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PROVA DE CONHECIMENTOS ESPECÍFICOS – Cargo 95
PART 1: QUESTIONS 31 to 38
Read the following text and choose the option which best completes each question
according to the text.
Advertising and Image
Some critics accuse marketers of systematically creating anxiety, promoting
envy, and fostering feelings of inadequacy and insecurity to sell us their products.
Marketers respond that advertising does nothing more than mirror society's values,
alert people to new products and bargains, or motivate people to switch brands. At
the very worst, they say, it bores or annoys. Of course, some of them provide
information useful to consumers. And advertising clearly plays a valid role in an
economy based on a system of free enterprise. The question is not whether
advertising is valid; clearly, it is.
The concern discussed here is the relationship between the images presented
in ads and our sense of self. Can ads influence what we perceive as valid roles for
ourselves in our society? And can our self-image and self-esteem be influenced by
advertising? Everywhere we turn, advertisements tell us what it means to be a
desirable man or woman. Ads paint limited images of what men and women can be.
Because ads are everywhere in our society, these limited images sink into our
conscious and unconscious minds. In this way, ads help limit our understanding of
our worth and our full potential. Ads tend to convey the idea that appearance is allimportant.
Of course, all cultures have their own ideas about the traits that make a boy or
man and a girl or woman attractive. Often these ideas are very, very different than
our own. Rather, it is the level of concern with physical appearance that makes
modern Americans unique. The intense concern with appearance that is so common
in our culture has not been the norm in most cultures. It is an artificial concern that
we have acquired from living immersed in a society dominated by commercialism.
(Adapted from: www.media-awareness.ca)
QUESTION 31
Marketers are sometimes accused of being responsible for
a)
b)
c)
d)
creating ads that are unique for society.
promoting only irresponsible campaigns.
making people feel bad about themselves.
fostering feelings that are considered immoral.
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QUESTION 32
According to marketers, advertisings
a)
b)
c)
d)
never annoy or bore consumers.
simply reflect the values of society.
always make people feel upset.
mostly force people to switch brands.
QUESTION 33
In: “[…] some of them provide information […]” (paragraph 1), the word them refers
to
a)
b)
c)
d)
advertisings.
consumers.
marketers.
societies.
QUESTION 34
In: “[…] what men and women can be.” (paragraph 02), the word can conveys the
idea of
a)
b)
c)
d)
certainty.
necessity.
obligation.
possibility.
QUESTION 35
Ads may be very damaging because
a)
b)
c)
d)
campaigns are constantly annoying.
they can restrict our views of ourselves.
consumers will become bored by them.
marketers are always careless about them.
QUESTION 36
In “[…] their own ideas […]” (paragraph 03), the word their refers to
a)
b)
c)
d)
traits.
ideas.
cultures.
Americans.
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QUESTION 37
What makes modern Americans unique is their
a)
b)
c)
d)
total lack of concern with their looks.
extreme necessity of always being artificial.
excessive worry about physical appearance.
dominating commercial activities all over the world.
QUESTION 38
The text intends to discuss mainly
a)
b)
c)
d)
whether advertisings are important or not in today’s world.
marketers' opinion on the role advertisings play in our society.
cultural differences about what makes a man or a woman attractive.
the relation between images presented in ads and our sense of self.
PART 2: QUESTIONS 39 to 48
LANGUAGE USAGE: Questions 39 to 48 are independent of the text.
Choose the best alternative to fill in the blanks.
QUESTION 39
I think that must be Alice and Peter’s house. It really looks like ______________.
a)
b)
c)
d)
they
their
theirs
them
QUESTION 40
As your brother is so sensitive, you shouldn’t talk to __________ like that.
a)
b)
c)
d)
himself
him
his
he
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QUESTION 41
Ted says he has lived near London
_____________almost five years now!
a)
b)
c)
d)
since
he
came
from
India.
was
is being
had been
has been
QUESTION 42
You are too fat. I think you ___________ go on a diet if you want to be healthy.
a)
b)
c)
d)
should
would
ought
have
QUESTION 43
I’m sure Margaret Thatcher is ________________ than Tony Blair.
a)
b)
c)
d)
older
oldest
as old
more old
QUESTION 44
She doesn’t know when she is coming. It all depends _________ the planes.
a)
b)
c)
d)
of
on
for
about
QUESTION 45
My cousin Jane _________________ in a very traditional school.
a)
b)
c)
d)
study
studies
studying
to study
It
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QUESTION 46
I think there aren’t _____________ foreign students in my class.
a)
b)
c)
d)
a
no
any
some
QUESTION 47
My new neighbor ______________ visited me yesterday is my sister’s friend.
a)
b)
c)
d)
who
which
whom
whose
QUESTION 48
If Diane ________________ time she would certainly stay here longer.
a)
b)
c)
d)
had
has
have
would have
PART 3: QUESTIONS 49 to 50
Responda às questões 49 e 50 de acordo com os Parâmetros Curriculares
Nacionais.
QUESTION 49
O objetivo primordial do professor de língua estrangeira deve ser o de, na língua
estudada, tornar possível a seu aluno
a)
b)
c)
d)
priorizar a produção de textos em linguagem escrita.
desenvolver, sobretudo, a habilidade de leitura.
enfatizar a compreensão da linguagem oral.
atribuir e produzir significados.
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QUESTION 50
Os principais objetivos do curso de língua estrangeira devem ser, EXCETO:
a) a aquisição contínua e gradual de vocabulário, a fim de adequar enunciados a
contextos.
b) o conhecimento gramatical como suporte estratégico para a leitura, interpretação
e produção de textos.
c) a utilização do texto em língua estrangeira para conhecer melhor a realidade e
também para aprender a língua.
d) o ensino da gramática e dos cânones da norma culta do idioma, para se garantir
a proficiência lingüística do aluno.
ATENÇÃO
COM SUA ESCRITA HABITUAL, TRANSCREVA, PARA O ESPAÇO
RESERVADO PELA COMISSÃO, NA FOLHA DE RESPOSTAS, A SEGUINTE
FRASE:
Responsabilidade social: é prioritário que todas as empresas sejam responsáveis
pelo bem-estar de sua comunidade.