐of‐mouth marketing techniques.
The 91.5 million Direct Sellers who represent Direct Selling companies around the world are:
yCareer‐minded entrepreneurs who build their own businesses marketing the products/services of a Direct Selling company with which they have an agreement or contract … or part‐time micro‐entrepreneurs who earn extra income by doing so.
yThose seeking new skills, who join for the training and re‐
training yThose seeking new contacts, greater self‐esteem, and those who want to give back to the community through the many Direct Selling social responsibility initiatives.
Of this diverse group, many were customers of the products/services prior to becoming a company representative. As Direct Sellers, all enjoy significant discounts and in fact, some choose only to enjoy and use the discounted products and decide not to sell them at all.
Sales by Product Category
30%
25%
16%
9%
3%
2%
Clothing & Accessories
Cosmetics & Personal Care
Home Care
Household Goods & Durables
Sales by Compensation Plan
Other
2%
Single Level
42%
Multi‐
level
56%
Wellness
Books, Toys, Stationery, Etc.
2%
Foodstuff & Beverages
3%
2%
3%
Home Improvement
Utilities
Financial Services
5%
Other
Sales by Sales Method
Other
3%
Party Plan / Groups
20%
Person to Person
77%
©Copyright WFDSA 2012
Note: Sales figures are expressed at estimated retail level and exclude VAT. Annual average exchange rates for 2011 from the International Monetary Fund were used to convert local currency to US dollars. Percentages may not sum to 100% due to rounding.
FACT SHEET
Direct Selling: United States
2011 United States Retail Sales: USD $29,870 million
Direct Selling
United States Sales Force
yThe marketing of consumer products or services direct to the consumer …
y… by an independent sales person who represents a direct selling company. yDirect sales are generally conducted in a home or a workplace … away from a permanent bricks & mortar retail setting.
yToday, direct selling also takes advantage of social media and word‐of‐mouth marketing techniques.
The 15.6 million Direct Sellers who represent Direct Selling companies in the United States are:
yCareer‐minded entrepreneurs who build their own businesses marketing the products/services of a Direct Selling company with which they have an agreement or contract … or part‐time micro‐entrepreneurs who earn extra income by doing so.
yThose seeking new skills, who join for the training and re‐
training yThose seeking new contacts, greater self‐esteem, and those who want to give back to the community through the many Direct Selling social responsibility initiatives.
Of this diverse group, many were customers of the products/services prior to becoming a company representative. As Direct Sellers, all enjoy significant discounts and in fact, some choose only to enjoy and use the discounted products and decide not to sell them at all.
Sales by Product Category
24%
20%
18%
12%
10%
7%
1%
Clothing & Accessories
Cosmetics & Personal Care
Home Care
Household Goods & Durables
Sales by Compensation Plan
Single Level
5%
Multi‐
level
96%
Wellness
2%
2%
Books, Toys, Stationery, Etc.
Foodstuff & Beverages
3%
0%
Home Improvement
Utilities
Financial Services
Other
Sales by Sales Method
Other
4%
Party Plan / Groups
31%
Person to Person
65%
©Copyright WFDSA 2012
Note: Figures are based on the entire industry (i.e., DSA member and non‐member companies) unless otherwise noted. Sales figures are expressed at estimated retail level and exclude VAT. Annual average exchange rates for 2011 from the International Monetary Fund were used to convert local currency to US dollars. Percentages may not sum to 100% due to rounding.
FACT SHEET
Direct Selling: Japan
2011 Japan Retail Sales: LC 1,904,000 / USD $23,857 million
Direct Selling
Japan Sales Force
yThe marketing of consumer products or services direct to the consumer …
y… by an independent sales person who represents a direct selling company. yDirect sales are generally conducted in a home or a workplace … away from a permanent bricks & mortar retail setting.
yToday, direct selling also takes advantage of social media and word‐of‐mouth marketing techniques.
The 3.4 million Direct Sellers who represent Direct Selling companies in Japan are:
yCareer‐minded entrepreneurs who build their own businesses marketing the products/services of a Direct Selling company with which they have an agreement or contract … or part‐time micro‐entrepreneurs who earn extra income by doing so.
yThose seeking new skills, who join for the training and re‐
training yThose seeking new contacts, greater self‐esteem, and those who want to give back to the community through the many Direct Selling social responsibility initiatives.
Of this diverse group, many were customers of the products/services prior to becoming a company representative. As Direct Sellers, all enjoy significant discounts and in fact, some choose only to enjoy and use the discounted products and decide not to sell them at all.
Sales by Product Category
30%
28%
21%
5%
3%
0%
Clothing & Accessories
Cosmetics & Personal Care
Home Care
Household Goods & Durables
Wellness
0%
Books, Toys, Stationery, Etc.
Foodstuff & Beverages
Sales by Compensation Plan
Other
12%
Single Level
52%
Multi‐
level
36%
8%
5%
Home Improvement
0%
0%
Utilities
Financial Services
Other
Sales by Sales Method
Party Plan / Groups
0%
Other
7%
Person to Person
94%
©Copyright WFDSA 2012
Note: Figures are based on the entire industry (i.e., DSA member and non‐member companies) unless otherwise noted. Sales figures are expressed at estimated retail level and exclude VAT. Annual average exchange rates for 2011 from the International Monetary Fund were used to convert local currency to US dollars. Percentages may not sum to 100% due to rounding. The following figures are based only on DSA member companies: sales by product, compensation plan and sales method.
