Broadband Services Convergence Applications & Technologies Steiner estratégia & gestão Bruno Twiaschor [email protected] june’2001 Multimedia Services : Feasibility Comercial Issues – Content – Value perception – Cost/benefit Technology Issues – Distribution Networks – Access Terminal Equipment S – Transmission Centers Applications evolution costs Technology availability Bandwidth consumption Application complexity Value perception Higher acceptance Higher penetration S Rules Coverage Rules importance SERVICE 7 APPLICATION 6 PRESENTATION ASCCII X EBCDIC WIN X VT100 5 SESSION Handshake rules 4 TRANSPORT 3 NETWORK 2 S 1 EXAMPLE X 400 X 500 Email FTP INTERNET SERVICES LEVEL TCP End to end protocol UDP (CO & CL) IP Rempac - X25 (routers) Enlacement protocol Ethernet - Frame Relay Media access method CSMA/CD - ATM PHYSICAL pots radio / coax / fiber Rules importance 7 Revenue 6 5 SERVIÇO EXEMPLO APPLICATIONS X 400 Email APLICAÇÃO APRESENTAÇÃO regras de diálogo SESSÃO Operation TRANSPORTE 4 Universal REDE 3 Language protocolo de enlace S X 500 FTP diversity &ASCCII X EBCDIC WIN X VT100 flexibility TCP IP SERVIÇOS INTERNET NÍVEL Protocolo fim-a-fim UDP (CO & CL) QoS,- X25 Rempac (roteadores) V6, etc. Ethernet - Frame Relay 2 CSMA/CD - ATM método acesso mídia Investments diversity linha comutada FÍSICO & rádio / coax / fibra 1 flexibility NETWORKS Multimedia Applications Content: New Formats – Entertainment vehicle (broadcast) Competition: Broadcast TV X Interactivity Business Model: Advertisement – Day to day tool (individual) Convenience & Productivity: personalization Business Model: subscription & transactions Value recognition: new habits – Personalized services & content – Mandatory: Broadband Cost/benefit – Production + Distribution + Operation + Infra-structure S – New habits Broadband Network: Distribution Platform Mutimedia services: viable due to Broadband – TV: major competition is broadband – Fundamental attributes: only broadband delivers Always on Speed: response time Ubiquity Transition technology – Cable TV networks: Cable Modem – POTS: xDSL S Digital Technology – Fiber: network core > high capacity – Wireless: last mile > mobility – Satelite: unlimited reach > complete footprint Terminal Equipment: Technologies Applications convergence – Fixed X mobile – Dedicated X multipurpose Fierce competition – Reduced life cicle, soon obsolete – Price competition Evolution – Comercial feasibility X Technology feasibility S Broadband Services Convergence Thank´s [email protected] Steiner estratégia & gestão june’2001