Por que estamos investindo em Santa Catarina?
Qual nossa visão de futuro da Tecnologia e
Inovação?
© 2014 IBM Corporation
Economy
Regional Economy
There are 57 companies established with more than 1,000 employees
Public Administration Construction
Number of jobs by sector in SC Region
Infrastructure
Manufacturing
Services
Commerce
75K
58K
37K
• 39 higher education institutions HQ in the
branch.
IFDM2
Others1
2K
10K
9K
Human Development Index3
0,873
Santa Catarina State
• highways (Km): 62,000
• railways (Km): 1,360
• mobile phones : 8M (3% of BRZ)
High
SC Region
• banking agencies : 377 (2.6% of BRZ)
• health institutions: 5,406 (2.2% of BRZ)
• vehicles: 1,659K (2.4% of BRZ)
• airports: 1
Low
0,790
Very High
High
Medium
Low
Medium
Regular
Very Low
Brazil
Brazil
Joinville City
Range: High (> 0,800) Medium (0,800-0,600) Regular (0,6000,400) Low (0,400-0,000)
Santa Catarina State
SC Region IDEB5
(index from 0 to 10)
EAP
Joinville City
Santa Catarina State
Brazil
50%
46%
39%
Non -EAP
5,8
50%
54%
61%
4,9
4,4
5,3
4,5
4,9
6,2
5,2
3,5
3,4
3,6
3,3
3,5
4,1
3,9
2005
2007
2009
2011
Branch 1st to 4th
Brazil 1st to 4th
2
SC Region
Range: Very High (> 0,800) High (0,799-0,700) Medium (0,6990,600) Low (0,599-0,500) Very low (0,499-0,000)
Economically Active Population (EAP)4
• number of establishments6: 162K
from 10 to 99ee: 13,082
from 100 to 999ee: 988
+1000ee: 57 (e.g. BR Foods, Tupy, WEG,
Souza Cruz)
0,809
0,774
0,727
Source: Market Development & Insights based on IBGE, IPEADATA, Ministerio do Trabalho, Firjan and local sources. [email protected]
Note: 1 Utilities + Agribusiness + Mining; 2 IFDM 2010 (2012 edition) = Indice Firjan de Desenvolvimento Municipal; 3 HDI 2010 (2013
edition); 4 EPA 2000; 5 IDEB = Indice de Desenvolvimento da Educaçao Basica; 6 Establishments may not be HQ in the city.
4,0
Branch 5th to 8th
Brazil 5th to 8th
Santa Catarina é o 5º. mercado de tecnologia
do Brasil, e um dos que mais cresce!!!
Em Santa Catarina (Pequenas e Médias Empresas)
$5B
Serão investidos em TI e
Telecom, sendo o 5º maior
do Brasil, segundo o IDC...
$12M
É o que o mercado de Big Data deve
movimentar em 2014 (IDC)
+450%
De crescimento para Cloud pública até
2017, total 9M $ (IDC)
$240M
... $1,9B serão
investidos em TI,
segundo o Gartner
$1,9B
Serão investidos em projetos de
software, +11,7% a.a. (Gartner)
Fontes: Releases IDC e Gartner para Revista CIO; Canaltech
3
© 2014 IBM Corporation
Em 2013, para mais de 1500 Presidentes de Empresas, tecnologia não é
somente parte da infraestrutura necessária para executar a estratégia de
negócio – é o que torna possível as novas estratégias
CLevel Studies 2004–2013
Fonte:
4
2004
2006
2008
2010
2012
2013
1
1
1
1
1
1
Fatores tecnológicos
2
2
2
2
2
2
Fatores de Mercado
3
3
3
3
3
3
Fatores macroeconômicos
4
4
4
4
4
4
Habilidades das pessoas
5
5
5
5
5
5
Questões Regulatórias
6
6
6
6
6
6
Fatores socioeconômicos
7
7
7
7
7
7
Globalização
8
8
8
8
8
8
Questões ambientais
9
9
9
9
9
9
Fatores Geopolíticos
Questão E8–Quais são as forças externas mais importantes que impactarão a empresa nos próximos três a cinco anos? ?; Global n=884 [CEO only]
© 2014 IBM Corporation
© 2014 IBM Corporation
Cloud Computing Market
Expected size by 2020
Cloud Computing
Cloud delivers computing resources in a pay-as-you-go, utility model
$41b
$241b
size in
2011
Source: Forrester
Large companies
running applications in the cloud
can reduce energy consumption by
30%
30%
76%
Of mobile workers feel that the ability to work
outside the office, yet remain in contact has
been a positive development, even though a
third are now working longer hours.