FACT SHEET
Direct Selling: Korea
2011 Korea Retail Sales: LC 14,335,618 / USD $12,935 million
Direct Selling
Korea Sales Force
yThe marketing of consumer products or services direct to the consumer …
y… by an independent sales person who represents a direct selling company. yDirect sales are generally conducted in a home or a workplace … away from a permanent bricks & mortar retail setting.
yToday, direct selling also takes advantage of social media and word‐of‐mouth marketing techniques.
The 4.2 million Direct Sellers who represent Direct Selling companies in Korea are:
yCareer‐minded entrepreneurs who build their own businesses marketing the products/services of a Direct Selling company with which they have an agreement or contract … or part‐time micro‐entrepreneurs who earn extra income by doing so.
yThose seeking new skills, who join for the training and re‐
training yThose seeking new contacts, greater self‐esteem, and those who want to give back to the community through the many Direct Selling social responsibility initiatives.
Of this diverse group, many were customers of the products/services prior to becoming a company representative. As Direct Sellers, all enjoy significant discounts and in fact, some choose only to enjoy and use the discounted products and decide not to sell them at all.
Sales by Product Category
38%
26%
16%
10%
1%
0%
Clothing & Accessories
9%
Cosmetics & Personal Care
Home Care
Household Goods & Durables
Sales by Compensation Plan
Multi‐
level
28%
Single Level
72%
Wellness
Books, Toys, Stationery, Etc.
0%
0%
0%
0%
Foodstuff & Beverages
Home Improvement
Utilities
Financial Services
Other
Sales by Sales Method
Party Plan / Groups
25%
Person to Person
75%
©Copyright WFDSA 2012
Note: Figures are based on the entire industry (i.e., DSA member and non‐member companies) unless otherwise noted. Sales figures are expressed at estimated retail level and exclude VAT. Annual average exchange rates for 2011 from the International Monetary Fund were used to convert local currency to US dollars. Percentages may not sum to 100% due to rounding. The following figures are based only on DSA member companies: sales by product, compensation plan and sales method.
FACT SHEET
Direct Selling: Brazil
2011 Brazil Retail Sales: LC 20,029 / USD $11,972 million
Direct Selling
Brazil Sales Force
yThe marketing of consumer products or services direct to the consumer …
y… by an independent sales person who represents a direct selling company. yDirect sales are generally conducted in a home or a workplace … away from a permanent bricks & mortar retail setting.
yToday, direct selling also takes advantage of social media and word‐of‐mouth marketing techniques.
The 2.8 million Direct Sellers who represent Direct Selling companies in Brazil are:
yCareer‐minded entrepreneurs who build their own businesses marketing the products/services of a Direct Selling company with which they have an agreement or contract … or part‐time micro‐entrepreneurs who earn extra income by doing so.
yThose seeking new skills, who join for the training and re‐
training yThose seeking new contacts, greater self‐esteem, and those who want to give back to the community through the many Direct Selling social responsibility initiatives.
Of this diverse group, many were customers of the products/services prior to becoming a company representative. As Direct Sellers, all enjoy significant discounts and in fact, some choose only to enjoy and use the discounted products and decide not to sell them at all.
Sales by Product Category*
Data not available
Sales by Compensation Plan
Sales by Sales Method
Multi‐
level
8%
Data not available
Single Level
92%
©Copyright WFDSA 2012
Note: Figures are based on the entire industry (i.e., DSA member and non‐member companies) unless otherwise noted. Sales figures are expressed at estimated retail level and exclude VAT. Annual average exchange rates for 2011 from the International Monetary Fund were used to convert local currency to US dollars. Percentages may not sum to 100% due to rounding. The following figures are based only on DSA member companies: sales by compensation plan.
FACT SHEET
Direct Selling: Mexico
2011 Mexico Retail Sales: LC 78,400 / USD $6,311 million
Direct Selling
Mexico Sales Force
yThe marketing of consumer products or services direct to the consumer …
y… by an independent sales person who represents a direct selling company. yDirect sales are generally conducted in a home or a workplace … away from a permanent bricks & mortar retail setting.
yToday, direct selling also takes advantage of social media and word‐of‐mouth marketing techniques.
The 2.2 million Direct Sellers who represent Direct Selling companies in Mexico are:
yCareer‐minded entrepreneurs who build their own businesses marketing the products/services of a Direct Selling company with which they have an agreement or contract … or part‐time micro‐entrepreneurs who earn extra income by doing so.
yThose seeking new skills, who join for the training and re‐
training yThose seeking new contacts, greater self‐esteem, and those who want to give back to the community through the many Direct Selling social responsibility initiatives.
Of this diverse group, many were customers of the products/services prior to becoming a company representative. As Direct Sellers, all enjoy significant discounts and in fact, some choose only to enjoy and use the discounted products and decide not to sell them at all.
Sales by Product Category
42%
31%
21%
6%
0%
Clothing & Accessories
Cosmetics & Personal Care
Home Care
Household Goods & Durables
Sales by Compensation Plan
Multi‐
level
38%
Single Level
62%
Wellness
0%
0%
0%
0%
0%
0%
Books, Toys, Stationery, Etc.
