WORKSHOP & CONFERÊNCIA
INTERNACIONAL
NOVAS DIMENSÕES
DAS POLÍTICAS DE
SAÚDE PÚBLICA
O PAPEL DAS MUDANÇAS DE
COMPORTAMENTOS SOCIAIS
O PAPEL DO MARKETING SOCIAL
NA SAÚDE PÚBLICA E NAS
POLÍTICAS PÚBLICAS EM GERAL
COM O PROFESSOR
JEFF FRENCH
FUNDADOR DO NATIONAL SOCIAL MARKETING CENTRE INGLÊS
DIA 14 JUNHO 15 HORAS
PARTICIPAÇÃO GRATUITA COM INSCRIÇÕES PRÉVIAS PARA [email protected]
WORKSHOP & CONFERÊNCIA INTERNACIONAL
NOVAS DIMENSÕES DAS POLÍTICAS
DE SAÚDE PÚBLICA
14 JUNHO 2011
15 H
WORKSHOP
MARKETING SOCIAL NA SAÚDE PÚBLICA
Formação em CD Cynergy
Criado pela Turning Point Social Marketing National
Excellence Collaborative, em cooperação com o Centers for
Disease Control and Prevention (USA), o CD Cynergy é um
excelente instrumento operativo de intervenção em
processos de mudança de comportamentos sociais.
Orientação de Carlos Oliveira Santos
(Course of Social Marketing in Public Health . University of South Florida, USA)
O PAPEL DO MARKETING SOCIAL
18 H
NA SAÚDE PÚBLICA E NAS
CONFERÊNCIA POLÍTICAS PÚBLICAS EM GERAL
COM O PROFESSOR
POLÍTICAS DE SAÚDE PÚBLICA E
MUDANÇA DOS COMPORTAMENTOS
SOCIAIS - A EXPERIÊNCIA INGLESA
PROFESSOR JEFF FRENCH
INFORMAÇÕES E INSCRIÇÕES – [email protected]
WORKSHOP & CONFERÊNCIA INTERNACIONAL
NOVAS DIMENSÕES DAS POLÍTICAS
DE SAÚDE PÚBLICA
Prof. Jeff French is a recognised global leader in the behaviour intervention and
social marketing approaches, with an extensive experience of developing,
leading and managing behavioural and social marketing programmes and
projects, and the development of communication strategies at international,
national, regional and local level.
With over 30 years experience at the interface between government, public,
private and NGO sectors, Jeff has a broad practical and theoretical
understanding of national and international health and social development
issues. Jeff has been a member of the editorial board two international Journals
and has had over forty chapters, articles and books published in the fields of
O PAPEL
DO
MARKETING
SOCIAL
community development, health
education,
health
promotion communications
NA SAÚDE PÚBLICA E NAS
and social marketing.
POLÍTICAS PÚBLICAS EM GERAL
COM O PROFESSOR
WORKSHOP & CONFERÊNCIA INTERNACIONAL
NOVAS DIMENSÕES DAS POLÍTICAS
DE SAÚDE PÚBLICA
Prof. Jeff French is a professor at Brunel University, Brighton University and a
Fellow at Kings College University of London and teaches a many other UK
Universities including Southbank, Northumbria, City University. He has extensive
networks across the fields of behaviour change, health promotion, public sector
communications and social marketing. He also has extensive networks across
the Government and the public sector in the UK and internationally.
Jeff French led the UK Government commissioned 2 year independent review
into behavioural intervention and social marketing approaches that produced
the 'It's Our Health!' report in 2006. The recommendations from which were
subsequently accepted by the Government and directly informed adoption of a
strategic social marketing approach
across England.
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DO MARKETING SOCIAL
He founded and established the National Social Marketing Centre in England
NA SAÚDE PÚBLICA E NAS
from 2006 through to 2009. Currently he is chief executive of Strategic Social
POLÍTICAS
PÚBLICAS
GERAL
Marketing Ltd and he also acts
as the principal
advisor to theEM
National
Social
COM
O
PROFESSOR
Marketing Centre, the Department of Health, the National Council for Palliative
Care Dying Matters Coalition.
Previously Jeff French was also the Director of Communication and Policy at the
Health Development Agency (HDA) from 2000 - 2005.
He is a member of the NHS Life Check Board, and the National Early Detection
and Prevention of Cancer Committee, and the new Global Social Marketing
Association advisory board. Jeff French is also the organizer of the World Social
Marketing Conference.