PROGRAM: IPB
SUBJECT: Brazilian History and Culture
LANGUAGE: ENGLISH
PROFESSOR(S): Ana Celano
WORKLOAD: 30h
REQUIREMENTS: None
CONTACT/CONSULTATION HOURS: One 3-hours seminar per week
TEACHING PLAN
1. Course Description
We can’t ignore the fact that in order to give meaning to the management practice and business
activities of a country we need to understand its historical and cultural context.
Thus, this program aims to focus on the historical, social and cultural roots of Brazil, from its colonial
past to the present day in order to better understand our current scenario. Consequently we hope to
provide useful knowledge to help us to form our own perspective about the country and help us to
answer the question: Why is Brazil what it is now?
Trying to gain a greater perspective of the Brazilian historical, social and cultural context we will
consider the work of important local intellectuals from XX century, such as Celso Furtado, Darcy
Ribeiro, Roberto da Matta, Gilberto Freyre and Sérgio Buarque de Holanda among others. In this way
we hope to go through their theoretical bases and concepts, which are often used today in various
fields, including management.
We hope these different perspectives will help us to build an image and obtain a deeper understanding
of contemporary Brazil or at least provide us with a solid base for discussion and reflection. After all as
the renowned Brazilian composer Tom Jobim once said: “Brazil is not a country for beginners!”.
2. Scope & Objectives
Our main objective is to stimulate reflection and discussion of Brazilian history and culture in order to
provide a basis for future management knowledge learning and practice.
The specific objectives of this subject are:
 Summarize and present historical events that played a significant role in the constitution of
Brazilian history and culture;
 Use theories and concepts with interdisciplinary areas like anthropology, sociology, history,
economics and management;
 Provide the grounds for the students to understand Brazilian history and culture from an
international perspective.
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3. Learning outcomes
On successful completion of this subject, participants will have improved their knowledge of Brazilian
history and culture.
4. Course methodology
This is a seminar-based program that intertwines content exposure, debate and fieldwork.
This approach is meant to give students the opportunity to (1) directly apply knowledge from lectures
and background reading; (2) reflect and discuss in teams, and (3) learn from other people’s approaches
and understanding.
The seminars are supported by multimedia resources.
5. Detailed course content
Dates
Topic
Introduction to the
discipline.
Reflection about
Brazilian history
and culture from the
participants view.
5-8
Talk about
participant’s
expectations and
discuss a more
collaborative
program.
12 - 8
19 - 8
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Activities 1 (bibliography/key readings, assessment, seminars, etc.)
UNDERSTANDING BRAZIL: A READER'S GUIDE.
Eliane Miranda Paiva
Maria Marta Cezar Lopes
Cíntia Rejane Sousa Araújo Gonçalves
Fundação Alexandre de Gusmão, 2009.
The colonization
model. Brazil as a
country
“discovered” in
1500. The roots of
slavery in our
culture and history.
Republic and the
XX century. Getúlio
Vargas Era.
The professor is free to conduct occasional assessements without prior notice to s tudent(s).
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Dictatorship period.
Fernando Henrique
Cardoso. Labour
Party (Lula).
26 – 8
Visit to the Getulio
Vargas Memorial
and Republic
Museum
The contemporary
perspective through
Brazilian social
thought.
2-9
Introduction to the
authors.
Seminar and
discussions.
Sérgio Buarque de
Holanda
Rua do Catete 153 – Next to Catete metrô station.
HOLANDA, S. B. Roots of Brazil. Translated by G. Harvey Summ &
Pedro Meira Monteiro. University of Notre Dame Press, Notre Dame,
Indiana, 2012.
HOLANDA, S. B.; GRAHAM, R. An Interview with Sérgio Buarque
de Holanda. The Hispanic American Historical Review, Vol. 62, No.
1 (Feb., 1982), pp. 3-17.
-
The history of Petrobras and BNDES.
-
The pacification of the favelas (communities) (youtube:
welcome to Rio bbc full)
FREIRE, G. Social Life in Brazil in the Middle of the Nineteenth
Century. The Hispanic American Historical Review, Vol. 5, No. 4
(Nov., 1922), pp. 597-630.
9-9
Seminar and
discussions.
Gilberto Freyre
Seminar and
discussions.
16 - 9
STEIN, S. J. Freyre's Brazil Revisited: A Review of New World in the
Tropics: The Culture of Modern Brazil. The Hispanic American
Historical Review, Vol. 41, No. 1 (Feb., 1961), pp. 111-113.
CLEARY, D. Race, nationalism and social theory in Brazil:
rethinking Gilberto Freyre. David Rockefeller Center for Latin
American Studies. Harvard University.
CELARENT, B. The Masters and the Slaves by Gilberto Freyre.