Foodstuff & Beverages
Home Improvement
Utilities
Financial Services
Other
Sales by Sales Method
Party Plan / Groups
10%
Person to Person
90%
©Copyright WFDSA 2012
Note: Figures are based on the entire industry (i.e., DSA member and non‐member companies) unless otherwise noted. Sales figures are expressed at estimated retail level and exclude VAT. Annual average exchange rates for 2011 from the International Monetary Fund were used to convert local currency to US dollars. Percentages may not sum to 100% due to rounding.
FACT SHEET
Direct Selling: France
2011 France Retail Sales: LC 3,700 / USD $5,139 million
Direct Selling
France Sales Force
yThe marketing of consumer products or services direct to the consumer …
y… by an independent sales person who represents a direct selling company. yDirect sales are generally conducted in a home or a workplace … away from a permanent bricks & mortar retail setting.
yToday, direct selling also takes advantage of social media and word‐of‐mouth marketing techniques.
The 0.5 million Direct Sellers who represent Direct Selling companies in France are:
yCareer‐minded entrepreneurs who build their own businesses marketing the products/services of a Direct Selling company with which they have an agreement or contract … or part‐time micro‐entrepreneurs who earn extra income by doing so.
yThose seeking new skills, who join for the training and re‐
training yThose seeking new contacts, greater self‐esteem, and those who want to give back to the community through the many Direct Selling social responsibility initiatives.
Of this diverse group, many were customers of the products/services prior to becoming a company representative. As Direct Sellers, all enjoy significant discounts and in fact, some choose only to enjoy and use the discounted products and decide not to sell them at all.
Sales by Product Category
40%
19%
8%
Clothing & Accessories
11%
8%
5%
Cosmetics & Personal Care
Home Care
Household Goods & Durables
Wellness
Sales by Compensation Plan
Multi‐
level
18%
Single Level
82%
2%
2%
Books, Toys, Stationery, Etc.
Foodstuff & Beverages
5%
Home Improvement
Utilities
0%
0%
Financial Services
Other
Sales by Sales Method
Party Plan / Groups
36%
Person to Person
64%
©Copyright WFDSA 2012
Note: Figures are based on the entire industry (i.e., DSA member and non‐member companies) unless otherwise noted. Sales figures are expressed at estimated retail level and exclude VAT. Annual average exchange rates for 2011 from the International Monetary Fund were used to convert local currency to US dollars. Percentages may not sum to 100% due to rounding. The following figures are based only on DSA member companies: sales by product, compensation plan and sales method.
FACT SHEET
Direct Selling: Germany
2011 Germany Retail Sales: LC 2,695 / USD $3,743 million
Direct Selling
Germany Sales Force
yThe marketing of consumer products or services direct to the consumer …
y… by an independent sales person who represents a direct selling company. yDirect sales are generally conducted in a home or a workplace … away from a permanent bricks & mortar retail setting.
yToday, direct selling also takes advantage of social media and word‐of‐mouth marketing techniques.
The 0.3 million Direct Sellers who represent Direct Selling companies in Germany are:
yCareer‐minded entrepreneurs who build their own businesses marketing the products/services of a Direct Selling company with which they have an agreement or contract … or part‐time micro‐entrepreneurs who earn extra income by doing so.
yThose seeking new skills, who join for the training and re‐
training yThose seeking new contacts, greater self‐esteem, and those who want to give back to the community through the many Direct Selling social responsibility initiatives.
Of this diverse group, many were customers of the products/services prior to becoming a company representative. As Direct Sellers, all enjoy significant discounts and in fact, some choose only to enjoy and use the discounted products and decide not to sell them at all.
Sales by Product Category
34%
19%
11%
5%
2%
Clothing & Accessories
Cosmetics & Personal Care
Home Care
Household Goods & Durables
Sales by Compensation Plan
Wellness
8%
Books, Toys, Stationery, Etc.
10%
7%
4%
Foodstuff & Beverages
Home Improvement
Utilities
0%
1%
Financial Services
Other
Sales by Sales Method
Other
1%
Multi‐
level
37%
Single Level
63%
Party Plan / Groups
52%
Person to Person
48%
©Copyright WFDSA 2012
Note: Figures are based on the entire industry (i.e., DSA member and non‐member companies) unless otherwise noted. Sales figures are expressed at estimated retail level and exclude VAT. Annual average exchange rates for 2011 from the International Monetary Fund were used to convert local currency to US dollars. Percentages may not sum to 100% due to rounding. FACT SHEET
Direct Selling: Russia
2011 Russia Retail Sales: LC 105,448 / USD $3,589 million
Direct Selling
Russia Sales Force
yThe marketing of consumer products or services direct to the consumer …
y… by an independent sales person who represents a direct selling company. yDirect sales are generally conducted in a home or a workplace … away from a permanent bricks & mortar retail setting.
yToday, direct selling also takes advantage of social media and word‐of‐mouth marketing techniques.
The 4.1 million Direct Sellers who represent Direct Selling companies in Russia are:
yCareer‐minded entrepreneurs who build their own businesses marketing the products/services of a Direct Selling company with which they have an agreement or contract … or part‐time micro‐entrepreneurs who earn extra income by doing so.
yThose seeking new skills, who join for the training and re‐
training yThose seeking new contacts, greater self‐esteem, and those who want to give back to the community through the many Direct Selling social responsibility initiatives.
Of this diverse group, many were customers of the products/services prior to becoming a company representative. As Direct Sellers, all enjoy significant discounts and in fact, some choose only to enjoy and use the discounted products and decide not to sell them at all.
