Monocle 25/25
São Paulo
Brazil
São Paulo is South
America's melting pot
and financial powerhouse.
It has the second biggest
gdP per capita in the
country - the first is Brasília,
the seat of the government.
The city is defined by its
enormity: the traffic jams,
the number of bars and
restaurants, the amount of
helicopters in the air, homes
with bodyguards and the
scale of the cultural divide.
Essentials
01
02
03
04
05
Avoid travelling by car
between 07.30 to 10.00
and from 17.00
to 20.00 – São Paulo
redefines rush hour.
Most cab drivers speak
little or no English;
always have your
directions written down.
Check the weather
forecast. It often pours
down in the afternoon
and when it does the
traffic stops.
Carry a driving licence or
Id with you at all times.
Most buildings won’t let
you in without one.
Enjoy the nightlife. While
other cities pretend that
you can go out every
night of the week, in São
Paulo you actually can.
Guide/Info
Hotels
Independent and easy
Hotel Emiliano
Oscar Freire 384,
Jardim Paulista
+55 11 3068 4390
emiliano.com.br
dependable chain
grand Hyatt São Paulo
Avenida das Nações
Unidas 13.301, Brooklin
+55 11 2838 1234
saopaulo.grand.hyatt.com.br
Premium
Fasano hotel
Rua Vittorio Fasano 88,
Jardim Paulista
+55 11 3896 4000
fasano.com.br
Dining
Fast breakfast
galeria dos Pães
Rua Estados Unidos 1645,
Jardim América
+55 11 3064 5900
galeriadospaes.com.br
Business breakfast
Octavio Café
Avenida Brigadeiro Faria
Lima 2.996, Jardim
Paulistano
+55 11 3074 0110
octaviocafe.com
Mid-morning coffee
Padaria Benjamin Abrahão
Rua José Maria Lisboa
1397, Jardim Paulistano
+55 11 3061 4004
benjaminabrahao.com.br
Working lunch with
colleagues
Rodeio
Rua Haddock Lobo 1498,
Jardim Paulista
+55 11 3474 1333
rodeiosp.com.br
Need-to-impressclients lunch
A Figueira Rubaiyat
Rua Haddock Lobo 1738,
Jardim Paulista
+55 11 3087 1399
rubaiyat.com.br
Lunch on your own
La Frontera
Rua Cel. José Eusébio 105,
Higienópolis
+55 11 3159 1197
restaurantelafrontera.com.br
Afternoon tea/drink
The gourmet Tea
Rua Mateus grou 89,
Pinheiros
+55 11 2691 2755
thegourmettea.com.br
dinner with colleagues
Maní
Rua Joaquim Antunes 210,
Jardim Paulistano
+55 11 3085 4148
manimanioca.com.br
Private dinner
d.O.M.
Rua Barão de Capanema
549, Jardim Paulista
+55 11 3088 0761
domrestaurante.com.br
Weekend brunch
Casa Tavares
Rua da Consolação 3212,
Jardins
+55 11 3062 6026
drink after dinner
Número
Rua da Consolação 3585,
Jardim Paulista
+55 11 3061 3995
barnumero.com.br
Late bite
Spot
Alameda Ministro Rocha
Azevedo 72, Cerqueira
César
+55 11 3283 0946
restaurantespot.com.br
Late drinks
Balcão
Rua dr Melo Alves 150,
Jardim Paulista
+55 11 3063 6091
On the tiles
Lions
Avenida Brigadeiro Luís
Antônio 277, Centro
+55 11 3104 7157
lionsnightclub.com.br
Reading
Newsstand
Livraria da Vila
Avenida Juscelino
Kubitschek 2041, Vila
Nova Conceição
+55 11 5180 4790
livrariadavila.com.br
Thank yous
Food and wine
Casa Santa Luzia
Alameda Lorena 1471
+55 11 3897 5000
santaluzia.com.br
Shopping
Something you can’t get
anywhere else
designer clothes from
Cris Barros
Rua Vitório Fasano 85,
Jardim Paulistano
+55 11 3082 3621
crisbarros.com.br
Lost luggage – where to
buy shirts, socks and
underwear
Richard's
Rua Oscar Freire 1129,
Cerqueira César
+55 11 3062 6784
richards.com.br
Something for the kids
Fábrica Idéias
Rua Aspicuelta 135, Vila
Madalena
+55 11 3034 3044
fabricaideias.com
Something for someone
you love
Jewellery from
Jack Vartanian
Rua Bela Cintra 2175,
Jardim Paulista
+55 11 3061 5738
jackvartanian.com
Something for yourself
Menswear from Osklen
Rua Oscar Freire 645,
Jardim Paulista
+55 11 3083 7977
osklen.com
Two-hour tour
01 Museu do Futebol
Praça Charles Miller, S/N
- Estádio do Pacaembu
+55 11 3664 3848
museudofutebol.org.br
02 Mercado Municipal
(municipal market)
Rua da Cantareira 306, Sé
+55 11 3313 3365
mercadomunicipal.com.br
03 Pinacoteca do Estado
(museum)
Praça da Luz 2, Bom Retiro
+55 11 3324 1000
pinacoteca.org.br
Limousine/car
SP Birô
+55 11 3104 3577
Car with bilingual driver
Premier Way
+55 11 3783 6003
premierway.com.br
Helicopter charter
Lider Aviação
+55 31 3490 4500
lideraviacao.com.br
Fitness
good gym
Bioritmo Academia
Conjunto Nacional,
Avenida Paulista 2073,
Terraço 2
+55 11 3365 0800
bioritmo.com.br
good running route
Through Roberto Burle
Marx’s landscapes in
Ibirapuera Park.
For more Monocle travel guides
visit monocle.com/25-25