American Journal of Sociology, Vol. 116, No. 1 (July 2010), pp. 334339.
To be present by the author: WANDERLEY, S.; FARIA, A. The
Chandler–Furtado case: A de-colonial re-framing of a North/South
(dis)encounter. Management & Organizational History, Vol. 7, No.
3, 2012, pp. 219–236.
Celso Furtado
FURTADO, C. The Political Factor in the Formation of Brazil.
Brazilian Dilemmas and Challenges, pp. 177-183. Available at
http://owl.iea.usp.br/iea/english/journal/40/furtadoformationofbrazil.pdf
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accessed May 19th , 2014.
BOIANOVSKY, M. A View from the Tropics: Celso Furtado and the
Theory of Economic Development in 1950’s. Available at
http://www.anpec.org.br/encontro2007/artigos/A07A024.pdf accessed
May 19th , 2014.
CUNHA, A. M.; BRITTO, G. When development meets culture: The
contribution of Celso Furtado in the 1970’s. UFMG: Cedeplar, Text for
discussion, No. 429, (Jun., 2011).
BRESSER, L. C. P. Method and passion in Celso Furtado. Cepal
review 84 – December 2004.
BALEE, W. The Brazilian People: The Formation and Meaning of
Brazil. Tipití: Journal of the Society for the Anthropology of
Lowland South America. Vol.1, Issue 2, Article 8, 2003.
Seminar and
discussions.
23 - 9
HEYMANN, L. Q. The utopian Darcy Ribeiro archive. História,
Ciências, Saúde - Manguinhos, Rio de Janeiro, Vol.19, No. 1, Jan.Mar., 2012.
-
Education – Racial quotas in the Brazilian federal Universities.
Darcy Ribeiro
Social inequalities through the Brazilian cinema ( ex: City of
man episodes, City of God, Central do Brasil, Mil vezes favela and
etc.)
City of Man with subtitles:
https://www.youtube.com/watch?v=zBvONafpIxI
DaMATTA, R. On The Brazilian Urban Poor: An Anthropological
Report. Translated by Christopher Dunn Kellogg Working Paper, Vol.
10, 1995.
30 – 9
Seminar and
discussions.
Roberto da Matta
DaMATTA, R. Religion and Modernity: Three Studies of Brazilian
Religiosity. Journal of Social History, Vol. 25, No. 2, 1992.
- History of “Escolas de Samba”.
- Brazilian history and culture through music with Tom Jobim,
Chico Buarque de Holanda, Caetano Veloso and others.
7 - 10
Evaluation
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6. Assessment procedures
Assessment is threefold:
 Individual participation (20%)
 Seminars (40%)
 Final evaluation (40%)
7. General guidelines for the graduate program
As a general rule relating to the ethical principles and the code of conduct which steer its academic
environment, EBAPE sets down the following:



Autonomy and responsibility correspond to values which, when transformed into action,
highlight the importance of EBAPE’s mission of producing and disseminating knowledge of
Administration. Consequently, it is the professor’s responsibility to conduct roll call at every
class, and absences will only be justified if they comply with the applicable legislation (see
details in the Student Manual);
We recommend that the use of communication equipment such as cell phones, radios and
similar equipment should not be permitted in the classroom, so as to avoid interfering with the
teaching and learning processes;
Resorting to fraudulent measures of any kind on the part of students during any of the
evaluation phases will lead to a zero grade being awarded and the immediate referral of the case
to the program department for examination of the facts.i
8. REQUIRED READINGS
All the readings are included in the above program.
9. ADDITIONAL READINGS
RIBEIRO, C. Class, race, and social mobility in Brazil. Dados, Vol. 3, No. se, Rio de Janeiro, 2007.
PASTORE, J. Inequality and Social Mobility in Brazil. The University of Wisconsin Press,
Latin American Studies, 2010.
DaMATTA, R. (Org.). The Brazilian Puzzle. New York: Columbia University Press, 1995.
DaMATTA, R.; HESS, D. (Orgs.). The Brazilian Puzzle: Culture on the Borderlines of the Western
World. Columbia University Press, 1995. 306p .
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10. Professor’s mini-résumé
PhD in administration. Currently working as partner of Franco Celano Communication Company,
operating, for 20 years, as a Senior consultant in the areas of strategic communication, internal
communication, HRM, organizational communication, strategic management and strategic planning for
large companies like Petrobras, Petros, Souza Cruz/BAT and Votorantim. In the academic area is
professor of IBMR in undergraduate degree in administration and at EBAPE/FGV is academic advisor
to the Brazilian module of IMPM - International Masters Program in Practicing Management.
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The student is guaranteed the right to a full defense as per the School’s internal regulations .
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