Sales by Product Category
70%
8%
Clothing & Accessories
Cosmetics & Personal Care
6%
6%
Home Care
Household Goods & Durables
Sales by Compensation Plan
Single Level
0%
Multi‐
level
100%
9%
Wellness
0%
0%
0%
0%
0%
1%
Books, Toys, Stationery, Etc.
Foodstuff & Beverages
Home Improvement
Utilities
Financial Services
Other
Sales by Sales Method
Party Plan / Groups
15%
Person to Person
85%
©Copyright WFDSA 2012
Note: Figures are based on the entire industry (i.e., DSA member and non‐member companies) unless otherwise noted. Sales figures are expressed at estimated retail level and exclude VAT. Annual average exchange rates for 2011 from the International Monetary Fund were used to convert local currency to US dollars. Percentages may not sum to 100% due to rounding. The following figures are based only on DSA member companies: sales; sales force size; and sales by product, compensation plan and sales method.
FACT SHEET
Direct Selling: Italy
2011 Italy Retail Sales: LC 2,422 / USD $3,364 million
Direct Selling
Italy Sales Force
yThe marketing of consumer products or services direct to the consumer …
y… by an independent sales person who represents a direct selling company. yDirect sales are generally conducted in a home or a workplace … away from a permanent bricks & mortar retail setting.
yToday, direct selling also takes advantage of social media and word‐of‐mouth marketing techniques.
The 0.4 million Direct Sellers who represent Direct Selling companies in Italy are:
yCareer‐minded entrepreneurs who build their own businesses marketing the products/services of a Direct Selling company with which they have an agreement or contract … or part‐time micro‐entrepreneurs who earn extra income by doing so.
yThose seeking new skills, who join for the training and re‐
training yThose seeking new contacts, greater self‐esteem, and those who want to give back to the community through the many Direct Selling social responsibility initiatives.
Of this diverse group, many were customers of the products/services prior to becoming a company representative. As Direct Sellers, all enjoy significant discounts and in fact, some choose only to enjoy and use the discounted products and decide not to sell them at all.
Sales by Product Category
26%
18%
11%
14%
14%
10%
3%
0%
Clothing & Accessories
Cosmetics & Personal Care
Home Care
Household Goods & Durables
Sales by Compensation Plan
Multi‐
level
35%
Single Level
65%
Wellness
Books, Toys, Stationery, Etc.
2%
Foodstuff & Beverages
Home Improvement
Utilities
3%
0%
Financial Services
Other
Sales by Sales Method
Party Plan / Groups
35%
Person to Person
66%
©Copyright WFDSA 2012
Note: Figures are based on the entire industry (i.e., DSA member and non‐member companies) unless otherwise noted. Sales figures are expressed at estimated retail level and exclude VAT. Annual average exchange rates for 2011 from the International Monetary Fund were used to convert local currency to US dollars. Percentages may not sum to 100% due to rounding. The following figures are based only on DSA member companies: sales by product, compensation plan and sales method.
FACT SHEET
Direct Selling: Malaysia
2011 Malaysia Retail Sales: LC 8,900 / USD $2,908 million
Direct Selling
Malaysia Sales Force
yThe marketing of consumer products or services direct to the consumer …
y… by an independent sales person who represents a direct selling company. yDirect sales are generally conducted in a home or a workplace … away from a permanent bricks & mortar retail setting.
yToday, direct selling also takes advantage of social media and word‐of‐mouth marketing techniques.
The 7.4 million Direct Sellers who represent Direct Selling companies in Malaysia are:
yCareer‐minded entrepreneurs who build their own businesses marketing the products/services of a Direct Selling company with which they have an agreement or contract … or part‐time micro‐entrepreneurs who earn extra income by doing so.
yThose seeking new skills, who join for the training and re‐
training yThose seeking new contacts, greater self‐esteem, and those who want to give back to the community through the many Direct Selling social responsibility initiatives.
Of this diverse group, many were customers of the products/services prior to becoming a company representative. As Direct Sellers, all enjoy significant discounts and in fact, some choose only to enjoy and use the discounted products and decide not to sell them at all.
Sales by Product Category
34%
23%
22%
7%
6%
2%
1%
Clothing & Accessories
Cosmetics & Personal Care
Home Care
Household Goods & Durables
Wellness
Books, Toys, Stationery, Etc.
Foodstuff & Beverages
5%
0%
0%
0%
Home Improvement
Utilities
Financial Services
Sales by Compensation Plan
Sales by Sales Method
Single Level
5%
Party Plan / Groups
0%
Multi‐
level
95%
Other
Person to Person
100%
©Copyright WFDSA 2012
Note: Figures are based on the entire industry (i.e., DSA member and non‐member companies) unless otherwise noted. Sales figures are expressed at estimated retail level and exclude VAT. Annual average exchange rates for 2011 from the International Monetary Fund were used to convert local currency to US dollars. Percentages may not sum to 100% due to rounding. The following figures are based only on DSA member companies: sales by product, compensation plan and sales method.
FACT SHEET
Direct Selling: Venezuela
2011 Venezuela Retail Sales: LC 12,384 / USD $2,887 million
Direct Selling
Venezuela Sales Force
yThe marketing of consumer products or services direct to the consumer …
y… by an independent sales person who represents a direct selling company. yDirect sales are generally conducted in a home or a workplace … away from a permanent bricks & mortar retail setting.
yToday, direct selling also takes advantage of social media and word‐of‐mouth marketing techniques.