Still identifying IT operations that
are candidates for Cloud
71
%
Of Internet users will live
mostly in the Cloud by
2020
Source: Codero
2013
© 2014 IBM Corporation
Analytics
SaaS
90%
www
of the world’s
data was
created in the
last 2 years
1 in 2
Business leaders
don’t have access
to data they need
83 %
Of CIOs cites BI
and Analytics as
part of their
visionary plan
2.5
exabytes
of data are created
every day
A typical large brick-and-morter retailer handles
of companies see
the need for a
high-performance
analytics strategy
54%
80%
of the world‘s data is unstructued today
1,000,000
Customer Transactions
per hour, which equals 2.5 petabytes of data
54
53%
percent
of companies know
Of companies use analytics for competitive
advantage
there’s a gap
between the
availability of data,
& their ability to get
insights from it
12
terabytes of Tweets
are created every 24 horus
13x
7
Mobile traffic data will grow 13x
over the next 5 years
© 2014 IBM Corporation
Asia Pacific
Europe
Mobile
0.8B
explosive growth
Americas
Mobile phones overtook PCs as
the most common way to access
the internet.
By 2015, 80 % of phones sold in major
markets will be smartphones
Source: Gartner
1.1B
Americas
57%
Europe
42%
Arab
States
20%
Africa
20%
Asia
Pacific
21%
8
0.4B
Arab States
Mobile Broadband
Connections,
globally
Source: World
Population Index
Q1 2013
0.5B
Africa
Africa
48%
Smartphone as % of
total subscriptions
Source: Forrester 2/13
3.5B
of workers use a
smartphone for
business.
Forrester (8/2013)
6.3B
96%
70
Tablet
mobile subscriptions
Percentage of world’s population with mobile
WW mobile penetration
310 billion downloads of mobile apps by 2016
77
77 % of employees haven’t received any
education on the risks of BYOD. +50%
of companies don’t have any security
policies in place for personal devices.
50
Half of employers will require
employees to use their own devices at
work by 2017.
Source: Gartner
billion apps downloaded in 2013
shipments
surpassed desktops & laptops in 2Q 2012
Source: Gartner (April 2013)
© 2014 IBM Corporation
The world has gone…
SOCIAL
34,722 Likes
Every minute
Domo “Data never Sleeps”
100% of b2b customers
use social media for
business.
80%
Source: Forrester Technographics® (7/2013)
Shared Content up 9x in 5
years
Global Digital information Created & Shared, 2005 –
2015E
Amount of global digital information created +
shared (pictures, tweets, documents, etc.) expected
to reach 9 zettabytes by 2015
Source: IDC report “Extracting Value from Chaos”
6/11
By 2014, 4 out of 5
companies plan to
invest in social
technology to foster
internal collaboration
& listen to customers.
Source: ibm.com
6.4 billion
663 M
343 M
The social-technology industry, worth
$600 million in 2010, will grow 10x by
2016 to $6.4 billion.
Registered Skype users
Active Google+ users –
more than any other
social network besides
Facebook.
Source: Global Web
Index
Source: ibm.com
million concurrent
$
2 billion
spend
minutes per day on
Skype, with 55
users online.
Source: Skype 7/2013
Facebook 52%
Google+ 25%
Twitter 22%
9
Social platform
active usage
(Percentage of
global internet
users)
Source: Global
Web Index
(1Q:13)
218 M 1.1B+
Registered LinkedIn
users (1Q:13) +35%
Y/Y
Source: LinkedIn
Global active
Facebook users.
68% on mobiles.
60% log in daily.
Source: Facebook
5/13
500 M
Photos uploaded &
shared per day.
Growth accelerating,
2X Y/Y
Source: KPCB
100
hours/minute
YouTube hours of
video uploaded per
minute
(1Q:13)
Source: YouTube
© 2014 IBM Corporation
Um mundo conectado por dispositivos diversos
30 bilhões RFID’s
hoje
(1.3B em 2005)
TBs de dados
gerados todos os
dias
Volume de dados de Tweets
gerados diariamente
12+ TBs
4.6
billion de
telefones
com
cameras
no mundo
100s de
milhões
de GPSs
vendidos
anualmente
500+ TBs de
72hrs de
uploaded de
videos a cada
minuto.
YouTube é a
2nd
ferramena de
busca mais
utilizada,
próximo ao
Google
dados por dia
2.5B+ itens
compartilhados
2.5B+ likes
300M photos
…
Facebook vem
adicionando um
novo usuário a
cada segundo por
3 anos
3+
bilhões
16 milhões smart
meters em 2009…
200M em 2014
de
pessoas
na web
até o final
2014
© 2014 IBM Corporation
The new era of Cognitive Computing
© 2014 IBM Corporation
O mundo continuará a se
tornar menor, mais plano e
mais inteligente. Nós estamos
caminhando para uma era em
que
o
Mundo
estará
globalmente
integrado
e
inteligentemente assistido no
que concerne a economia, a
sociedade e o planeta.
Marco A. Tavares
Executivo Santa Catarina
IBM Brasil
[email protected]
A pergunta é:
O que nós vamos
fazer a respeito?
Obrigado!
© 2014 IBM Corporation