The 1.2 million Direct Sellers who represent Direct Selling companies in Venezuela are:
yCareer‐minded entrepreneurs who build their own businesses marketing the products/services of a Direct Selling company with which they have an agreement or contract … or part‐time micro‐entrepreneurs who earn extra income by doing so.
yThose seeking new skills, who join for the training and re‐
training yThose seeking new contacts, greater self‐esteem, and those who want to give back to the community through the many Direct Selling social responsibility initiatives.
Of this diverse group, many were customers of the products/services prior to becoming a company representative. As Direct Sellers, all enjoy significant discounts and in fact, some choose only to enjoy and use the discounted products and decide not to sell them at all.
Sales by Product Category
46%
17%
15%
13%
8%
Clothing & Accessories
Cosmetics & Personal Care
Home Care
Household Goods & Durables
Sales by Compensation Plan
Wellness
1%
0%
0%
0%
0%
0%
Books, Toys, Stationery, Etc.
Foodstuff & Beverages
Home Improvement
Utilities
Financial Services
Other
Sales by Sales Method
Multi‐
level
20%
Data not available
Single Level
80%
©Copyright WFDSA 2012
Note: Figures are based on the entire industry (i.e., DSA member and non‐member companies) unless otherwise noted. Sales figures are expressed at estimated retail level and exclude VAT. Annual average exchange rates for 2011 from the International Monetary Fund were used to convert local currency to US dollars. Percentages may not sum to 100% due to rounding. The following figures are based only on DSA member companies: sales by product and sales by compensation plan.
FACT SHEET
Direct Selling: Taiwan
2011 Taiwan Retail Sales: LC 83,600 / USD $2,845 million
Direct Selling
Taiwan Sales Force
yThe marketing of consumer products or services direct to the consumer …
y… by an independent sales person who represents a direct selling company. yDirect sales are generally conducted in a home or a workplace … away from a permanent bricks & mortar retail setting.
yToday, direct selling also takes advantage of social media and word‐of‐mouth marketing techniques.
The 4.7 million Direct Sellers who represent Direct Selling companies in Taiwan are:
yCareer‐minded entrepreneurs who build their own businesses marketing the products/services of a Direct Selling company with which they have an agreement or contract … or part‐time micro‐entrepreneurs who earn extra income by doing so.
yThose seeking new skills, who join for the training and re‐
training yThose seeking new contacts, greater self‐esteem, and those who want to give back to the community through the many Direct Selling social responsibility initiatives.
Of this diverse group, many were customers of the products/services prior to becoming a company representative. As Direct Sellers, all enjoy significant discounts and in fact, some choose only to enjoy and use the discounted products and decide not to sell them at all.
Sales by Product Category
59%
16%
7%
4%
Clothing & Accessories
Cosmetics & Personal Care
Home Care
6%
Household Goods & Durables
Sales by Compensation Plan
Wellness
1%
2%
0%
0%
0%
Books, Toys, Stationery, Etc.
Foodstuff & Beverages
Home Improvement
Utilities
Financial Services
5%
Other
Sales by Sales Method
Single Level
0%
Party Plan / Groups
0%
Multi‐
level
100%
Person to Person
100%
©Copyright WFDSA 2012
Note: Figures are based on the entire industry (i.e., DSA member and non‐member companies) unless otherwise noted. Sales figures are expressed at estimated retail level and exclude VAT. Annual average exchange rates for 2011 from the International Monetary Fund were used to convert local currency to US dollars. Percentages may not sum to 100% due to rounding.
FACT SHEET
Direct Selling: Canada
2011 Canada Retail Sales: LC 2,200 / USD $2,222 million
Direct Selling
Canada Sales Force
yThe marketing of consumer products or services direct to the consumer …
y… by an independent sales person who represents a direct selling company. yDirect sales are generally conducted in a home or a workplace … away from a permanent bricks & mortar retail setting.
yToday, direct selling also takes advantage of social media and word‐of‐mouth marketing techniques.
The 0.7 million Direct Sellers who represent Direct Selling companies in Canada are:
yCareer‐minded entrepreneurs who build their own businesses marketing the products/services of a Direct Selling company with which they have an agreement or contract … or part‐time micro‐entrepreneurs who earn extra income by doing so.
yThose seeking new skills, who join for the training and re‐
training yThose seeking new contacts, greater self‐esteem, and those who want to give back to the community through the many Direct Selling social responsibility initiatives.
Of this diverse group, many were customers of the products/services prior to becoming a company representative. As Direct Sellers, all enjoy significant discounts and in fact, some choose only to enjoy and use the discounted products and decide not to sell them at all.
Sales by Product Category
21%
23%
25%
19%
10%
2%
Clothing & Accessories
Cosmetics & Personal Care
Home Care
0%
Household Goods & Durables
Sales by Compensation Plan
Wellness
Books, Toys, Stationery, Etc.
Foodstuff & Beverages
0%
0%
0%
0%
Home Improvement
Utilities
Financial Services
Other
Sales by Sales Method
Other
3%
Single Level
17%
Multi‐
level
83%
Party Plan / Groups
53%
Person to Person
44%
©Copyright WFDSA 2012
Note: Figures are based on the entire industry (i.e., DSA member and non‐member companies) unless otherwise noted. Sales figures are expressed at estimated retail level and exclude VAT. Annual average exchange rates for 2011 from the International Monetary Fund were used to convert local currency to US dollars. Percentages may not sum to 100% due to rounding. The following figures are based only on DSA member companies: sales; sales force size; and sales by product, compensation plan and sales method.
FACT SHEET
Direct Selling: Thailand
2011 Thailand Retail Sales: LC 65,000 / USD $2,132 million
Direct Selling
Thailand Sales Force
yThe marketing of consumer products or services direct to the consumer …
y… by an independent sales person who represents a direct selling company. yDirect sales are generally conducted in a home or a workplace … away from a permanent bricks & mortar retail setting.
yToday, direct selling also takes advantage of social media and word‐of‐mouth marketing techniques.
The 15.6 million Direct Sellers who represent Direct Selling companies in Thailand are:
yCareer‐minded entrepreneurs who build their own businesses marketing the products/services of a Direct Selling company with which they have an agreement or contract … or part‐time micro‐entrepreneurs who earn extra income by doing so.
yThose seeking new skills, who join for the training and re‐
training yThose seeking new contacts, greater self‐esteem, and those who want to give back to the community through the many Direct Selling social responsibility initiatives.
Of this diverse group, many were customers of the products/services prior to becoming a company representative. As Direct Sellers, all enjoy significant discounts and in fact, some choose only to enjoy and use the discounted products and decide not to sell them at all.
Sales by Product Category
38%
8%
5%
Clothing & Accessories
33%
5%
4%
Cosmetics & Personal Care
Home Care
Household Goods & Durables
Sales by Compensation Plan
Wellness
Books, Toys, Stationery, Etc.
6%
2%
Foodstuff & Beverages
0%
0%
0%
Home Improvement
Utilities
Financial Services
Other
Sales by Sales Method
Other
5%
Single Level
11%
Party Plan / Groups
36%
Multi‐
level
89%
Person to Person
59%
©Copyright WFDSA 2012
Note: Figures are based on the entire industry (i.e., DSA member and non‐member companies) unless otherwise noted. Sales figures are expressed at estimated retail level and exclude VAT. Annual average exchange rates for 2011 from the International Monetary Fund were used to convert local currency to US dollars. Percentages may not sum to 100% due to rounding. The following figures are based only on DSA member companies: sales by product, compensation plan and sales method.
FACT SHEET
Direct Selling: Colombia
2011 Colombia Retail Sales: LC 3,706,462 / USD $2,006 million
Direct Selling
Colombia Sales Force
yThe marketing of consumer products or services direct to the consumer …
y… by an independent sales person who represents a direct selling company. yDirect sales are generally conducted in a home or a workplace … away from a permanent bricks & mortar retail setting.
yToday, direct selling also takes advantage of social media and word‐of‐mouth marketing techniques.
The 1.2 million Direct Sellers who represent Direct Selling companies in Colombia are:
yCareer‐minded entrepreneurs who build their own businesses marketing the products/services of a Direct Selling company with which they have an agreement or contract … or part‐time micro‐entrepreneurs who earn extra income by doing so.
yThose seeking new skills, who join for the training and re‐
training yThose seeking new contacts, greater self‐esteem, and those who want to give back to the community through the many Direct Selling social responsibility initiatives.
Of this diverse group, many were customers of the products/services prior to becoming a company representative. As Direct Sellers, all enjoy significant discounts and in fact, some choose only to enjoy and use the discounted products and decide not to sell them at all.
Sales by Product Category
59%
23%
1%
Clothing & Accessories
Cosmetics & Personal Care
Home Care
5%
Household Goods & Durables
Sales by Compensation Plan
Single Level
46%
10%
Wellness
0%
2%
0%
0%
0%
0%
Books, Toys, Stationery, Etc.
Foodstuff & Beverages
Home Improvement
Utilities
Financial Services
Other
Sales by Sales Method
Party Plan / Groups
14%
Multi‐
level
54%
Person to Person
86%
©Copyright WFDSA 2012
Note: Figures are based on the entire industry (i.e., DSA member and non‐member companies) unless otherwise noted. Sales figures are expressed at estimated retail level and exclude VAT. Annual average exchange rates for 2011 from the International Monetary Fund were used to convert local currency to US dollars. Percentages may not sum to 100% due to rounding. The following figures are based only on DSA member companies: sales force size and sales by product, compensation plan and sales method.
FACT SHEET
Direct Selling: United Kingdom
2011 United Kingdom Retail Sales: LC 1,176 / USD $1,884 million
Direct Selling
United Kingdom Sales Force
yThe marketing of consumer products or services direct to the consumer …
y… by an independent sales person who represents a direct selling company. yDirect sales are generally conducted in a home or a workplace … away from a permanent bricks & mortar retail setting.
yToday, direct selling also takes advantage of social media and word‐of‐mouth marketing techniques.
The 0.4 million Direct Sellers who represent Direct Selling companies in the United Kingdom:
yCareer‐minded entrepreneurs who build their own businesses marketing the products/services of a Direct Selling company with which they have an agreement or contract … or part‐time micro‐entrepreneurs who earn extra income by doing so.
yThose seeking new skills, who join for the training and re‐
training yThose seeking new contacts, greater self‐esteem, and those who want to give back to the community through the many Direct Selling social responsibility initiatives.
Of this diverse group, many were customers of the products/services prior to becoming a company representative. As Direct Sellers, all enjoy significant discounts and in fact, some choose only to enjoy and use the discounted products and decide not to sell them at all.
Sales by Product Category
38%
22%
17%
11%
10%
*
Clothing & Accessories
Cosmetics & Personal Care
Home Care
Household Goods & Durables
Sales by Compensation Plan
Single Level
10%
Wellness
Books, Toys, Stationery, Etc.
0%
0%
Foodstuff & Beverages
Home Improvement
3%
Utilities
0%
*
Financial Services
Other
Sales by Sales Method
Party Plan / Groups
28%
Multi‐
level
90%
Person to Person
72%
©Copyright WFDSA 2012
Note: Figures are based on the entire industry (i.e., DSA member and non‐member companies) unless otherwise noted. Sales figures are expressed at estimated retail level and exclude VAT. Annual average exchange rates for 2011 from the International Monetary Fund were used to convert local currency to US dollars. Percentages may not sum to 100% due to rounding. The following figures are based only on DSA member companies: sales by product, compensation plan and sales method.
*Home care products are included in the category of Household Goods & Durables, and financial services are included in the category of Utilities.
FACT SHEET
Direct Selling: Argentina
2011 Argentina Retail Sales: LC 6,692 / USD $1,628 million
Direct Selling
Argentina Sales Force
yThe marketing of consumer products or services direct to the consumer …
y… by an independent sales person who represents a direct selling company. yDirect sales are generally conducted in a home or a workplace … away from a permanent bricks & mortar retail setting.
yToday, direct selling also takes advantage of social media and word‐of‐mouth marketing techniques.
The 0.6 million Direct Sellers who represent Direct Selling companies in Argentina are:
yCareer‐minded entrepreneurs who build their own businesses marketing the products/services of a Direct Selling company with which they have an agreement or contract … or part‐time micro‐entrepreneurs who earn extra income by doing so.
yThose seeking new skills, who join for the training and re‐
training yThose seeking new contacts, greater self‐esteem, and those who want to give back to the community through the many Direct Selling social responsibility initiatives.
Of this diverse group, many were customers of the products/services prior to becoming a company representative. As Direct Sellers, all enjoy significant discounts and in fact, some choose only to enjoy and use the discounted products and decide not to sell them at all.
Sales by Product Category
59%
20%
18%
3%
0%
Clothing & Accessories
Cosmetics & Personal Care
Home Care
Household Goods & Durables
Sales by Compensation Plan
Multi‐
level
12%
Single Level
88%
Wellness
0%
0%
0%
0%
0%
0%
Books, Toys, Stationery, Etc.
Foodstuff & Beverages
Home Improvement
Utilities
Financial Services
Other
Sales by Sales Method
Party Plan / Groups
13%
Person to Person
87%
©Copyright WFDSA 2012
Note: Figures are based on the entire industry (i.e., DSA member and non‐member companies) unless otherwise noted. Sales figures are expressed at estimated retail level and exclude VAT. Annual average exchange rates for 2011 from the International Monetary Fund were used to convert local currency to US dollars. Percentages may not sum to 100% due to rounding. The following figures are based only on DSA member companies: sales by product, compensation plan and sales method.
FACT SHEET
Direct Selling: Australia
2011 Australia Retail Sales: LC 1,401 / USD $1,446 million
Direct Selling
Australia Sales Force
yThe marketing of consumer products or services direct to the consumer …
y… by an independent sales person who represents a direct selling company. yDirect sales are generally conducted in a home or a workplace … away from a permanent bricks & mortar retail setting.
yToday, direct selling also takes advantage of social media and word‐of‐mouth marketing techniques.
The 0.4 million Direct Sellers who represent Direct Selling companies in Peru are:
yCareer‐minded entrepreneurs who build their own businesses marketing the products/services of a Direct Selling company with which they have an agreement or contract … or part‐time micro‐entrepreneurs who earn extra income by doing so.
yThose seeking new skills, who join for the training and re‐
training yThose seeking new contacts, greater self‐esteem, and those who want to give back to the community through the many Direct Selling social responsibility initiatives.
Of this diverse group, many were customers of the products/services prior to becoming a company representative. As Direct Sellers, all enjoy significant discounts and in fact, some choose only to enjoy and use the discounted products and decide not to sell them at all.
Sales by Product Category
28%
28%
9%
7%
11%
8%
6%
3%
Clothing & Accessories
Cosmetics & Personal Care
Home Care
Household Goods & Durables
Sales by Compensation Plan
Single Level
5%
Multi‐
level
95%
Wellness
Books, Toys, Stationery, Etc.
Foodstuff & Beverages
0%
0%
0%
Home Improvement
Utilities
Financial Services
Other
Sales by Sales Method
Other
5%
Party Plan / Groups
49%
Person to Person
46%
©Copyright WFDSA 2012
Note: Figures are based on the entire industry (i.e., DSA member and non‐member companies) unless otherwise noted. Sales figures are expressed at estimated retail level and exclude VAT. Annual average exchange rates for 2011 from the International Monetary Fund were used to convert local currency to US dollars. Percentages may not sum to 100% due to rounding. The following figures are based only on DSA member companies: sales; sales force size; and sales by product, compensation plan and sales method.
FACT SHEET
Direct Selling: Peru
2011 Peru Retail Sales: LC 3,213 / USD $1,167 million
Direct Selling
Peru Sales Force
yThe marketing of consumer products or services direct to the consumer …
y… by an independent sales person who represents a direct selling company. yDirect sales are generally conducted in a home or a workplace … away from a permanent bricks & mortar retail setting.
yToday, direct selling also takes advantage of social media and word‐of‐mouth marketing techniques.
The 0.4 million Direct Sellers who represent Direct Selling companies in Peru are:
yCareer‐minded entrepreneurs who build their own businesses marketing the products/services of a Direct Selling company with which they have an agreement or contract … or part‐time micro‐entrepreneurs who earn extra income by doing so.
yThose seeking new skills, who join for the training and re‐
training yThose seeking new contacts, greater self‐esteem, and those who want to give back to the community through the many Direct Selling social responsibility initiatives.
Of this diverse group, many were customers of the products/services prior to becoming a company representative. As Direct Sellers, all enjoy significant discounts and in fact, some choose only to enjoy and use the discounted products and decide not to sell them at all.
Sales by Product Category
36%
29%
19%
11%
3%
2%
Clothing & Accessories
Cosmetics & Personal Care
Home Care
Household Goods & Durables
Sales by Compensation Plan
Multi‐
level
21%
Single Level
79%
Wellness
Books, Toys, Stationery, Etc.
0%
0%
0%
0%
0%
Foodstuff & Beverages
Home Improvement
Utilities
Financial Services
Other
Sales by Sales Method
Party Plan / Groups
10%
Person to Person
90%
©Copyright WFDSA 2012
Note: Figures are based on the entire industry (i.e., DSA member and non‐member companies) unless otherwise noted. Sales figures are expressed at estimated retail level and exclude VAT. Annual average exchange rates for 2011 from the International Monetary Fund were used to convert local currency to US dollars. Percentages may not sum to 100% due to rounding. The following figures are based only on DSA member companies: sales force size and sales by product, compensation plan and sales method.
FACT SHEET
Direct Selling: Turkey
2011 Turkey Retail Sales: LC 1,942 / USD $1,159 million
Direct Selling
Turkey Sales Force
yThe marketing of consumer products or services direct to the consumer …
y… by an independent sales person who represents a direct selling company. yDirect sales are generally conducted in a home or a workplace … away from a permanent bricks & mortar retail setting.
yToday, direct selling also takes advantage of social media and word‐of‐mouth marketing techniques.
The 1.2 million Direct Sellers who represent Direct Selling companies in Turkey are:
yCareer‐minded entrepreneurs who build their own businesses marketing the products/services of a Direct Selling company with which they have an agreement or contract … or part‐time micro‐entrepreneurs who earn extra income by doing so.
yThose seeking new skills, who join for the training and re‐
training yThose seeking new contacts, greater self‐esteem, and those who want to give back to the community through the many Direct Selling social responsibility initiatives.
Of this diverse group, many were customers of the products/services prior to becoming a company representative. As Direct Sellers, all enjoy significant discounts and in fact, some choose only to enjoy and use the discounted products and decide not to sell them at all.
Sales by Product Category
75%
10%
5%
0%
Clothing & Accessories
Cosmetics & Personal Care
Home Care
Household Goods & Durables
Sales by Compensation Plan
10%
Wellness
0%
0%
0%
0%
0%
0%
Books, Toys, Stationery, Etc.
Foodstuff & Beverages
Home Improvement
Utilities
Financial Services
Other
Sales by Sales Method
Party Plan / Groups
2%
Single Level
10%
Multi‐
level
90%
Person to Person
98%
©Copyright WFDSA 2012
Note: Figures are based on the entire industry (i.e., DSA member and non‐member companies) unless otherwise noted. Sales figures are expressed at estimated retail level and exclude VAT. Annual average exchange rates for 2011 from the International Monetary Fund were used to convert local currency to US dollars. Percentages may not sum to 100% due to rounding. The following figures are based only on DSA member companies: sales by product, compensation plan and sales method.
FACT SHEET
Direct Selling: Indonesia
2011 Indonesia Retail Sales: LC 9,200,000 / USD $1,049 million
Direct Selling
Indonesia Sales Force
yThe marketing of consumer products or services direct to the consumer …
y… by an independent sales person who represents a direct selling company. yDirect sales are generally conducted in a home or a workplace … away from a permanent bricks & mortar retail setting.
yToday, direct selling also takes advantage of social media and word‐of‐mouth marketing techniques.
The 8.3 million Direct Sellers who represent Direct Selling companies in Indonesia are:
yCareer‐minded entrepreneurs who build their own businesses marketing the products/services of a Direct Selling company with which they have an agreement or contract … or part‐time micro‐entrepreneurs who earn extra income by doing so.
yThose seeking new skills, who join for the training and re‐
training yThose seeking new contacts, greater self‐esteem, and those who want to give back to the community through the many Direct Selling social responsibility initiatives.
Of this diverse group, many were customers of the products/services prior to becoming a company representative. As Direct Sellers, all enjoy significant discounts and in fact, some choose only to enjoy and use the discounted products and decide not to sell them at all.
Sales by Product Category
Data not available
Sales by Compensation Plan
Sales by Sales Method
Data not available
Data not available
©Copyright WFDSA 2012
Note: Figures are based on the entire industry (i.e., DSA member and non‐member companies) unless otherwise noted. Sales figures are expressed at estimated retail level and exclude VAT. Annual average exchange rates for 2011 from the International Monetary Fund were used to convert local currency to US dollars. Percentages may not sum to 100% due to rounding.